TECHNOLOGY BLUEPRINT

FOR NEW BUSINESS:

Guidelines & Templates
ENT600

IG Live on Sundays, 7.6.2020 at 3.00pm

 OVERVIEW

A technology venture blueprint is a document that details out

what a business wants to accomplish with its new technology
product. It is a detailed road map used to convert ideas and
visions into a real and functioning product that is profitable
and viable for the business to market.
 BLUEPRINT OUTLINE

Note:
Before you begin writing within this section make sure that you have done some research.
Blueprint research helps you make informed decisions and create a successful direction for
your blueprint.

 Gather information sources

 Record relevant information
 Analyze the information you have gathered and note the associated opportunities and risks
 If you are going to submit the blueprint to investors, research what types of investment
opportunities are available to you, why you need investment (banks, government, private
equity investors, etc.)
 TABLE OF CONTENT
Page Number

Contents
 1.0 EXECUTIVE SUMMARY
 2.0 PRODUCT OR SERVICE DESCRIPTION
 3.0 TECHNOLOGY DESCRIPTION
 4.0 MARKET ANALYSIS AND STRATEGIES
 5.0 MANAGEMENT TEAM
 6.0 FINANCIAL ESTIMATES
 7.0 PROJECT MILESTONES
 8.0 CONCLUSIONS
 9.0 APPENDICES
 1. EXECUTIVE SUMMARY

 1.1. Brief description of the business and product concepts

 1.2. The target market and projections
 1.3. The competitive advantages
 1.4. The profitability
 1.5. The management team

The executive summary is usually short and concise. The summary articulates what the opportunity conditions are and why they exist, who will execute the
opportunity and why they are capable of doing so, how the company will gain entry and market penetration; it answers the questions: “for what reason does
this venture exist and for whom?”

Essentially, the executive summary needs to reflect the criteria presented in the Business Opportunity Analysis Exercises. This is your chance to clearly
articulate how your business is durable and timely, and how it will create or add value to the end user. This summary is usually prepared after the other
sections of the blueprint are completed.
 2. PRODUCT OR SERVICE
DESCRIPTION
 2.1. Describe in some detail the product or service to be produced/sold.
 2.2 Discuss the application of the product or service and describe the primary end use as
well any significant secondary applications.
 2.3. Emphasize any unique features of the product or service and how these will create or
add significant value; also, highlight any differences between what is currently on the
market and what you will offer that will account for your market penetration.
 2.4. Define the present state of development of the product or service and how much time
and money will be required to fully develop, test, and introduce the product or service.
Provide a summary of the functional specifications and photographs, if available, of the
product. (Table Format)
 2.5. Describe any patents or other proprietary features of the product or service.
 2.6. Discuss any opportunities for the expansion of the product line or the development of
related product or service.
 3. TECHNOLOGY DESCRIPTION

 Key components related to the product/service or technology, the intellectual

property involved, specialized knowledge, experience & skills involved and
regulations that may govern the use of the technology to deliver the
product/service. It should also cover research & development (which outlines your
plans for the future), and future technology trends that you and the market can
foresee.
 Provide evidence of how your offerings are different from the competition. Explain the
technology advantage of your product has over the competitors and your effort in
protecting the intellectual properties. IP protection can be pursued by patent, trademark,
copyright, or intellectual property rights and in extent of search for infringement licenses
(using protected intellectual property (IP) without permission)
 4. MARKET RESEARCH AND
ANALYSIS
 4.1 Customer & Market Segment
 4.2 Market Size & Trends
 4.3 Competitors & Competition Edge
 4.4 Market Share and Sales
 4.5 Marketing Strategy
 4.1 Customer & Target Market

 Discuss who the customers for the product or service are or will be. Potential
customers need to be classified by relatively homogeneous groups having
common, identifiable characteristics (Demographic segmentation)
 Show who and where the major purchasers for the product or service are in the
market segment. Include national regions and foreign countries, as appropriate.
(Geographic segmentation)
 Indicate whether customers are easily reached and receptive, how customers buy.
(wholesale, through manufacturers’ representative, etc.).
 Examples of Market Size Estimation

Population table
Location: Alor Setar
TYPE CONSUMPTION TOTAL (RM)

  50 X 30 UNITS X RM10 15,000

MINI STORE

  20 X 150 UNITS X RM10 30,000

WHOLESALER

  25 X 100 X RM10 25,000

SUPERMARKET

  70,000
TOTAL
 4.2 Market Size & Trends

 Show for three years the size of the current total market and the share you will
have, by market segment, and/or region, and/or country for the product or service
you will offer, in units, ringgit, and potential profitability.

 Describe also the potential annual growth for at least three years of total market
for your product or service for each major customer group, region or country, as
appropriate.

 Discuss the major factors affecting the market growth (e.g. industry trends, socio-
economic trends, government policy, and population shifts).
 4.3 Competitors & Competition Edge

 Make a realistic assessment of the strengths and weaknesses of competitors.

 Compare competing and substitute products or services on the basis of market
share, quality, price, performance, delivery, timing, service warranties,
fundamental value , economic benefit and other pertinent features.
 Discuss the current advantages and disadvantages of these products or services
and say why they are not meeting customers’ needs.
 Examples of Market Share Estimation
Before enter market
COMPETITORS PERCENTAGE(%) RM

A 50% 135,000

B 30% 81,000

C 20% 54,000

TOTAL 100% RM270,000

After enter market

COMPETITORS PERCENTAGE(%) RM

A 50% 135,000

B 25% 67,500

C 15% 40,500

YOUR COMPANY 10% 27,000

TOTAL 100% RM270,000
 4.4 Market Share and Sales

 Estimates 3 years market size

 Estimates 3 years market share
 Total sales in units for 3 years
 Total sale in RM for 3 years
 A works sheet on how the market size & share calculation will be
shown in the appendices of the report.
 Estimated Market Share and Sales

Product/service Market Share and Sales

Year

2020 2021 2022

Market Share (%)

Total sales in units

 
Total sales in RM
 4.5 Marketing Strategy

 Overall marketing strategy

 Pricing strategy
 Sales tactics & strategies
 Service & warranty policy
 Advertising & promotion strategy

Notes:
Calculation of market size & share will done in tutorial
 5. MANAGEMENT TEAM
 5.1. Organization
 Present the key management roles in the company and the individuals who will fill each
position.
 5.2. Key Management Personnel
 For each key person, describe in detail career highlights and duties & responsibilities.
 5.3. Management Compensation and Ownership.
 State the salary to be paid, the share ownership planned, and the amount of equity investment
(if any) of each key member of the management team. (Separates tables for Admin,
Marketing & Production)
 5.4. Supporting Professional Advisors And Services.
 Indicate the supporting services that will be required such as affiliations of the legal,
accounting, advertising, consulting, and banking advisors selected for your venture and the
services each will provide. (Refer guidelines for table format)
 6. FINANCIAL PLAN

 Sound financial management is one of the best ways for the business venture to
remain profitable and solvent. In this section think through some of the general
issues you will have to address in your formal business plan.
 To effectively manage your venture finances, plan a sound, realistic budget by
determining the actual amount of money needed to start your venture (start-up
costs) and the amount needed to keep it open (working capital or operating costs).
 6.1 Start-up Cost & Project
Implementation Cost

 Estimate the costs incurred in conjunction with one-time activities that the venture
undertakes when it opens a new facility, introduces a new product or service,
conducts business in a new territory or with a new class of customer or
beneficiary, initiates a new process in an existing facility or commences some new
operation after considerable research and discussion.
Total Project Implementation Cost
6.1 Start-up Costs & 6.2 Working Capital
 6.3 Start-up Capital and Financing
ESTIMATED START-UP CAPITAL RM
   

FINANCING  

Equity: Share & Venture Capital RM

Loan  
Annual Interest Rate  
Loan Duration (years)  
Hire-purchase RM
Annual Interest Rate  
Loan Duration (years)  
   

Notes:
The financial plan calculation will be using ‘Fin_Plan_NewSpreadsheet 8.0’
6.4 Cash Flow Statement
6.5 Income Statement
6.6 Balance Sheet
 7. PROJECT MILESTONES

Activities Deadlines
   

   

   

   

   

   
Example of Project Milestones
8. CONCLUSIONS & 9. APPENDICES

 End with a brief conclusion and the next step of action to be taken. The
conclusion can include the entrepreneur’s decision on how to proceed next. It can
be a statement providing viability of the proposal business and seeking grants or
loan approval.
 Attach any material that does nots easily fit into the body of a blueprint such as:
 Resumes of the top management team members.
 Photos or diagrams of product or prototype
 All charts, financials, visuals, and other related items can be placed here and referenced in the
report.
 Market research projections ( market size & market share, sales forecasting table).
 References

 BLUEPRINT (ENT600) : GUIDELINES & TEMPLATE, UiTM.

That’s All Guys
Thank You