OUTLINE FOR STRATEGIC BUSINESS ANALYSIS

(FEASIBILITY STUDY)

CHAPTER 1
MARKET STUDY

INTRODUCTION
In this chapter, it discusses the general descriptions of the proposed business; Industry
Background, Project and Products Description, and the Rationale of the Study.

MARKET ANALYSIS
Brief discussions on marketing strategies used in the business and the goods and
services being offered to the market.

DEMAND ANALYSIS
Demand is defined as the willingness of an individual to purchase goods and services. In
this section, the market demand is being discussed, along with the individuals who are
interested in the goods and services you offer. Also, a graph is presented here to show the
increasing demand of the goods and services.

SUPPLY ANALYSIS
Supply by definition is defined as the willingness of an individual to sell goods and
services. In this section, it talks about the how many goods and services, including other
competitors that wanted to supply to the target market. Also, a graph is presented here to show
the increasing supply of the goods and services.

DEMAND AND SUPPLY ANALYSIS

This part talks about how you fill in the gap with the result from demand and supply
analysis. Thus, this part will partially answer that the business can sustain in the long run
because there is a demand from the target market, yet supply is less. A graph is presented to
show the gap between the demand and supply.

ANALYSIS OF COMPETITOR
A competitor analysis, also known as a competitive analysis, is the process of locating
competitors’ businesses in your market and learning about their various marketing plans. In
order to determine your company's advantages and disadvantages compared to each
competitor, you can utilize this data as a point of comparison (MailChimp, n.d.). This is usually
presented using a table.

MARKET SEGMENTATION
Tarver (2022), market segmentation is a marketing strategy that involves identifying
certain consumers groups in order to provide particular goods and services or product lines to
them in a way that appeals to their preferences.
Typically, this is presented using a PIE GRAPH.

MARKET SHARE
According to Hayes (2022), Market Share is the percentage of a company's industry's
total revenues that it generates. The company's sales for the time period are divided by the total
sales for the sector for that time period to determine market share. This is to employ basic
understanding of a company's size in relation to its market and competitor. The business with
the biggest market share in a certain sector is the called a market leader. This is also presented
using a PIE GRAPH.

PRICING STRATEGY
According to ProfitWell (2021), pricing strategies are the processes and methods that
organizations utilize to determine the price of their products and services. Product pricing
strategy is the process by which you decide what to charge for your products, if price is what
you charge for them. There are different pricing strategies available, but some of the more
popular ones are as follows:
 Value-based pricing
 Competitive pricing
 Price skimming
 Cost-plus pricing
 Penetration pricing
 Economy pricing
 Dynamic pricing

PRODUCT PRICING
In this section, the computation and breakdown of cost per product is presented.

DISTRIBUTION FLOW
The flow that a good or service takes from production or manufacturing to the final
consumer or buyer is known as a distribution channel. A producer, a wholesaler, a retailer, and
the final customer make up the majority of distribution routes (CFI Team, 2022).
Also, in this section, the channel must be identified and shall be presented using a flow
cart.

SWOT ANALYSIS
This part will focus on the Strength, Weaknesses, Opportunities, and Threats of the
proposed business. Moreover, SWOT must be identified. Then, after identifying, strategies will
be made, and it will be presented in matrix form.

PROMOTIONAL STRATEGY
In this part, it talks about the type of promotional strategies that will be used in your
business. These include social media advertising, after sale customer survey, giving flyers,
posting tarpaulin, etc.

SALES FORECAST
Discussions and computation of the detailed sale must be written here.

YEARLY SALES
The yearly sales must be presented in a graphical illustration to show comparison.

INDUSTRY AND MARKET FORECAST

Berry, (n.d.) This section talks about the forecasts as to the number of sizes,
characteristics, and trends of your target market in the future. The anticipated number of
potential clients is segmented according to a typical study.

FUTURE OUTLOOK OF TREND

This focus on market projection for a period of five years, the prospective customers in
each of those segments will be projected (Berry, n,d).
 CHAPTER 2
TECHNICAL STUDY

Manufacturing Process (Provide flow chart of the process and discuss the process of the
business)
Product Description (Provide pictures of the products)
Product Costing
Physical Plant (Where your business should be, insert a picture, it must be feasible.)
Project layout (Insert the layout or blueprint of the business)
Supplies (Office, Sanitary, etc)
Store Equipment/Machinery and Equipment (if any) (used in production of goods example:
Electric Mixer)
Furniture and Fixture (if any)
Raw Material with Names of Suppliers
Production Flow Chart (Please present a flow chart and discuss it.)
Office Equipment (These are the equipment used in the office, if not, transfer it under Machinery
and Equipment, or Furniture and Fixture if it does not classify to office equipment.)
Technology Utilization (Identify the technology used in the business, then provide a schedule on
the use of the identified technology)
Schedule of Company’s Operation (in table format)
Flow of Orders of Product (flow chart)

Every FIGURE and TABLE must have a discussion.

CHAPTER 3
MANAGEMENT STUDY

Forms of Ownership (Sole Proprietorship, Partnership, etc)

Vision (You want to see the business in the future; it must be SMART)
Mission (You wanted to do)
Goals
General Objectives
Manpower Requirements
Organizational Chart
Job description (Roles and Responsibilites
Employment Process
Posting
Hiring
Orientation
Deployment
(If in case, you have other process other those mentioned above you can add or exclude
one of the process)
Employee Policies
Salaries and Wages
Benefits
Legal Requirements
Mayor’s Permit
BIR Requirement
SSS
Home Development Mutual Fund
 PhilHealth
DTI
Other Legal Requirements

CHAPTER 4
SOCIO-ECONOMIC STUDY

How your proposed business helps to the society and the economy.

FORMATTING

FONT STYLE: TIMES NEW ROMAN

FONT SIZE: 12
SPACING: DOUBLE SPACING
Special Cases:
First 3 pages in the preliminaries: single spacing
Table format, 1.15 spacing
MARGIN: 1.5 inches (Left), 1 inch (Right, Top, and Bottom)
ALIGNMENT: Justify (Content)
Special Case:
Chapter Name: Center Alignment

References:

CFI Team (2022). Distribution Channel. https://corporatefinanceinstitute.com/resources/knowl

edge/other/distribution-channel/

Hayes, A. (2022). What is Marketing Share?. Retereived from: https://www.investopedia.com

/terms/m/marketshare.asp

MailChimp (n.d.). Competitor Analysis: What It Is and How to Conduct One. Retrieved from:
https://mailchimp.com/resources/what-is-competitoranalysis/

ProfitWell, (2021). The Pricing Strategy Guide: Choosing Pricing Strategies That Grow (not sink)
Your Business. Retrieved from: https://www.profitwell.com/recur/all/pricing-strategy-guide/

Tarver, E. (2022). Market Segmentation. Retrieved from:

https://www.investopedia.com/terms /m/marketsegmentation.asp

Berry, T. (n.d.). What is a Market Forecast? Retrieved from: https://articles.bplans.com/what-is-

a-market-forecast/