Front Page

Project Title
Submitted in fulfillment of the requirements of Project Component

MGT1022_Lean Startup Management

by

1. Register No._Student Name

2. Register No._Student Name
3. Register No._Student Name
4. Register No._Student Name
5. Register No._Student Name
6. Register No._Student Name

Under the Guidance of

Dr . J Bhavani

Assistant Professor, VITBS

Vellore Institute of Technology

Vandalur to Kelambakkam Road, Chennai

600127

December 2020
 DECLARATION

We hereby declare that the project entitled

“ ” submitted by Student Name and

Register No., for the project component of the Lean Startup Management Course to

VIT Business School is a record of bonafide carried out by us under the supervision

of Dr. J Bhavani, Assistant Professor, VIT Business School, Vellore Institute

of Technology, Chennai. We further declare that the project report submitted has

not been submitted and will not be submitted, either in a part or full for the award

of any other degree or diploma in this institute or any other Institute or University.

PLACE: SIGNATURE:

DATE: Student Names

 CERTIFICATE

This is to certify that the project entitled “

”, submitted by Student Name and Register Number for the project component of

the Lean Startup Management Course to VIT Business School is a record of

bonafide work carried out by them under my supervision during the period,

13.07.2020 to 20.11.2020 as per the VIT code of academic and research ethics.

The contents of this report have not been submitted and will not be submitted either in

part or in full, for the award of any other degree or diploma in this institute or any

other institute or university. The project fulfils the requirements and regulations

of the university and in my opinion meets the necessary standards for submission.

PLACE: Signature of the guide

DATE:
 TABLE OF CONTENTS

Chapters Contents Page No.

1. Introduction

2. Background of the business

3. Customer's profile

4. Long and short term Corporate Objectives

5. Market Analysis

6. Financial Assessment

7. Marketing Assessment

8. Operational Plan

9. Financial Plan

10. Management Structure

11. Business structure (Ownership, staff, etc.)

12. SWOT Analysis

13. Reference
Abstract:
1. Brief description of the project (200 words):

2. Outcome of the project (150 words): (please include the photographs, as applicable)
Detail Report
Project report for New Business – Format:
Below is the sequence of standard format which should be followed while preparing new
business project report:
1. Background of the business
2. Customer's profile
3. Long and short term Corporate Objectives
 To perform a viability assessment of the proposed new business ideas in terms of
marketability, technical feasibility, financing and authorities
 To be able to prepare a relevant business plan
 To recognize fundamental startup issues
4. Market Analysis
 Brief discussion on the type of market, chief influencers, players, etc.
 Market description
 Reasons for starting business in a particular market
 Target clients
 Advantages of the services offered by the new business
 Market consumption patterns
 Past and existing supply location
 Production prospects and limitations
 Exports and Imports
 Price structure
 Flexibility of demand
 Client behavior, purposes, intentions, impetus, approaches, inclinations and needs
 Supply network and marketing rules formulated by the government
 Government and technical limitations imposed on the promotion of the product
5. Financial Assessment
 Investment expenditure and value of the entire project
 Methods of investment
 Anticipated productivity
 Money flows of the project report
 Investment value evaluated in context of different points of merit
 Estimated financial ranking
6. Marketing Assessment
 Product
 Price
  Place
 Promotion
7. Operational Plan
 Business models
 Production of goods and services
8. Financial Plan
9. Management Structure
10. Business structure (Ownership, staff, etc.)
11. SWOT Analysis
 Significant Success aspects depending on Strengths, Weaknesses, Opportunities and
Threats to be faced by the firm in future
12. Reference