Average Sales per Month Gender Profitability

1,133 2.50%

1,110 1,108 1,114 1,110 1,110 1,109

1,103 1,106 1,102
1,098 1,094 F
49.61% M
47.89%
U

Total

Profitability by Age Category Job Industry Profitability

0.06% 0.09% 2.50% 0.55%
10 Telecommunications 1.70%
20 Retail 8.95%
12.61% Property 6.44%
16.61% 30
n/a 16.22%
17.41% 40 Manufacturing 19.79%
16.58% 50 IT 5.58%
Health 15.23%
60
Financial Services 19.78%
33.58%
70 Entertainment 3.51%
80 Argiculture 2.82%

Profitability by State Distribution of Customers

Lost Customer 412
Evasive Customer 328
High Risk Customer 343
25.27% Losing Customer 338
NSW
Late Bloomer 403
QLD
53.30% Potential Customer 339
VIC
21.43% Recent Customer 445
Becoming Loyal 191
Very Loyal Customer 383
Platinum Customer 311 Total

Distribution of Customers by State Average Profit from each

2500 Customer Segment
Becoming Loyal
619
Evasive Customer 586 571 584 541 578
2000 528 531 517
478
High Risk Customer

1500 Late Bloomer

Losing Customer

1000 Lost Customer

Platinum Customer
500 Potential Customer
Recent Customer
0 Total
Very Loyal Customer
NSW QLD VIC

Average Profit of Customers by Wealth Segment

700

600

500

400
Affluent Customer
300 High Net Worth

200 Mass Customer

100

-
Platinum Very Loyal Becoming Recent Potential Late Bloomer Losing High Risk Evasive Lost
Customer Customer Loyal Customer Customer Customer Customer Customer Customer