ENT 600

TECHNOLOGY ENTREPRENEURSHIP

GROUP ASSIGNMENT ON TECHNOLOGY

VENTURE BLUEPRINT
NAME OF PRODUCT/SERVICE

PREPARED BY
NAME UITM ID NO GROUP
CODE

PREPARED FOR
LECTURER’S NAME : MADAM NANI ILYANA BINTI SHAFIE
FACULTY OF BUSINESS AND MANAGEMENT
SEMESTER : MARCH – AUGUST 2021
SUBMISSION DATE : 18TH JULY 2021
TABLE OF CONTENTS

Page
Number

COVER LETTER i
TABLE OF CONTENT ii.
ACKNOWLEDGEMENT iii.
EXECUTIVE SUMMARY v.

PART 1: INTRODUCTION 1

PART 2: PRODUCT OR SERVICE DESCRIPTION

PART 3: TECHNOLOGY DESCRIPTION

PART 4: MARKET ANALYSIS AND MARKETING

STRATEGIES

PART 5: MANAGEMENT TEAM

PART 6: FINANCIAL ESTIMATES

PART 7: PROJECT MILESTONES

CONCLUSION
APPENDICES

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COVER LETTER
The cover letter should include the recipient's name and address, the team members
involved and the purpose of the report.

EXECUTIVE SUMMARY
The executive summary is usually short and concise. It is usually prepared after the other
sections of the blueprint are completed.
 Brief description of the business and product concepts
 The target market and projections
 The competitive advantages
 The profitability
 The management teams.

PART 1: INTRODUCTION
State the background, a short literature survey and objective(s) in Introduction section.
Highlight the current trend, problem statement, and proposed solution to the problem.

PART 2: PRODUCT OR SERVICE DESCRIPTION

2.1 Describe in some detail the product or service to be produced/sold.
2.2 Discuss the application of the product or service and describe the primary end use any
significant secondary applications as well.
2.3 Emphasize any unique features of the product or service and how these will create or
add significant value; also, highlight any differences between what is currently on the
market and what you will offer that will account for your market penetration.
2.4 Give a computer image or hand drawn photograph or picture of the product.
2.5 Describe any intellectual property or other proprietary features of the product or
service.
2.6 Discuss any opportunities for the expansion of the product line or the development of
related product or service.

PART 3: TECHNOLOGY DESCRIPTION

3.1 Product Specifications
Using the computer image or hand drawn photograph, identify the key components
of the product. Give description and specifications of the key components.
3.2 Intellectual property
Identify and specify the intellectual property involved (What innovation, uniqueness,
or newness in the products)
3.3 Regulations
Identify any regulations, license, or permits that may govern the use of the
technology to deliver the product/service.

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PART 4: MARKET ANALYSIS AND MARKET STRATEGIES
Information in this section needs to support the assertion that the venture can capture a
substantial market in growing industry and stand up to competition. Because of the
importance of market analysis and the critical dependence of other parts of the blueprint on
this information, you are advised to prepare this section first.

4.1. Customers
Identify target market of the product/service.
 Who are the customers – can be based on demographic factors and/or other
factors – geographic/psychographic/ behavioural?
 Examples:
 Households
 University/college students
 Registered motorcycles owners
 Female workers
 Population above the age of 60
 Where:
 Country/region

4.2. Market Size and Trends

Estimate the market size for the proposed innovation. Give estimation in units or
ringgit Malaysia (RM).
Example:
 The number of households in a country/region and the percentage of households
who are potential customers and the estimated purchase in units/ringgit.
 Estimate the market size for the proposed innovation. Give estimation in units or
ringgit Malaysia (RM)
 Discuss the major factors affecting the market growth (e.g., industry trends,
socio-economic trends, government policy, and population shifts)
 Estimates are often done for a three-year period.

2021: Number of households in Selangor consists of 60,000.

 60,000 households x 20% x RM350 =?????

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4.3. Competition and Competitive Edges

a. Make a realistic assessment of the strengths and weaknesses of competitors.

Competitors Strengths Weaknesses

Company A
Company B
Company C

b. Compare competing and substitute products or services on the basis of market

share, quality, price, performance, delivery, timing, service warranties, and other
pertinent features.
c. Compare the fundamental value that is added or created by your product or
service, in terms of economic benefits to the customer and to your competitors.
d. Discuss the current advantages and disadvantages of these products or services
and say why they are not meeting customers’ needs.

4.4. Estimate Market Share and Sales

a. Estimate the percentage of market share from the market size in units or ringgit.
The amount in ringgit is the sales forecast, or the market commercialization
value for new technology product.
b. Estimates are made based on:
• new technology introduced.
• value of the new product/service
• advantages of the product or service
• market size and trends
• competitors and their products
• other relevant factors
c. It is recommended that market share is calculated for 3 years.
d. Remember to show assumptions used.

Product/service Market Size, Market Share, and Sales

Year
2021 2022 2023
Market Size (Units)
Market Size (RM)
Market share (%)
Total sales (Units)
Total sales (RM)

Estimate Yearly Sales Projection x

Market Share (%) =
100
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Total Market Size
4.5. Marketing Strategy
a. Develop marketing strategies that is appropriate for the product/service. It
should be clear, and market driven.
b. There are four important components of marketing strategy. They are called the
4 Ps (also known as marketing mix) – product, price, place (distribution)
and promotion. Poor strategies regarding even one of the 4 Ps can lead to
business failure.
c. The product strategy should differentiate the new product/service from existing
product/services. Elements in product strategy include.
 New technology
 Brand name
 Value of product
 Design
 Special features
 Packaging
 Warranties
 After sales services

d. The followings are common price strategy used to determine pricing for a
product/service.
 Cost-plus pricing – selling price is determined by adding a desired
amount/percentage of mark-up.
 Competitive pricing - set price based on competitors’ price.
 Value-based pricing – price is set based on how people perceive
the product and the price they are willing to pay for the product.

e. Promotion is the activity of informing, persuading and influencing the consumers’

purchase decisions.
Common methods used as promotion strategy are:
 Advertising
 Sales promotion
 Personal selling
 Direct Marketing
 Social Media

f. Distribution strategy is the strategy used to guide a firm’s presence or entry into
its intended market. Considerations include the distribution channel, the degree
of market coverage, and the selection of the best modes of transportation.
Common distribution channels are:
 Direct/Internet
 Wholesaler/Distributor
 Retailer
 Sales Agent/Sales team/Consultant

4.6 Marketing Budget

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5. LOCATION, MANUFACTURING AND OPERATIONS
5.1 Location
Identify the location and justify the choice of the location for producing your product/services.

5.2 Identify the 4M (Method, Machine, Material, and Man) to produce the product/service.
● Describe the process flow (Method to produce the product)
● Identify Machines needed to produce the product.
● Identify the key components of the product (Material). Give description and
specifications of the key components.
● Technical skills and specialized knowledge (Man) needed to produce the product.

5.3 Estimate the costs per unit of the product.

5.4 Operations Budget

6. MANAGEMENT TEAM
This section includes a description of the key management personnel and their primary
duties and responsibilities. If relevant, include ownership position, amount invested and
salary. Indicate the support services that will be required such as experts from other
disciplines and advisors - legal, accounting, advertising, consulting, and banking advisors.
The organizational chart can be included in this section.

6.1. Organizational Chart

Draw the firm organizational chart.

6.2. Key Management Personnel

a. For each key person, describe the background and working experiences.

Names & Background Working Experience

Ali bin Abu

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 b. Describe the exact duties and responsibilities of each of the key members of the
management team.

Names & Positions Duties & Responsibilities

Ali bin Abu (General Manager)

6.3. Management Compensation and Ownership

State the salary to be paid, the share ownership planned, and the amount of equity
investment (if any) of each key member of the management team.

Amount of Equity
Names & Positions Monthly salary Share of ownership
Invested
Ali bin Abu RM3000 20% RM20,000

6.4. Supporting Professional Advisors and Services

a. Indicate the supporting services that will be required.
b. Indicate the names and affiliations of the legal, accounting, advertising, consulting, and
banking advisors selected for your venture and the services each will provide.

Name of Professional Advisors Services Provided

ABC Advertising Agency
Razali dan Rakan-Rakan Consulting Firm

6.5 Administrative Budget

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7. FINANCIAL PLAN
Sound financial management is one of the best ways for the business venture to
remain profitable and solvent. In this section think through some of the general issues
you will have to address in your formal business plan.
To effectively manage your venture finances, plan a sound, realistic budget by
determining the actual amount of money needed to start your venture (start-up costs)
and the amount needed to keep it open (working capital or operating costs).

7.1 Start-up Cost

Estimate the costs incurred in conjunction with one-time activities that the venture
undertakes when it opens a new facility, introduces a new product or service, conducts
business in a new territory or with a new class of customer or beneficiary, initiates a
new process in an existing facility or commences some new operation after
considerable research and discussion.

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7.2 Working Capital.

Working capital represents the amount of initial expenditure required to finance the
daily operation until the business gets its first sale. The amount of working capital is
therefore dependent upon the period until the firm can generate enough sales to cover
its short-term expenditure.

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7.3 Start-up Capital and Financing

Total start-up capital incorporates both start-up cost and working capital needed to
start a project. The most common source of finance for new venture is the
entrepreneur’s own equity contribution. The equity contribution can be in the form of
cash or assets. The next most common source of finance is term loan. This is a form of
long-term financing offered by most commercial banks. The term loan can be used to
finance fixed assets as well as working capital requirements. The interest rate and the
loan period depend on the current interest rate and the amount of loan required
respectively.

7.4 Financial Statements

Show the Pro forma Profit and Loss statement and highlight the key performance
indicators.

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8. PROJECT MILESTONES
This section includes a month-by-month schedule that shows the deadlines or
milestones of activities critical to the venture’s success. Examples of activities that are
critical to the success of the venture are: Incorporation of the venture, completion of
design and development, completion of prototypes, obtaining of sales representatives,
signing of distributors and dealers, ordering of materials in production quantities,
starting of production or operations, receipt of first orders, delivery of first sales.

Activities Deadlines

9. CONCLUSION
End with a brief conclusion and the next step of action to be taken. The conclusion can
include the entrepreneur’s decision on how to proceed next. It can be a statement
providing viability of the proposal business and seeking grants or loan approval.

REFERENCES
Use APA style for your references.

APPENDICES
Attach any material that does not easily fit into the body of a blueprint such as:
● Resumes of the top management team members.
● Photos or diagrams of product or prototype
● All charts, financials, visuals, and other related items can be placed here and
referenced in the report.
● Market research projections.

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