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HISTORY OF ARTS
SUBMITTED BY: TANZEEL BIN RAUF PATHKAR

REPORT TITLE: FANTACY SCOOP

 GROUP MEMBERS:

 RAMEEN 12757
 ARISHA SULEMAN 11363
 NAMRA ADEEB 12433
 MUHAMMAD HARIS 11360
 AHMED NABI MEMON 12442
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EXECUTIVE SUMMARY
Fantasy scoop is a standard liquid nitrogen ice cream making company that will be based in
Karachi Pakistan. It will be a partnership based business. Fantasy Scoop Nitrogen Ice Cream,
Inc. is a custom-order ice cream shop that uses liquid nitrogen to flash freeze ice cream,
instead of the traditional churn method.

Our process produces a smoother, fresher, more flavorful, individualized bowl of ice cream,
that will leave our customers satisfied and yearning for more. We have put plans in place to
also sell our franchise and offer consultancy services in line with our area of business.

As a company, we are willing to go the extra mile to invest in some of the finest professionals
we can find in and around Karachi and also, we have set plans to acquire the best of
equipment for our production plant. Our cold – rooms (Freezers) are customized to fit into the
kind of ideas we have of how a first – class ice cream production business should look like.

When it comes to hygiene and proper packaging, we have put plans, process and structures in
place that will ensure that we are always at the top of game. We have been able to secure
permits from all relevant departments in Karachi.

Our plan is to position Fantasy Scoop Liquid Nitrogen Ice Cream, Inc. to become the leading
brand in the ice cream production industry in the whole of Pakistan and also to be amongst
the top 5 liquid nitrogen ice cream production brand in the Pakistan within the first 10 years
of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass
because we have done our research and feasibility studies and we are confident that Karachi
is the right place to launch this type of business before spreading to other cities all across the
Pakistan.

GENERAL COMPANY DESCRIPTION:

Our company is fantasy scoop liquid nitrogen ice cream making company which is
partnership based.

Mission:
Our mission is to provide best quality ice cream and introduce innovative flavors and to
satisfy our customers at the highest level and to make impressive brand image while
promoting entrepreneual sprit among the students.

Goals and Objectives:

Our Goal is to become the best ice cream seller in local and international.
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Business Philosophy:

Provide the best customer care.

Evaluate employees performance and give them rewards and incentives based on
performance.

Socially active.

Pocket friendly.

Always up to the trend.

Target Market:
Our target market will be general public.

Industry:
Our business belongs to ice cream industry which is definitely a growing Industry. The global
ice cream market size was valued at USD 79.0 billion in 2021 and is expected to expand at a
compound annual growth rate (CAGR) of 4.2% from 2022 to 2030.

Changes :
Short term:

Innovative flavors will continue to be introduced that excites and intrigues costumers.

We will adopt new trends and unique styles.

Long term:

In the longer term we anticipate that overall consumption will continue to grow, with more
planned purchases and less impulse purchases. We are likely to see the biggest upturn in the
future.

Our Strengths and Core Competency:

Our biggest strength is our monopoly, because there is no as such competition of smoke ice
cream in general public .We used a secret ingredient which helps our ice cream to keep
frozen longer.

We gave uniqueness to our ice cream by adding smoke into it .

Our strongest selling point is the unique taste of the ice creams that we will produce and sell.
There is hardly any customer that will taste any of our products who would not want to come
back and make more purchase.
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PRODUCT
We are newly launched ice cream company; we provide unique flavors of ice cream that attract our
targeted audience. We focus about the quality of our products that’s why we use fresh natural raw
dairy products. We use dry chips for smoke effect and a secret ingredient which helps our ice cream
to stay frozen longer.

We promise to give you best quality ice cream which you can enjoy longer than others.
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Designed for: Designed by: Date: Version:

Business Model Canvas FANTACY SCOOP All group members 23-11-22 XY

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
 suppliers  Buying from suppliers  Premium quality  Customer care 24/7  Crowd of burnsroad
 investors  Customer services  Quick service  Feedback foodstreet
 Planing and control  Organic ice cream  Focus on customer
 Supply chain  Demand
management  Quality interaction

Key Resources Channels

 Skilled and innovative  Fantacy scoop Outlets
staff  Social media
 Financial support  Catering services in
 Quality assurance different events
department
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Cost Structure Revenue Streams

 Marketing and Advertisements  Product sales
 Equipment and supplies  Special event bookings
 IT services
 Distributions
 Utilities

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
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MARKETING PLAN

COSTUMERS
We will analyze our offerings in Karachi, model colony we can characterize general public as our
targeted audience in a specific point in the city.
We will start our setup in model colony for maximize our output.
Income level is justified on the basis of equal contribution by the members..

COMPETITION
Our product will be fantasy scoop smoke ice-cream so as far as the concern about our competitors
(icemokes) is our competitor in it.
Icemokes which is in Dha Karachi
As we are opening it newly so we are looking for a competitor’s to distinguish between flavor,
quantity ,quality and the most important is value for money.

NICHE
Niche relates with the work or business you are doing on a right way if you have an
organization which sells any products.they should have to took stand or own their product. As
it’s in our case we have our own ice cream parlors so we don’t have to sell any other product
in it. As its reputation goes down and people will be less interested to buy “our product” and
your competitor will give us tough time on those days so the thing is to keep your product in
your hands and make its popular locally so the rate of people will attract towards to your
product and they will automatically recommend it everyone. So you can gain more popularity
among the country and then it’s globally know product.

As it’s an early start-up so we can open it locally so we have clear analysis about our product
to boost our productivity in many areas.

STRATEGY
The market strategy is depended upon your competitor and product as-well so according to
the niche of the product is to simply depend upon the swot analysis as far as we know our
strengths about our product we will definitely generate more productivity in it and if it’s
come our weakness it give us the feedback what we have done wrong.

FEATURES AND BENEFITS:

Product differentiation is the most crucial aspect of the ice cream market.

In Karachi, Pakistan, Fantasy Scoop will operate as a typical liquid nitrogen ice cream
manufacturing business. Ice cream is the ideal dessert since it is a favourite of everyone,
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including children, teenagers, and adults. There are numerous varieties, and most importantly,
it is cooling on a hot day and enjoyable in the cold. The fact that ice cream may have a
variety of toppings is one reason why it's the best dessert.

Therefore, one of ice's main health benefits is stress relief since ice cream contains both fat
and protein, which our bodies require to balance our moods. Additionally, the amino acids
you

PROMOTION:

General public will be our target market. As a result, we set up outlet in modelo colony so
customers can experience our flavours for the first time. Including our products helps attract
new customers who then stick around and make more purchases because consumers value
free things more than discounts. Because of this, even the smallest sales can pave the way for
larger ones.

CHANNELS:

A channel is a method of reaching a customer to sell goods like ice cream and other frozen
dairy items. Products may be sold through a range of retail outlets, service providers who are
directly and/or indirectly related to the product, or neighbouring industries who observe a
sales demand for the product among their clientele.

Within the first ten years of our company's existence, we intend to position Fantasy Scoop
Liquid Nitrogen Ice Cream, Inc. to become the leading brand in the Pakistani ice cream
production market and one of the top five liquid nitrogen ice cream production brands.

OUR CHANNELS:

 social media
 outlets for fantasy scoop
 catering service for event

LOCATION:
The general area we covered for our business is Karachi, and the primary destinations we
followed were model colony.

HYPERLINK:
CONSUMERS PREFERENCES ANALYSIS
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OPERATIONAL PLAN

PRODUCTION:

We are not producing our ice cream we are purchasing from xyz suppliers, at the cost of 2500
per 10 liters of ice cream.

LOCATION:

We are opening our shop on Burns road on rent at their main food street.

Type of building :

Shop
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Zoning:

1st room: kitchen

2nd room: counter area

3rd room: family hall

LEGAL ENVIRONMENT

Describe the following:

Licensing and bonding requirements

A license is a permission from a government entity to operate a business or to practice a

profession or trade. Depending on the nature of your business, you may be required to hold at
least one license.

A bonded business has purchased a surety bond. A surety bond represents an agreement
between three parties:

• The Principal

• The Oblige

• The Surety

Permits

Permits regulate the safety, structure, and appearance of the business community. They act as
proof that your business follows certain laws and ordinances. Requirements vary by
jurisdiction, and failure to comply often results in fines or even having your business shut
down. Research the permits you need before you start any work or setup.

Health, workplace, or environmental regulations

The business in all over the world follows environmental regulation, health, and workplace.
So health plays a vital role in the business in all the standards. thus we are starting a new
business in which everyone has their competitors so they compete with each other in every
sector either its health or the environment of the organization every one trying their best to
give the tough time to their competitors .fantasy scoop is a hygienic and handmade product so
the health is the priority, and the workplace is the only state in which we compete with our all
near and dear competitors.

Zoning or building code requirements

As we will open the outlet in burn road, so the building code is not applicable here cause we
are opening it in the local environment.

Insurance coverage
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Insurance helps protect from the cost of bodily injury or property damage claims against your
business. For example, a customer may claim your business if he is injured in your store.
General liability can help cover you against the costs of the claim and potential defense costs.
It also helps protect your business from the costs of errors in your advertising.

Personnel

Number of employees

We are 5 employees in an organization, supporting a role of many things like dealing, buying,
purchasing, computer operator, etc

Type of labor (skilled, unskilled, and professional)

We 5 are the labor and own our organization, so as we don’t have any experience with the
market so we are not professional in it although may be skilled in many things like serving
communication, and reviewing.

Where and how will you find the right employees?

We are opening a partnership business. We are a team of 5 members, we all are employee at
our shop and other employees we need for our business will be hired through interviews.

Quality of existing staff

Our all staff members are very hard worker and talented and they have their own skills in
different manners.

Pay structure

Whenever any customer comes in our shop, firstly he or she place their order on the cashier
desk than they get computerize slip of their order and then they will get their order through
their slips. This all process will be recorded and monitored by our accounted.

FINISH GOODS:

We take readymade ice cream from the local vendors and then we add our customization
according to customer demand and the uniqueness of our ice cream is smoke with different
colors with the use of nitrogen gas and flavor which grab our customer.

INVENTORY:

ICE CREAM COST

• EACH FLAVOUR OF 10 LITRE PRICE (2500)

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• 10 FLAVOURS OF 10 LITRE FOR 1 WEEK (25,000)

TOTAL 12, 86,000

LIQUID NITROGEN (200*5=1000 PER WEEK) 52,000

NITROGEN CONTAINER 150,000

CONES AND CUPS (4*150=600 PER DAY) 2, 16,000

SPOONS (2*120=240) 86,400

TISSUES (190*8=1520 PER MONTH) 18,240

TOTAL 18, 08,640

Suppliers:

We will purchase ice cream from local venders in wholesale rate. And then we add some our
smoky effect with different colors and also a cooling effect which gives the ice cream the
texture which will melt slowly.

Also we customize the ice cream according to customer need.

Credit polices:

We required full payment from customers to avoid any doubtful debts.

We take our inventers from suppliers on hand.

Managing the account receivable:

The measure of success in effective AR management is in the result: payments are collected
on time. If you have too much money tied up in receivables at any given time, you may fail to
meet your financial obligations. Fortunately, by having a well-planned and executed accounts
receivable strategy in place, you can avoid using financial reserves or going into debt when
bumps in the road eventually occur.

Managing the account payable:

Payables management is the handling of a company’s unpaid debts to third-party vendors for
purchases made on credit. Account payables management involves tasks such as seeking
trade credit lines, acquiring favorable terms of purchase, and managing the timing and flow
of purchase.

MANAGEMENT AND ORGANIZATION

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PROFESSIONAL AND ADVISORY SUPPORT:

Board of Director: Rameen Sheikh and Arisha Suleman

The Board of Directors controls the management and operations of the company. The duty of
the Board is to promote the interests of shareholders and the Group by overseeing the
administration and proper organization of operations

Management advisory board: Muhammad Haris and Ahmed Memon

Promoting the organization in the community and expanding an organization's network

through event planning. Connecting an organization to a new audience.

Accountant: Namra Adeeb

They assist with corporate strategy, provide advice and help businesses to reduce costs,
improve their top line and mitigate risks.

Attorney: Ibrahim patel

The Business Lawyer's responsibilities include researching cases, drafting contracts,

developing diverse corporate procedures, managing budgets, ensuring regulatory compliance,
drafting codes of conduct, litigating course cases, and facilitating corporate mergers.

Insurance agent: Sehrish zafar

Developing marketing strategies and promote all types of new insurance contracts or suggest
additions/changes to existing ones.

Banker: Ali Ahmed

Advise customers on bank services for their needs (e.g. loans and credit cards).Manage
customer bank accounts; open, close and oversee transactions

Consultant: Asad ilyas

A Business Consultant is a professional who advises, provides information, provides insight

and provides recommendations to help clients reach their goals and solve problems.

Mentor and key advisors: Syed safdar and zaid khan

The role of a business mentor is to assist and offer direction to their mentees, helping them
run and grow their business and encouraging them to develop the skills they need to be
successful. The advice comes from the mentor's own knowledge and experience, which is
extremely valuable.

COST STRUCTURE PER ANNUM:

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SHOP:

RENT OF SHOP (PER MONTH 150,000) 18,00,000

ADVANCE 500,000
TOTAL 23,00,000
FURNITURE AND EQUIPEMENTS:
TABLE AND CHAIR SET (8000*6) 48,000
CASH COUNTER 7,000
COUNTER CHAIR 8,000
ICE-CREAM SCOOPER (300*4) 1,200
TRAYS AND DISHES 2,000
TOTAL FURNITURE COST
66,200
ELECTRONICS OF 5 RETAIL POINTS:
ICE CREAM DISPLAY DEEP FREEZER 200,000
ICE CREAM BACKUP DEEP FREEZER 100,000
FANS (6) 42,000
AIR CONDITIONER 100,000
COMPUTER 50,000
BILLING MACHINE 25,000
BILLING SOFTWARE 15,000
LIGHTS (1000 PER LED BULB) 12,000
CAMERA (3000*3) 9,000
WI-FI ROUTER 3,000
TOTAL ELECTRONICS COST
556,000
MARKETING COST:
DIGITAL MARKETING 100,000
PRINT MARKETING 100,000
TOTAL MARKETING COST
200,000
INVENTORY:
ICE CREAM COST
 EACH FLAVOUR OF 10 LITRE PRICE (2500)
 10 FLAVOURS OF 10 LITRE FOR 1 WEEK (25,000)
TOTAL 12,86,000
LIQUID NITROGEN (200*5=1000 PER WEEK) 52,000
NITROGEN CONTAINER 150,000
CONES AND CUPS (4*150=600 PER DAY) 2,16,000
SPOONS (2*120=240) 86,400
TISSUES (190*8=1520 PER MONTH) 18,240
TOTAL 18,08,640
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SALARIES:
SALARY OF WAITER (18,000*12) 216,000
SALARY OF ICE-CREAM SCOOPER (20,000*12) 240,000
SALARY OF CLEANER (14,000*12) 168,000
SALARY OF CASHIER (25,000*12) 300,000
TOTAL SALARIES 924,000
TRANSPORTATION COST:
TRANSPORTATION COST (PER MONTH 10,000)
120,000
POWER BAKUP AND BILLS:
GENERATOR COST 170,000
FUEL (PER MONTH 10,000) 120,000
MAINTENANCE (3000 EVERY 2 MONTH) 18,000
ELECTRICITY BILL (PER MONTH 130,000) 15,60,000
INTERNET BILL (1500 PER MONTH) 18,000
TOTAL 18,86,000
TOTAL COST PER ANNUM: .
TOTAL EXPENDITURE 78,60,840

COST STRUCTURE PER MONTH:

Rent of shop 150,000
Electricity bill 130,000

INTERNET BILL 1,500

GENERATOR FUEL 10,000
GENERATOR MAINTENANCE 1,500
INVENTORY 150,720
SALARIES 77,000
TRANSPORTATION COST 10,000
MARKETING COST 10,000
TOTAL EXPENDITURE 540,720

PRODUCT COSTING:
• PER UNIT COST 104.5

• PROFIT MARGIN (13%) 15.5

• RETAIL COST FOR CONSUMER 120

REVENUE MODEL:
SALE UNIT PER MONTH 5160
SALE PRICE PER UNIT 120
REVENUE PER MONTH 6,19,200
REVENUE PER ANNUM 74,30,400
PROFIT PER MONTH 79,980
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PROFIT PER ANNUM 9,59,760