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SWOT analysis of Haldirams analyses the brand by its strengths, weaknesses, opportunities &
threats. In Haldirams SWOT Analysis, the strengths and weaknesses are the internal factors
whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Haldirams to
benchmark its business & performance as compared to the competitors. Haldirams is one of the
leading brands in the food & beverages sector.
The article below lists the Haldirams SWOT, competitors and includes its target market,
segmentation, positioning & USP. Let us start the Haldirams SWOT Analysis:
For Haldirams, SWOT analysis can help the brand focus on building upon its strengths and
opportunities while addressing its weaknesses as well as threats to improve its market position.
Haldirams Strengths
The strengths of Haldirams looks at the key aspects of its business which gives it competitive
advantage in the market. Some important factors in a brand's strengths include its financial
position, experienced workforce, product uniqueness & intangible assets like brand value. Below
are the Strengths in the SWOT Analysis of Haldirams :
The weaknesses of a brand are certain aspects of its business which are it can improve to
increase its position further. Certain weaknesses can be defined as attributes which the company
is lacking or in which the competitors are better. Here are the weaknesses in the Haldirams
SWOT Analysis:
Haldirams Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A
brand's opportunities can lie in geographic expansion, product improvements, better
communication etc. Following are the opportunities in Haldirams SWOT Analysis:
5.Introduce healthy snacks like fat free, low calories and baked
Haldirams Threats
The threats for any business can be factors which can negatively impact its business. Some
factors like increased competitor activity, changing government policies, alternate products or
services etc. can be threats. The threats in the SWOT Analysis of Haldirams are as mentioned:
1.Customers are inclined towards western ways, and are not interested in Indian snacks
2.Indian snacks are considered unhealthy
3.Increased competition from other brands and local players
Haldirams Competitors
There are several brands in the market which are competing for the same set of customers.
Below are the top 4 competitors of Haldirams:
1. Bikano
2. Lehar
3. Bikaji