A STUDY ON CONSUMER

BUYING BEHAVIOUR AND

PREFERENCE TOWARDS
INTERNATIONAL BRAND OF
SPORTS SHOES
SPORTS SHOES

 Today's Sports shoes are designed with specific activities in mind. If you
participate in a single sport more than two times a week, you should purchase a
shoe specifically designed for that sport — a running shoe, court shoe, cleats, or
hiking shoe. If you are active in many different forms of exercise each week, a
cross-training shoe may be the best choice.
 Athletic footwear has become ubiquitous since the mid-1950s, and it is easy to
forget that sport shoes were initially designed for a specific purpose-for
functionality, comfort, and to maximize athletic performance. As diverse as
traditional footwear itself, athletic shoes fall into the following categories:
running/training/walking, court sports, field sports, winter sports, outdoor sports,
track and field, and specialty shoes (i.e. gymnastics, weightlifting, water, etc.).
TYPES OF SHOES

 Running shoe
 TRAIL SHOES
 CROSS TRAINERS
 WALKING SHOES
 COURT SHOES
 SOCCER SHOE
 LACROSSE SHOE
What Is a Brand?
 The term brand refers to a business and advertising idea that facilitates human
beings discover a selected enterprise, product, or man or woman. Brands are
intangible, which means you cannot absolutely touch or see them. As such, they
help form human beings's perceptions of corporations, their products, or people.
Brands generally use identifying markers to assist create emblem identities inside
the marketplace.
RESEARCH METHODOLOGY

  
PRIMARY DATA


SAMPLING
 DESIGN
TYPES OF SAMPLING

 The sampling method used is random sampling.
Research approach

 The type of approach is Descriptive approach
Techniques to be used in research approach

 The data has been collected with the help of survey
Sample size

 This study involves 100 respondents
 
SECONDARY DATA
Secondary statistics talk over with the records which can be accumulated via a secondary birthday party other than the person himself. The
commonplace sources of the secondary records for social technology consist of statements, the data accumulated by using authorities agencies,
organisational files, and the statistics which might be basically accumulated for different research goals. However, number one records, with
the aid of distinction, are amassed by means of the investigator carrying out the r

 
Branding Affects Consumer Behavior
Brand influence client conduct by way of clicking with the “self-picture” of the customers.
Adverts show stages of happiness and sorts of existence that customers need to have, and those act
as symbols of what the logo represents. The very last impact of a emblem on client behavior will
rely on how purchasers understand and relate with the brand.
Understand brand peception
logo belief is the sum of feelings a customer has about a brand. These thoughts and emotions
show up when a client is privy to the emblem, and what follows whilst that customer hears, sees,
or interacts with the brand and its product.
 Brand perception consists of a mess of areas that comment on the emblem's patron interactions.
From product development and packaging to public relations and social engagemen brand
notion is a top-level measuring stick of a product's visible presence, goodwill, and emotional
character. All of these can play into the product's success
Dr.Preeti Mehra Assistant Professor DAV University, Jalandhar (December
2017)
A sports activities shoe that gives ease and luxury is extra ideal amongst purchasers.
Consumers are geared up to shell out extra money, if a shoe affords more relaxation. This
means that agencies have to provide sports activities footwear coupled with advanced state of
the artwork technologies, the cost aspect will not rely much as clients are ready to buy even at
better charges. Humans choose innovativeness in shoes Variability in colours, style, and
designs is a fad, particularly amongst the kids. Consumers judge the personality of someone
via his clothes and shoes. Shoes shape a essential part of the appearance. Age has a splendid
effect on patron's desire of shoes. Attributes are connected one-of-a-kind significance via
customers belonging to specific age corporations. Appearance that give rise to indsets,
exaggerates the passion among buyers wishes to be projected. Appearance that inspires
mindsets, over value the passion amongst shoppers needs to be projected.
 . The objective of this project is to study-:

 To study the brand preferences of the customer from the selected brand of sports shoes in the
international market.
 To study the influence of various aspects on buying behaviour
 To understand the consumer buying behavior of
 international branded sports shoes.
 Finding out which age group prefers or consumes more of branded sports shoes
 Finding about the Male and Female usage of brands.
CONSUMER BUYING BEHAVIOUR

Meaning of Consumer Behaviour

Consumer behaviour is the study of individuals, groups, or organizations and all the
activities associated with the purchase, use, and disposal of goods and services, and
how the consumer’s emotions, attitudes, and preferences affect buying behaviour.
Consumer behaviour emerged in 1940–the 50s as a distinct sub-discipline of marketing
but has become an interdisciplinary social science that blends elements from
psychology, sociology, social anthropology, anthropology, ethnography, marketing, and
economics (especially behavioural economics).
CONCLUSION

 The study compares the four different brands of international sports shoes of
Nike, Puma, Adidas, and Reebok. It is concluded that quality, comfortableness,
price, and innovation played a major role in the purchase aspects. The strength of
each brand is gauged based on that Reebok had performance, price and comfort
identity; quality, advertisement, and design for Nike; performance, quality,
advertisement, design for Adidas; and Puma for advertisement, packaging,
innovation, and marketing activities were the highest identity for each brand.
Advertisement, customized sports shoes available on the internet, suggested by
friends and family, endorsed by celebrities are highly influenced by the customers'
buying behavior towards sports shoes. Further, it is noted that nearly half of the
customers are