Professional Documents
Culture Documents
On
Session 2022-2023
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
PLAGIARISM CERTIFICATE
DECLARATION
Respect To Byju And Unacademy”. The data mentioned in this report were
obtained during genuine work done and collected by me. The data or information
obtained from primary (first-hand sources) and any other alternative sources are
absolutely acknowledged. The result and analysis embodied during this project has
not been submitted to the other University or Institute for the award of any degree.
KSHITIJ SRIVASTAVA
ROLL NO. 1210672138
MBA 4th Semester
BBD UNIVERSITY, LUCKNOW
ACKNOWLEDGEMENT
First and foremost am indebted to the Almighty. It provides Pine Tree State immense
faculty Dr. Seema Singh from Babu Banarasi Das University, Lucknow for all the
timely help and support rendered. But for her constant motivation, encouragement and
adept guidance during the entire course of research, my endeavor would not have
culminated in fruition. The sincerity and dedication put in by her for the sake of my
Research Report is remarkable. I would like to thank her for the opportunity I was
given to conduct my Research and further my Research Report under his guidance. I
am grateful to Prof. (Dr.) Sushil Pande, the Dean/Incharge -SOM of Babu Banarasi
Das University, Lucknow for sparing his valuable time for me on different
occasions. I really appreciate all the bank employees who provided the requisite data
for my research work. It was their cooperation and input that made this research
possible. I express my gratitude to all the library staff of Babu Banarasi Das
and friends. They were always there for me with their wise counsel and sympathetic
ear. I could not have done any of this without you all. Thank you once again.
KSHITIJ SRIVASTAVA
ROLL NO. 1210672138
MBA 4th Semester
BBD UNIVERSITY, LUCKNOW
PREFACE
opportunity to work in a truly professional environment where team work score over
executed and evaluated training helps a lot in inoculating good work culture. The
Study Class With Respect To Byju And Unacademy” has been made to facilitate
effective understanding about the marketing aspects. The project research has
increase my sphere of knowledge to a greater extent. I have tried to summarize all our
experience and knowledge acquired up till now, in this report. This project is a keen
effort to obtain the expected results and fulfill all the information required. At the end
This project report is prepared as the partial fulfillment of two year degree programme
project is a compulsory part of the academics. This research is done in the fourth
Today employees expect quality of work life, more than financial benefits from the
organization. With the advent of new technologies, factors related to mental health in
Tata Motors Limited are taken into consideration more than ever. Studies have
organization is quality of work life. Another influential factor is job satisfaction which
efficiency. Quality of work life is an experience which an employee feels about the
job and work place in organization. The purpose of this paper is to identify the
relationship between two variables like, quality of work life and job satisfaction. The
study is an attempt to explore the better understanding of quality of work life and
employee job satisfaction in Tata Motors Limited. Findings of the study will help the
management and employees of Tata Motors Limited to understand the level of quality
Chapter 5: Findings
Chapter 6: Suggestions & conclusions
Chapter 7: References
Chapter 8: Annexure
This report is an honest work towards the topic. There can be many short comings in
it because of the lack of the time, unavailability of data and other constraints.
TABLE OF CONTENT
2 Plagiarism Certificate ii
3 Declaration iii
4 Acknowledgment iv
5 Executive Summary v
6 Introduction 1
7 Company Profile 12
8 Literature Review 27
10 Research Methodology 39
12 Findings 64
15 Conclusion 70
16 Bibliography 73
17 Annexure 76
CHAPTER - I
INTRODUCTION
1
Chapter – I
INTRODUCTION
INTRODUCTION
A lot of research exists on the consumer buying behaviour and consumer satisfaction.
in the current business world. Also, various researches and studies have been done to
on their own experiences. The modern methodologies of educating and learning are
through the dynamic cooperation of students. They direct their students to discover
answers for an issue. Educators utilize present- day conveniences like projectors,
various media helps, and online classes for educating. The way of teaching and
learning has been continuously changing in the past few years. The teacher or faculty
is not just content providers, they are now mentored and guide. Students need to
knowledge. Learning through videos has been a great way to develop these skills and
digital technology is playing a big role in creating and delivering such interactive
videos. There has been a shift in demand in the learning experience, parents and
students are more comfortable with online learning since it can be accessed from
anywhere and anytime. As valuation touches $8B, BYJU’S become the 3rd largest
unicorn in India as of January 2020. BYJU’S is leading the Indian Ed-Tech industry
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has been growing at a rate of 100% year on year for the last three years. It has 3
million subscribe users in India. BYJU’S is solving the core problem in the Indian
education system by providing quality content across the nation through the internet
which is accessible to most of the population. This paper aims at determining the
higher school going students and analyzes their feedback on using BYJU’S products.
STATEMENT OF PROBLEM
E-learning being completely new to India and growing popularity of smart phones and
subscribed by 3 million people all over the Country. So this study is for analyzing the
reasons for their satisfaction. Now in the market exists several competitions among
different e-learning apps. In this situation it is very important to know whether the
subscribers of BYJUS app are happy and satisfied with the app.
mathematics exams in 2006.In 2011, he and his wife founded an educational company
with the help of his students offering online video-based learning programs for the K-
12 segment as well as competition exams. In 2012, Think and Learn entered both
Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia Pacific
ratings and has been present there ever since In August 2015, after 4 years of
developments, the firm launched BYJU’S: The Learning App. In 2017, Think and
Learn launched BYJU’S Math App for kids and BYJU’S Parent Connect app to help
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parents track their child’s learning course. By 2018, it had 1.5 cr (15 million) users
and 900,000 paid users. In July 2019, BYJU’S won the sponsorship rights for The
Indian cricket team jersey, replacing its former sponsor OPPO. Shah Rukh Khan is
international examinations such as GRE and GMAT. Academic subjects and concepts
are explained with 12-20 minute digital animation videos. BYJU’S reports to have 4
crore (40 million) users overall, 30 lakh (3 million) annual paid subscribers and an
annual retention rate of about 85%. In 2019, the company announced that it would
launch its app in regional Indian languages . It also planned to launch an international
version of the app for English-speaking students in other countries. Recently, BYJU’S
launched new programs in its Early Learn App for students of kindergarten as well. In
April 2021, the company also announced the launch of “BYJU’S Future School” to be
led by Founder WhiteHat Jr and Karan Bajaj. The Future School aims to cross the
bridge from passive to active learning with an interactive learning platform blended
with coding and other subjects like Math, Science, English, Music and Fine arts
through storytelling. BYJU’S will launch the Future School in the USA, UK,
management and commerce. Marketers can direct their product to other businesses
being marketed to, several factors apply, including the perspective the marketers will
use. Known as market orientations, they determine how marketers will approach the
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attracting customers, incorporates knowledge gained by studying the management of
DEFINITIONS OF MARKETING
and processes for creating, communicating, delivering, and exchanging offerings that
Philip Kotler defined marketing as “Satisfying needs and wants through an exchange
process”. And a decade later defines it as “a social and managerial process by which
individuals and groups obtain what they want and need through creating, offering and
Marketing is “a set of processes that are interconnected and interdependent with other
Marketing can be defined as “the management process that seeks to maximise returns to
competitive advantage”.
MARKETING MIX
The term ‘marketing mix’ is a foundation model for businesses, historically centred
on product, price, place, and promotion (also known as the “4 Ps”). The marketing
mix has been defined as the “set of marketing tools that the firm uses to pursue its
The 4Ps of marketing is a model for enhancing the components of your “marketing
mix” – the way in which you take a new product or service to market. It helps you to
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define your marketing options in terms of price, product, promotion, and place so that
PRODUCT
Product refers to the item actually being sold. The product must deliver a minimum
level of performance; otherwise even the best work on the other elements of the
PRICE
Price refers to the value that is put for a product. It depends on costs of production,
segment targeted, ability of the market to pay, supply – demand and a host of other
direct and indirect factors. There can be several types of pricing strategies, each tied
PLACE
Place refers to the point of sale. In every industry, catching the eye of the consumer
and making it easy for her to buy it is the main aim of a good distribution or ‘place’
PROMOTION
Promotion refers to all the activities undertaken to make the product or service known
to the user and trade. This can include advertising, word of mouth, press reports,
incentives, commissions and awards to the trade. It can also include consumer
FUNCTIONS OF MARKETING
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Gathering and analyzing market information is an important function of marketing.
MARKETING PLANNING:
In order to achieve the objectives of an organisation with regard to its marketing, the
Product designing plays an important role in product selling. The company whose
product is better and attractively designed sells more than the product of a company
whose design happens to be weak and unattractive. In this way, it can be said that the
doing so, it is ascertained that the given product will have some peculiarities.
Packaging aims at avoiding breakage, damage, destruction, etc., of the goods during
transit and storage. Packaging facilitates handling, lifting, conveying of the goods.
packaging. Packing material includes bottles, canister, plastic bags, tin or wooden
boxes, jute bags etc. Label is a slip which is found on the product itself or on the
package providing all the information regarding the product and its producer. This can
BRANDING:
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Giving of distinct name to one’s product is called branding. Thus, the objective of
branding is to show that the products of a given company are different from that of the
Customer is the king of market. Therefore, it is one of the chief functions of marketer
to offer every possible help to the customers. A marketer offers primarily the
After-sales-services
Technical services
Credit facilities
Maintenance services
PRICING OF PRODUCTS:
It is the most important function of a marketing manager to fix price of a product. The
price of a product is affected by its cost, rate of profit, price of competing product,
policy of the government, etc. The price of a product should be fixed in a manner that
it should not appear to be too high and at the same time it should earn enough profit
PROMOTION:
Promotion means informing the consumers about the products of the company and
encouraging them to buy these products. There are four methods of promotion: (i)
Advertising, (ii) Personal selling, (iii) Sales promotion and (iv) Publicity. Every
decision taken by the marketer in this respect affects the sales. These decisions are
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Physical Distribution:
Under this function of marketing the decision about carrying things from the place of
production to the place of consumption is taken into account. To accomplish this task,
decision about four factors are taken. They are: (i) Transportation, (ii) Inventory, (iii)
Warehousing and (iv) Order Processing. Physical distribution, by taking things, at the
right place and at the right time creates time and place utility.
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TRANSPORTATION:
Production, sale and consumption-all the three activities need not be at one place. Had
it been so, transportation of goods for physical distribution would have become
irrelevant. But generally it is not possible. Production is carried out at one place, sale
at another place and consumption at yet another place. Transport facility is needed for
the produced goods to reach the hands of consumers. So the enterprise must have an
STORAGE OR WAREHOUSING:
There is a time-lag between the purchase or production of goods and their sale. It is
very essential to store the goods at a safe place during this time-interval. Godowns are
used for this purpose. Keeping of goods in godowns till the same are sold is called
storage.
CUSTOMER SATISFACTION
the needs and expectations of its users. It captures the provisions of goods or service
that fulfil the customers’ expectations, as a business term, can also be used to measure
purchase, and consumption of goods and services for the fulfillment of their basic and
Initially, the consume rinds the needs and then goes for the selection and budgets the
commodities and takes the decision to consume. Product quality, price, service or
fairness, product features are some of the factors that influence the customer
satisfaction.On the other hand, several factors like cultural, social, personal,
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CULTURAL FACTORS
individual. The values, perception, behaviour and preference are the factors basically
learned at the very early stage of childhood from the people and the common
behaviours of the culture. Norms and values are carried forward by generations from
one entity to the other. Culturalfactors represents the learned values and perceptions
that defines consumer wants and behaviours. Consumers are first influenced by the
groups they belong to but also by the groups(inspirational groups) they wish to belong
to.
SOCIAL FACTORS
family, friends, social networks, and surroundings who have different buying
shape the personality. Hence, the social factor influence the buying of an individual to
a great extent.
PERSONAL FACTORS
This consumer behaviour includes personal factors such as age, occupation, economic
situation, and lifestyle. Consumer changes the purchase of goods and services with the
passage of time. Occupation and the economic situation also have a significant impact
on buying behaviour. On the other hand, a person with low income choose to
affecting the consumer buying behaviour. Life style refers to the way a person lives in
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PSYCHOLOGICAL FACTORS
Many psychological factors like motivation, perception, learning, and attitudes and
beliefs play a crucial role in purchasing a particular product and services. To increase
sales and encourage the consumer to purchase the service organization should try to
create a conscious need in the consumer& mind which develops an interest in buying
another. Attitude allows the individual to develop a coherent behaviour against the
class of their personality. Through the experience that the consumer acquire, the
customer develops beliefs which will influence the buying behaviour. The factors that
influence customer vary from people to people and by culture of the people. Hence,
made favourable and goal of consumer satisfaction can be achieved. The study of
consumer buying behaviour is gateway to success in the market. Overall the result
shows that the brand image, and perceives value, price, and health concern and quality
from the customer in a way that they can use it manage and improve their business.
Customer satisfaction is the best indicator of how the business look like in the future.
Customer satisfaction is the best indicator of how the business looks like in the future.
Customer satisfaction helps in doing SWOT analysis that could help them to develop
their business in an advance and in a systematic way. Besides this, it will also help in
making the right decision to use the appropriate resources while manufacturing the
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products. Similarly, it maintains the relationship with the existing customers and also
CONSUMER
The consumer is the one who pays to consume goods and services produced. As such,
consumer plays a vital role in the economic system of a nation. Without consumer
demand, producers would lack one of the key motivations to produce, to sell to
customers. The consumer also forms a part of the chain of distribution. An individual
who buys products or services for personal use and not for manufacture or resale. A
consumer is someone who can make the decision whether or not to purchase an item
at the store, and someone who can be influenced my marketing and advertisement.
Any time someone goes to a store and purchase a toy, shirt, beverage, or anything
CUSTOMER
known as a customer. Normally the customers purchase durable goods from the
market.
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CONSUMER BUYING BEHAVIOR
Consumer buying behavior define consumer buying behavior is the sum total of a
consumers behavior in the market place when purchasing a product or service. The
psychology, sociology, and economics. Standard behavioral model the standard model
of consumer behavior consist of methodical and structured process. Let us take a brief
PROBLEM RECOGNITION-
The first step is problem recognition. During this step, the consumer realizes that
she/he has an unfulfilled need or want. Let us use the example of consumer who has
just been informed by her mechanic that fixing her car will cost more than its worth.
Our consumer realizes that she now has a transportation problem and wants to fulfill
information relevant to what you need to solve the problem. In our example, our
consumer may engage in research on the internet to determine the types of vehicles
VALUATION-
preferences, and financial resources available for purchase. In our example, our
consumer has decided to narrow her choices down to three cars based upon price,
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PURCHASE –
At this case, a consumer will make a purchasing decision. The ultimate decision may
be based on factors such as price or availability. For example, our consumer has
decided to purchase a particular model of car because its prize was the best she could
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CHAPTER - III
LITERATURE
REVIEW
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Chapter – 3
LITERATURE REVIEW
LITERATURE REVIEW
A scale of previous studies was used to assess the degree of innovation, “A literature
review is a text of scholarly paper, which includes the current knowledge include
particular topic. Literature review are secondary sources, do not report new or original
Dr. Sangeeta Mukherjee (March 2020): The technological innovations that are
adopted by BYJU’S are highly helpful to students to understand basic and complex
concepts in a very short time. The BYJU’S App uses web-based learning, visual
experience to students. One of the findings is that the advertisement claims that the
learning app for students. This paper also discusses the approach of e-
maximum students through a digital platform. Also, the emerging digital technology
Mohd Shoaib Ansari (January 2017) Learning applications are expanding among
students. Found that portable learning applications can be extremely helpful in the
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advanced education condition. Moreover, the outcomes appeared that the students
have sufficient information and attention to utilize portable innovation and the Web in
their instructive condition. Mobile App for learning is popular in higher education in
India. Furthermore , it is also found that student is aware of mobile Apps which
Dr. BADA, Steve Olusegun (December 2015) Found that process of learning is
individual to the learner. The learner tries to relate each and everything to the real
world what he or she has learned. Constructivism refers to self-learning and knows
how to learn things more conceptually. It emphasized critical thinking and decision
making.
IBEF (April 2019) Online education in India is growing fast and many student have
access to smart phones, computers, and the internet. Integrating technology is the
need of the hour since everything is going digital. India has the largest K-12 students
in the world with over 260 million students. Also, there is a rise in low-cost smart
Forbes (October 2019) found that the backbone of BYJUS app personalized learning
is its rich learning profile. Graphs of over one lakh concepts and relationships that
have been created to design personal learning journeys -- videos, questions, adaptive
flows, quizzes, flashcards, correctional learning video, and so on. Additionally, the
learning content is also tagged to multiple other properties and parameters. This
content is tagged at the sub micro concept level which helps the algorithms create a
smooth learning curve for the student so that they feel challenged, yet motivated
Financial Times (December 2019) Found that, BYJU’s has around 3 million
subscribers who are school going students. BYJU’S has made India an emerging
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ground for testing the Ed-tech industry. It is estimated by KPMG and Google that
The Indian Express (April 2020): After nationwide lockdown in India, there was an
increase of 150% in new enrollment on the BYJU’s App. BYJU’s has also started free
Business Insider, India (December 2019): Found that BYJU’s secret of success is
platform, it has made the learning fun and interactive. In 2018, BYJU’s spend
Rs.185.5 Cr on advertising.
Jared Keengwe, Terry T Kidd, (2010): This article examines a review of literature
related to online learning and teaching. The authors provide a brief historical
teaching and learning. The barriers to online teaching, the new faculty roles in online
learning environments, and some implications for online learning and teaching are
Jan Herrington, Ron Oliver, Thomas C Reeves (2003): The use of authentic
activities within online learning environments has been shown to have many benefits
for learners in online units and courses. There has been renewed interest in the role of
principles have been used successfully across a wide variety of discipline areas. In
spite of the growing evidence of the success of authentic learning environments, they
are not without their problems. They discuss patterns of engagement that have
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emerged from our own research on authentic learning tasks, in particular, the initial
and the need for the suspension of disbelief before engaging in the task. The paper
research, which have been used as criteria for the selection of existing online units or
courses for in depth investigation. The paper includes a short review of the literature,
issues related to the necessity for students to willingly suspend disbelief in order to
extension of distance learning, the medium requires new modes of presentation and
and learning, how the field has been conceptualized in the various research
communities, and what might be useful areas for future research. The review indicates
that, although there has been extensive work to conceptualize and understand the
social interactions and constructs entailed by online education, there has been little
work that connects these concepts to subject-specific interactions and learning. That
is, the literature provides insights into social aspects of online teaching and learning
such as the development of community, the social roles of teachers and students, and
the creation of online presence. The review recommends future research into how
these social, personal, and interpersonal aspects relate to subject matter learning, the
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Ritanjali Panigrahi,Praveen Ranjan Srivastava, Dheeraj sharma(2018): The use
worldwide, reducing the temporal and spatial problems associated with traditional
for obtaining better learning outcomes. Future directions have been discussed , the
lot of scopes to be studied in the virtual community context. The use of Apps in m-
learning and the use of cloud services can boost the ease and access of online learning
attrition rates remain high. This paper presents a literature review addressing the role
literature was reviewed through the lens of Bandura’s social cognitive theory,
persistence for online learners, and that preferences for types of online interactivity
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CHAPTER - IV
OBJECTIVES OF
THE STUDY
22
Chapter – 4
To find out the factors motivating customers to prefer BYJU’S learning app
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CHAPTER - V
RESEARCH
METHODOLOGY
24
Chapter – 5
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
25
CHAPTER - VI
DATA ANALYSIS
&
INTERPRETATION
26
Chapter – 6
27
CHAPTER - VII
FINDINGS
28
Chapter – 7
Findings
FINDINGS
29
CHAPTER - VII
LIMITATIONS OF
THE STUDY
30
Chapter – 7
31
CHAPTER - VIII
SUGGESTIONS
AND
RECOMMENDATIONS
32
Chapter-8
33
CHAPTER - IX
CONCLUSION
34
Chapter-9
Conclusion
CONCLUSION
35
BIBLIOGRAPHY
36
BIBLIOGRAPHY
BIBLIOGRAPHY
37
ANNEXURE
38
QUESTIONNAIRE
NAME:
39