Class-test

Chapter-11 marketing management

mCQ (1 mark)

m.m. 20

1. Which point of view lays stress upon customer’s welfare.

a) Production b) Product c) Marketing d) Social Marketing

2. Sales promotion is helpful in making effective.

a) Advertisement b) Personal selling c) Both a & b d) Publicity

3. Price of a product can be referred as:

a) Product cost b) Brand value

c) Value of utility for customer d) Promotion cost

4. --------------Refers to the important decisions related to the product such as quality design, branding,
product packaging, labeling etc.

a) Marketing mix b) Product mix c) promotion mix d) Place mix

5 .Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?

a) Production concept b) Product concept c) Marketing concept d) Selling concept

6. Under which philosophy of marketing, efforts are made to bring down the cost of production to the

minimum?

a) Production concept b) Product concept c) Marketing concept d) Selling concept

7. Which of the following refers to that process of assigning a distinctive name or symbol to a product,

by which it can be known, remembered and identified.

a) Trade mark b) Product mix c) branding d) packaging

8. Under which concept the companies push for the betterment of the quality of their products in their

efforts for marketing?

a) Production concept b) Product concept c) Marketing concept d) Selling concept

9 Samsung is a leading manufacturer of electronic goods across the globe. It is planning to introduce a high
end smart TV in the Asian markets and is anticipating moderate demand for it. Based on these
assumptions, it fixed the price of TV @ $ 1,500 per TV. Which of the following factors affected the price
of the TV?

a) Utility and demand b) product cost c) Extent of competition d) None of these

10. Which of the following is the example of Dunlop?

a) Branding b) Brand c) Brand Name d) Brand Mark

11. ‘Products are not purchased but sold’, with which point of view is this statement associated?

a) Product b) Sale c) Production d)Marketing

12. The collection of utilities is known as

a) Purchaser b) Seller c) Product d) Market

13. Which of the following is the function of marketing?

a) Promotion b) Physical Distribution c) Transport d) All of these

14. Cardbox of Shaving Cream is the example of?

a) Primary Packaging (b) Secondary Packaging (c) Transport Packaging (d) None of the above

15. If a manufacturer achieves a breakthrough by developing a car engine, which can run on both petrol and
diesel, and this news is covered by television or radio or newspapers in the form of a new item. It would
be termed as

a) Public relation b) advertising c) sales promotion d) personal selling

16. Marketing mix does not include

a) product b) place c) promotion d) People

17. Nisha, a school bag manufacturer decided to improve the product for profit maximization and thus added
a water bottle holder to the existing design. Identify the marketing management philosophy adopted by
Nisha

a) Product concept b) Production concept. c) Selling concept d) Marketing concept

18. Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle
was not clear. She fell sick on consuming it. She filed a case in the District forum under the Consumer
 Protection Act and got the relief. Identify the important aspect neglected by the marketer in the above
case.

a) Packaging b) Branding c) labeling d)Pricing

19. Mr. Rajiv, the sales executive of ABC Ltd. possess good marketing techniques, his techniques involve
oral presentation of message, convincing the customer with face to face interaction, etc. Name the
element of marketing mix under which the above technique fall:

a) Promotion b)Product c) Price d) Place

20. Mansi, a shoe manufacturer for school students, decided to maximize profits by producing and
distributing shoes on a large-scale and thus reducing the average cost of production. Identify the
marketing management philosophy adopted by Mansi.

a) Product concept b) Production concept. c)Selling concept d) Marketing concept

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