TABLE OF SPECIFICATIONS (Revised) PRINCIPLES OF MARKETING (1ST QUARTER)

REVISED BLOOM'S TAXONOMY OF LEARNING BY CROTHWALL AND ANDERSON

Time/Days Total
Spent/ EASY AVERAGE DIFFICULT Number of
Topic Competencies and Code Weight % Remembering Understanding Applying Analyzing Evaluating Creating Test Items
Frequencies 70% 20% 10%
NOI POI NOI POI NOI POI NOI POI NOI POI NOI POI 40

1 Definition of Marketing Define and understand marketing • Principles • Goals • Approaches (ABM_PM11-Iab-1) 2 5 2 1,2 2

2 Principles of Marketing Define and understand marketing • Principles • Goals • Approaches (ABM_PM11-Iab-1) 2 5 2 3,4 2

3 Goals of Marketing Define and understand marketing • Principles • Goals • Approaches (ABM_PM11-Iab-1) 2 5 2 5,6 2

4 Approaches of Marketing Define and understand marketing • Principles • Goals • Approaches (ABM_PM11-Iab-1) 2 5 2 7,8 2

5 Customer Driven Marketing Define “relationship marketing” (ABM_PM11-Icd-5) 1 2.5 1 9 1

6 Customer Service Define “relationship marketing” (ABM_PM11-Icd-5) 3 7.5 1 10 2 11,12 3

7 Customer Lifetime Value Explain the value of customers. (ABM_PM11-Icd-6) 2 5 2 13,14 2

Successful Customer Relationship

8 Explain the value of customers. (ABM_PM11-Icd-6) 2 5 2 15,16 2
Management Strategies

Distinguish between strategic and marketing planning in terms of objectives and processes.
9 Strategic Marketing Process 1 2.5 1 17 1
(ABM_PM11-Iei-9)

Distinguish between strategic and marketing planning in terms of objectives and processes.
10 Cost Leadership and Differentiation 1 2.5 1 18 1
(ABM_PM11-Iei-9)

Distinguish between strategic and marketing planning in terms of objectives and processes.
11 Focused of SMP 1 2.5 1 19 1
(ABM_PM11-Iei-9)

Distinguish between strategic and marketing planning in terms of objectives and processes.
12 Tactical Marketing Process 1 2.5 1 20 1 .
(ABM_PM11-Iei-9)

Analyze the elements of macro- and micro-environment and their influence to marketing
13 Marketing Micro-environment 1 2.5 1 21 1
planning. (ABM_PM11-Iei-10)

Identfying Strengths and Analyze the elements of macro- and micro-environment and their influence to marketing
14 1 2.5 1 22 1
Weaknesses planning. (ABM_PM11-Iei-10)

Analyze the elements of macro- and micro-environment and their influence to marketing
15 Marketing Macro-environment 1 2.5 1 23 1
planning. (ABM_PM11-Iei-10)
 Idenftying Opportunities and Analyze the elements of macro- and micro-environment and their influence to marketing
16 1 2.5 1 24 1
Threats planning. (ABM_PM11-Iei-10)

Definition of Marketing Research, Define marketing research, its importance to a business enterprise and identify the steps in
17 1 2.5 1 25 1
its purpose and importance marketing research. (ABM_PM11-Iei-11)

Define marketing research, its importance to a business enterprise and identify the steps in
18 Steps in Marketing Research 3 7.5 2 26,27 1 28 3
marketing research. (ABM_PM11-Iei-11)

Consumer market and buying Differentiate the buying behavior and decision making of individual/ household customer versus
19 1 2.5 1 29 1
process the business (organizational) customer. (ABM_PM11-Iei-13)

Consumer market and buying Differentiate the buying behavior and decision making of individual/ household customer versus
20 1 2.5 1 30 1
behavior the business (organizational) customer. (ABM_PM11-Iei-13)

Organizational Markets and types of Differentiate the buying behavior and decision making of individual/ household customer versus
21 1 2.5 1 31 1
organizational buying decisions the business (organizational) customer. (ABM_PM11-Iei-13)

Organizational buying roles nd Differentiate the buying behavior and decision making of individual/ household customer versus
22 1 2.5 1 32 1
segmentation variables the business (organizational) customer. (ABM_PM11-Iei-13)

23 Define Market Segmentation Identify and segment market for a product or service. (ABM_PM11-Iei-14) 1 2.5 1 33 1

The Importance of Market

24 Identify and segment market for a product or service. (ABM_PM11-Iei-14) 1 2.5 1 34 1
Segmentation

25 Consumer Segmentation Variables Identify and segment market for a product or service. (ABM_PM11-Iei-14) 2 5 1 35 1 36 2

26 Define and Explain Target Market Select the appropriate target market segment and its positioning. (ABM_PM11-Iei-15) 1 2.5 1 37 1

27 Elements of an Ideal Target Market Select the appropriate target market segment and its positioning. (ABM_PM11-Iei-15) 1 2.5 1 38 1

Target Market Vs. Consuming

28 Select the appropriate target market segment and its positioning. (ABM_PM11-Iei-15) 1 2.5 1 39 1
Market

29 Brand Positioning Select the appropriate target market segment and its positioning. (ABM_PM11-Iei-15) 1 2.5 1 40 1

TOTAL 40 100 28 8 4 40
NOI- Number of Items POI- Placement of Items Weights % = time spent/ total # of time spent Number of test items = weights * the total number of test items
No. of items per competency= total no. of items x # of days per competency
total # of days