G H RAISONI INSTITUTE OF ENGINEERING & TECHNOLOGY, NAGPUR

DEPARTMENT :
MASTER OF BUSINESS ADMINISTRATION
PRESENTATION ON
Summer Internship Project
TITLE
A Study Of Customer Preference Towards Consumer Durable Loan
MBA III Semester
Roll no: 92
Session: Winter 2021-23

Industry Mentor submitted by

Sandeep Dhawale ( Sahil Kapse)
Dr.Vivek Kapur
Dr.Pradnya Bhandare
Director ,GHRIETN
HOD, MBA Guided By:-
Dr. Anamika kumari
 INTRODUCTION OF THE TOPIC

“A study of customer preference towards consumer durable

loans”
 The area of study is marketing where we can know the
customer preference which is a objective of the study. The
objective of the study is to know customer preference
towards consumer durable loan. Customer like to prefer a
loan from Kotak Mahindra for durable goods.
 Some times its depends on the scheme which company gives
so indirectly its benefits to the customers and increase their
buying power towards consumer durable products. If there is
a benefit which consumer is looking for and consumer might
get that benefit so customer definitely going to purchase
product. Some of the customer just buy consumer durable
product though loan for increasing their credit score and its
major reason for purchasing the consumer durable products.
 Introduction to company

 Kotak Mahindra Bank Limited is an Indian banking and financial services  company headquartered

in Mumbai. It offers banking products and financial services for corporate and retail customers in the areas
of personal finance, investment banking, life insurance, and wealth management.

 It is India's third largest private sector bank by market capitalisation as of November 2021. As of February
2021, the bank has 1600 branches and 2519 ATMs.

 Established in 1985, Kotak Mahindra group is one of India's leading financial services conglomerates. In
February 2003, Kotak Mahindra Finance Ltd. (KMFL), the group's flagship company, received banking license
from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert
into a bank - Kotak Mahindra Bank Ltd. (KMBL).

 Effective April 1, 2015, ING Vysya Bank Ltd has merged with Kotak Mahindra Bank Ltd creating a Rs 2 trillion
institution (consolidated). The merged entity – Kotak Mahindra Bank Ltd. has a significant national footprint
of 1,250+ branches and 1,900+ ATMs spread across 640+ locations, affording it the capacity and means to
serve even better.

 The Bank has three Strategic Business Units catering to retail and corporate customers across urban and rural
India.
 Objectives of the Study

 To study the buying preference of the customers.

 To examine different schemes given by Kotak Mahindra

Bank pvt ltd to attract the customers.

 To examine the loan procedure and documentation at

Kotak Mahindra Bank pvt ltd.

 To study about key competitors and their marketing

strategies.
 Research Methodology
Problem identification-
To understand customer preference towards consumer durable loan.

Type of research-
Descriptive study is that study which studies in depth. When the
researcher is interested in knowing the characteristics of certain group such
as age, gender education level and income level a descriptive study is taken
up when researcher is interested in knowing the proportion of people in
given population. This type of research is applied where collection of data
which is already presenting.

Sources of data-
 Primary Data
A primary data are those which collected to be fresh and for the first time.
The topic is “A study on customer preference towards consumer durable loan” if talk
about customer preference than it cannot be known by observation or any other
method. Preference of customer can be known by giving questionnaire or interview
by structured questions which are fixed it will benefited to understand the
preference of customer and easy to known about customer don’t have time to give
interview in this research so that questionnaire is used which is primary and suitable
source to collect. A primary data are those which collected to be fresh and for the
first time. In this research primary source is chosen and get very positive response
from the respondent.
 Secondary Data :
It makes use of information previously researched for other purposes and publicly
available. This is also known as ‘desk research’ it includes published research reports
in library, surveys or the internet.
Here in this research both primary data as well as secondary data are used to collect
information.
 ACTUAL WORK DONE(Week Wise)

WEEK 01
Brief information about company and the way it works. February 2021, the bank
has 1600 branches and 2519 ATMs. In 1985, Uday Kotak founded Kotak Capital
Management Finance as an investment and financial services company, with a loan
of ₹30 lakh from family and friends. In 1986, Anand Mahindra and his father Harish Mahindra
invested ₹1 lakh in the company and it was subsequently renamed as Kotak Mahindra Bank
Finance. The company was initially engaged in bill discounting, along with lease and hire
purchase activities
WEEK 02
Practice regarding the data which was given by the manager.

WEEK 03
Studied about the different KYC (know your customer) documents required.
During that week, started pitching the customers to buy the durables on finance instead
of cash. Also, explained the customers about the importance of the EMI card.

WEEK 04
Training was given regarding how to pitch customers, learning about the different
schemes available on the product and finding the leads. The company gave us the general
idea about how the loans are passed on durables. How to calculate EMI amount and the
down payment was also taught.
WEEK 05
Training was given on how to login in a case of the customers, how to check their
limit available in the EBC card and how to find out the customers information if he has
purchased the loan before but does not have the EMI card.

WEEK 06
In the last days of the internship program, started pitching the customers, giving
them schemes, explained the documentation, filling the manual forms and Login In the
case. During the internship program, I studied the whole process of financing on the
consumer durable products.
FINDINGS

 From this report it can inferred that 67% respondents are males
who are between the age of 21-30 and 31-40.
 The most number of customers are salaried people which are 69%.
 Half of the respondents have salaried between 21000-30000.
 There are 89% people who buy consumer durable from organized
retail.
 From the sample of 110 all knows about consumer durable loans.
 The major area from which customer aware about consumer loan is
advertisement and friends & relatives.
 95% customer have EMI card with them.
CONCLUSION
 

 Kotak Mahindra has very strong sales team in loan

sector because it’s very challenging task to satisfy
customer.
 The project gives an insight to the awareness rate
in the population of Nagpur city.
 Due to Kotak Mahindra lending sector get booster
people started to show willingness to disposal of
their income.
 Kotak Mahindra now felling a pinch from their
competitor specially by Capital first, HDFC, Bajaj
Finserv.
 
1 BIBLIOGRAPHY
 Anilkumar, N. S., & Joseph, J. (2014). A Contrasting Evaluation of Consumer
Purchase Attitude-Behavior of Urban-Rural Working Women Consumers Towards
White-Brown Durables, a Study With Specific Relevance to Kochi,
Kerala. Journal of Global Economics.

 Buvaneswari, R., & Babu, R. P. (2014). A study on users behaviour towards

durable goods in Srirangam. International Journal of Advanced Research in
Management and Social Sciences, 3(11), 133-141Bearden, W. O., & Teel, J. E.
(1983). Selected determinants of consumer satisfaction and complaint
reports. Journal of marketing Research, 21-28.

 baskaran, a. a study on pre and post purchase behavior of consumer durable

goods in kanchipuram districtbass, f. m. (1969). a new product growth for model
consumer durables. Management science, 15(5), 215-227.