Republic of the Philippines

GAPAN CITY COLLEGE

ENTREPRENEURSHIP DEPARTMENT
City Hall Compound, Bayanihan Gapan City
Nueva Ecija Philippines 3105

PRODUCT PROPOSAL OUTLINE

ENTREP 6- INNOVATION MANAGEMENT

PEANUT TURON

Submitted by:
GROUP 2
Evangelista, Karen
Domingo, Kathleen
Santillan, Venus
Sarmiento, Angelo
Dimacale, Patrick
Salazar, John Railey
De Guzman, Jan Michael
Villamayor , Dexter
TABLE OF CONTENTS
I. Title Page
II. Table of Contents
III. Proposed Product
1. The Vision
2. Executive Summary
2.1. The Mission
2.2. Introduction
2.2.1. Background
2.2.2. Idea
2.2.3. Benefits
2.3. Proposed Product Concept
2.3.1. Explanation of Products
2.3.2. Promotion Placement & Price in the market
3. Description of Products
3.1. Details
3.2. Visualization
4. Target market & Customer
5. Market Issues and Trends
5.1. Situation Analysis
5.2. Swot Analysis
6. Financial & Budget
I. Estimated sales target
II. Recommend pricing and set prices
III. Product development cost to be budgeted
IV. Estimated cost of the product launch
V. Estimated cost of ongoing product management
7. Project Timeline

PROPOSED PRODUCT
The researchers decided to build this business to support their daily finances. Other than that,
their habit of eating ‘’peanut turon’’ inspired them to build this type of business. This business
can help disabled people because we can hire them as one of our staff. To give them the
opportunity to work and to give them the benefits they deserve. To show their passion. There’s
no straightforward formula you can follow when it comes to pricing. It’s really a matter of
finding that balance between affordability, competitiveness, and profit then adjusting
accordingly.

VISION
To achieve our customers tongues and give them good service and nutritious food that they will
surely enjoy.

EXCECUTIVE SUMMARY
The researchers come up to the name “Peanut Turon” because it sounds catchy from the
customers. We decided to create this kind of business because We have observed that majority of
the people here really loves to turon. It is not easy to build this kind of business but as long as we
are persistent and we work hard this business, this will be successful. 

MISSION
The researchers thrive for excellence and strive to produce food products with the finest quality
at an affordable cost within the reach of every Filipino. To be able let our customers enjoy every
moment of having a satisfying and delicious snack.

INTRODUCTION
Starting a business is one of the most ideal and affordable ways to enter the food industry. Peanut
Turon is the most affordable and delicious product but made of good quality raw material. The
customers best interest and a price competitive product. The customers will be going to shout for
it. It is a combination of a good quality raw materials such as {almond peanut} lumpia wrapper
and a cooking oil that results to a delectable taste.

BACKGROUND
The researchers have decided to name “PEANUT TURON “because customers will find it very
easy and based on our observation, people love’s to eat peanuts because it is very affordable and
it make us full. To be able to make the customer and be satisfied with the services that is offered

IDEA
They came up to these ideas, to ensure unique features of our products are customized, which
means they have the command and control over the raw materials involved and production of
quality standard food that we intend to be healthy as much as possible.

BENEFITS
Our product can benefit many people believe the peanut is not as nutritionally valuable as true
nuts like almonds walnuts or cashew. But actually, peanuts have many of the same health
benefits as the more expensive nuts and should not be overlooked as a nutritious food.
PROPOSED PRODUCT CONCEPT

EXPLANATION OF PRODUCTS
Our product is made from peanut butter with almond nuts wrap inside the wrapper. It is deep
fried in vegetable oil with grains of sugar, and when it is in form of brown color, you can pull out
in frying pan. Then, put condense milk on it and now, it is ready to serve.

PROMOTION
We promote our product through social media marketing platforms like Facebook, Instagram,
Tiktok that can provide a million viewers that can be target with the product advertisements.

PLACEMENT
Our product is located at San Nicholas GAPAN CITY near at San Nicholas High School and
Gymnasium. With this location, we might have a lot of customers immediately.

PRICE IN THE MARKET

Deciding how much to charge for your product requires more thought than simply calculating
your costs and adding a mark-up.” How much the customer is willing to pay for products has
very little to do with how much they value the product or service they`re buying,”

DESCRIPTION OF THE PRODUCT

DETAILS
Our product is a combination almond nuts and peanut butter with wrapper and also we added
some condense milk that will make our product different and attractive to the customers.

TARGET MARKET
Our target market is students, parents, workers and drivers Because this place is among the
highway beside the school and easy to locate our location theirs a lot of customer that wanted to
eat peanut turon in that location and to student they have affordable food.

VISUALIZATION
SITUATION ANALYSIS

Current state in the market in market relation to proposed product.

Is there any competition?

Always but we make sure that our product is the best compare to their products because they are
having the best product that able to make the customers having enjoy every moment of having a
satisfying delicious snack.

Does the competition satisfy customer needs?

To apply the strategies and values in order for our product to be successful based on our vision
and there be a lot of possible customers and buyers are satisfied in their needs.

Is there customers demand for this type of product?

Of course, they demand because our product having new in their taste it aims to encourage
customers of all ages to start a healthy habit or eating nutritious peanut turon every day.

SWOT ANALYSIS

STRENGTH
• the location of our product is accessible enough to meet our target market.
• the product will easily catch the interest of the customers for Filipinos are fond.

WEAKNESSES
• not enough awareness of the product.
• the perception of some that street foods are unhealthy and unsafe.

OPPORTUNITIES
• street foods are not normally presented in a sophisticated way and this will serve as an
opportunity to give a different impact regarding the kind of food we cater through safety and
quality assurance.

THREATS
• well known the same vicinity will be the great competitors of the business.
• the business will be new in the market. It may encounter difficulty in terms of sustaining
demand of the customers that may lead to its saturation point or declining stage

FINANCIAL AND BUDGET

I. ESTIMATED SALES TARGET

MONTH SALES
MARCH 10,000
APRIL 15,000
MAY 20,000
JUNE 25,000
JULY 30,000
AUGUST 35,000
SEPTEMBER 40,000

II. RECOMMENDED PRICING AND SET PRICES

ITEM PRICE PER PIECE

PEANUT TURON 15.00 EACH

III. PRODUCT DEVELOPMENT COST TO BE BUDGETED

ITEM PRICE
PEANUT BUTTER 200
ALMOND NUTS 150
WRAPPER 40
SUGAR 50
CONDENSED MILK 45
VEGETABLE OIL 70
TOTAL 555

IV. ESTIMATED COST OF ONGOING PRODUCT LAUNCH

The peanut turon will be lauch in the San Nicholas estimated for out materials And final product
will be (3,000 to 4,000) the other of it is the amount of the rent for the space that we are placing.
The business financial forecasted following expenses .

V. ESTIMATED COST OF ONGOING PRODUCT MANAGEMENT

In our product management we will have to conduct or survey all people who are prepared to
buy our product. In this way we will know people opinion or we will know our strenght and
weaknesess in our product the we will ask our customer for thier satisfied and their feedbacks.
PROJECT TIMELEN
DATE FOR THE COMPLETION OF THE BUSINESS CASE

PROJECT TIMELINE QUICK ENTRY LAUNCH PRODUCT

PRODUCT START PRODUCT DATE PRODUCT END
JANUARY 24, 2023 FEBRUARY 16, 2023 MARCH 16,2023

PRODUCT COMPETITION PRODUCT PROPOSED

COMPETITION DATE COMPLETION PRODUCT
FEBRUARY 16, FEBRUARY 18, MARCH 18, 2023 MARCH 23, 2023
2023 2023