Professional Documents
Culture Documents
A FEASIBILITY STUDY
Presented/Proposal to
By:
Liezel A. Alberto
A.THE CONCEPT
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Vision
Mission
Target Market
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CHAPTER II
Marketing Plan
I.MARKETING MIX
To attract customers and win their loyalty will be
enhanced by our marketing mix. The business will be promoting
healthy eating and this will be our brand identity. To achieve
the objective of a market study, it is essential to identify the
4p’s of marketing. Basically it is significant in dealing with
our customers such as the product that we offers, the price of
the product, promotion to be used and the place where we
established our business.
A. Product
Description
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our packaging strategy, we are going to make sure that our
deliveries are sent out in an excellent shape of packaging to
achieve efficiency and customer loyalty. As for the product life
cycle, we expect to enter the market at the growth stage.
MENU PRODUCTS
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B.PRICING
C. Promotional Mix
Marketing Strategy
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Other initiatives will include sale of t-shirts and mugs with
Health Corner logo and images of healthy people. There will be
signage posters with variety vegetarian dishes along the avenues
from both directions towards the location of the business
premises.
D. Place /Location
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With this, we can contribute to a healthy life style
of the inhabitants of the town and promote good and healthy
eating habits of the consumer and furthermore there is a
possibility for our business to cater customer’s who would like
to have a diet program.
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CHAPTER III
Financing
A. Financial Budget
Grand Opening
Flyers
Business Permit
Total
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Table 3.2: List of Furniture, Amenities and Utensils
Total
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Table 3.3: List of Equipment and Machine
Total
Human Resource
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Table 3.5: Salaries and Wages
Total
Electricity 5,000
Water 2,000
Gas 4,000
Telephone 2,000
Total 13,000
Account Receivables
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Miscellaneous Outlet Expenses
Taxation
The business assumed to be run by the partnership of the
proponents. Therefore, tax rates applicable on the income of an
ordinary partnership which is taxable like corporation at 32%
rate according to the National Revenue Code, Section 20 and 24.
Machinery Maintenance
All machines require routine cleaning and maintenance after
every three months and an annual service which cost around 1% to
5% of the total cost depending upon the use of the machine
operator’s skill. We have assumed an average of 2.5% of the
depreciated cost as the annual maintenance cost.
C.INCOME STATEMENT
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Health Corner
Projected YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Income
Statement
General
Administrative
and Selling
Expenses
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Before taxes
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in any aspect of running a business to which a bank grants a
loan. Once a business borrower has paid off a loan, there is no
more obligation to or involvement with the bank lender unless
the borrower wishes to take out a subsequent loan.
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qualifies is often not sufficient to completely meet its needs.
The high interest rate for the funding a business does receive
often stunts its expansion, because the business needs to not
only service the loan but also deal with additional funding to
cover funds not provided by the bank. Loans guaranteed by the
U.S. Small Business Administration offer better terms than other
loans, but the requirements to qualify for these subsidized bank
loans are very strict.
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CHAPTER IV
A. Business Ownership
Partnership
Advantages of a Partnership
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a single owner of the business.
Disadvantages of a Partnership
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There are many instances when one partner is over-ruled by
another as every partner has an equal say in important
decisions.
Even the simplest of arguments can, sometimes, turn into
major disagreements between partners. As a result, all
partners are bound by allegiance made by one, even if it’s
disagreeable by all.
Even if one of the partners is responsible for loss, all
the partners are collectively liable for the aftermaths of
the company.
It is forbidden for a partner to transfer a share or
segment of the company to outlanders without the approval
of other partners
In case of unlimited liability partnership, partners could
lose all of their personal assets in case of bankruptcy.
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4. Pay annual community tax and obtain Community Tax
Certificate from the Municipal Treasure’s Office.
5. Obtain permit to operate from the Business Permits and
Licensing Office(BPLO)such as the following:
a. Sanitary Permit
b. Certificate of Portability
c. Fire Safety and Inspection Certificate
d. Mechanical Permit
e. Mayor’s Permit
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CHAPTER VI
Food Purchasing
Purchase Order
Supplier
Delivery
Invoice
Par Stock Update Receiving
Payment
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B.DIET CORNER PURCHASE ORDER SLIP
PURCHASE ORDER
Supplier: Address:
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Prepared by:
Signature:
Approved by:
(Purchasing Officer)
Conforme:
(Supplier)
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for more or rushing to the market. The most efficient food
operations use a par system. Once that par stock is set, stick
to it.
1. Ending Inventory
30 days
2. Lead Time
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The proponents have set 10% safety stock to ensure the
availability of materials if ever the turnover rate increases.
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CHAPTER VII
CUSTOMER KITCHEN
Food
Customer order Ordering
System
Food Order
Receipt
Management Reports
Restaurant Manager
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B. Sanitation Practices
These are known as the 4 Cs. They will help you prevent the most
common food safety problems.
Cross-contamination
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Clean and disinfect work surfaces, chopping boards and
equipment thoroughly before you start preparing food and
after you have used them to prepare raw food.
Use different equipment (including chopping boards and
knives) for raw meat/poultry and ready-to-eat food unless
they can be heat disinfected in, for example, a commercial
dishwasher.
Wash your hands before preparing food.
Wash your hands thoroughly after touching raw food.
Keep raw and ready-to-eat food apart at all times,
including packaging material for ready-to-eat food.
Store raw food below ready-to-eat food in the fridge. If
possible, use separate fridges for raw and ready-to-eat
food.
Provide separate working areas, storage facilities,
clothing and staff for the handling of ready-to-eat food.
Use separate machinery and equipment, such as vacuum
packing machines, slicers and mincers, for raw and ready-
to-eat food.
Separate cleaning materials, including cloths, sponges and
mops, should be used in areas where ready-to-eat foods are
stored, handled and prepared.
Make sure that your staff knows how to avoid cross-
contamination.
Cleaning
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Make sure that all your staff wash and dry their hands
thoroughly before handling food.
Clean and disinfect food areas and equipment between
different tasks, especially after handling raw food.
Clear and clean as you go. Clear away used equipment, spilt
food etc. as you work and clean work surfaces thoroughly.
Use cleaning and disinfection products that are suitable
for the job, and follow the manufacturer’s instructions.
Disinfection products should meet BS EN standards. Check
product labels for either of these codes: BS EN 1276 or BS
EN 13697.
Do not let food waste build up.
Chilling
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Cooking
Personal Hygiene
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Other personal hygiene practices include washing your
hands. As one of the most basic concepts in the process of
safely handling foods, its importance should not be minimized.
When you work towards your Texas food handler’s card you will
invariably learn the importance of simply washing your hands,
even when you use protective gloves. The act of washing your
hands with soap and water removes germs, bacteria, and dirt from
your skin, often dirt you would not even know was there. This
ultimately allows for a cleaner environment overall. Bacteria
that you washed off can no longer come into contact with the
surfaces and tools that could then be used on food.
Cleaning
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3. responsibility for particular tasks;
4. method and frequency of cleaning;
5. monitoring arrangements;
Cleaning Procedure
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3. Remove small equipment, parts and fittings to be cleaned
into a specified area;
4. Sensitive installations to protect them against water etc;
5. Clear the area, machines and equipment of food residues by
flushing with water (cold or hot) and by using brushes,
brooms, etc.,
6. Apply the cleaning agent and use mechanical energy (e.g.
pressure or brushes) as required;
7. Rinse thoroughly with water to completely remove the
cleaning agent after the appropriate contact time (residues
may completely inhibit the effect of disinfection);
8. Control of cleaning;
9. Disinfect with chemical disinfectants or heat;
10. Rinse the disinfection chemicals off with water after
the appropriate contact time. This final rinse is not
needed for some compounds e.g. H2O2 based formulations that
decompose rapidly;
11. After the final rinse, reassemble equipment and allow
to dry;
12. Control of cleaning and disinfection;
13. In some cases it would be good practice to re-
disinfect (e.g. with hot water or low levels of chlorine)
just before production starts;
Cleaning
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sensitive systems should be protected against water and the
chemicals used.
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etc.) at the concentration, temperature and exposure time
used;
3. the mechanical energy applied e.g. turbulence of cleaning
solutions in pipes, stirring effect, impact of water jet
“elbow-grease”, etc.;
4. the condition of the surface to be cleaned;
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already described in a previous section of this Chapter. In
principle, water used for cleaning must be potable. Hard water
contains a large amount of calcium and magnesium ions. When the
water is heated, any calcium and magnesium salts will
precipitate as insoluble salts. Also, some cleaning agents,
especially alkalis, can precipitate calcium and magnesium salts.
Apart from reducing the effectiveness of detergents hard water
leads to the formation of deposits or scales. Scales are not
only unsightly but objectionable for several reasons:
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3. If used with hard water, it should possess water softening
and calcium salt dissolving properties to prevent
precipitation and build-up of scale on surfaces;
4. It rinses freely from the plant, leaving this clean and
free from residues, which could harm the products and
affect sterilization negatively;
5. It does not cause corrosion or other deterioration of the
plant. It is recommended always to check by consulting the
supplier of machines, etc.;
6. It is not hazardous for the operator;
7. It is compatible with the cleaning procedure being used,
whether manual or mechanical;
8. If solid, it should be easily soluble in water and its
concentration easily checked;
9. It complies with legal requirements concerning safety and
health as well as biodegradability;
10. It is reasonably economical to use;
Disinfection
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industries to ensure a microbiologically acceptable standard of
hygiene. The desirable plant disinfectant would be characterized
by the following properties:
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Monitoring of cleaning and disinfection
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3. Control that all surfaces to be disinfected are covered by
the disinfectant;
4. Control of contact time;
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incubation and counting of colony forming units; these
techniques can only be applied to flat surfaces, which is a
limiting factor;
4. Bioluminometric assay of ATP; this is almost a “real time”
method giving the answer within minutes. It is very
sensitive and can be combined with swabbing for collection
of microorganisms from surfaces; the method is rather non-
specific, and it may not be able to distinguish between
microorganisms and food residues; however, if applied under
defined conditions it may prove useful and superior to the
conventional methods because it provides the answer in
Waste Management
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CHAPTER VIII
Planning and Equipping Restaurant
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3. Hire a Chef
The chef you select will have an important role in
developing the menu and in the day to day operation of the
restaurant. Pick a chef who is experienced and organized,
and with whom you get along.
4. Develop the Menu
Once you have the menu pegged, find suppliers for your
main ingredients.
7. Advertise
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9. Furnish the Restaurant
C. Kitchen Lay-Out
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CHAPTER IX
Restaurant Operation and Control
A. Front-of-the-House Operations
The front of the house is only area that customers see and
it should reflect the theme or concept of your restaurant. It
should be designed efficiently, balancing ambience with seating
capacity. Certain pieces of front the house equipment are also
important in running an efficient restaurant. A well-stocked
wait station will have everything that servers and hosts need to
provide excellent service, while seating you choose, with help
maximize the layout of the dining room, along with the dining
room, rest rooms and waiting areas are other areas to think
about when planning a restaurant dining room.
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Operation Process
Repeat Guest
1. Food Production
2. Food quality and cost control
3. Dishwashing
4. Labour cost control
5. Back-of-the house cleaning
6. Pest control
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CHAPTER X
Restaurant Management
Division of Work
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Authority and Responsibility
Discipline
Unity of Command
Unity of Direction
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goals of the organization must prevail over the personal
interest of individuals.
Remuneration
Initiative
Esprit de Corps
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A. Recruiting and Staffing
Rules of Recruitment:
Restaurant Staffing
1. Relational
2. Service-Oriented
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3. Action-Oriented
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C. Employee Training and Development
1. Business Policies
Staff should be on time according to their schedule
specified by owners.
Staff should log-in/out at the log book to monitor their
attendance.
Observe cleanliness and proper hygiene while working
Typically, full time employees will be scheduled to work
eight (8) hours a day, seven (7) days a week.
Meal period are usually of one-hour duration and 30 minutes
break time is unpaid.
Staff must ask permission to the head personnel if they
need to leave the cafe for any reasons.
Personal items should be left in designated areas.
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business is affected and we cause our staff and business
certain inconvenience.
3. Disciplinary action
Verbal warning-a warning given by one of the owners.
Written warning- a written notice given to staff for having
committed break of a rule, with a warning to repetition of
the offense is dealt with higher offense. Written warning
places staff under observation from date receiving of such
warning.
Termination-Separation from the service of a staff for a
cause of serious violation but due process or any further
contravention of any rules or regulations.
Restaurant Manager
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