Social Media

Marketing Strategy
CLIENT NAME
Channels + Audience
Social Platforms
Current Networks Networks to Add
(LIST CURRENT PLATFORMS) (LIST SUGGESTED PLATFORMS)

• EX Facebook • EX Potential to add Pinterest once

other channel strategies have been
• EX Twitter defined

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Current Performance
Social Media Channel Total Followers Average Engagement Rate

Instagram

Facebook

LinkedIn

Twitter

Pinterest

YouTube

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Content Strategy
Content Tone & Voice
Voice Tone

CLIENT NAME voice is ... CLIENT NAME tone is ...

EX: written in first person or third, friendly, EX: do they use emoji, slang words, or are
funny etc. they more formal?

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Content We’ll Share
Social Media Channel Content Type Frequency

Instagram

Facebook

LinkedIn

Twitter

Pinterest

YouTube

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 Content Sources
● List places you’ll source content from, i.e.
● CLIENTNAME.com blog
● External articles from credible industry sources, i.e. Forbes
● Original product photography

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Goals + KPIs
What We’ll Measure
Business Goal Social Media Goal Associated Metric

EX: Increase sales from Instagram. Generate more clicks to website via IG. Website Clicks

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Reporting
YOUR BUSINESS NAME will provide reports by E-MAIL/DASHBOARD/MEETING/ETC.
every WEEK/MONTH/OR QUARTER.

Our reports will include summaries on:

• LIST METRICS YOU’LL REPORT ON

• I.E. Follower Growth
• Engagement

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Next Steps
Next Steps
Your Account Manager:
NAME, TITLE
EMAIL ADDRESS OR PREFERRED METHOD OF CONTACT

The Fine Print

For details on communication, office hours, billing and more, visit:
CREATE LINK OR INCLUDE PDF

Next Steps
Detail next steps, i.e. “upload your brand photos into the Dropbox” or “schedule kickoff call”

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