GROUP : 5

BIMO SULISTYO P (11190000095)

LENNY FITRIANI (21190000114)
ROHMADIONO (21190000168)
AYUNDA BELLA N (21190000208)
DEWI SHAFITRI (21190000368)
WINDA NOVIANTI (21190000382)

MOZARELLA FOOD
 0
PRELI1
MINARY
Mozarella Food
 BACKGROUN
D
The business world in Indonesia is currently growing rapidly, especially in the
culinary business. Innovative efforts in creating the taste of cuisine continue to be carried out
by business actors in the culinary arts to create Indonesian specialties so as not to lose the
competition with other cuisines overseas. After doing the survey, we have a plan to build a
business around food made from catfish and chicken. With menu options such as ayam
panggang Mozzarella , mozzarella chicken geprek located in the Jabodetabek area, which has
a strategic location and offers great opportunities for the promise.

The ayam geprek menu is very popular with most people, both from the lower,
middle, and upper classes. Some too many people like this one menu. Besides the delicious
taste, the catfish pecel menu also has a relatively cheap price, and this place to eat also
offers other menus with basic materials such as chicken.
There fore, we plan to establish a place to eat that serves a variety of special
dishes with natural anuances and is convenient for gathering with family, friends, or business
associates.
 PROBLEM

Problem that usually arises when someone wants to look for contemporary food
preparations, but without eliminating the pre-existing taste characteristics. here we combine
traditional food or food that has been legendary in Indonesia, namely pecel catfish and chicken
geprek. we combine the traditional taste with the addition of mozzarella cheese which has a
modern taste without taking away the pleasure in every bite a problem that usually arises when
someone wants to look for contemporary food preparations, but without eliminating the pre-
existing taste characteristics
 SOLUTION

Our solution here combines traditional food or food that is

legendary in Indonesia, namely pecel catfish and chicken geprek. We
combine traditional flavors with the addition of mozzarella cheese which has
a modern taste without losing the pleasure in every bite
 VISION AND MISSION

VISION MISSION
 Fostering an  Forming a good entrepreneur
entrepreneurial spirit. (not only thinking about
 We produce processed profit, but also the
products made from environment).
chicken, which are high in  Help meet the needs of animal
quality and have a high protein needed by the body for
economic value. the middle-class economy and
0  Open business all walks of life.
opportunities  Creating job opportunities,
2 and job opportunities. thereby reducing the level
of unemployment, can
empower the community.
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MOZARELLA2
FOOD
 BASIC CONCEPT
Provide friendly, friendly, and satisfying
customer service while maintaining the quality of
the food and natural atmosphere.

With the existing capital, it can generate

a
maximum profit.
MARKETING STRATEGY AND LOCATION
Target Market
All circles, both from the lower
middle class and the upper class and
also for all ages.
Promotion Strategies on how our
products can be recognized by consumers
through several ways, namely:
1. Provide a discount at the time of
product launching.
2. Distribute Brochures or Pamphlets.
3. Provide souvenirs to customers.
For the location, we choose the
Jabodetabek area, especially in the Jakarta
area East which is strategic, and to access
our distribution channels, we do sales
direct and Delivery Order (Gofood, Grab
food, Shopeefood).
 SWOT ANALYSIS

STRENGT OPPORTUNI
HS
Has a distinctive and unique taste, Consumers • Consumers from TIES
the lower middle class or
are given the freedom to choose how to the upper class because of the place
order food either directly or indirectly strategic ones.
directly or indirectly, The place will always • People have a very high interest in
be clean, Food without preservatives, Strategic this type of food.
Location and Economical price

WEAKNES THREAT
• S
Still
form
in the stage of developing the •
•
S
Limitations in promoting the product.
The number of similar businesses that
of management. are
• The number of well-known already known by the public.
competitors.
 0
2
OUR PRODUCT
MOZARELLA FOOD
 MENU
Pecel Lele Ayam Geprek
Mozarella
Mozarella
 PRODUCTIONPROCESS

cooked quickly with the right doneness and of course with

taste a unique taste that is different from competing
products. MOZARELLA FOOD production can be selling
50pcs/day

STRATEGY AND
STAGES OF PRODUCTION
a. Purchase of Sales Equipment
b. Recruitment of Professional
RAW MATERIALS AUXILLIARY MATERIALS
AVERAGE NEEDS PER MONTH

•Mozzarella Cheese 3
kg
RAW MATERIAL NEEDS •Chili 2 kg
AVERAGE PER MONTH •Seasoning 2 kg
•Chicken 70 pcs •Garlic 1 kg
•Onion 1 kg
•vegetable oil 20 liter
 PRODUCTION FACILITIES AND EQUIPMENT

• Gas stove • Knife • Spoon

• Gas cylinders • Bamboo • Sambal Place
• Frying and panic Plate • Tear and
• Basin • Oil paper mash
• Spatula and Sieve • Styrofoam • Tissue
• Spoon • Hand washing
facilities
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3 ASPECT
FINANCIAL
Mozarella Food
 CASH FLOW
MOZARELLA FOOD’S

CASH FLOW STATEMENT

Mei-22 Jun-22 Jul-22
INCOME
Sales Receipt 15.000.000 25.000.000 23.000.000
Loan Acceptance 0 0 0
TOTAL INCOME 15.000.000 25.000.000 23.000.000
EXPENDITURE
Asset Purchase (Investment) 8.000.000 0 0
Raw Material Purchase 3.000.000 2.000.000 500.000
Purchase of Other Materials 2.000.000 1.500.000 200.000
Wages/Salary Fees 1.500.000 1.500.000 1.500.000
Transportation 150.000 150.000 150.000
Maintenance cost 100.000 100.000 100.000
Electric, Water, Telephone 300.000 300.000 300.000
Other Administration Fee 0 0 0
Tax costs 50.000 50.000 50.000
TOTAL EXPENDITURE 15.100.000 5.600.000 2.800.000
Cash Difference 5.000.000 1.000.000 5.000.000
Initial Cash Balance 20.000.000 30.000.000 10.000.000
Final Cash Balance 25.000.000 31.000.000 15.000.000
INCOME STATEMENT
MOZARELLA FOOD’S

INCOME STATEMENT
SALES RESULTS
Sales 25.000.000
TOTAL SALES 25.000.000
PRODUCTION COST
Raw Material 3.000.000
Other Ingredients 2.000.000
Wages/Salary 1.500.000
Transportation 150.000
Miscellaneous expense 450.000
TOTAL PRODUCTION COST 7.100.000
FIXED COST
Maintenance cost 100.000
Cost of Depreciation 1.500.000
TOTAL FIXED COST 1.600.000
ADMINISTRATIVE COSTS
Electric, Water, Telephone 300.000
Miscellaneous expense 450.000
Administration 0
TOTAL ADMINISTRATION FEE 750.000
TOTAL COST 9.450.000
PROFIT BEFORE TAX 15.550.000
TAX 50.000
TOTAL COST 15.500.000
 BALANCE SHEET
MOZARELLA FOOD'S

BALANCE SHEET
ASSETS
CURRENT ASSET
Cash 20.000.0000
Receivables 0
Stock:
Raw Material 3.000.000
Other Ingredients 2.000.000
TOTAL CURRENT ASSETS 25.000.000
FIXED ASSETS
Shop 8.000.000
Equipment 3.000.000
Depreciation 1.500.000
Others 0
TOTAL FIXED ASSETS 12.500.000
TOTAL ASSETS 37.500.000
LIABILITIES
SHORT-TERM DEBT
Accounts Payable 0
Others 0
TOTAL SHORT-TERM DEBT 0
CAPITAL
Paid-up capital 20.000.000
TOTAL CAPITAL 20.000.000
TOTAL LIABILITIES 20.000.000
INVESTMENT NEEDS PLAN
Investment Needs Plan

Investment Needs Amount Unit Price Total Value

Gas stove 3 200.000 600.000

Gas cylinders 3 50.000 150.000

Basin 5 15.000 75.000

Spatula and Sieve 3 15.000 45.000

Knife 4 30.000 120.000

Oil Paper 1.000 pcs 500 500.000

Bamboo Plate 4 dozen 1 dozen @ 20,000 80.000

Styrofoam 4 dozen 1 dozen @ 5,000 20.000

Spoon and fork 4 dozen 1 dozen @ 20,000 80.000

Total 1.670.000
THANK YOU