University of Mindanao

________________________________________________
In Partial Fulfillment of the Requirements of the Subject
GE11 – Entrepreneurial Mind
First Term, Second Semester S.Y. 2022-2023
1:30 – 2.30 PM

Taho Oh So Cool
Presented To:
Prof. Maria Teresa S. Bulao
Presented By:
Group 9
Group Leader:

Group Members:
Kristel Kaye C. Malacad
Edriane P. Decatoria
Cyrus Jed M. Maligang
Angeneth Vanne Q. Ranga
Melchie I. Tomanggong
Vincent Ihalas

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 TABLE OF CONTENTS
I. Description of Proposed Business……………………………………..3
1.1 Business Name
1.2 Business Slogan
1.3 SWOT Analysis
1.4 Customer Benefits
1.5 Company Logo
II. Target Market………………………………………………………………...9
2.1 Overview of the Market
2.2 Market Evaluation
III. Competitors……………………………………………………………….…10
IV. Marketing Strategies
4.1 Product Strategy
4.2 Pricing Strategy
4.3 Promotion Strategy
4.4 Place (Distribution/Delivery of Service) Strategy
V. Location……………………………………………………………………….16
VI. Management………………………………………………………………….18
6.1 Position Information
6.2 Organizational Structure
6.3 Manpower
6.4 Office Hours
VII. Cost of Production …………………………………………………………24
VIII. Action Plan……………………………………………………………..…….26

REFERENCES

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 I. Description of Proposed Business

Taho is a traditional Filipino breakfast delicacy that has been enjoyed for

generations. In recent years, there has been a growing trend towards incorporating new

twists and flavors to this classic dish, and this is where Taho So Cool comes in. By offering

chilled taho with a variety of exciting toppings and flavors, Taho So Cool is introducing a

new and refreshing twist to this traditional favorite. The paper will examine the cultural

significance of taho in Filipino cuisine and explore how Taho So Cool's innovative concept

resonates with customers in Davao City, a vibrant and bustling city in the southern

Philippines. We will delve into the business model of Taho So Cool, including its sourcing,

production, marketing, and distribution strategies, as well as the challenges and

opportunities it faces in the competitive food and beverage industry. Through this

business paper, we hope to provide insights into the dynamics of the food industry in the

Philippines, particularly in Davao City, and the potential for innovative and creative

businesses like Taho So Cool to thrive and succeed. Join us as we delve into the world

of Taho So Cool with a twist of chilled taho.

Business Name
Our team chose the company name Taho So Cool to encapsulate our business's

distinctiveness and showcase how we deliver you a novel take on the traditional taho

Filipino dessert. This well-loved delight is prepared specially by our team, making it ideal

for hot, humid days by being served chilled. Taho So Cool takes pleasure in using only

the highest-quality, freshest ingredients to make our chilled taho pleasant and nutritious.

Each time a customer visits, our crew is driven by a passion for giving them a unique

experience.

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Business Slogan
“Chillax with our delicious and refreshing taho, the perfect way to beat the heat!”

The slogan "Chillax with our delicious and refreshing taho, the perfect way to beat

the heat!" likely promotes a food product made from silken tofu intended to be served

chilled and enjoyed as a refreshing snack during hot weather. The use of the word

"Chillax" is a playful combination of "chill" and "relax," implying that the product will help

consumers to cool down and relax in the heat. With this slogan, we suggest that the chilled

taho is the perfect way to cool down on a hot day. The words "delicious" and "refreshing"

reinforce the idea that taho is a tasty and satisfying treat that can help quench thirst and

provide relief from the heat. Overall, the slogan uses playful language and highlights the

product's refreshing qualities to appeal to consumers looking for a refreshing snack to

enjoy during hot weather. Business description: Taho is a traditional Filipino breakfast

delicacy that has been enjoyed for generations. Filipinos have enjoyed it as a source of

tradition, comfort, nutrition, and identity. Taho vendors have often seen walking around

neighborhoods in the morning, making it an accessible and affordable breakfast option

for many Filipinos. In recent years, there has been a growing trend towards incorporating

new twists and flavors to this classic dish. These young Entrepreneurs had observed that

there had been a significant shift in the percentage of taho vendors selling around Davao

City compared to previous years. With that, the team had an idea to create a business

focusing on the classic Filipino taho to promote the product, culture, nutrition, and a

unique twist one had never heard of. We are introducing Taho So Cool, a unique business

that offers a refreshing twist on the classic Filipino breakfast delicacy - taho. With a

delicious range of chilled taho flavors and toppings, Taho So Cool is the perfect
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destination for those looking for a healthy and refreshing treat for any time of day. Our

taho is made using only the freshest and highest quality ingredients, including soft and

silky tofu and natural sweeteners; our chilled taho is delicious and nutritious. We take

pride in our sustainable and cost-effective sourcing and management system for the

ingredients, ensuring we can offer high-quality chilled taho at an affordable price. We also

prioritize quality control, hygiene, and food safety protocols in production to ensure that

our customers receive a safe and healthy product. With a strong branding and marketing

strategy, we aim to generate brand awareness and attract customers through social

media platforms, influencer marketing, and promotions. We also offer a timely and

efficient distribution system ensuring customers enjoy chilled taho conveniently. Overall,

Taho So Cool is the perfect destination for anyone looking to indulge in a refreshing and

healthy treat that offers a unique twist on a traditional delicacy.

SWOT ANALYSIS

SWOT analysis is a strategic management technique that helps an organization

identify its Strengths, Weakness, Opportunities and Threats. Thus, this business would
use this tool to assess the factors that affects the business externally and internally to
maximize the strategies and decision-making in order to achieve the goal of the business.

STRENTHS WEAKNESSES
• Strong Management Team. • Only local distribution network.
• Experienced and Skilled • Brand identity: Less Popularity
Workforce. • Big Competitors
• Location of the business, the shop • Regional or Global health
is located near schools, offices and pandemic could affect business.
establishments: Convenient to • Difficult to generate publicity.

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 students, office workers and other
individuals.
• The high quality of products that
matches up with customer’s tastes.
• Close to the customer.

OPPORTUNITIES THREATS
• Build our brand awareness. • Strong competition from other
• Build stronger customer brands.
relationships. • Poor ratings on review websites.
• Grow customer loyalty/retention • Loss of resources.
• Demand for home delivery • Small business may be unable to
services. cope with the increased
• Develop an innovation culture. competition.
• Competitors targeting our key
customers/segment.

Customer Benefits:

Chilled silken tofu offers a variety of benefits for customers, including:

Variety: Customers who enjoy eating chilled silken tofu regularly may appreciate the
opportunity to try new flavors to keep their meals interesting and enjoyable.

Refreshing and Cooling: Chilled silken tofu is a refreshing and cooling food that can
help customers beat the heat and stay hydrated.

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Low in Calories: Silken tofu is low in calories, which makes it a great option for customers
who are looking to maintain a healthy diet.

High in Protein: Silken tofu is high in protein, which makes it a great option for customers
who are looking to increase their protein intake. This can be particularly beneficial for
vegetarians and vegans who may have difficulty getting enough protein in their diets.

Easy to Digest: Silken tofu is soft and easy to digest, making it a great option for

customers who have digestive issues or who are recovering from an illness.

Company Logo

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II. TARGET MARKET

Taho has been one of the Filipino’s best delicacies for snack. Since then, it has

been a favorite by many individuals due to its nutritious value and its

affordability. Its target market is so broad that measuring it in the first place would be

nearly impossible. Simply said, many people from many walks of life appreciate and love

taho for what it is: a fleeting but delightful respite from the stresses of daily life.

As a continuation what stated above, One of the goal of this company wants to

satisfy its clients by providing them with fresh, inventive, and healthful food products. The

next step is to increase the profit for the individual or the company by providing high-

quality food products and services. Additionally, it plans to create branches in additional

locations, starting in various barangays in Davao City.

Market Evaluation

Specifically, the target market of our food services is classified into three groups:

A. STUDENTS

Students typically seek out a savory, reasonably priced cold beverage to quench

their hunger after an exhausting and long day of schoolwork. Taho is a popular

snack among students in primary, secondary, and tertiary education because it is

delicious and nutritious even for children.

B. PARENTS

Parents fetching their children from school also encouraged to buy taho

themselves. The smell and taste of taho is so pleasing that no one can resist.

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 C. BY-PASSERS

Seeing our Location is close to school also close to many residences which is the

Gravahan, We want to serve them the innovative taste that they never tasted

before.

D. EMPLOYEES

Considering the school has a lot of employees like guards, Janitors, Staffs,

Nurses, counselors and professors. The majority of these are the staffs and

janitors because our product don’t cost that much.

E. Any person who wants to have their snack with a unique, delicious delicacy

that they never tasted before and would really satisfy their cravings.

III. COMPETITORS

Name: Don Macchiato, Majestea and other cheap juices.

Competitive Products: Don macchiato sells ice coffee at the same price with ours

where most of the students wanted to buy themselves in order to keep their alertness in

class. On the other side, Majestea’s edge from us is their physical spacious and air-

conditioned place where the students can study and make their selves comfortable,

additionally, their menu don’t end up with milkteas, they offer pastries as well.

Location: Outside of University of Mindanao

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IV. MARKETING STRATEGIES

Market Segmentation

The Tah0-oh so cool market is commonly divided into four elements: demographic,
geographic, psychographic and behavioral traits. The foundation of determining the target
market is found on these identified factors. For every business owner, they have their own
way on how to elevate their business through innovation and upgrading quality services
as a form of marketing strategy. However, Tah0-oh so cool is a local business which
requires to meet and undertake the diverse division of marketing strategy in order to apply
it in different areas of business progression.

Type of Segmentation Segmentation Criteria Tah0-oh so cool Target

Segment
Demographic Age: All ages under and over 6
years old to 12 should go
Gender: along with adults

Occupation: Male and Female

Students, employees, and

Professionals
Geographic Cities Davao City
Urban

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 Psychographic Socioeconomic Class: Lower Class
Lower Middle Class
Interest: Upper Middle Class
Upper class

Behavioral Traits
Reading
Leisure Activities
Cooking and Baking
Personal Development
Personality: Adaptability and Affability

Satisfaction: Have a pleasure with the

services and be satisfied with
its quality and delicious
products

A harmonious ambiance for

studying, relaxing and
interaction.

A place to learn various

information and cope with
distress.

Loyalty: Committed

Promotional strategy

We will be having a varied ways of promoting our business such as personal selling,
social media selling, and discounted prices in order to win the prospect of the customers,
we will routinely organize a face to face selling to develop direct connections with the

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customers, It’s more easy than the other methods. However, to reach more prospect of
customers and expansion of business, we will create a website such as Facebook page
to promote the product. It is hassle free and is one way that people can identify our
business. They can also order online that will provide convenience to the through
deliveries. Lastly to gain attention to customers, our corporation will give discounted
prices during our corporate anniversary as a showing gratitude to our loyal customers.

Posters

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Flyers

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Social Media

Product Range

We expect serving mostly students, children, pass buyers and taho lover due to our
location near schools, establishments, boarding houses and apartment.

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Product details

Tah0-0h so cool offers a unique product which we called chilled taho with flavors. It is
made up of taho added with crushed ice and flavors. It is served with its traditional sauce,
tapioca pearls, and silken soya. We really offer foods for students to have enough
nutrients in dealing with studies every day. Benefits of having Taho while studying are the
following:

• Reducing the risk of getting breast cancer. Tofu is an excellent food from a
nutritional and health perspective.
• Helps prevent Heart Disease.
• Lowers Cholesterol.
• Prevention of type 2 diabetes.
• Reduces menopausal side effects.
• Helps your gastrointestinal tract.

Pricing Strategy

We propose to provide excellent food and service at a cost that is comparable to that of
our main rivals; if necessary, we will compete on price to keep market share. Our
consumers had a medium to high degree disposable income and requires high quality
goods and services, so the pricing is consistent with the value of our products and
services. The product offered will be sold at an affordable price of 35.00/12oz (buy 3 for
100) can less 5 pesos and 45.00/16oz.

Distribution strategy

Products can be accessible by customers walk in and online platform under Tah0-
oh so cool with use of online platform such as Facebook and Instagram by posting our
products that is made available. Applying with the recent way of delivering the product,
maintaining freshness and quality of the products for customers we choose Grab and
Food Panda in order to deliver the needs of the customers. We also accommodate
customers by giving them their choice of chilled taho with favors whether dine in or take
out. Providing a reputable room for studying to make customers feel comfortable while
reading and learning from different textbooks. A safe place for children to not just play but

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also learn. Forthwith, Tah0-so cool company provides delivery partner to accommodate
customers who order online especially in Facebook.

V. Location Production

The proposed location for this business will be located outside of the University of

Mindanao, Matina Campus, specifically at the entrance of the university. Since it aims to

serve students, it will have a wi-fi enabled space together with clean space.

It can be found just at the side of the road, together with some of the food stalls that are
lined up along the way.

Figure 3. Front view of Location

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Figure 4. Exterior of the building

Figure 5. Interior of the building

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 VI. Management

CHIEF EXECUTIVE
OFFICER:
Kristel Kaye C. Malacad

COMPANY SECRETARY:
Edriane P. Decatoria

SALES MARKETING OPERATION

FINANCE MANAGER: MANAGER: MANAGEMENT AND
Vincent Ihalas Cyrus Jed M. Maligang MANAGER:
Angeneth Vann Q. Ranga

STORE MANAGER:
Melchie I. Tomanggong

SERVER COOK CASHIER

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POSITON INFORMATION

CHIEF EXECUTIVE OFFICER

Kristel Kaye C. Malacad, The chief executive officer and the Founder of the TahO-Oh So
Cool. which have a lot of responsibilities and obligations. Her responsibility is to create
an environment and culture that focuses on fulfilling the company’s mission, vision, and
values. Evaluates the work or performance of other executive leaders and managers to
give them direction.

COMPANY SECRETARY

The company secretary. He may act as adviser to the CEO, also He is an authorized
officer of the company, can also sign tax registration forms and tax returns on behalf of
the company. He’s the one who Handle company share transactions- arranging dividend
payments, and observing all legal requirements. He Ensures that legislative and
regulatory standards are met. Also, Works as an advisor by suggesting the role and power
of the chairman and director of the company.

Salary: 25,000

Qualifications:

• Must have good verbal and written communication skills

• Ability to work with numerical data, as well as analytical
and problem-solving abilities
• Attention to detail and a well-organized approach to
work.

SALES AND MARKETING MANAGER

The sales and marketing manager. He’s the one assigned in researching and developing
marketing opportunities and planning and implementing new sales plans. To gain a
greater understanding of the industry, he should supervise day-to-day revenue reporting
and forecasting.

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Salary: 22,000

Qualifications:

• A Bachelor's degree in Marketing, Mathematics, Business Administration, or

related field. 3-5 years' experience in marketing or sales. Experience in
management may be advantageous.
• Business Acumen
• Presentation skills
• Strategic thinking
• Five years of related experience with progressive management experience

FINANCE MANAGER

The finance manager. She Prepare financial statements, business activity reports, and
forecasts. May allocate resources to each department and draw up plans for future
departmental budgeting in an effort to maximize company finances for optimal
performance. She’s assigned to Analyze market trends to find opportunities for expansion
or for acquiring other companies. And lastly, Help management make financial decision.

Salary: 20,000

Qualifications:

• A bachelor's degree and 5 years or more of experience in another business or

financial occupation are usually needed.
• Need at least a bachelor's degree in finance, accounting,
economics, or business administration Must have analytical skills
• Must be detail oriented.

OPERATION MANAGEMENT AND MANAGER

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For the manager. She Supervise a retail organization’s staff, Plan and coordinate sales,
merchandising, and budgeting, Supervise the daily operations in the store.

Salary:19,000

Qualifications:

• Working under pressure and meeting deadlines: Good leadership,

organizational, and multitasking skills; extensive experience in retail industry
and human resources.
• Must have are an advanced degree in the professional sector they will
oversee, management experience, and extensive experience in the
professional sector they will coordinate
• Retail Experience can sometimes be substituted for formal education.

FOR STORE MANAGER

Salary: 17,000

Qualifications:

• Customer service experience and a college degree.

• The ability to lead and motivate a team.
• Excellent communication and 'people' skills.

CASHIER

The one in charge in the counter to receive payments from the customers. The cashier
will be focusing on running the cash register, as well as ensuring customer service while
the consumers are purchasing. In addition to these responsibilities, he/she shall be the
one answering phone calls from callers.

Salary: 14,500

Qualifications:

• High school diploma or general education degree (GED) required

• Ability to add, subtract, multiply, and divide easily and quickly

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 • Basic PC knowledge and familiarity with electronic equipment (e.g. cash
register, scanners, money counters etc.)
• Experience operating a cash register

COOK

He’s the one who responsible for preparing and cooking the product.

Salary: 12,000

Qualifications:

• Cook education and training requirements

• Vocational or technical school diplomas are preferred, as is some experience
in a similar position.
• Physically healthy (free from communicable diseases)
• Must be knowledgeable about the product of the business.

Attentive and productive in the working place

SERVER

The servers will focus on preparing the food to be serve.

Salary: 10,000

Qualifications:

• Proven restaurant serving or waiter experience.

• Attention to cleanliness and safety
• .Patience and customer-oriented approach
• .Excellent people skills with a friendly attitude
• . Responsible and trustworthy
• High school diploma is a plus but not required.

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 VII. TECHNICAL ASPECT OF BUSINESS

Product Descriptions

CHILLED TAHO (CLASSIC AND FLAVORED)

Taho is a beloved snack in the Philippines, almost like a drinkable custard made
with warm silken tofu, sago pearls, and arnibal, a simple brown sugar syrup. Sago
pearls are similar to tapioca pearls, and like the boba you find in bubble tea.

Ingredients:

• 1 cup water
• 1 cup dark brown sugar
• 1 pandan leaf, tied into a knot
• 1/2 cup sago pearls
• 2 package (12 ounces each) soft silken tofu
• Crushed ice

Procedures:

Step 1:

In a pot over medium heat, bring enough water to cover sago pearls to a
boil. Add sago pearls, stir gently, and cook for about 10 minutes or until translucent.
Remove from heat, rinse well and drain.

Step 2:

In the pot, add boiled sago and enough cold water to cover. Cook over
medium heat, stirring occasionally, and bring to a gentle boil. When water has
boiled for about 6 to 10 minutes, remove from heat, rinse well and drain.

Step 3:

In the pot, add enough cold water to cover sago, and bring to a gentle boil.
Repeat the process until pearls are tender but chewy and translucent with no white
in the center.

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 Step 4:

Under cold, running water, rinse sago a few times to remove excess starch.
Allow to cool. Use as needed or store in simple syrup until ready to use.

Step 5:

In a saucepan over medium heat, add water and pandan leaf and bring to
a boil for about 2 to 3 minutes. Remove and discard pandan leaf.

Step 6:

Add brown sugar. Stir continuously until sugar is dissolved. Simmer, stirring
continuously, until mixture is slightly thickened and syrupy.

Step 7:

Add cooked sago and continue to cook for about 2 to 3 minutes.

Step 8:

Place tofu block in a cheesecloth-lined steamer and steam for about 7 to 10

minutes or until heated through.

Step 9:

Alternatively, place tofu in an oven-safe dish, loosely wrap with plastic film,
and microwave for about 40 to 50 seconds or until heated through.

Step 10:

Using a wide, flat serving spoon, divide tofu into serving bowls and put a
crushed iced. Spoon sago and syrup flavored on top, and serve.

VIII. COST OF PRODUCTION

These are the initial capital that we need since the area needs further renovation.
These are the breakdown of expenses and the monthly cost:

A. Initial capital

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 RENT (advance and deposit) 20,000
FOOD AND SERVICES 25,000
FURNITURE 50,000
CLEANING SUPPLIES 5,000
INTERIOR DESIGNS 100,000
GOVERNMENT PERMITS 45,000
CONSTRUCTION WORKS 160,000
LABOR 75,000
TOTAL 535,000

OVERALL TOTAL EXPENSES: 535,000

B. Monthly cost
UTILITIES (water and electric charges) 7,000
SALARY 129,000
TAX 4,000
RENT 10,000
TOTAL 50,000
ss
INVETABLE TOTAL EXPENSES EVERY MONTH: 50,000

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IX. ACTION PLAN
• To offer a refreshing twist on the classic Filipino breakfast delicacy - taho -
by serving it chilled.
• To provide customers with a range of exciting flavors and toppings for their
chilled taho.
• To promote Filipino culture and introduce this classic dish to the young
generations.
• To use only the freshest and highest quality ingredients to ensure that our
chilled taho is not only delicious but also healthy.
• To create a welcoming and relaxing atmosphere for customers to enjoy
their chilled taho.
• To establish a strong brand and marketing strategy to generate brand
awareness and attract customers.
• To develop a sustainable and cost-effective sourcing and management
system for the ingredients.
• To ensure a high standard of quality control, hygiene, and food safety
protocols in the production process.
• To establish a timely and efficient distribution system for customers to
enjoy chilled taho at their convenience.
• To monitor customer feedback and continually evaluate and improve the
business strategy to meet customer needs and expectations.
• By the time the business can expand further, the stakeholders will create a
path for new branches within and outside the city to promote and
accommodate different customers with the same quality level and services.

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REFERENCES:

S. (2022, June 10). 7 Free Coffee Shop Business Plan PowerPoint Templates for
2022 - Just Free Slide. Just Free Slide. https://justfreeslide.com/coffee-shop-business-
plan-powerpoint-templates/?amp=1

PandaDoc-Document Software Solution. (2022, August 18). Free Coffee Shop Business Plan

Template - Get Sample of Business Proposal for Coffee Shop. PandaDoc.

https://www.pandadoc.com/coffee-shop-business-plan-template/

Adajar, R. (2016, September 28). MARKETING PLAN.

https://www.academia.edu/28761531/MARKETING_PLAN

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