SEQUENCE OF PRESENTATION

1. BUSINESS DESCRIPTION
2. INDUSTRY ANALYSIS
3. MARKETING PLAN
4. TECHNICAL PLAN
5. ORGANIZATIONAL PLAN
6. SOCIO ECONOMIC PLAN
7. WASTE DISPOSAL
8. FINANCIAL PLAN
BUSINESS DESCRIPTION
Logo
Symbolizes the
greenhouses which
is the overall
concept of the
business where
high valued crops
will be cultivated.

Signifies the
Nature and
Vegetables

Signifies the
Earth’s soil
Mission
Casa De Vege Farm is an agribusiness in Odiongan,
Romblon which mission is to cultivate and provide high
valued vegetables through natural and sustainable
farming methods, free from harmful pesticides and
commercial fertilizers for the local community.

Vision
To be one of the most reliable suppliers of organic
high valued crops in the province with the goal of
expanding nationwide.
 Table 2.1 Overall Strategic Direction
Vision: To be one of the most reliable suppliers of organic high valued crops in the province with the
goal of expanding nationwide.

Goals Strategies and Approaches

 Provide Quality Product and Service Quality will not only be applied to products but to all
aspects of the business which includes the facility,
personnel and others.

Provide convenience to customers and have services

 Satisfy Customer Needs
that accept feedbacks and suggestions for
improvements.

 Gain Substantial Market Share Apply the different marketing strategy and build good
name and business reputation.

 Increase Revenue Offer quality products and continuous advertising and

promotion. Develop customer satisfaction that would
lead to customer loyalty.

 Support the Community Pay taxes and encourage local farmers to engage in
agribusiness.
INDUSTRY ANALYSIS
 Target Market

Primary: Secondary:

Market Restaurants and

Vegetable Canteen Owners
Vendors
 Market Research
GEOGRAPHIC

‘Casa De Vege Farm has set a limit when it comes to geographic target
area. Since the business will be the first to offer high valued crops in the
local community, it is very costly to provide the product for the whole Tablas
Island. In the beginning of the operation, the business will only distribute in
the town of Odiongan, Looc and Alcantara, Romblon. Also, today as the age
of continuous improvement of technology increases, the help of an
expansive reach of the Internet has a great aid to have an access to a lot of
customers.

 
Market Research
DEMOGRAPHIC

•18 years old and

above

•Has the capacity to

decide on their own

• Low-Income Earners
Market Research
DEMOGRAPHIC

•Restaurant and
Canteen Owners

•Low to Middle-
Income Earners
SURVEY
RESULTS
Respondents Capital for Supplies of Vegetables

20%
30%
P1,000-P5,000

P6,000-P10,000
20%

P11,000-P15,000
30%
P16,000 and above
Frequency of respondents for purchasing supplies

30% Daily
40% Weekly
Others

30%
Percentage of Supply from Different Areas

35% Mindoro

Divisoria

Romblon

65%
 COMPETITION

Mindoro

Divisoria
COMPETITIVE
ADVANTAGE

Uniquely Produce
Products
MARKETING PLAN
ADVERTISING
AND
PROMOTION
Overall Marketing Strategy
The overall marketing strategy of Casa de Vege Farm will be based on
communicating business value and meeting the demands of the target market.
This will be done through a variety of methods.
The marketing strategy will seek to, first, create customer awareness
regarding the product and service offered by the business, then work toward
building customer loyalty and get their trust and make them rely on the
business. Casa de Vege Farm will create its own social media pages where all
the information about the business, product and service will be posted. Through
this, dissemination of information about the business, product and service will
be easy.
Aside from the social media which is mainstream nowadays, Casa de Vege
will be using printed media such as flyers, posters, and signages. The signages
and posters will be located where it can be easily recognize by people.

The uniqueness of Casa de Vege Farm will be part of the marketing

strategy as the only farm cultivating and distributing high valued crops in
Odiongan, Looc, and Alcantara.
FB Page
Location

‘Casa De Vege’ Farm

Tumingad, Odiongan, Romblon

Location
Pricing
‘Casa de Vege’ Farm is quite aware that one of the easiest
means of penetrating the market and acquiring loads of
customers for its agriculture produce is to sell them at
competitive prices.

Table 4.1 Product Pricing

Vegetable Casa de Vege Farm
Bell Pepper 100
Cabbage 50
Carrots 50
Garlic 60
Lettuce 50
Onion 85
Potato 50
White Onion 90
Competitor’s Price
Table 4.2 Competitors’ Price
Product or service you
intend to offer Competitors Competitors’ Price

Bell Pepper Mindoro; Divisoria 100-110

Cabbage Mindoro; Divisoria 50-55

Carrots Mindoro; Divisoria 50-55

Garlic Mindoro; Divisoria 70-80

Lettuce Mindoro; Divisoria 60-70

Onion Mindoro; Divisoria 90-100

Potato Mindoro; Divisoria 60-70

White Onions Mindoro; Divisoria 100-110

 BUSINESS SCHEDULE

The business tends to operate from Monday to Sunday, morning from 6:00
AM to 9:00 AM maximizing the 3-hour work schedule for planting, watering,
cleaning/weeding and cultivation (includes the application of organic fertilizer.)
The afternoon session for temperature controlling and other necessary chores
until the night will be the owner’s job since the location of the greenhouse is at
the owner’s residential area.

Every Saturday will be our schedule of harvesting, packaging and

distribution of supplies.
TECHNICAL PLAN
 Machines
and
Equipments
pH meter Brand New pH: 0.00 to 14.00
Temperature: 23F to 194 F (-5C to 90C)
Resolution: 0.01pH, 0.1
Accuracy: ±0.01pH, 1.8F / 1C
Dimensions: 1.4 x 6.8 x 1.6 in (35.6 x 172.7 x
40.6mm)
Weight: 3.8 oz (110g)
Thermometer Brand New Memory of MAX & MIN measuring value.
Indoor & outdoor temperature display, indoor humidity display and time display. Device
weight:126 g
Temperature range: outdoor
: -50 + 70C (-58 +158F), Indoor: -10+50C (-14 +122F)
Low power consumption. Clock, Date & Calendar function (month and date)
12 hour/24 hour displaying system selectable.
Temperature Accuracy:1C/1.8F
Humidity Accuracy:5%RH
Power supply:1.5V*1 (AAA size)
C/F unit selectable.
High stability & accuracy.
Desk-top placing or wall hanging.
Debice dimension: 10*9*2cm
Large LCD display, multi-function.
Everyday alarm function.
Humidity range: 10%99% RH
Wheel Brand High quality product.
Barrow New Suitable for men and women.
Perfect use for construction and gardening tool.
Wheel barrow wheels with interior & solid
rubber wheels.
Heat mat Brand New Watt:18W
Size:10x”20.75”
Structure: Heating wire+PVC
Power cord length: 1.85m/6ft
10x20.75” root radiance seedling heat mat warms root area 10 to 20
degrees over ambient temperature.
Improve germination process and improve on seedling and cuttings
success.
Durable construction, waterproof and easy cleaning is ideal for
greenhouses, nurseries, and indoor gardens.
Can be placed in many different size, power, color , material etc.
Includes a 6 foot 110V power cord.
 Table 5.7 List of Suppliers

Ramgo International Corporation

Seeds Maybunga, Pasig City
1607 Philippines

Chiong Giok Trading

Gardening Gloves Liwanag, Odiongan, Romblon
5505 Philippines

JNC Trading
Seed Trays Liwanag, Odiongan, Romblon
5505 Philippines

Magramo Store
Net Sacks Liwanag, Odiongan, Romblon
5505 Philippines
ORGANIZATIONAL PLAN
 Manpower Requirements
Number of Employees
General Farm Manager 1
Cultivation, Harvesting and 4
Packing Staff
Distribution Staff 2

Table 6.5 The Schedule of Daily Business Operations

Time Activities Workforce
Morning Planting, watering, Crops cultivation,
6:00 am – 9:00 am cleaning/weeding and harvesting, cleaning and
cultivation(including the packing staff (composed
application of organic fertilizers) of 4 persons)
Afternoon and Temperature controlling and Owners (specifically the
evening session other necessary chores residential owner)
PARTNERSHIP

Money

Skills

Ideas
Time and
Effort
 All the mentioned job description will be hired by ‘Casa de Vege’ Farm

Financial and administrative activities will be performed by the manager

himself/herself. Casa De Vege Farm will ensure to hire employees that are ready
to work to help us build a prosperous business that will benefit all the
stakeholders (owner, workforce and customers).

Casa De Vege Farm decided to hire qualified and competent hands to

occupy the following positions:
• General Farm Manager (owner)
• Crops Cultivation, Harvesting, and Packing Staff
• Distribution Staff

\
General Farm Cultivation, Harvesting,
Manager and Packing Staff
HUMAN
RESOURCE

Distribution Staff
Socio Economic Plan
GOOD COMMUNITY
Waste Disposal
COMPOST PIT
Financial Plan
 Total Project Cost

Table 7.1 Total Project Cost

  Debt Equity Total

Total Pre-operating Expenses - ₱16,460 ₱16,460

Fixed Investment - 2,905,700 2,905,700

Working Capital - 177,840 177,840

TOTAL PROJECT COST - ₱3,100,000.00 ₱3,100,000.00

Possible Sources of Initial Financing
Partners Contribution
Gadon, Capital ₱2,500,00.000
Sibal, Capital 150,000.00
Layson, Capital 150,000.00
Sarabia, Capital 150,000.00
Yu, Capital 150,000.00
Total
₱3,100,000.00
Projected Financial
Statements
 Projected Sales

Table 7.3 Planned Sales Volume

  Year 1 Year 2 Year 3

Total Sales ₱1,471,925.00 ₱1,486,644.00 ₱1,501,364.00

Projected Income Statement
 Table 7.5 Casa De Vege Farm
Projected Income Statement
Pre-operating Year 1 Year 2 Year 3

Revenues 0 ₱1,471,925.00 ₱1,486,644.00 ₱1,501,364.00

Less:        
Pre-operating
expenses ₱16,460.00      

Selling Expenses 0 96,180.00 94,450.00 94,400.00

Administrative
Expenses 0 367,815.66 369,815.66 371,815.68

Supplies Expenses   25,200.00 26,575.00 27,750.00

Total Expenses   489,195.66 490,840.66 493,965.68

Net Profit Before Tax (16,460.00) 982,729.34 995,803.34 1,007,398.32

 Less: Tax (3%)   29,481.88 29,874.10 30,221.95

Net Income (16,460.00) ₱953,247.46 ₱965,929.24 ₱977,176.37

Projected Cash Flow Statement
 Table 7.7 Casa De Vege Farm
Projected Cash Flow Statement

  Pre-operating Year 1 Year 2 Year 3

Cash Inflows        
Gadon, Capital   - - -
Sibal, Capital ₱150,000 - - -
Layson, Capital 150,000      
Sarabia, Capital 150,000      
Yu, Capital 150,000 - - -
Cash Sales - ₱1,471,925 ₱1,486,644 ₱1,501,364
TOTAL CASH
₱600,000.00 ₱1,471,925.00 ₱1,486,644.00 ₱1,501,364.00
INFLOWS
Cash Outflows  

Pre-operating
₱16,460 - - -
Expenses

Fixed Investment 405,700 - - -

Selling Expenses  
₱59,700.00 ₱57,700.00 ₱57,200.00

Administrative
 
Expenses 325,200.00 327,200.00 329,200.00

Supplies Expenses  
37,055.00 33,325.00 34,950.00

Tax -
29,481.88 29,874.10 30,221.95

TOTAL CASH
₱422,160.00 ₱451,436.88 ₱448,099.10 ₱451,571.95
OUTFLOWS
NET CASH
FLOW ₱177,840 ₱1,020,488.12 ₱1,038,544.90 ₱1,049,792.05

Add: Beg. Cash

 
Balance 177,840.00 1,198,328.12 1,753,908.40

Less: Gadon,
    193,185.848 195,435.2741
Withdrawal

Sibal,
    72,444.69299 73,288.22778
Withdrawal

Layson,
    72,444.69299 73,288.22778
Withdrawal

Sarabia,
    72,444.69299 73,288.22778
Withdrawal

Yu,
    72,444.69299 73,288.22778
Withdrawal

END. CASH
₱177,840 ₱1,198,328.12 ₱1,753,908.40 ₱2,315,112.26
BALANCE
Projected Statement of Financial
Position
 Table 7.8 Casa De Vege Farm
Projected Statement of Financial Position

  Pre-operating Year 1 Year 2 Year 3

ASSETS

Cash
₱177,840 ₱1,198,328.12 ₱1,753,908.40 ₱2,315,112.26

Supplies Inventory - 5,375.00 5,375.00 5,375.00

Property, Plant and
2,905,700.00 2,905,700.00 2,905,700.00 2,905,700.00
Equipment

Less: Depreciation - 72,615.66 145,231.32 217,847.00

Net- Property,
Plant and 2,905,700.00 2,833,084.34 2,760,468.68 2,687,853.00
Equipment

TOTAL ASSETS
₱3,083,540.00 ₱4,036,787.46 ₱4,519,752.08 ₱5,008,340.26
 LIABILITIES AND PARTNER’S EQUITY
         
Partners' Equity        

Gadon, Capital
₱2,493,416.00  ₱2,874,714.98 ₱3,067,900.83 ₱3,263,336.11
147,531.00 290,518.12
Sibal, Capital
362,962.81 436,251.04
147,531.00 290,518.12
Layson, Capital
362,962.81 436,251.04
147,531.00 290,518.12
Sarabia, Capital
362,962.81 436,251.04
147,531.00 290,518.12
Yu, Capital
362,962.81 436,251.04

TOTAL
LIABILITIES AND
₱ 3,083,540.00 ₱4,036,787.46 ₱ 4,519,752.08 ₱ 5,008,340.26
PARNTER'S
EQUITY
Break-even Analysis
 Table 7.10 Break-even Analysis
Sales
Total Selling BEP in Peso BEP in
Product Peso Sales Total Mix
Units Price Sales units(kls)
Ratio
Bell Pepper 2625 100 ₱262,500.00 18% 83,387.10 834
Cabbage 5750 50 287,500.00 20% 91,328.73 1,827
Carrots 2500 50 125,000.00 8% 39,708.15 794
Garlic 3010 60 180,600.00 12% 57,370.33 956
Lettuce 1235 50 61,750.00 4% 19,615.82 392
Onions 3045 85 258,825.00 18% 82,219.69 967
Potatoes 3125 50 156,250.00 11% 49,635.18 993
White
1550 90 139,500.00
Onions 9% 44,314.29 492
TOTAL     ₱1,471,925.00 100% 467,579.29 7,255
WELCOME TO OUR NEWLY
PROPOSED BUSINESS!!!!

GREENHOUSE FARM