STREET

FOODelicious
THE LUXURY STREET FOOD

BUSINESS
PROPOSAL
Prepared by:
Ambiong, Kurt Ashley Mercado, Francheska Irish
Closas, Lauren Gillianne Rivera, Yvan
Dimalanta, Robert Daniel Surio, Gerry
Javier, Jerico Tambor, Mark Anthony
Labong, Jeremiah Vergara, Kristian Paul
 STREET
FOODelicious
THE LUXURY STREET FOOD

Contact us at:
streetfoodelicious@gmail.com 09054678901
(e-mail) (contact number)
Located at:
North Ville 2A R.Jacinto St. Canumay West Valenzuela City
EXECUTIVE SUMMARY
 The business name is derived from its product “street
foods” and the term “delicious” describing the product.
 The main company is a home-based and online business,
it will also sell products using food truck.
 The purpose of STREETFOODelicious is to satisfy the
cravings of the customer through delicious and
affordable foods.
COMPANY PROFILE

Our Company

STREETFOODelicious is a small business selling the best street foods

and street food-inspired delicacies due to its popularity and
availability. The company assures that the products are safe to
consume and not a threat in health. This business is not only in
home and online-based. The company will sell foods in different
places through the food truck which is equipped to cook, prepare,
serve, and/or sell food.  
COMPANY PROFILE
Our Vision
To be the leading street foods
company in the Philippines,
offering the guideline’s
principles of integrity, quality,
service, and affordability.
Our Core Values
Customers Trust
Our Mission
To serve best quality and taste
of food by using healthy raw
materials with affordable price
that will satisfy your cravings.
Also, to promote Filipino
delicacies through expanding
the business.
Quality Affordability
BUSINESS OFFER
STREETFOODelicious offers street foods such as
kikiam, fishball, squid ball, chicken ball, french fries,
kwek-kwek, and other related products arranged in a
‘bilao’. We also sell foods that look like the
aforementioned delicacies such as pastillas, cake and
pastries, and keychain shaped as street foods.
The goods are sold to satisfy the customers’ cravings
and to promote street foods in a well-sanitized
environment.
BUSINESS OFFER
Street foods are common products. However, we make
our own goods and mix healthy ingredients with the
traditional ones to promote healthy living while enjoying
eating. We also offer pastillas and pastries shaped as street
food for street food lovers.
BUSINESS OFFER
The brand name comes from the terms “street food”
which is the product itself, and “delicious” because the
foods we sell are absolutely delicious. These foods are
also swak or good for special occasions like birthday
party, Christmas party, and etc.

The logo represents the

variety of products that the
business sell
BUSINESS OFFER
“The luxury street food”
We offer luxury in our products. And luxury does not
always have to be pricey.

North Ville 2A R.Jacinto St. Canumay West Valenzuela

City

- Home-based work place

- 2.3km from Valenzuela City Peoples Park
PROPOSED MARKETING STRATEGY
Target Market
The initial target market of the business are street food lovers and those
who simply love to eat. It includes students, working individuals, and
everyone else.

Advertising and Promotion Strategy

STREETFOODelicious will create attractive and effective digital
posters, advertisements, and brochures to be posted on various social
media platforms for promotion. Discounts will also be given to a
limited number of customers to further promote the product.

Competitors
The traditional street food vendors and other food business
PROPOSED MARKETING STRATEGY
SWOT Analysis
Strength Weakness Opportunity Threat

Delicious, healthy, Requires strict Social media Entry of many

& affordable sanitary measures advertisements competitors
products
Competitive New in the market Readily-available Materials may
people/ team materials increase price

May have unstable Customers tend to

The food truck can income due to crave for newly- Poor ratings on
move from one fluctuating taste of introduced products review website/
place to another consumers costumers
feedback.
High-quality raw Possible
materials mechanical
malfunctions
PROPOSED FINANCIAL COST
Startup Cost
Cost

Business registration fee and license P1000

Supplies (1 month) P50,000

Machine and Tools P54,000
Marketing/Advertisement (1 month) P10,000
Food Truck P250,000
TOTAL P365,500

Sales Projection
Products No. of maximum Price Total Sales
products that can be
sold a month

Street Foods in a Bilao 600 P100.00 P60,000

Unique Pastillas 700 P50.00 P35,000

Others 3000 P10.00 P30,000
Total= P125,000
Estimated Annual Sales:
125,000 x 12 = P1,500,000
BENEFITS OF PROPOSED PLAN

 For the costumer

 Our products will satisfy their cravings.
 Delicious foods are affordable

 For the competitors

 Growth and development of new marketing plans and
products

 For the community

 Thetax will help in community’s development
 New foods to try
BENEFITS OF PROPOSED PLAN

 For the environment

 Usesenvironment friendly products
 Promotes proper waste disposal

 For the economy

 This company will contribute to the economy through paying
taxes.