II.

BUSINESS DESCRIPTION

2.1 Vision

To be one of the most reliable suppliers of organic high valued crops in

the province with the goal of expanding nationwide.

2.2 Mission

To cultivate and provide high valued vegetables through natural and

sustainable farming methods, free from harmful pesticides and commercial
fertilizers for the local community.

2.3 Goals and Objectives

 Cultivate and provide organic high valued vegetables through greenhouse

farming.
 Provide additional supplies of high valued vegetables in San Fernando,
Magdiwang, and Cajidiocan.
 Support the community through taxes

2.4 Overall Strategic Direction

Table 1. Overall Strategic Direction

Vision: To be one of the most reliable suppliers of organic high valued crops in the
province with the goal of expanding nationwide.
Mission: To cultivate and provide high valued vegetables through natural and
sustainable farming methods, free from harmful pesticides and commercial fertilizers for
the local community.

Goals Strategies and Approaches

 Cultivate and provide organic Offer organic high valued vegetables by
high valued vegetables through continuous harvesting through greenhouse
greenhouse farming. farming.

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 Provide convenience to customers and have
 Provide additional supplies of
the supplies deliver to them. Accept feedbacks
high valued vegetables in
and suggestions for improvements.
Odiongan, Looc, and Alcantara

 Support the community through Pay taxes and encourage local farmers to
taxes engage in agribusiness.

2.5 Reason for starting the Business

As a business venture, the business owner decided to make use of his/her

acquired knowledge through applying it on his/her own business. Another reason
is mainly to earn income. Due to the unsustainable operation of Greenhouse in
the province of Romblon and the importation of high quality vegetables in other
provinces, it is very costly and risky to invest in such transaction. The owner is
aware of the increase unemployment in the Province and the shifting of job by
the agriculture students. Through establishing a business for his/her own, it
would be then an easier way to earn income and to take care of the human
health as well as the environment.

2.6 Product/Service Description

Casa De Vege Farm is an organic concept agribusiness, wherein, it will

offer healthy and organic fresh vegetables/fruits for the maintaining of healthy
community. It will supply fresh and organic vegetables right after it is being
harvested and cleaned. It will lessen the cost of market vendors in having the
supplies of high valued vegetables since, they can avail supplies within the area
without importing it across the territory and acquiring it without the risk of any
danger when any catastrophe happened during its transmission. We will assure
that our supplies are with quality but affordable with a mutual benefits for both of
the wholesalers, buyers and enough Return on Investment. It will be one of our
priorities to maintain a healthy and happy community.

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 Table 2. Product Specification
Plants Description
Cabbage The cabbage plant, Brassica oleracea,
is an herbaceous annual or biennial
vegetable in the family Brassicaceae
grown for its edible head.
Carrot Carrot, Daucus carota, is an edible,
biennial herb in the family Apiaceae
grown for its edible root. The carrot plant
can be annual or biennial and may also
be referred to as wild carrot. The plant is
believed to have originated in Europe or
the Western
Garlic Garlic, Allium sativum, is a an
herbaceous, annual, bulbous plant in
the family Amaryllidaceae grown for its
pungent, edible bulb of the same name.
Garlic is believed to originate from Asia.
Lettuce Lettuce, Lactuca sativa, is a leafy
herbaceous annual or biennial plant in
the family Asteraceae grown for its
leaves which are used as a salad green.
Lettuce may be referred to as garden
lettuce and is believed to originate from
Asia Minor and the Middle East.
Onion Onion, Allium cepa, is an herbaceous
biennial in the family Liliaceae grown for
its edible bulb. The origin of the onion
has not been conclusively determined
although it is likely to be somewhere in
South East Asia where the gene pool is

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 most diverse.
Bell Bell peppers, Capsicum annuum are a
Pepper cultivar group of annual or perennial
plants in the family Solanaceae grown
for their edible fruits. Bell pepper may be
referred to as red pepper, yellow pepper
or green pepper and is believed to have
originated in Central and South America.
Potato Potato, Solanum tuberosum, is an
herbaceous perennial plant in the family
Solanaceae which is grown for its edible
tubers. Potato may also be referred to
as, spud, Irish potato, white potato or
Spanish potato and originates from
South America.
White Onion White onion (Allium cepa, 'sweet onion')
is a cultivar of dry onion, that has a pure
white papery skin and a sweet, mild
white flesh. They can also be added to
salads. Known sweet white varieties
include; 'Walla Walla', 'Vidalia' and
'Mauri'. White storage onion types
include; 'White Wing' and 'Sierra
Blanca'.

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2.8 Value Proposition

“Improving agriculture, Improving lives” - through these phrase, the whole

essence of vegetable farming is expressed.

Improving Agriculture-The business will provide its prospective market with

vegetables that are not usually cultivated in the province because of climate
conditions but through greenhouse farming, it will become possible.

Improving lives – from the availability of those crops produced through

greenhouse farming, everybody will have a chance to improve their quality of life
since it is beneficial to both the market vegetable vendors by lessening their
costs and risks from importing and its customers by providing them organic
vegetables which are healthy and harmless.

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2.7 Business Model

Table 3. Business Model

Key Partners Value Proposition Cost Structure

Government
“Improving  Cost of Capital
agriculture, improving Investment this
lives” includes maintenance,
repair and depreciation
Key Resources  Utility expense (water

Channels and electricity)

 Human
 Newspapers
Resource
 Social Media
 Financial
 Fliers,
Resources
Signboards,
Tarpaulin,
Customer Segment Customer Relationship
Posters
Key Activities
 Market The business will
Vendors  Marketing continuously connect with the
 Restaurants Activities customer through:

 Workforce  Advertisements such

Management as fliers, tarpaulins and

Revenue
social media.
Streams
 Customer Suggestions
and Feedback
Product Sales

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