http:/www.mpib.gov.

my

History

Pineapple Industrial Background Expansion

The canning industry has been around for more than 100 years ago.
Commercial pineapple canning was started by Singaporean Chinese
community. Before the rise of other commodity, the pineapple
industry was the main contributor of the country's economy. On      
1957, Lembaga Perusahaan Nanas Tanah Melayu (LPNTM) was
established under the 1957 Pineapple Industry Ordinance, currently
known as Lembaga Perindustrian Nanas Malaysia (LPNM) /
Malaysian Pineapple Industry Board which carries the role to
manage and develop Malaysian Pineapple Industry.

Pineapple canning Industry has the second highest export after watermelon in the tropical fruit
category. This industry played a role in contributing to the country’s economy and provides
direct job opportunities in the plantation and processing industry and indirectly in the
transportation and manufacturing industry. With the existence of agency responsible to carry
out pineapple industry research and development, Malaysia is capable of producing high
quality product that can survive in the mainstream market.

Malaysian pineapple industry is supported by the government in aspect of land development

policy. The smallholder and farm sector is given priority by the government through the
implementation of development and industrial support program.

A few strategies have been arranged based on long term planning that was organized.
LPNM/MPIB focus is to open new land and increase productivity and to handle the fruit
shortage issue faced by factories.

Global globalization and world economy integrations mean rivals will become the main
element in deciding the success and longevity of Malaysian pineapple industry.

Besides being responsible in controlling and developing the industry, LPNM/MPIB needs to
consider efficiency, productivity, competitiveness and production technology, marketing and
trading as well as organizing strategy based on policy that has been set by the government to
ensure that the arrangement is more sustainable and effective.
Objective
To control and develop this country's pineapple industry so that the route and development of
the pineapple industry can progress neatly, orderly, developed and competitively.

To increase agricultural section's contribution to the country's revenue.

To encourage investment and increase foreign investors involvement in the
industry.
To manage the pineapple plantation sector continuously and maximizing production
continuously.
   
To improve Quality Control Programme thus ensuring continuous product
quality.
 To maintain and strengthen existing market and to explore new market
area.
To increase efficiency of pineapple based processing factories and increase pineapple industry
activities.

To be the information center and reference to the pineapple industry.

To encourage involvement and maintaining of locals in various pineapple
industry projects through guidance service and continuous monitoring.
To encourage development of organized industry through expansion service and research
activities.