A Business Plan

Presented to the faculty of

South East-Asia Institute of Trade and Technology

In Partial Fulfillment
Of the Requirements for the Course
Business Enterprise Simulation

Presented by:
Tagumpay, Christine Angel C.
Armisa, Karen B.
Balajadia, Robina O.
Dotarot, Shane L.
Obligar, Jullia May B.
Ramirez, Christine Joy C.

Presented to:
MR. GERONA B. JOSHUA, LPT

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1
 Table of Contents

1.0 Executive Summary

1.1 Objectives

1.2 Mission

1.3 Vision

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

3.0 Service

4.0 Market Analysis Summary

4.1 Market Segmentation

5.0 Strategy and Implementation Summary

5.1 Competitive Stage

5.2 Sales Strategy

6.0 Management Summary

6.1 Personnel Plan

7.0 Financial Plan

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 7.1 Projected Profit and Loss

7.2 Projected Cash Flow

7.3 Projected Balanced Sheet

APPENDIX

APPENDIX 1

APPENDIX 2

APPENDIX 3

APPENDIX 4

APPENDIX 5

APPENDIX 6

1.0 Executive Summary

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 YummyEStillas is a sole proprietorship business of desserts (Yema and

Pastillas) within the vicinity of Commonwealth Market, Quezon City.

YummyEStillas is best in selling a sweet and delicious Yema and Pastillas.

Moreover, it is one of the most popular “pasalubong” in the Philippines that

became the norms of the Filipinos.

Services

YummyEStillas can be found in the Commonwealth Market, Quezon City

that offers a sweet and delicious Yema and Pastillas that can afford and can satisfy

the customer’s sweet cravings.

Customer

The YummyEStillas aims to capture different groups of people that can be

our potential customers like children, family/relatives, friends,

employed/unemployed people and other random people.

Management

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 YummyEStillas is owned by Christine Angel C. Tagumpay, the

general manager of the business. She knows to make different strategies and

techniques that she can apply in the business to be profitable and successful

in the future by being innovative, creative, cooperative with her employees

and being a passionate entrepreneur. Karen B. Armisa was the former HR

manager from her previous company and Jullia May B. Obligar was the

former cashier at the New York City, they are the finance officers

responsible for managing the income and expenses of the business. Shane L.

Dotarot was the former chef assistant of one of the most famous chefs in

Canada. She is the production officer responsible for producing the product

or rendering services according to the requirements of the customers. Robina

O. Balajadia was the former owner of the Sari-sari store, responsible for

sales and marketing services. Lastly, Christine Joy C. Ramirez was the

former cashier in the famous department store, she is the budget officer of

YummyEStillas.

1.1 Objectives

1. To earn a total sales of 1,277,500 pesos yearly.

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 2. To sold the specific market target (150 packs of Pastillas and 80 cups

of Yema) in one day.

3. To fulfill the cravings of our customers.

1.2 Mission

YummyEStillas aims to build the best product to create and promote

great-tasting and have the best outcome. And also, to gain profit and achieve a

suitable growth for the product.

1.3 Vision

Our vision is to be one of the most successful Pastillas and Yema vendor

in the country. And to be a successful entrepreneur to inspire other people.

2.0 Company Summary

The YummyEStillas is located at Commonwealth Market, Quezon City.

YummyEStillas offers dessert (Yema and Pastillas) that has a good quality of

milk and other ingredients that is affordable for every customer.

2.1 Company Ownership

The YummyEStillas will begin as sole proprietorship owned by

Christine Angel C. Tagumpay.

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2.2 Start- Up Summary

Our location, ingredients and materials needed will be provided by

Christine Angel C. Tagumpay. We plan to invest ₱600 pesos in total start-up

capital.

Table 1. Start-up

Start-up

Requirements

Barangay Clearance P100

Business Permit P500

Start-up Expenses:

Total Start-up Expenses P600

Start-up Assets Needed

Cash Balance on Starting Needed P

For Pastillas

1 kg Powdered Milk P241

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¼ kg White Sugar P15

2 Condensed Milk P58

For Yema

1 pack Peanut P17.50

1 Butter P53

8 Condensed Milk P232

Total Current Assets P616.50

Long Term Assets

Equipment (Gasoline) P700

Equipment (Measuring cups and spoons) P60

Equipment (Bowl) P50

Equipment (Plates) P60

Equipment (Pan) P100

Equipment (Single Gas Stove) P500

Equipment (Tupperware) P120

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Equipment (Cellophane) P10

Equipment (10 yards Ribbon) P20

Equipment (Plastic) P20

Utility Expense (Electricity Bill) P400

Utility Expense (Water Bill) P350

Total Assets

P2,390

Total Requirements

Funding

Investment

Investor 1 P600

Total Investment P600

Current Liabilities

Current Liabilities 0

Long-term Liabilities 0

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Total Liabilities 0

Loss at Start-up

Total Capital P600

Total Capital and Liabilities P600

3.0 Services

The Menu- The pastillas is made up of pure condensed milk and

powdered milk coated with white sugar while Yema is made up of butter and

pure condensed milk with peanuts that will surely satisfy the customers’ sweet

cravings.

Ethics Ingredients and Recipes- Yema and pastillas have a lot of

procedure before serving. Although it is difficult to prepare and is very tiring, it

has a lot of health benefits like calcium that helps to build healthy bones, a

protein that serves as a source of energy, and potassium that helps to maintain

healthy blood pressure, enhance muscle strength and metabolism.

4.0 Market Analysis

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 YummyEStillas is included in every Filipino favourite “Pasalubong”.

In the numerous possible customers, we can guarantee that our business with

its uttermost potential by the help of our co-workers that are productive,

committed to its responsibility, and also can be trusted by the customers.

Our business will be successful with the help of our satisfied customers to

have a large income. Eventually, we will have a lot of branches nationwide.

4.1 Market Segmentation

Students- the students at all levels (Kinder, Primary, Secondary, and

Tertiary) have their perspective about the taste of Yema and Pastillas.

Teachers- although the teachers at all levels are busy in teaching their

students, they still have to take a break and have some sweet desserts just

like Yema and Pastillas so that they can relieve their stress.

Friends- they can be the one of our loyal customers because they

have trust to our products.

Children- they love sweets even though they don’t have enough

money to buy our product but they will ask their parents to give them

money.

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 Others- these are the different people that are just passing by in our

location to buy our product.

MARKET SEGMENTATION

Potential Growth Rate 2019 2020 2021

Customers

Students 34% 531 712 893

Teachers 41% 217 307 397

Friends 30% 56 73 90

Children 36% 72 98 124

Others 44% 149 215 281

TOTAL 1,025 1,405 1,785

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 POTENTIAL CUSTOMERS GROWTH

Student Children Teachers Office employees Family/Relatives Others

20%
30%

15%

10%
20%
5%

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5.0 Strategy and Implementation Summary

To promote our products, the strategies we performed are giving flyers,

advertisement, posting on social media and personal selling to be known and

create customer value.

5.1 Competitive Edge

Our Yema and Pastillas have something that other entrepreneurs do not

have. Our pastillas is made up of pure milk and do not have flour just like other

existing pastillas business. While our Yema has pure condensed milk with

peanuts for it to be unique and for them to experience a new taste.

5.2 Sales Strategy

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 We expect to have sales of about ₱743,125 in the first year, and to double

4,000,000

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0
2019 2020 2021

that in the third year plan.

Figure 1: Yearly Sales Projection

TABLE: SALES FORECAST

Unit Sales 2019 2020 2021

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Pastillas (12 pcs.) 10,25 21,075 35,700
Yema 0 44,960 69,615
25,62
5

Total Unit Sales 35,875 66,035 105,315

Unit PrIce 2019 2020 2021

Pastillas (12 pcs.) 10 15 20
Yema 25 32 39

Unit Price Sales 2019 2020 2021

Pastillas (12 pcs.) 102,50 316,125 714,000
Yema 0 1,438,72 2,714,985
640,62 0
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Total Sales 743,12 1,754,84 3,428,985

5 5
Direct Unit Cost 2021
2019 2020
Pastillas (12 pcs.) 8 8 8
Yema 20 25 30

Direct Unit Cost

of Sales 2019 2020 2021
Pastillas (12 pcs.) 82,000 168,600 285,600
Yema 512,50 1,124,00 2,088,450
0 0
Subtotal Direct 594,50 1,292,60 2,374,050
Cost of Sales 0 0

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6.0 Management Summary

YummyEStillas is owned by Christine Angel Tagumpay, the general

manager responsible for maintaining, organizing, and controlling a business.

Karen Armisa and Jullia May Obligar are the finance officer responsible for

managing the income and expenses of the business. Shane Dotarot is the

production officer responsible for producing the product. Robina Balajadia is

the sales and marketing officer responsible for selling the products to gain

profit. Christine Joy Ramirez is responsible for budgeting the income and

lastly, Angelyn Gonzales and Michelle Anne Perez are the production staffs

who assist the production officer by preparing the products.

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6.1 Personnel Plan

Personnel 2019 2020

2021

Finance Officer (2) ₱266,400 ₱279,720

₱307,692

Food Production Officer ₱132,000 ₱138,600 ₱152,460

Sales and Marketing ₱134,400 ₱141,120 ₱155,232

Budgeting Officer ₱128,880 ₱135,324

₱148,856

General Manager ₱360,000 ₱378,000 ₱415,800

Total People 6 9 12

Total Payroll ₱1,021,680 ₱1,072,764

₱1,180,040

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ORGANIZATIONAL CHART

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7.0 Financial Plan

We expect to raise ₱283,335 of our own capital.

7.1 Projected Profit and Loss

As the profit and loss table shows, we expect to become barely

profitable in the second year of business, and to make an acceptable profit in

the third year.

Table: Profit and Loss

Pro Forms Profit and Loss 2019 2020 2021

Unit Price Sales 743,125 1,754,845 3, 428,985

Direct Unit Cost of Sales 594, 500 1,292,600 2,374,050

Production Pay roll 0 0 0

Other 0 0 0

___________________________

____

Total Cost of Sales 594, 500 1,292,600 2,374,050

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Gross Margin 148,625 462,245 1,054,935

Gross Margin% 5% 3.80%

3.25%

Expenses

Pay roll 1,621,680 1,072,764 1,180,040

Sales and Marketing and other Expense:

Depreciation

Utilities 2,390 2,390

2,390

Payroll Taxes 0 0 0

Other 0 0 0

__________ __________ _________

Total Operating Expenses 1,024,070 1, 075,154 1,182,430

Profit Before Interest and Taxes (875,445) (612,909) (127,495)

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Interest Expense 0 0 0

Taxes Incurred 500 500 500

Net Profit (875,445) (612,909) (127,495)

Net Profit/Sales 1.18% 0.35% 0.04%

7.2 Projected Cash Flow

The cash flow projection shows that starting cost and provisions for ongoing

expenses are adequate to meet our needs until the business itself generates its own

cash flow sufficient to support operations.

Table: Forma Cash Flow

Pro Forma Cash Flow 2019 2020 2021

Cash Received

Cash from Operations:

Cash Sales 743,125 1,754,845 3,428,985

Cash from Receivables 0 0 0

Subtotal Cash from Operations 743,125 1,754,845 3,428,985

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Additional Cash Received

Non Operating (Other) Income 0 0 0

New Current Borrowing 0 0 0

New Other Liabilities( Interest-free) 0 0 0

New Long Term Liabilities 0 0 0

Sales of Other Current Assets

New Investment Received

Subtotal Cash Received 743,125 1,754,845 3,428,985

Expenditures 2019 2020 2021

Expenditures from Operations:

Cash Spending 2,390 2,390 2,390

Payroll 1,021,680 1,072,764 1,180,040

Payment of Accounts Payable 0 0 0

Subtotal spent on Operations 1,024,070 1,075,154 1,182,430

Additional Cash Spent 0 0 0

Non- Operating (Other) Expense 0 0 0

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Principal Repayment of Current 0 0 0

Borrowing

Otherr Liabilities Principal 0 0 0

Repayment

Long-term Liabilities Principal 0 0 0

Repayment

Purchase Other Current Assets 0 0 0

Subtotal Cash Spent 1,024,070 1,075,154 1,182,430

Net Cash Flow 280,945 679,691 2,246,555

Cash Balance 280,945 679,691 2,246,555

7.4 Projected Balance Sheet

The table shows projected balance sheet for three years.

Table: 7.4 Balance Sheet

Pro Forms Balance Sheet

Assets

Current Assets 2019 2020 2021

Cash 280,945 679,691 2,246,555

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Total Current Assets 280,945 679,691 2,246,555

Long-term Assets

Long- term Assets 2,390 2,390 2,390

Accumulated Depreciation 0 0 0

Total Long-term Assets 0 0 0

Total Assets 2,390 2,390 2,390

Liabilities and Capital 2019 2020 2021

Accounts Payable 0 0 0

Current Borrowing 0 0 0

Other Current Liabilities 0 0 0

Subtotal Current Liabilities 0 0 0

Long-term Liabilities 0 0 0

Total Liabilities 0 0 0

Owner’s Equity

Tagumpay, Capital 283,335 682,081 2,248,945

Tagumpay, Drawing 0 0 0

Total Liabilities and Capital 283,335 682,081 2,248,945

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APPENDIX 1

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APPENDIX 2

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 YummyEStillas

Leader
Leader
Christine Angel C. T
09656952692
Legnatags01@gmail

Members

Karen B. Armisa
09489758445
Karmisa17@gmail.com

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 Robina O. Balajadia
09613390245
robinabalajadia@gmail.com

Shane L. Dotarot
09484370985
Wonhosh17@gmail.com

Jullia May B. Obligar

09387912123
Julliamayobligar30@gmail.com

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 Christine Joy C. Ramirez
09090028455
Cjramirez.comquest@gmail.com

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