DUMPL-IZZA

Kyle Rhayne Caliwag1, 2, 3, Killua Pilapil1, 2, 3, Christian Aquino1, 2, 3, Michaela Kenaizan

Bacani1, 2, 3, Angelina De Guzman1, 2, 3, Ma. Bench Niña Dela Cruz1, 2, 3, Erika Lapuz1, 2, 3,
Trisha Nava1, 2, 3, Joyce Nicdao1, 2, 3, Lance Serrano1, 2, 3 and Miljoy Manalo1, 2, 3, 4

1
Senior High School – Accountancy, Business and Management

2
Research Development and Innovation Center

3
Our Lady of Fatima University

4
Research Adviser

March 2020
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1.0 PROJECT BACKGROUND

This section unravels the story of the business, how it starts and its benefits in the
market. The vision, mission and objectives of the company in achieving its goal to
becoming the number one dumpling manufacturing company in the Philippines. It is also
included in this chapter the partnerships capital contribution (in peso and percentage
form).

1.1 Company Name and Logo

The square shape of the logo represents the company's stability to withstand a
temporary problem, honesty to its customer and stakeholders, and the organization has
solidity of achieving a goal. The dumpling and pizza forming a half circle shows that we
are manufacturing products made of dumplings and pizza especially Dumpl-izza. While
the empty plate that completes the circle and the symbol bullet (•) on the company name
portrays that we have a lot more of products to offer in the near future. dum•p is the name
of our company. The word “dum” is shortened for “dumpy” means short and fat, whilst
the letter “p” represents the word “piquant” meaning having a pleasantly sharp taste,
appetizing flavor that excites the mind. In addition, the products of the company are
complete impacted in a short handful bites and have a distinct flavorful taste."The future

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of Tradition" is the company's tagline which means that we will make unique and
innovative products for different markets that will satisfy customer’s palate.

1.2 Product Name and Logo

The round shape of the logo shows a multi-flavored pizza topped with dumplings
and is surrounded by the symbol of unison. The whole logo portrays that pizza and
dumplings had united as one to make new exciting flavors for the consumers. The colors
signify the filling of our dumpl-izza, which is having variety of flavors inside it. Dumpl-
izza is the name of the product wherein it stands for dumplings and pizza. The product is
a dumpling stuffed with pizza flavors. It is the pride of dum•p as it is the seed to the
company's success. The dumplings in the logo shows different reactions which has
different meaning; the heart-eyed dumpling shows that customers will fall in love with
dumpl-izza once they tasted it; the happy dumpling portrays that consumers will be
greatly satisfied with its price; the smiling dumpling flaunts that dum•p will always make
you smile with its innovative and budget friendly products; and the kissing dumpling
exhibits that our dumpl-izza is the best! 

1.3 Company Vision, Mission and Objectives

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This section exhibits the Vision, Mission and Objectives of the Company. It
concentrates on the goal of becoming the Best Manufacturing Company in the business
world.

Vision

The Dum•p company envisions to be one of the leading dumplings manufacturer

in the Philippines, admired with its innovation, consistency and quality in product to
exceed customers expectation and thereby become profitable. 

Mission

The Dum•p manufacturing company wants to have a big part in business

economy, offering tasty innovative snacks with a world class taste that is worth to crave
for and at affordable prices our products will be made available anywhere in the world.

Objectives

 Balancing the budget whilst maintaining profitability.

 Providing best service and reliable products.
 To establish a presence as a successful local manufacturing business in the
Philippines.
 Create unique, innovative, entertaining products that will differentiate us
from the rest of the competition.
 Promoting good values of company culture and business.
1.4 Capital Contribution
That the Capital of this Partnership shall be the amount of ₱ 500,000.00,
Philippine Currency, contributed in cash by the 10 partners, as follows:

NAME AMOUNT AMOUNT

CONTRIBUTED CONTRIBUTED IN

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PERCENTAGE
Aquino, Christian ₱ 50,000.00 10%
Bacani, Michaela Kenaizan ₱ 50,000.00 10%
Caliwag, Kyle Rhayne ₱ 50,000.00 10%
De Guzman, Angelina ₱ 50,000.00 10%
Dela Cruz, Ma. Bench Niña ₱ 50,000.00 10%
Lapuz, Erika ₱ 50,000.00 10%
Nava, Trisha ₱ 50,000.00 10%
Nicdao, Joyce ₱ 50,000.00 10%
Pilapil, Killua ₱ 50,000.00 10%
Serrano, Lance ₱ 50,000.00 10%
TOTAL ₱ 500,000.00 100%

The partner share of profits and losses is determined by the partnership agreement
based on their capital share.

2.0 MANAGEMENT AND PERSONNEL STUDY

This chapter is the obtaining, applying and maintaining a satisfied workforce for
the purpose of contributing to organizational, individual and societal goals. It is also
concerned with employees at work and with their relationship within the organization.
Their duties and responsibilities as well as the qualities needed in a particular position are
stated in this section.

2.1 Organizational Structure

Caliwag, Kyle General Manager

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Pilapil, Killua Finance Manager
Lapuz, Erika Marketing Manager
Serrano, Lance Operations Manager

Pilapil, Killua
Finance Manager
Nicado, Joyce AccountingDela
StaffCruz, Bench HR Manager Bacani, Michaela Productions Manager

De Guzman, Angelina Sales Manager

Aquino, Christian ProductionNava,
Staff Trisha Production Staff

This portion outlines how certain activities (such as rules, roles,

and responsibilities) are directed in order to achieve the goals of an organization. It will
also explain which person has to perform which task in the organization so the company can
meet its objectives. The main purpose of this organizational structure is it becomes easy
to function for the company when employees divide responsibilities and coordinate with
each other.

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2.2 Job Description

Job Description is the employee’s duties and responsibilities of a particular

position. It helps employee and employer classify from which position is which task. The
following are the Job Description of the positions available on dum•p.co:

Job Title: General Manager

General Managers (also known as Managing Directors or Chief Operating

Officers) are tasked with overseeing daily business activities, improving overall business
functions, training heads of departments, managing budgets, developing strategic plans,
creating policies, and communicating business goals.

Duties and Responsibilities:

 Overseeing daily business operations along with developing and implementing

growth strategies.
 Training low-level managers and staff.
 Evaluating performance and productivity.
 Researching and identifying growth opportunities.
 Generating reports and giving presentations.

Job Title: Finance Manager

Financial managers are responsible for the financial health of an organization.

They produce financial reports, direct investment activities, and develop strategies and
plans for the long-term financial goals of their organization. Guiding senior executives in
making sound business decisions in the long and short term, and ideas on maximizing
profit.

Duties and Responsibilities:

 Monitor financial details to ensure that legal requirements are met.

 Supervise employees, who do financial reporting and budgeting.

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 Review company financial reports and seek ways to reduce costs.

 Oversee financial department employees, including financial assistants and
accountants.
 Establish and maintain financial policies and procedures for the company.

Job Title: Accounting Staff

Staff accountant primarily help meet the individualized accounting needs of their
employer. They perform mostly bookkeeping duties, such as for a small business, while
others may work in supervisory positions.

Duties and Responsibilities:

 Maintaining financial reports, records, and general ledger accounts.

 Preparing journal entries, analyses, and account reconciliations and assisting with
monthly close processes.

 Prepares payments by accruing expenses; assigning account numbers; requesting

disbursements; reconciling accounts.

 Protects organization's value by keeping information confidential. 

 Perform such other accounting, financial, or administrative tasks as may be

required from time to time

Job Title: Human Resource Manager

Human resource managers plan, direct and coordinate the administrative functions
of an organization. They oversee recruiting, interviewing and hiring of new staff as well

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as training for current staff. Human resource managers play an important role in strategic
planning and serve as a liaison between administrative staff and employees.

Duties and Responsibilities:

 Bridge management and employee relations by addressing demands, grievances

or other issues.
 Manage the recruitment and selection process.
 Develop and monitor overall HR strategies, systems, tactics and procedures across
the organization.
 Maintain pay plan and benefits program.
 Assess training needs to apply and monitor training programs.

Job Title: Sales Manager

Sales managers are the conductors of a company’s revenue engine. They create
and nurture high performance sales teams, and lead them to generate hit revenue forecasts
and meet customer needs.

Duties and Responsibilities:

 Are responsible for motivating and advising their reps to improve their
performance, as well as hiring and training new sales representatives.
 Achieve their objectives through effective planning, setting sales goals, analyzing
data on past performance, and projecting future performance.
 Ensure that the sales department works cross functionally with executives from
other departments.
 Strategically foster customer engagement.

Job Title: Marketing Manager

The marketing manager manages the day to day marketing activities of the
organization and long term marketing strategy for the company. They oversee the

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promotion of a business, service, product or brand, and are responsible for influencing the
level, timing, and composition of customer demand accepted definition of the term.

Duties and Responsibilities:

 Developing the marketing strategy for the company in line with company
objectives.
 Co-coordinating marketing campaigns with sales activities.
 Creation and publication of all marketing material in line with marketing
plans.
 Planning and implementing promotional campaigns.
 Analyzing potential strategic partner relationships for company marketing.

Job Title: Operations Manager

An operations manager is key part of a management team and oversees high-level

HR duties, such as attracting talent and setting training standards and hiring procedures.
It involves making important policy and strategic decisions, as well as the development
and implementation of operational policies and procedures.

Duties and Responsibilities:

 Make important policy, planning, and strategy decisions.

 Develop, implement and review operational policies and procedures.
 Help promote a company culture that encourages top performance and high
morale.
 Oversee budgeting, reporting, planning, and auditing.
 Support worker communication with the management team.

Job Title: Production Manager

Production managers are responsible for the technical management, supervision

and control of industrial production processes. They are responsible for planning

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production schedules and ensuring that the production process is carried out within
budget and on time.

Duties and Responsibilities:

 Planning and organizing production schedules.

 Estimating, negotiating and agreeing budgets and timescales with clients and
managers.
 Determining quality control standards.
 Supervising the work of junior staff.
 Schedule regular maintenance for equipment.
 Ensure that health and safety protocols are adhered to.

Job Title: Production Staff

Production staffs are professionals who work on a production line in a

manufacturing environment and perform a variety of duties to ensure production goals
are met for an organization.

Duties and Responsibilities:

 Maintaining a clean workstation and production floor.

 Store goods and raw materials properly in our warehouse.
 Following production guidelines and specifications.
 Operating and maintaining machinery and production line equipment.
 Reporting any issues to the supervisor on duty.

2.3 Job Specification

Job specification covers aspects like education, work-experience, managerial

experience etc which can help accomplish the goals related to the job. It helps in the
recruitment & selection process, evaluating the performance of employees and in their
appraisal & promotion by defining the abilities, experiences and knowledge of

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applicants/employee. The following are the Job Specification of the positions available
on dum•p.co:

Job Title: General Manager

Skills and Qualifications

 Degree in Business Management or Masters in Business Administration.

 Good knowledge of different business functions.
 Excellent communication skills.
 Outstanding organizational and leadership skills.
 Experience in planning and budgeting

Job Title: Finance Manager

Skills and Qualifications

 Advanced degree in accounting, business, economics, finance, or a related field

 Several years of experience in a finance role
 Leadership skills with critical thinking and multi-tasking abilities
 Understanding of data privacy standards
 Deep understanding of business principles and practices

Job Title: Accounting Staff

Skills and Qualifications

 Bachelor’s Degree in Accounting or Finance required.

 2+ years’ experience in accounting or related field.
 Ability to manage multiple projects simultaneously.
 Strong organizational and analytical skills.
 Willingness to establish and maintain effective working relationships.

Job Title: Human Resource Manager

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Skills and Qualifications

 Proven working experience as HR manager or other HR executive.

 Ability to architect strategy along with leadership skills.
 Excellent active listening, negotiation and presentation skills.
 In-depth knowledge of labor law and HR best practices.
 Degree in Human Resources or related field.

Job Title: Sales Manager

Skills and Qualifications

 Empathy and ability to understand customer viewpoint and customer service.

 Communication skills
 Ability to build relationships with peers, cross-functional counterparts, and upper
management.
 Ability to unite a team under a shared vision and know what motivates each
member.
 The ability to prioritize and effectively manage time.

Job Title: Marketing Manager

Skills and Qualifications

 Bachelor degree in Marketing.

 Qualified chartered marketer.
 Strong analytical and project management skills.
 Confident and dynamic personality.
 Strong creative outlook.

Job Title: Operations Manager

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Skills and Qualifications

 Bachelor’s degree in operations management or related field.

 Experience in management, operations, and leadership.
 Understanding of general finance and budgeting, including profit and loss,
balance sheet and cash-flow management.
 Ability to build consensus and relationships among managers, partners, and
employees.
 Excellent communication skills and solid understanding of financial management.

Job Title: Production Manager

Skills and Qualifications

 A degree in Business Management.

 Industry-related experience.
 Excellent organizational and time management skills.
 Ability to solve problems quickly and efficiently.
 Excellent verbal and written communication skills.

Job Title: Production Staff

Skills and Qualifications

 High school diploma/GED.

 Experience operating manufacturing machinery.
 Able to work as part of a team.
 Able to multi-task in a fast-paced warehouse environment.
 Strong work ethic and organizational skills.
 Able to work on foot for extended periods of time.\

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2.4 Rules and Regulations

The following rules and regulations of the company must be followed by the staff
or employees of the company during working hours for a peaceful and organized working
environment.

Working Hours

Employees and Staff must abide the working hours of the company. Avoid being
late, go to work in time. During work you must be at your working areas except when
you have important matters regarding business that needs to be done outside the office.

You may not:

 Attend work drunk.

 Have a chat with someone if it is not work related.
 Eat during working hours.
 Extend the time of your break or resting hours.

Leave and Absences

Leave and Absences observed and reported. A valid reason must be written in an
approval or authorization letter, when filing a leave and/or emergency absences. If you
use sick leave it is advisable to be able to provide a medical certificate.

You may not:

 Absent yourself without prior approval from superiors unless you got sick or
hospitalized.
 If absence is not protected by the Family and Medical Leave Act (FMLA), then
it’s considered a non-FMLA medical leave.
 Excessive Absenteeism.
 Use Sick leaves/bereavement leaves without submitting proper documents needed
for the said leave.

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Behavior

Employees are the face of a business, and the public forms an opinion of the company
based on employees' conduct. Customers and clients can decide to take their business
elsewhere if they are unsatisfied with an employee’s behavior.

You may not:

 Use foul languages against your co-workers

 Be impatient and inconsiderate.
 Bring dangerous weapons.
 Use drugs or other illegal things inside the company.
 Start a Fight.
 Gamble inside the company.

Cleanliness
Manufacturing employees need to maintain appropriate personal cleanliness.
Health and safety is of primary concern, so employees must practice good hygiene when
handling products. Restricting food in manufacturing areas is also good policy.

You may not:

 Wear jewelries in manufacturing areas.

 Enter the factory without PPE.
 Handle products without washing your hands.
 Smoke and eat when handling products.
2.5 Company Policies

A company policy is a guideline to help employer's dealing with employee

accountability, health, safety, and interactions with customers. Policies are also
guidelines for legal issues, regulatory requirements, and any situation that could lead to
serious consequences. A company policy helps foster employee wellness, fair treatment,
and to ensure that a company is following laws and regulations. The following are the
company policies in dum•p.co:

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 Always follow the rules and regulations as well the policies.

 Motivate each and every staffs to be responsible.
 Attend work on time.
 Leave is accessible if you have authorization letter.
 Wearing Proper Uniform is a must.
 You may not encourage other employees to start a fight or do illegal doings.
 All new employees must attend our Safety Orientation Session prior to starting
work within their assigned area.
 Protect sensitive information, and be sure to cover relationships with vendors,
customers and other suppliers.
 Always include “sexual orientation” when talking about anti-discrimination.
2.6 Operations Policies

Operational Policies reflects the businesses’ priorities, such as customer service,

attention to detail, reliability, trustworthiness, environmental responsibility, and
employee recognition. It should reflect your desire to create a tight, motivated team of
coworkers, dedicated to serving customers. These policies should be fully fleshed-out and
provide specific guidance for employees on how to deal with situations and customers in
a manner that is in keeping with the practices you want demonstrated by your business
and its agents.

Policies

 Ensure that suppliers and contractors embrace the same quality and food safety
commitments and monitor the materials and services they supply through audits
and incoming goods inspections.
 Meet all statutory and regulatory requirements for quality and food safety,
including mutually agreed customer requirements related to quality and food
safety.
 Ensure a sustainable quality and food safety.
 Make sure that each and every product was made in a clean working place.
 Act professionally on all occasions.

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 Always greet customers and clients and be respectful to them.

  Treat customers with dignity, fairness, and respect, free from discrimination at all
times.
 Employees must listen effectively to the customers’ requests and promptly take
the necessary actions to assist them. 

 Make every possible effort to provide responsive and affordable financial

products and transformational services to customers.

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3.0 MARKETING FEASIBILITY

Marketing Feasibility provides the foundation of the financial section, through the
forecasted demand. It is a continuous and orderly collection, interpretation and reporting
of data from a sample of respondents as to their characteristics, behavior, opinions, or
perceptions about the product. This chapter also shows the variety of strategies available
for promotion and pricing of the product in the market.

3.1 Market Description

This section is about making the content and description of our own market that
provides the customer the name, price, characteristics and authentication of the product
that we want to sell the target market is also important to determine where the company
will put the business in modern society.

The dum•p Company would be built at the right side of Our Lady of Fatima
University Pampanga in McArthur Highway, Dela Paz City of San Fernando wherein
there are plenty of student going in that area to eat. It is also near the gasoline station,
convenience store, offices (such as NFA, DPWH Region 3, and BIR) barangay (like
Sindalan, Del Rosario, Saguin, Baliti) and is alongside the highway where there are
numerous amounts of vehicles passing by every day. The places mentioned can be the
sustenance to dum•p Company since they would be a big possibility that residents,
workers, customers, and students from the said places can be potential customers of
Dumpl-izza from which is a very advantageous thing for the company as it brings
possible profit or sales. Customer like children, teenagers, adults and adulthoods tend to
like a new and unique kind of food for the eyes and camera. As it is very affordable
dumpl-izza is for all customers as long as they are savoring and loving the dumpl-izza but
students/teenagers are our major target customer for the reason that most of the
population of their age group loves to eat pizza as part of the so called “treating their
selves” after a tiring day/week from school. The product has a health benefits to the
consumers because this product ingredient has vegetable/fruit. The taste and company
service has a good quality and the product can be a comfort food for the students and
workers especially to those individual that tend to stress eat during hard times. This

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product is suitable for all kind of individual in the society since it is an affordable
innovation of product with a satisfaction of taste.

3.2 Product Review

The Dumpl-izza is a very unique product as it offers a combination of two (2)

snacks (dumpling and pizza). In the present years, the supply and demand of dumpl-izza
is better than the past years, more customers loved the taste, presentation and appearance
of the product and they are satisfied of it. Its taste and affordability will be the product
competitive advantage which can attract potential customers. Nowadays people are very
conscious on the price of what they buy and/or eat since almost all of the products in the
market were continuously increasing in terms of pricing. It is also having health benefits
as it contains pineapple, bell pepper, cheese and tomato (from the sauce). As Pizza and
dumpling being a popular snack food to people it can be the company’s advantage as well
as we provide them both the product in bite size with an affordable prize. On the other
hand, the competitive disadvantage considering that it is a new product in the market and
is a local company which still doesn’t have sufficient portion in the market and the
company is not well known in the community. Millennial are the main customers of
dumpl-izza who tend to buy foods that are easy to eat and can be found in their
surroundings. They are known for being curious of the taste of foods as it gets more
popular. The market role of dum•p.co is to sell quality food with affordable prices, and is
to meet customer’s satisfaction towards the product and the company, to have a balance
supply and demand and have a good reputation or image of the company. Compare to
other business it is very unique in a way that we provide innovative and healthy snacks
which is budget friendly for all. Generally, the strength of the company is the flavor of
the product and its price. The weakness of the company is that it is not a popular in the
market because it provides unique product that is new to the people.

3.3 Competitive Review

Dum•p.co competitive analysis is a critical part of the company marketing plan

wherein you identify your competitors and evaluating their strategies to determine their
strengths and weaknesses relative to those of your own product or service. The business

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can establish what makes the product or service unique and what characteristics are given
in attracting customers. It's an essential tactic for finding out what your competitors are
doing and what kind of threat they present to your financial well-being. The following are
the top 5 Competitors of Dum•p Company Dumpl-izza:

Yellow Cab Pizza

Yellow Cab Pizza Co. is a pizza restaurant chain based in the Philippines.
Founded in 2001 by Eric Puno, Henry Lee and Albert Tan, Yellow Cab Pizza is owned
by Max's Group, who is also the owner of the restaurant fried chicken chain Max's
Restaurant. The chain currently operates 101 branches in the Philippines and overseas,
including branches in Qatar, United Arab Emirates, China, Vietnam and Oman. Yellow
Cab serves New York-style pizza with premium ingredients and generous toppings which
attracted plenty of people. One of their strength is the product they serve has an identity
that differs it from another company’s pizza. And that makes it strength because people
love it. We all know it that Yellow Cab’s pizza is not just an ordinary pizza, not a cheap
pizza. It has high quality ingredients that make their pizza delicious. It is without a doubt
that Yellow Cab has a superior brand image. And most of the people patronize a product
if they have a good brand image, with their brand image and quality products; yellow Cab
is already known internationally which makes them a very tough competitor in the pizza
industry. The Weaknesses of Yellow Cab Pizza is that they lack advertisements which are
very dangerous because people might forget about the existence or about the innovations
made by yellow Cab and that could be a reason for their downfall. Yellow Cab focuses
on their New York Style pizza which can be considered very limited for some customers
who wants to try other styles of pizza. It could also be disadvantageous as they sell their
products at a price wherein it is considered expensive to some market.

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Paotsin Dumpling

Every Filipino knows Paotsin, from a merienda to that quick and easy lunch, there
is no denying that the franchise has seen its fair share of profit when it comes to the food
stall industry. Indeed, Paotsin is one of the best franchises for siomai and dumplings
offered at an affordable price but with it the delicacy of the Chinese cuisine. These stalls
are most especially favored by struggling budget conscious consumers, such as college
students, who offer little to no money when it comes to spending it all on school. As
such, Paotsin offers cheap meals at competitive prices compared to rival franchises. One
of their strength is they have some good dumplings with Hainanese rice and budget
friendly. They serve are delicious Chinese dumplings and rice. The nicest thing about
Paotsin is the affordability of their food. Paotsin also has an exceptional customer
service, they are really friendly and they served well. But they don’t compromise the
quality of the food that they served. Paotsin offers terrific good food and excellent
customer service. They offer beef wanton, shrimp dumpling, crab dumpling, sharks fin
dumpling and many more. The customer can also request if they want their dumpling
fried or steamed based on their taste preference. Their dumplings taste is one of their
assets as it is truly filled with real ingredients in each dumpling and the generous serving
of Hainanese rice at each meal with the spicy chili sauce Filipinos would love. It is
affordable for everyone. Their weaknesses are that Paotsin frying method in inconsistent
which can be a bad thing because they could serve fried dumplings overcooked or
undercooked and it could affect the taste of their product. Since Paotsin isn’t that much
on its popularity and they don’t have much of advertisements they tend to attract less
customers and most of the time their previous customers are always the one dining in
their stall.

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Pizza Hut Pizza

Pizza Hut is an American restaurant chain and international franchise which was
founded in 1958 in Wichita, Kansas by Dan and Frank Carney. The company is known
for its Italian-American cuisine menu, including pizza and pasta, as well as side dishes
and desserts. The Pizza Hut owns and runs about 34,000 restaurants, provides home
delivery services and also has kiosks in more than hundred countries, making it the
world's largest pizza chain in terms of locations. It is a subsidiary of Yum! Brands, Inc.,
one of the world's largest restaurant companies. The company specializes in the
American-style pizza that till to date no other pizza restaurant has been able to compete.
The company also offers many other food items and side dishes like breadsticks, wings,
garlic bread etc. The restaurant offers a large variety and types of pizzas under one
roof and is known for its innovative pizzas. They have many media partners and use
television advertising that attracts people of various ages. The company has a huge
market share; more customers mean higher percentage in sales that leads to greater
profits. The company has well differentiated its products and has a large loyal customer
base. The loyal customers of Pizza hut feel that there is a decline in satisfaction and other
pizza chains and restaurants are offering much more. It could also be disadvantageous to
them as they offer product with high price and with high time commitment. They seem to
have lack of consideration to the vegetarian lifestyle eaters as they provide less
pizzas/foods with vegetables on it. Pizza Hut lack innovation as they only provide
original American styled pizza to their customers and sometimes it takes time for their
pizza to be served to them, dine-in customer or even deliveries. Another weakness of

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Pizza hut is that the taste of their pizzas is there since ages and customers are not satisfied
with the same old pizza taste and there is more interest in wider range of pizzas.

David’s Tea House Dumpling

In the year 2003, the very first David's Tea House (DTH) opened on Tomas
Mapua St., in Chinatown. It was a quaint and humble eatery that sits a maximum of about
20 people where some of the food was prepared right in the dining area since the kitchen
was very small. The smallness of the restaurant didn't deter dinners that became curious
of the setup as it was one of the first in Chinatown that offered authentic Hong Kong
Style Dim sum, Noodles and Congee at price that are "street level" but with taste that
won over many food enthusiasts and gourmands. DTH now has more than 20 branches
nationwide and it is the vision of the company to spread out to an even wider reach so
that many and all Filipinos may know and experience the authentic taste of Hong Kong.
The Chinese food served here is your traditional Chinese fare and selections with prices
that are considered cheap if you are with a group. Having said that, the food quality and
taste is also quite ordinary and nothing outstanding nor something to crave about. They
also offer vegetable filled dumplings which is a good choice for those who are
vegetarian. Its food would be good for those who aren't really into Chinese cuisine. If you
dine in on your own, you'll find limited choices since most dishes are for sharing and not
really cheap.

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Greenwich Pizza

Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that
made an extraordinary leap to the big league. What started out as a small over-the-
counter pizza store in the Greenhills Commercial Center in 1971 is now one of the
Philippines’ biggest pizza chains. Today, Greenwich continues to write business history
by consistently improving its product offering and quality through research and
development, as well as continuous expansion of its stores nationwide. It is so noticeable
how Greenwich became such a popular casual dining fast-food restaurant over the years.
This is the best place where you can buy pizza at its best. Now in 2012 there has been a
massive improvement in the quality of ingredients. They provide better bases and quality
toppings with real mozzarella cheese and more vegetables and meat on their pizza. It is
very advantageous to them as they are offering different sizes of pizza from solo to party
sizes with very innovative flavors. Greenwich Pizza provides customer with variety of
pizza from classic pizza to thin crust and overload pizzas. One of their disadvantage is it
takes time for a pizza to be served on a table and sometimes their pizzas doesn’t taste as
good when it became cold.

3.5 Product Strategy

The product will be introduced to consumers’ as a combination of two (2) foods

which is pizza and dumpling, wherein it is what individual usually crave for during snack
time/ meal time. It is a perfect snack to those who want to save money but satisfy their
cravings as well. The filling of dumpling is made from pizza ingredients, such as pizza
sauce, ham, cheese, bell pepper, and pineapple rather than meat and other ingredients that
are normally used in making a dumpling. It will be named as Dumpl-izza from the word

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dumpling and pizza since it is a dumpling filled with pizza ingredients. The packaging of
the product will be a paper hotdog /siomai tray since the size of dumplings are a perfect
fit in the said packaging. It will be partnered with condiments like mustard, ketchup, and
mayonnaise. The product strategy of Dumpl-izza is the interestingly unique flavor of it.

3.6 Pricing Strategy

This section unveils the different pricing strategies that will be implemented
during the sale of the product in the market. The Company uses the retail pricing
particularly the cost-plus pricing mechanism as the pricing strategy of the business, from
which by adding the cost of price of the product to the decided profit. The Dum•p
Company will sell dumpl-izza for Php 7.00 per piece and we will also have a bundle of 4
for 25 for the Hawaiian flavor and Php 6.00 per piece and a bundle of 4 for 20 for the
Ham and Cheese flavor. The bundle pricing will attract more customers because they can
save more if they buy by bundle and if they don't want to risk spending their money or if
they are hesitating if they want it or not the company offer selling per piece. This strategy
wouldn't be just beneficial to the company but also to the customers for the reason that
they wouldn't regret their decision. All expenses such as the raw materials, tools and
equipment, electricity, utensils, transportation, etc. are include in the price of the product.
A Php 500.00 principal worth of ingredients will make about 45 pieces of Hawaiian and
another 100 pieces of Ham and Cheese flavored dumpling. The Dum•p Company will
generate a minimum amount of Php 625.00 sales in the Hawaiian flavored dumpling with
an income of Php 375.00 peso from the bundle promo of 4 for 25, while a Php500.00-
peso sales in the Ham and Cheese flavor generating a Php 250 income from the bundle
promo of 4 for 20. The business will have a Php 625.00 profit.

Hawaiian Dumpl-izza (per piece)

Price……………………………….………………………………………..................7.00

Material Cost:

All Purpose Flour…………………………………….……...0.50

Pizza Sauce…………………………………………………...0.75

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Bell Pepper…………………………………………………...0.50

Pineapple……………...……………………………………...0.75

Cheese…………………………………………………...........1.00

Ham…………………………………………………................0.50

Packaging……………………………………………………...0.50

Labor:

Production of Dumpl-izza………………………….………...1.00

Cost per Dumpl-izza ……………………………………………………………...5.50

Net Profit…………………………………………………

3.7 Value Chain Strategy

A value chain is the full range of activities – including design, production,

marketing and distribution – businesses conduct to bring a product or service from
conception to delivery. For Dum•p Company that produces goods which is the Dumpl-
izza, the value chain starts with the raw materials to make their products, and consists of
everything added before the product is sold to consumers. One of the goals of Dum•p .co
value chain strategy is to ensure the product is placed in the customers' hands as
flawlessly as possible. The channel that will be utilize to distribute the product will be the
Zero-Level Channel. This disbursement is straightforwardly being channeled from the
maker to the buyer or direct selling. The manufacturer brings the product directly to the
commerce buyer or to the customer of dumpl-izza which is less hassle and an advantage
for the business since they had an assurance
Producer that the product is delivered seamlessly to
the customer and at the same time the company had direct relationship with their
consumers which can build a solid relationship with them. Another advantage from it is
that the profit from the sales will all be owned by the company as a whole.

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Purchaser/Consumer

Diagram 1. Zero-Level Distribution Chain

3.8 Promotional Strategy

This section will show the strategy that will be use to promote the product on the
market. The Dum•p Company wants to reach the customer through advertising, sales
promotion and digital promotion. The following are promotional activities during, before
and after the opening of Dumpl-izza stall.

Advertising

Nowadays individuals are living in a modern environment wherein it somehow

makes everyday life easier, through surfing internet you can access and get information
on almost every question you can ask to someone. The staff of Dum•p Company will
make a soft copy of poster and will be post on their personal accounts and at the public
page of the company to reach a wider range of population in the social media which can
be potential customers of the product. In this way people will be informed that this
product exists and is available in the market. This can also provide as a communication
within the seller and the buyer as they provide their reviews and suggestions for the
improvement of the product.

Direct Marketing

Dum•p Company will print out poster, and fliers that will be disbursed around the
area of the stall. This type of promotion will be a better of way of promoting the product
since the potential customers were just near or around the are of the Dumpl-izza stall. It
has a bigger chance of attracting more customer that will bring more sales to the
company.

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Sales Promotion

To convince the customer to purchase Dumpl-izza the company will give out free
samples on the launch of the product. If they buy amounting of P50 of the product, they
will get a 20% discount or a Php 10.00 discount on their second purchase. The company
will use these strategies in order to attract customer and for them to patronize our
product.

3.9 Sales Projection

This section will show the method of assessing the long run deals of Dum•p
Company. From which it can help determine the product lines that are hurting the
business. It can help the organization to better understand the cash flows in the business
and to think of better ways to increase number of customers. The table below shows a 5%
increase in sales a year,

Unit Daily
Selling Year
Product Produc Projected Year2022 Year 2023
Price 2021
e Daily Sales
Dumpl-izza ₱7/piece; ₱700; ₱255,500; ₱236,775; ₱248,613.75;
100
(Hawaiian) 4 for ₱25 625 ₱228, 125 ₱239,531.25 ₱251,507.81
Dumpl-izza
₱6/piece; ₱600; ₱219,000; ₱229,950; ₱241,447.5;
(Ham and 100
4 for ₱20 ₱500 ₱182,500 ₱191,625 ₱201,206.25
Cheese
Pineapple
₱10 100 ₱1000 ₱365,000 ₱383,250 ₱402,412.5
Juice

3.10 Packaging

The package of Dumpl-izza is a paper hotdog/ siomai container which comes in different
sizes depending on the quantity purchased by the customer. The package will show the
company and the product logo so that consumers and other people would be aware of the
existence of the business and it can also help attract more customer.

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