Malus Mangifera Buche 2

MALUS MANGIFERA BUCHE’ES 1
MALUS MANGIFERA BUCHE’ES

Riandia Lou David123, Wency N. Carbon¹²³, Niel Gio Galang¹²³, Tyron M.
Meneses¹²³, David Lloyd D. Noya¹²³, Jersie D. Santelices¹²³, Matthew P. Sacdalan¹²³,
Wendell T. Ramos¹²³, Millicend Ventura¹²³, Mr. Joshua Agapito¹²³⁴
1
Senior High School – Accountancy, Business and Management Strand
2
Research Development and Innovation Center
3
Our Lady of Fatima University
4
Research Adviser
May 2022
OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

1.0 PROJECT BACKGROUND

In this chapter it will show how we did a plan for our project, on how we create
and develop of our plans. We will make sure that what we expect will be the outcome
of the project.
1.1 Company name and logo
Figure 1. Company Logo

The company name "BROS BUCHI'S COMPANY" was created because
the founder of this company are brothers which in slang word is "bro's". The
meaning of the this company name symbolizes the strength of the company as it
pertains about the brothers who has a strong relationship with each other. The
simplicity of the design of the logo shows the ordinary life of this brothers but
has been changed because of their simple but unique product "buchi". The color
white symbolize cleanliness of the product and purity, fairness and independence
of the members of the company. The tagline of the company is "No one can live
without buchi", which reflects the importance of buchi to the life of these
brothers because it is the reason of the success on their lives. These brothers want
to share their success to others by offering their special buchi.

1.2 Product name and logo
Figure 2. Product Logo

As you can see our logo has a round shape, that signifies our product
which is round shape also, MALUS MANGIFERA BUCHE’ES is the name of our
product where "Malus" is the scientific name of apple that will be see on the left of
Buchi ball, "Mangifera" is the scientific name of mango that will be see on the right
of Buchi ball. And “Buche’es” is our main product that has additional flavor which
is cheese. For short the simplest name of our product is "Apple Mango Buche’es"
the reason we use their scientific name is for the uniqueness and attraction to get a
lot of customer. We use fruits as the main flavor of our product because fruits
provide a lots of benefits also it is excellent source of essential vitamins and
minerals, and they are high in fiber that provide a wide range of health-boosting
antioxidants. All in all our product is very healthy not only healthy but also cheezy.

1.1 Company vision, mission and objective
This section contain the Vision, Mission and Objectives of the company.
This section also covers the company's formulation of plans and strategies for
achieving its objectives.
Vision
The BROS BUCHI's company is to bring joy to our guests by providing
delicious, high-quality meals and an unforgettable restaurant experience, all while
working for the greater good of our employees, community, and environment. To be
popularly known as best selling product in the Sindalan, City of San Fernando,
Pampanga.
Mission
BROS BUCHI's mission is to give the finest product at the best price, the
best consumer experience in the industry, and respect for our employees, business
partners, and community.
Objectives
 To provide our company's stockholders with long-term profit growth.
 To consistently improve our customer experience by understanding our
customers' evolving demands.
 To promote quality, growth, and pleasure among our employees.
 To delight and nourish our customers with healthy, high-quality, and
delectable food, as well as good service at a fair price.
 To make a positive contribution to society through projects that are in line
with our corporate social responsibility policy.

1.2 Capital Contribution

This Partnership's capital will be the sum of (500,000.00) Philippine
Currency, contributed equally in cash by the partners as follows:
Name Amount Amount

Contributed Contributed ( in
percentage)
David, Riandi Lou Php 100,000.00 20%
Carbon, Wency Php 50,000.00 10%
Galang, Niel Gio Php 50,000.00 10%
Meneses, Tyron Php 50,000.00 10%
Noya, David Lloyd Php 50,000.00 10%
Santelices, Jersie Php 50,000.00 10%
Sacdalan, Matthew Php 50,000.00 10%
Ramos, Wendell Php 50,000.00 10%
Ventura, Millicent Php 50,000.00 10%
TOTAL Php 500,000.00 100%

2.0 MANAGEMENT AND PERSONNEL STUDY

This section is planning to improve the management for employees in the
company. It involves the management of people to have unity and help each other in
the organization or in the company. It is better if the relationship between the
employees and the workers is good so that the result of the work will be better and
they have unity. Better communication with the workers and employees will be
easier for the workers. Having a healthy relationship with the company and
employee will benefits both. The management and personnel study aims to inform
both employees and the organization that unity is very important because it makes a
work easier and lighter. It is important to be responsible, be professional and of
course have unity when it comes to work.
2.1 Organizational Structure

The organizational structure of Bros Buchi's Company is organized in such
a way that a president or CEO is at the top. Then there is one director who hold the
production manager, sales and marketing manager and financial manager followed
by production staff and so on. Each position has its own different duties and
responsibilities to achieve the goals of the organization. The purpose of
organizational structure is to show the hierarchical arrangement of different
positions in the company.

Figure 3. Organizational Chart

2.2 Job Description

The job description of BROS BUCHI’s company clearly describe an
employee's fundamental job requirements, job duties, and job responsibilities. The
abilities and qualifications required to fulfill a certain function within the firm are
listed below.
Job Title: President

The President is responsible for leading, controlling and administering one or
more department in the company. They are in charge of overseeing and managing
the organization's work system and policies. Encourage the employee to do his or
her best.
Duties and Responsibilities

 Training low level managers and staff
 Allocating budget resources
 Monitoring and motivating staff
 Manage all business operations to achieve the organization goals
 Develop and implement strategies to improve overall productivity
Job Title: Director

The Director is the individual who reports to and collaborates with one or
more higher-ranking managers. When the general manager is unavailable, she or he
assists the general manager in keeping the company running efficiently.

 Hiring and Training new employees
 Ensuring the company policies are followed
 Resolving customer issues
 Ensuring that health, safety, and security rules are followed
 Taking disciplinary action when necessary
Job Title: Production Manager

Production Manager is the person who is in charge of a company's whole
production or operation. These professionals ensure that the industrial process
promotes equality and profitability. The person in charge of organizing the
production department's equipment and personnel.

 Manage and prioritize all production processes
 Ensure compliance to workplace policies related to safety objectives
 Tasked with performing quality checks

 Assign production tasks to team members

 Cleaning and maintaining production equipment
Job Title: Sales and Marketing Manager

The Sales and Marketing role is to contribute information, ideas and
research to help improve advertising strategies. Develop sales strategies and
techniques for the development of organization and for the product.

 Learning and creating marketing opportunity
 Planning and enforcing new sales plans
 Control each marketing department and income workforce
 Makes product appeal to the target market
 Trains other sales people in the art of selling
Job Title: Financial Manager

The Financial managers generally oversee the financial health of an
organization and help ensure its continued viability. They supervise important
functions, such as monitoring cash flow, determining profitability, managing
expenses and producing accurate financial information.

 Graduate of Bachelor Degree in Accountancy
 With or without Experience
 Can work under pressure
 Must be honest
 With pleasing personality
Job Title: Production Staff

The Production Staff is under with the position of Production Supervisor. He
or she is responsible to help the supervisor in maintaining cleanliness and
orderliness inside the organization.

 Filled orders and checked products to ensure accuracy
 Maintains clean work spaces and equipment to meet health and safety
standard
 Assessing food items quality
 Maintaining supplies
 Storing goods and raw materials properly

Job Title: Sales Staff

The sales Staff is responsible for greeting customers, helping them find items
in the store, and ringing up purchases. To be successful as a sales staff you must
have excellent communication skills.

 Graduate of Bachelor Degree in Business Management
 1-2 years experience
 Good knowledge about different business functions
 Leadership and Interpersonal Skills
 Excellent communication skills
Job Title: Accountant

An Accountant is engage in any type of financial transaction related to a
certain business. The person in charge of preparing the company's financial
statements.

 Prepare financial statement
 Analyze accounting data
 Record financial transactions
 Conducting financial investigations and audits
 Reporting to managers, directors or shareholders about the financial health
of the company
2.4 Rules and Regulations

The rules and regulations of BROS BUCHI's our business have rules and
regulations that need to be followed during working hours. It will help us to work
correctly as an individual.
Absence and tardiness policy

If an employee needs to be absent or late for work due to illness or an
emergency, the employee must tell his or her supervisor by no later than the
employee's scheduled start time on the same day. If the employee is unable to make
the call, another person must do so on his or her behalf.
The employees must follow this:
 An unplanned absence that has not been properly communicated to the
employee's supervisor or department.

 A scheduled absence occurs when an employee seeks and is granted time off
in accordance with the department's and university's policies.
 Failure of an employee to report to his or her allocated work location and be
ready to begin work at the specified start time, including returning after
breaks and lunch periods.
 Failure to report to work on time, or working less than half of a scheduled
workday owing to tardiness, or departing early without a written and
approved time off request.
 Failure to work a full workday owing to an early departure without a written
and approved request for time off.
Dress code or personal appearance

Employees must always present a clean, professional appearance. Everyone
is expected to be well-groomed and wear clean clothing, free of holes, tears, or
other signs of wear. Clothing with offensive or inappropriate designs or stamps are
not allowed. Clothing should not be too revealing.
You may follow this:
 Any clothing or jewelry that could endanger one's health or safety.
 Slogans or symbols on clothing, especially those that could be offensive or
harm the company's brand.
 Hair should be clean, combed, and properly groomed (including sideburns,
mustaches, and beards).
 Wearing make-up, scents, and accessories in moderation is recommended.
 The fit and length of the employee's attire should be professional and
appropriate for the physical demands of the job.
Behavior
One of the important traits a employee must have is the good behavior.
You may Not:

 Harass your co employees
 Spread malicious rumors or gossip about the employees and company
 Use drugs or illegal things inside the company
 Set a fight with co-workers
Health and Sanitation

Health and Sanitation inside the premises of the company is important,
mostly in our product that a customer will eat. We must maintain the cleanliness of
the area, the workers to avoid contamination of food that can affect the health of
customers.
You may Not:

 Enter the production are without apron, hairnet and plastic gloves
 Help in producing product when you have illness
 Use strong scented perfume or cologne while inside the factory
 Step in the production area without facemask
2.5 Company Policies
The company policies of BROS BUCHI's talks about the set of rules and
regulations that an employee should follow. It set up the guidelines of direct inside
an association and organization. Company policies are in place to protect both
workers and employers' rights. Individuals will be able to avoid or limit damage
when working if the rules are clear and basic. The following policies should be
observe and follow by the employees inside and outside the BROS BUCHI's
company.
 Be on time.
 Apply proper hygiene.
 Always dress appropriately or company’s uniform
 Mobile phone are prohibited during working hours.
 Discrimination against coworkers and employers is strictly prohibited.
 Be respectful and polite to the customers and co-workers
 Smoking is strictly prohibited
2.6 Operation Policies

The applicable ordinance at some point in the company's operation is
what Operation Policies is all about.
Policies
 As the consumer enters or exits the door, greet them.
 Serve the customer's food as soon as they place their orders.
 Give clients whatever they want if the organization is able to supply it.
 Use respectful titles – sir, ma'am and miss while talking to the customers.

2.0 MARKETING STUDY

Marketing study examines the demand for a specific product on the market. It
focuses on the marketing and sales methods that will be employed. It examines the
business's location, demand, and competition, which may or may not have an
impact.
3.1 Market Description

Bros Buchi's Company will be established in Sindalan, San Fernando
Pampanga. It will be found in front of Jumbo Jenra Sindalan which is near the PS
Bank and Salon Privea. The company will be located on this area which is hi-way to
catch the people who go to Jenra and also for catching the motorists who are
passing on the road. The company is 170 meters away from Perpetual Subdivision
which can benefits the residents of the mentioned subdivision. We offer freebies to
wholesale consumers to motivate them to buy more of our products. Also, there will
be free taste for the customers so that we can identify if the product is satisfying.
Those marketing strategies will help the company to innovate and improve the
product so the product will reach the standard of the customers.
3.2 Product Review

The MALUS MANGIFERA BUCHE,es by Bros Buchi Company It's unique
very delicious and for everyone. It's not heavy in your pocket, and most
importantly, you'll be happy because Filipinos want healthy food and an
affordable .The manufacture of this product has been considered and planned, so
when consuming it you can be confident that you will be safe and profitable.
Unique and delicious, it definitely goes beyond the taste. The downside is that it's
not well known because it doesn't reach people's ears, but it's will be popular when
you taste it and enjoy it the Bros Buchi Company a sure you that the product is
affordable and delicious.
3.3 Competitive Review

This section will compare the company's product to that of its competitors.
This is where the company will learn about its advantages and disadvantages in
comparison to other businesses. This will assist the organization in determining how
to market, price, and create a strategic plan. The following are the company's
competitors:

Figure 4. Jollibee
Jollibee is a Filipino multinational chain of fast-food restaurants owned by

Jollibee Foods Corporation (JFC). As of December 2021, Among the
establishment's best sellers are the Yumburger, the house hamburger and Chicken
joy, a fried chicken meal introduced in the 1980s which comes in both regular and
spicy versions; and Jolly Spaghetti, a Filipino sweet-style interpretation of spaghetti,
which is being advertised as "the meatiest, cheesiest spaghetti". And the desert of
sundae and mango, ube, and apple pie which is famous dessert in Jollibee. The
different is it is not healthy and its no healthy ingredients which is malus Mangifera
Buche is more convenient and healthier.
Figure 5. McDonald’s
McDonald's Corporation is an American multinational fast-food corporation,

founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San
Bernardino, California, United States. McDonald’s predominantly sells hamburgers,
various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast
items, and desserts. In most markets, McDonald's offers salads and vegetarian
items, wraps and other localized fare. Just like in Jollibee the apple pie is not
healthy and now we need a dessert that can help our body make healthier.

3.4 Consumer Survey Summary

The results of the survey are presented in this section. Using a survey
questionnaire, the researchers conducted an interview with Senior High School
students at Our Lady of Fatima University - Pampanga Campus. To know the target
market who wants to try the buchi balls, which is the Malus Mangifera buche'es.
This survey will aid researchers in developing a marketing strategy for the product
in order to introduce it to the market. A pie graph will be used to illustrate the
results. The survey's results were tallied and thoroughly evaluated by the
researchers.
Graph 1
Profile of Respondents According to Age
Age
17 18 19 20 21
2% 2%
14% 26%
56%
Graph 1 illustrates The demographic profile of the respondents based on their

age. It also represent the age of 50 respondents. It shows that their age group is 17
to 21 years old. In the data collected. 28 of the total respondents are 18 years old
which is equivalent to 56% This being followed by 13 respondents with 17 years
old which is equivalent to 26% while the 7 respondents are 19 years old equal to
14%. After that 1 of the respondents are 20 years old which equivalent to 2% while
the remaining 1 respondent is followed by the age group of 21 years old which is
equivalent to 2%.
OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM

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Graph 2
Profile of Respondents According to Gender
Gender
Female Male
16%
84%
Graph 2 illustrates the demographic profile of the respondents based on their

gender. This shows that most respondents are mostly Female with a total
percentage of 84% which is equivalent to 42 students while the 16% of the
respondents are male which is equivalent to 8 students.
Graph 3
Profile of Respondents According to Academic Strand
Strand
ABM STEM
2%
98%
Graph 3 illustrates the demographic profile of the respondents based on their

academic strand. It shows that most respondents are ABM with total percentage of
98% which is equivalent to 49 students, and lastly the STEM has total percentage of
2% equivalent to 1 student.

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Graph 4
1. Do you like apple?

Yes No
4%
96%
Graph 4 illustrates the likeness of the respondents for apple. It shows that 48
respondents like apple which is equivalent to 96% while the 2 of the respondents
didn’t like apple which is equivalent to 4%
Graph 5
2. Do you like mango?

Yes No
100%
Graph 5 illustrates the likeness of the respondents for mango. It shows that 50
respondents like mango, which is equivalent to 100%

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Graph 6
3. Have you ever eaten a buchi?

Yes No
30%
70%
Graph 6 indicates 50 respondents were asked if they’ve already eaten a buchi.

Most of them, 70% or 35 students approved and 30% equivalent to 15 students
opposed.
Graph 7
4. Would you like to try our product which

is Apple Mango Buchi?
Yes No
6%
94%
Graph 7 demonstrates 50 respondents were asked if they’re interested on

trying out something new called Apple Mango Buchi. The results verified that 94%
or 47 among the students agreed and 6% or 3 students disagreed.

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Graph 8
5. Do you think the buchi and cheese will

satisfy your cravings?
Yes No
14%
86%
Graph 8 demonstrates 50 respondents were asked if they’re think the buchi

and cheese will satisfy their cravings. The results verified that 86% or 43 among the
students agreed and 14% or 7 students disagreed.
Graph 9
6. Is our product acceptable for your

nutritional restrictions?
Yes No
2%
98%
Graph 9 indicates 50 respondents were asked if the product acceptable for

their nutritional restrictions. Most of them, 98% or 49 students approved and 2%
equivalent to 1 students opposed.

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Graph 10
7. Do you think our products are healthy

for students?
Yes No
2%
98%
Graph 10 indicates 50 respondents were asked if they think that the products
are healthy for students. Most of them, 98% or 49 students approved and 2%
equivalent to 1 student opposed.
Graph 11
8. Do you prefer a simple packaging?

Yes No
4%
96%
Graph 11 indicates 50 respondents were asked if they prefer simple

packaging. Most of them, 96% or 48 students approved and 4% equivalent to 2
students opposed.

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Graph 12
9. Do you think the price of our product,

which costs PHP 50.00 for 10 pieces of
Buchi with cheese, is affordable?
Yes No
4%
96%
Graph 12 demonstrates 50 respondents were asked if they think the price of

the product is very affordable. The results verified that 96% or 48 among the
students agreed and 4% or 2 students disagreed.
Graph 13
10. Will you recommend Malus Mangifera

Buche'es to your family, friends, class-
mates, and relatives?
Yes No
100%
Graph 13 indicates 50 respondents were asked if they will recommend Malus

Mangifera Buche’es to their family, friends, classmates, and relatives. It shows that
50 respondents approved, which is equivalent to 100%
.
3.5 Product Strategy
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The main ingredients of Malus Mangifera Buche’es are fruit that is very
nutritious and healthy they are apple and mango, the rest of fixing ingredients like
glutinous rice flour, white sugar, green mung beans, cheese and so on and so far. It
will be partnered with very yummy and delicious hot coffee. The product strategy
of Malus Mangifera Buche’es is very affordable, special and 2 in 1 not just only
food but it has coffee.
3.1 Pricing Strategy

This part will provide the information about strategizing the price of the
product to make us informed on how much is the cost of the product and the
expected net profit. The product that will be sold by the company is 10 pieces for
Php 50.00 pesos. The start-up cost of the product will be Php 1,050.00 pesos that
will create a 300 pieces of Malus Mangifera Buchi. The company will generate Php
1,500.00 pesos by the pricing of Php 50.00 pesos for 10 pieces of Malus Mangifera
Buchi, that will result to a business profit of Php 450.00 pesos.
Income Statement
Malus Mangifera Buchi (10 pieces)
Price…………………………………………………….……………..Php 50.00
Material Cost
Ingredients………………………………………...…………………..Php 30.00
Packaging……………………………………………………………..Php 2.00
Labor
Cooking and Preparing……………………………………………….Php 3.00
Cost per pack……………………………………...…………………..Php 35.00
Net Profit: ………………………………………….………..………..Php 15.00
* The goal of company is to sell 30 boxes of Malus Mangifera Buchi which can
earn Php 1,500.00 (50×30) revenue that has a capital of Php 1,050.00, then the
company’s profit will be Php 450.00.
3.7 Value Chain Strategy

MALLUS MANGIFER BUCHE’ES relies on a product called BUCHI to
reach its target market and a solid service to run a profitable business. The company
will provide good service and good product to make it the strength of the company.
As a result, customers value it more and it is viewed as company strength rather
than a competitor.
Producer
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Consumer
Figure 7. Zero Level Distribution Channel
The MALLUS MANGIFER BUCHE’ES product is transported from the

manufacturer to the intended market. The zero level distribution channel used by
MALLUS MANGIFER BUCHE’ES, because it is easier and less time consuming
to deliver the buchi to the target market. The producer will take the goods to market
and sell it to the customers directly. This method can help customers form positive
relationships.
3.8 Promotional Strategy

This section shows which strategies and what is used to promote the product.
Since the product is unknown, we will promote it on various social media platforms
and leave the recommenders free to taste it. The first 5 customers will receive a free
product. The product is of good quality. Make sure your customers are happy to be
back and give a flyers that will give information about our product.
3.9 Projected Sales

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This section depicts the method of calculating the amount of revenue Bros Buchi's
Company intends to generate in the near future. It can assist in determining the state of a
company's health. Whether to increase revenue and client loyalty. It also illustrates how
sales rise by 10% each year.
Product Sellin Unit Projecte Year 2022 Year 2023 Year 2024
g Produc d Sale
Price e Daily
Malus 50.00 300.00 15,000.00 5,475,000.0 6,017,000.0 6,564,000.0
Mangifer 0 0 0
a
Buche’es
Coffee 25.00 150.00 3,750.00 1,368,750.0 1,505,625.0 1,642,500.0
0 0 0
3.10 Packaging
Malus Mangifera Buche’es packaging features the product's branding, it shows the
logo of their product in front and back of the packaging. Malus Mangifera Buche’es can
be stored in the packaging for up to ten times. The packaging container is made of paper
and has a holder, making it easy to transport. It can also keep dirt out thanks to its sealed
container.

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3.0 Environmental Analysis

The BROS BUCHI'S Company Environmental Analysis is a strategic tool that
describes the process of identifying all external and internal factors that influence the
company's performance. The influence of the outside world on a company's sales and
market price. It allows the organization to develop critical goals and plans of action while
assessing dangers and seizing opportunities as they arise. By keeping decision-makers
within the company, the corporation will be able to build up organizational goals.
4.1 General Environment

External influencers such as the general environment, or macro-environment, can
decide whether a company has opportunities or setbacks in the marketplace. The
company's general environment encompasses sociocultural forces, political legal forces,
demographic forces, economic forces, and other factors. Technological influences that
will assist businesses in aligning their various tactics with their goals Working
environment, adjustments in outcome that can effect business performance in order to get
a competitive advantage over competitors in the market.
4.1.1 Demographic Environment

The demographic environment is about the characteristics of the
customers/consumers on a target market. It includes multiple factors like age, gender,
nationality or religion location, income level, occupation and level of education.
Demographic forces of Bros Buchi's Company will help the business to easily divide the
data into required categories for creating an effective marketing strategy. By modifying
strategies based on audience requirements, there will be a high chances of increased
customer satisfaction and loyalty. Malus Mangifera Buchi beneficiaries are from age of 5
years old and above which can be male and female. The buchi recipe has no religion
preferences so it can be consumed by any kinds of religion like Catholic or Muslim. The
people who are near the Pampanga area are the possible customers. Also, the product is
very affordable which would be suited for the people who either have low income and
high income. The workers or students that cannot buy an expensive foods out there can
try this Malus Mangifera Buchi because aside from affordability, it has a good taste just
like the popular and expensive foods. The product is made from healthy ingredients
which is acceptable for the persons who are health conscious because the company cares
on the health of the customers.
4.1.2 Political Legal Environment

Bros Buchi's owners and managers pay attention to the political environment
because it affects the company. The owners of Bros Buchi register the business legally
by submitting a business permit to the government, which ensures that the operation is
lawful. Economic, political, legal, and technological factors all have an impact on Bros
Buchi's operation, particularly when the market is new. This article demonstrates that

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before going to another developing country for production or business, Bros Buchi's
company should consider the country's political structure and processes when analyzing
political risk. As a food facility, Bros Buchi must obtain a sanitary permit to ensure that
the processed, stored, sold, and served food or product is clean and healthy.
4.1.3 Economic Environment

These are all the economic factors that influence how the business operations. Malus
Mangifera Buche’es makes people want what they want and can provide it. Customers'
satisfaction is important to the firm. The product is also nutritious because it comprises
nutrients. If Malus Mangifera Buche’es become well-known for his high-quality,
healthful food, Customers have given positive feedback on the ingredients, and they
recommend the product will result in a beneficial business consequence. The MALUS
MANGIFERA Corporation will grow to expand the franchise to other locations on the
other hand, if the economy falters or a financial crisis occurs, other businesses suffer. It
also has an impact on Malus Mangifera Buche’es Company. However, Malus Mangifera
Buche’es is a part of the economy. Even in the face of a crisis, the company has devised
a strategy for profit. People nowadays want high-quality snacks at an affordable price, so
the company offers any flavor buchi.
4.1.4 Socio-Cultural Environment

Socio-cultural helps companies like ours, Bros Buchi’s, to identify the needs and
interest of customers. The sociocultural environment refers to societal trends and
developments in attitudes, behavior, and values. Population, lifestyle, culture, tastes,
customs, and traditions all play a role. The community creates these variables, which are
frequently passed down from generation to generation. Our product has a relation to the
culture of the Philippines as it is a famous Filipino Sweet treat. Therefore, majority of the
target market would be Filipinos. Having an idea of the income information of potential
customers gives Bros Buchi’s the edge to know a lot of information about the customer
habit, wants, and needs to develop a successful marketing strategy.
4.1.5 Technological Environment

Technology will help your product and it can make your product popular. It has an
impact on the business also it can help the Malus Mangifera Buche’es to be successful.
Technology helps the company and the customer to have a better experience. In today
generation, equipments are very well-developed and it requires in order to make product
and to advertise it. Through televesion and social media, it helps the malus mangifera
buche’es company to be heard by the people in the area and people from other regions,
because they can easily buy the product just by ordering it online since they saw it on
different social media platforms and also on the televesion advertisements that can make
a strong relationship with the costumers.

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4.2 Macro Environmental Analysis

This section discusses the external elements that may have an impact on BROS
BUCHI'S business. These two are opportunities and threats; the firm has no control over
either, but it can be avoided in the case of threats, which is a negative element, and the
business must take advantage of chances. To summarize, the BROS BUCHI'S company's
macro environment encompasses a broad range of factors that affect the company's
profitability. While some of the factors are negative, such as bad weather, inflation rate,
and so on, there are also positive factors, such as deflation rate, franchise, and so on. If
BROS BUCHI'S company continues to seize possibilities, the company will grow and
provide jobs for those who need them. As a result, it has aided in lowering the
unemployment rate in the Philippines.
4.2.1 Opportunities
Malus Mangifera Buche'es unique products can gain different opportunities that
can make their profit increase. This simply means that not only the business will benefit
from this but also the people around it.
 Consumers who give unique ideas and feedback
 Cheaper price compare to the competitors
 Entrepreneurs who are interested to invest in the company
 Consumers who likes sweets and healthy products
 Hiring an intern
4.2.2 Threats
Threats will always exist, particularly for startup businesses. Competitors'
competitive advantages, uncontrolled effects such as natural disasters, governmental
regulations, and other factors are among them.
 Competitors with the same product arise with lower price range
 Increase in the cost of the main ingredient from the supplier
 Other companies having more advanced technology to manufacture their
products
 Changes in the preferences of the target market
4.3 Micro Environmental Analysis
This parts shows the Micro Environmental Analysis which are the internal factors
of the business, specially the strengths and weaknesses. These factors have the direct
influence in the company. Customers are one of the factors that must be analyze because
they are the one who aquire the product and the customers' satisfaction is the main
purpose of the company. Competitors must also be assess and needed to keep a constant
check because the company must ensure the product is unique and better than those of
the competition. This analysis will help the company in achieving the objectives and has
an impact in the success of marketing activities.

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4.3.1 Strength
It shows the great things that MALUS MANGIFERA BUNCHE Company can do. This
is where the company is good at inside the organization.
 Affordable price
 Location
 High quality staff
 Quality of product & service
 Consistent product availability
4.3.2 Weaknesses
The product of Malus Mangifera buche'es need to succeed. the weaknesses of:
 Lack of product differentiation
 The company is not actually well-known.
 Not everyone like sweets or eating dessert.
 Tight Marketing Budget

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5.0 Technical Study

This section depicts the product's manufacturing process. It covers the
manufacturing process, raw material requirements, materials and equipment, kitchen
ware and utensils, and other items required to produce the finished goods.
5.1 Production Description

The Malus Mangifera Buche'es is considerably more distinct and developed since
it provides customers with health benefits. It is a product of the BROS BUCHI
entrepreneurs' innovation. The traditional buchi balls are comprised of glutinous rice
flour, sesame seeds, and various fillings, but our product is made of glutinous rice flour,
sesame seeds, cheese, and two additional components that add flavor: apple and mango.
The ingredients we use contain vitamins and minerals that can help keep the body
healthy, such as glutinous rice, which boosts the body's metabolism, sesame seeds, which
are high in fiber, cheese, which is high in calcium, fat, and protein, apples, which
improve gut and brain health, and mango, which can help lower blood pressure and
maintain a regular pulse. It appeals to folks who are health-conscious and enjoy eating
little meals or snacks. Another benefit is that the price we charge our consumers is
reasonable. The product costs Php 50.00 for ten pieces. This product can benefit anyone,
especially students and employees. Because the product is so delicious, the buyer will
want more. This product is really good, it can eat with different sauces and can eat with
rice, for sure the money of the customers is worth it.
5.2 Production Process

The ingredients for the Malus Mangifera Buche'es can be purchased on the wet
and dry markets, and they are simple to locate and acquire. Workers must be trained in
accordance with the business to carry out their responsibilities and obligations by
preparing the product. This depicts the entire manufacturing process for the Malus
Mangifera Buche'es product, from raw materials to the end goods consumed by the target
customers.
1. Combine sugar and hot water, stir until sugar is dissolved.

2. Add into the rice flour then mix until combined.
3. Knead until it forms a dough.
4. Add oil and continue kneading until dough becomes smooth.
5. Rest the Buchi dough for 20 minutes.
6. Cut the cheese in cube size
7. Wash the Apple and Mango; ripe and remove their seeds.
8. Using blender crush the apple in solid form; mashed the mango using fork until very
smooth.
9. Put them in a bowl then refrigerate for 15 mins
10. Mix 2 tbsp. Glutinous flour with water.
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11. Set aside flour mixture, you will use this to stick sesame seeds to Buchi balls.
12. On a clean surface, dust with flour & roll the Buchi dough.
13. Divide dough into two and roll into a log.
14. Cut dough to 16 pieces, then form into a ball and set aside.
15. Flatten the ball dough and make a hollow in the center.
16. Fill it with crushed Apple in right side and Mango in left side add the cube size
cheese in the center and seal the dough then roll again to form a ball.
17. Repeat the process until all dough are filled
18. Dip balls into the flour mixture and coat with sesame seeds
19. Continue the process until all balls are rolled with sesame seeds.
Frying Buchi:
1. Heat oil over medium-low heat
2. Fry Buchi balls in batches, do not overcrowd the pan.
3. Flip often to avoid sesame seeds from burning.
4. Buchi expands as it cooks; it creates a hallow interior and crunchy exterior.
5. Fry each Buchi balls until golden brown.
6. Lastly, serve it in a clean plate. And put them in a proper packaging.
5.3 Raw Materials Requirements

The raw materials are the resources that a company uses to create its finished
commodities or products. The materials or ingredients used in the primary production or
manufacturing of goods and commodities that are bought and sold on the market are
known as raw materials. Every firm must have raw materials for the manufacture of final
items in order to ensure that the product is of high quality. A good raw material can
produce a high-quality product that can be consumed by any market consumer
Name Picture Benefits / Nutrients
The benefits of apples is to lower

the risk of many chronic
conditions, including diabetes,
Apples heart disease, and cancer. Apples
may also promote weight loss
and improve gut and brain
health.

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The benefits of mango is to

Mangos lower blood pressure and a
regular pulse, mango are great
source of magnesium and
potassium. Furthermore, mangos
are the source of a compound
known as mangiferin, which
early studies suggest may be
able to reduce inflammation of
the heart.
The benefits of cheese is to

Cheese strengthen bones, prevent
osteoporosis, helps to lower
stress and contains anti-cancer
properties.
Sugars The benefits of sugar is to

provides energy to your muscles
and acts as a source of energy
for your brain and nervous
system. You also need sugar
because it helps metabolize fats
and prevents your body from
using protein as energy.
The benefits of cooking oil is

Cooking Oil to help protect cell membrane
throughout the body and helps
to reduces appearance of
blemishes and acne marks.

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The benefits of glutinous rice

Glutinous Rice flour is to increased bone
Flour density, decreased inflammation
and improved heart health. Also
glutinous rice flour helps to
manage chronic illnesses, aids
patients with diabetes and
boosted metabolism.
The benefits of sesame seeds is

Sesame Seeds to help your bones grow healthy
and strong. Sesame seeds
contain a variety of healthy
nutrients. As a rich source of
protein, they are a great addition
to vegetarian and vegan diets.
5.4 Materials and Equipment

The materials and equipment are both essentials to produce the final product. It
helps to create the product. Materials and equipment consumed electricity that gives an
impact to the company.
Name Pictures Functions
The function of kitchen stove

is to allow the user to control
the heat immediately after
turning in a burner. The flame
up can turn high or low to cook
a certain food. This is where
Kitchen Stove
you will cook the product.

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Oven The function of oven is used to

heat and bake a food or product
that will be serve to the
customers.
The purpose of having a

refrigerator is to keep
ingredients and product cold.
Refrigerator Cold temperature help food
stay fresh longer and prevent
from being contaminated.
The function of computer is to

perform calculations about the
company expenses and profit,
Computer store information, retrieve data
and process information. Save
important documents that the
business have.

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The purpose of printer is to

accept type text and graphic
images from computer and
transfer it to paper. Printing
Printer such as flyers, brochures for
marketing purposes.
The function of Air-

Conditioner is to reduces the
germs spreading in the office.
Air-con is great in summer to
cool your staff down, one of
Air-conditioner the stress reliever of the
employees and customer.
The function of generator is to

convert mechanical energy to
electrical energy to use in an
external circuit to run all the
Generator appliances that need to plug into
the outlet to produce a product.
5.5 Kitchenware and Utensils

This section shows the purpose of the kitchen and utensils to prepare and
cook the product. This is one of the important part for the production of final goods of
the business.
Name Pictures Functions

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The function of a deep bowl is

to mix the ingredients well to
make a prepare and make a
product, it comes with different
Mixing Bowl sizes and made of various
materials such as stainless
steel, plastic, glass and
ceramic.
The function of knife is to cut

ingredients in different sizes
such as cutting meat, dicing
Knife vegetables, slicing herbs. Knife
have different sizes and design
that can be used for preparing a
food.
The function of cutting board is

used in place material for
cutting raw materials. It is
Chopping often made of wood or plastic
Board and come in various widths and
sizes.
The function of measuring

spoon is to measure an amount
of ingredients, either liquid or
Measuring solid when preparing and
Spoon cooking products. It may be
made of plastic, metal and
available in many sizes.

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The function of egg beater or

Egg Beater whisks is used for beating
ingredients specially the eggs.
The function of grater is to

grate foods into fine pieces or
shred ingredients. It comes in
Grater various sizes from larger to
very fine graters and micro
planes.
The function of plate is to put

foods in decorative way in
which food can be served that
can attract the attention of
Plate customers. It have different
sizes and made of plastic,
glass, stainless.
The function of apron is to

cover the front of the body to
protect it from stains, dirt and
Apron for hygienic reasons.

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The function of gloves is to

keep the hands clean and
lessen the chance of getting
Gloves germs that can cause illness. It
protects also the food from
being contaminated.
A hairnet is a small, often

stretchable, worn over long
hair to hold it in place. It is
Hairnet worn to keep hair intact. To
prevent hair from falling that
might be put in the food.
Tongs are type of kitchenware

and utensils used to hold and
lift foods instead of holding it
with just bare hand. It can
Tong maintain the cleanliness and
freshness of the product.

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A frying pan is a hollow pan

used for frying and sauteing
foods. It has a long handle in
the middle. There are various
sizes but they are usually round
Frying Pan in shape.
Tupperware helps to keep food

fresh, for storing food, food
preparation, cookware, and
serving items. It has different
sizes that food can be put or
store.
Tupperware
A strainer is used to separate

particles from the fluid. It is
usually made of stainless steel
Strainer or aluminum. Sometimes it is
used to remove the excess oil in
the fried foods.

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Vegetable peelers are kitchen

tool, its function is to remove
just the peel of a vegetable and
Peeler the flesh will not be included. It
is helpful to peel of the
vegetables faster.
6.0 Action Plan

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This part describes the action plan of Bros Buchi's company within three years
for successful running of business. This action plan will lead as a guide in obtaining
goals and achieving the objectives of the company for a good performance. It will also
help to gain more trust from customers and it will provide a different strategies for
promoting the products of Bros Buchi's company. This will show the events and
marketing strategies every quarter of the years in order to make more profit and get more
customers.
Year 2023
1st Quarter (January-March)
This is the grand opening of Bros Buchi's Company together with the
community. This event will help the company to introduce itself to the community. The
company will host the special event and meet members of the local community. The
company will also provide a benefits to the attendees of the event like gift for every
purchase. Every customers who attend the event and will purchase of Malus Mangifera
Buchi will have giveaways like mug, tumbler, and bags with the brand of the company.
And every first three customers everyday that will buy buchi that costs 500+ will receive
giveaways in the first quarter.
2nd Quarter (April-June)
The second quarter is a summer vacation months. In order to be with the
customers on their "summercation" the company will have a truck for selling buchi
anywhere. It will give opportunity to branch out the business and sell the products on any
area and find the best place where is the area has the most potential customers. This will
help to get more profit because there will have a chance to reach the customers on their
summer vacation place.
3rd Quarter (July-September)
For the third quarter, the company will conduct an online competition for the
brand ambassador. The contestants are from age of 15-19 yrs old because the company
wants to provide a pageant-like competition for teenagers showing the Malus Mangifera
Buchi on their photos. The winner will be the Brand Ambassador of the Company and
will promote the product to the community. This event will help the company to promote
itself to a larger population.

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4th Quarter (October-December)

Year-end sales are an excellent way to attract customers' attention. For the entire
quarter, Bros Buchi’s company will offer a 10% discount on all products, as well as free
planners and calendars, as the new year approaches. Customers will never forget about
Bros Buchi’s calendar and planner since they will be part of their daily lives.
Year 2024
The Bros Buchi’s company will celebrate its first anniversary by awarding twenty
gift vouchers to lucky customers who share the company's social media post. This
strategy is a good one because people will learn more about the Bros Buchi company's
products all over the internet. Customers will have the advantage of learning more about
the product and the business because it is easy to access the internet or social media
nowadays.
The Bros Buchi’s company will launch its first loyalty card in the second quarter
of 2022. Customers must purchase ten products before receiving the eleventh for free.
The promotion is known as the 10+1 product promotion. This loyalty card is only valid
for the current quarter. Because certain customers are constantly fascinated by discounts
or free one product while purchasing goods or products, the firm will get a lot of clients
with this method.
In this quarter, those of us in the business agreed. That we will be handing out
food. It’s like this business program helping charity. And we will also provide food for
the animals along the way. Just like street dogs & cats. That we always do it every year.
We do this to help people and some animals.
This quarter, it was the last quarter. We in the bussiness talked. And we decided
that we would give the sale to the people. Or give a promo to customers, buchi can be
bought for 30 pesos. They can buy our buchi for 30 pesos, and it comes with five pieces.
With this program we will get more customers.
Year 2025

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This quarter will be a significant challenge for us because it marks the official
launch of our company. We decided to hold events so that we could present our company
to people while they were having fun. In addition, everyone who attends our event will
receive a free gift. With each purchase, we will provide them with essential rewards.
Moreover, we will provide special prizes to the first three persons who purchase our
product for PHP 500. Year 2023
This quarter is known as "summer vacation month". We concocted the notion of
having a food truck traverse the neighborhood in search of the ideal location with the
most prospective clients. This will enable us to earn more money.
In this quarter, the business decided to have a program where they give free food
and water for the homeless people outside the store. It’s a program that the company
will do annually. And it's a good program that the company will do every year. The want
to inspire the customers that the business is not just any business, it also the company
want to do good those who need helps.
For the last quarter of 2024, the company will be having Christmas promos where
the customer will buy worth of five hundred pesos of any product in the store. They will
get a free planner , pen, and loyalty card which is a great sample of gifts for Christmas
Day. This promos will help the company gain more customers for them to stay loyal
customer.
7.0 Uses and Purpose of Financial Study

The financial study's goal is to look at the company's profitability, cash flow, and
risk in both the past and the future. Its purpose is to establish whether the company is

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profitable enough to continue to thrive in the future. Furthermore, by reviewing various

financial accounts, it assists business owners in determining their company's success and
growth. This helps to avoid, prevent, and increase the company's cash flow.
7.1 Financial Statement

BROS BUCHI’s company's financial statements are written reports that analyze
the company's financial status and activity. It is defined as a concise report
demonstrating how BROS BUCHI’s reallocated the funds to manage the firm. Its goal is
to provide insight regarding the company's financial results, financial status, and cash
flow.
7.2 Statement of Comprehensive Income

The purpose of the comprehensive income of BROS BUCHI's company is to see
the outcome of the business operations. To find out the financial activities that comprise
the revenues, expenses, gains and losses that the company has. The motive of having
Comprehensive Income is to shown how will the affect the financial production of the
business in terms of net profit or net loss.
7.3 Statement of Financial Position

This statement of financial position in BROS BUCHI’s company is practicing
when the company is done every end of the year in order to see the difference of last
year and now. The purpose of the statement of financial position at Malus Mangifera
Buche’es is to evaluate the profitability of the business and to make the company better.
7.4 Cash Flow Statement

In BROS BUCHI's company, the cash flow statement is used to summarize the
volume of cash inflows and outflows, or the statement of cash entering and leaving the
business.
7.5 Budgeting and Cost

BROS BUCHI's company's budgeting and costing includes point-by-point cost
estimation, the creation of a consumed spending plan, and expense control within that
financial limit. It will most likely decide on the compensation and how the revenues will
be used.
7.5.1 Salaries and Wages

Bros Buchi’s Company give their employees salaries and wages in a form of periodic
payment from an employer to an employee. It is paid in return of work performed by an
employee. Planning for salaries and wages is an effective strategy to increase
performance and entice the employees to stay. Communication about the total salaries

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and wages is also important to a company to avoid issues so that the employees know
what to expect and appreciate the benefits that they will receive. On the table below, the
salaries of the employees of the company based on their given position is showed. Bros
Buchi’s Company plan a rewards for the employees of the company to enhance their
commitment on their job.
Position Monthly Yearly Salary 13th

Salary Month
Salary
President 20,000 240,000 20,000
Director 18,000 216,000 18,000
Sales and Marketing 15,000 180,000 15,000
Manager
Production Manager 15,000 180,000 15,000
Financial Manager 15,000 180,000 15,000
Sales Staff 12,000 144,000 12,000
Production Staff 12,000 144,000 12,000
Accountant 14,000 168,000 14,000
7.5.2 Raw Materials

Particulars Quantity Unit Cost Total Cost
Apples 4 pieces Php 25.00 Php 100.00
Mango 4 pieces Php 20.00 Php 80.00
Cheese 2 pack Php 46.00 Php 92.00
Sugar 2 kilo Php 48.00 Php 96.00
Cooking Oil 1,1/2 bottle Php 60.00 Php 90.00
Glutinous Rice 5 pack Php 85.00 Php 225.00
Flour
Sesame Seeds 1 kilo Php 70.00 Php 70.00
7.5.3 Materials and Equipment

Kitchen Stove 4 Php 1,496.00 Php 5,984.00

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Oven 2 Php 2,600.00 Php 5,200.00

Refrigerator 2 Php 5,999.00 Php 11,998.00
Computer 3 Php 7,000.00 Php 21,000.00
Printer 3 Php 1,300.00 Php 3,900.00
Air-Conditioner 3 Php 3,131.00 Php 9,393.00
Generator 1 Php 4,150.00 Php 4,150.00
7.5.4 Furniture and Fixtures
Table 8 Php 550.00 Php 4,400.00
Chair 32 Php 330.00 Php 10,560.00
Bulb 10 Php 130.00 Php 1,300.00
Cabinet 1 Php 6,999.00 Php 6,999.00
7.5.5 Kitchenware and Utensils

Mixing Bowls 3 Php 200.00 Php 600.00
Knife 4 Php 60.00 Php 240.00
Chopping Board 4 Php 80.00 Php 320.00
Measuring Spoon 3 Php 100.00 Php 300.00
Egg Beater 4 Php 90.00 Php 360.00
Grater 4 Php 85.00 Php 340.00
Plate 10 Php 35.00 Php 150.00
Tongs 5 Php 70.00 Php 350.00
Frying Pan 5 Php 65.00 Php 325.00
Hairnet 10 Php 50.00 Php 500.00
Apron 10 Php 100.00 Php 1,000.00
Gloves 10 Php 60.00 Php 600.00
Toothpick 20 Php 15.00 Php 300.00
7.5.6 Office Supplies


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Bondpaper 1 bundle Php 200.00 Php 200.00

Ballpen 23 pieces Php 7.00 Php 161.00
Notebook 20 pieces Php 20.00 Php 400.00
Envelope 20 pieces Php 10.00 Php 200.00
Stapler 3 pieces Php 150.00 Php 450.00
Staple 2 box Php 10.00 Php 20.00
Scissor 2 pieces Php 23.00 Php 46.00
Calculator 4 pieces Php 330.00 Php 1,320.00
Telephone 1 Php 1,400.00 Php 1,400.00
Photo Paper 1 bundle Php 300.00 Php 300.00
7.5.7 Kitchen Supplies

Kitchen Stove 4 Php 1,496.00 Php 5,984.00
Oven 2 Php 2,600.00 Php 5,200.00
Refrigerator 2 Php 5,999.00 Php 11,998.00
Computer 3 Php 7,000.00 Php 21,000.00
Printer 3 Php 1,300.00 Php 3,900.00
Air-Conditioner 3 Php 3,131.00 Php 9,393.00
Generator 1 Php 4,150.00 Php 4,150.00
8.0 Socio-economic Study

Socioeconomic status is the social standing of class of an individual or group. It is
often measured as a combination of education, income and occupation. Examinations of
socioeconomic status often reveal inequities in access to resources, plus issues related to
privilege, power and control. Socioeconomics (also known as social economics) is the

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social science that studies how economic activity affects and is shaped by social
processes. In general it analyzes how modern societies progress, stagnate, or regress
because of their local or regional economy, or the global economy. It also refers to the
ways that social and economic factors influence the economy.
8.1 The Government

The governments is such an important part of our society, businesses must
cultivate positive relationships with it. The government collects tax on businesses. Every
business helps the government a lot in view of that fact the taxes it pays help the people
and the government. The firm is responsible to the government, it is held accountable. It
will be required to pay taxes to the government, which will be used for future
government projects. Any firms or business in the Philippines is required to pay taxes
under Republic Act No. 1856.
8.2 Other beneficiaries

It is the outcome of economic growth. In the job you have a beneficiary that the
company will provide for those employee they have the rights and it will help them us a
individual.
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MALUS MANGIFERA BUCHE’ES 1

MALUS MANGIFERA BUCHE’ES

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

1.0 PROJECT BACKGROUND

Figure 1. Company Logo

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

1.2 Product name and logo

Figure 2. Product Logo

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

1.1 Company vision, mission and objective

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

1.2 Capital Contribution

Name Amount Amount

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

2.0 MANAGEMENT AND PERSONNEL STUDY

2.1 Organizational Structure

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Figure 3. Organizational Chart

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

2.2 Job Description

Job Title: President

Duties and Responsibilities

Job Title: Director

Duties and Responsibilities

Job Title: Production Manager

Duties and Responsibilities

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

 Assign production tasks to team members

Job Title: Sales and Marketing Manager

Duties and Responsibilities

Job Title: Financial Manager

Duties and Responsibilities

Job Title: Production Staff

Duties and Responsibilities

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Job Title: Sales Staff

Duties and Responsibilities

Job Title: Accountant

Duties and Responsibilities

2.4 Rules and Regulations

Absence and tardiness policy

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Dress code or personal appearance

You may Not:

Health and Sanitation

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

2.6 Operation Policies

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

2.0 MARKETING STUDY

3.1 Market Description

3.2 Product Review

3.3 Competitive Review

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Jollibee is a Filipino multinational chain of fast-food restaurants owned by

McDonald's Corporation is an American multinational fast-food corporation,

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

3.4 Consumer Survey Summary

Graph 1 illustrates The demographic profile of the respondents based on their

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM

Graph 2 illustrates the demographic profile of the respondents based on their

Graph 3 illustrates the demographic profile of the respondents based on their

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM

1. Do you like apple?

2. Do you like mango?