Esplanade Company was formed on

December 1, 2009.
The following information is available from
Esplanade’s inventory records for Product
BAP.A Term Paper
On
Nestlé Bangladesh Ltd.

For Partial Fulfilment of Business Communication Course,

Bachelor of Business Administration (BBA), Department of Business
Administration
Manarat International University (MIU)

Submitted To:

Md. Mahabub Alom

Assistant Professor in Marketing
Department of Business Administration
Manarat International University
Gulshan, Dhaka-1212

Submitted By:

Name: Rubaba Karim

ID: 2056BBA04244
Department of Business Administration
Manarat International University
Gulshan, Dhaka-1212
 Date of Submission: 20 December, 2020

Letter of Transmittal

20 December, 2020
Md. Mahabub Alom
Assistant Professor,
Faculty of Business & Economics
Manarat International University
Subject: Application regarding submission of Term Paper

Sir,
I am extremely pleased to submit my Term Paper Nestlé Bangladesh Ltd. that
you have assigned me as the final requirement of the Business Communication
(BUS 133) course. I have found the study to be quite interesting, beneficial &
insightful. I have tried my level best to prepare an effective & creditable Term
Paper.
I honestly hope that my analysis will help me to have better idea about Nestlé
Bangladesh Ltd. and also boost my efficiency in future career. I hope that you
will find this Term Paper worth of all the labour I have put in it.
I thank you cordially for giving me this opportunity to do the job.

Sincerely yours.
Name: Rubaba Karim
ID: 2056BBA04244
 Acknowledgement

First of all, I would like to thank my gratitude to Almighty Allah for giving me
the strength and opportunity to complete the report within a reasonable
period. I want to thank my gratitude to the honourable faculty Md. Mahabub
Alom, Faculty of Business & Economics of Manarat International University for
his impulsive support and positive suggestions. It would not be possible to
prepare this Term Paper up to the mark without his help. I consider it as a
great opportunity for me to experience by analysing a company in the actual
field.
 Table of Contents

Company Overview

Name, Address of the Company 1

Nature of Business 1
Vision, Mission, objective, Goals of the Company 2
Different Departments and Functions of the Company 2

Existing Communication Process

Definition of Communication and Business Communication 3

System of Communication (Internal/External) 3
Network of Communication (Formal/Informal-Grapevine) 4
Flow of Communication (Downward/Upward/Horizontal) 5
Conclusion 6
References (Sources of Information) 6
 Executive Summary
A company providing safe, quality nutrition for more than140 years, operating
in more than 86 countries, with 2 000+ brands worldwide, earning CHF 92
billion sales in 2013 with a workforce of more than 330 000 employees and,
with the objective to be the leader in nutrition, health and wellness is none
other than Nestlé. An organization fully committed in enhancing the quality of
consumers' lives through nutrition, health and wellness. Its mission of "Good
Food, Good Life" is to provide the best tasting, most nutritious choices in a
wide range of food and beverage categories and eating occasions, from
morning to night. Highly cautious to stay commitment to be environmentally
sustainable and to create shared value through their business principles
motivated me to do my internship program.

This paper is based upon Nestlé Bangladesh Ltd.’s organizational overview, my

exposure to their business communication. How they communicate with
employees and their customers.

I hope that my report would help about the information about Nestlé
Bangladesh Ltd. With limited access to data due to confidentiality, I have tried
to provide as much information as were possible about Nestlé Bangladesh.
 1

Company overview
Name, Address of the company
This is a term paper on Nestlé Bangladesh which is the world’s largest food
and beverage company. Nestlé is present around the globe, on all continents,
with around 330,000 people working in more than 84 countries with 466
factories and with sales representatives in at least another 70 countries. They
have enhanced the quality of life of individuals and their families in 191
countries over 150 years. In Bangladesh too, their purpose is the same,
ensuring a healthier future for a country they have partnered with for 25 years.
Started as a joint venture between Transcom Limited and Nestlé S.A,
Switzerland in 1992, Nestlé Bangladesh Limited started commercial operations
in 1994 with its first factory in Sreepur. Nestlé Bangladesh became a 100%
owned subsidiary of Nestlé S.A. in 1998.

Nature of Business
Nestlé is the world's leading nutrition, health and wellness company. Nestlé is
present around the globe, on all continents, with around 330,000 people
working in more than 84 countries with 466 factories and with sales
representatives in at least another 70 countries. Nestlé is the world's largest
food group, not only in terms of its sales but also in terms of its product range
and its geographical presence. Nestlé covers nearly every field of nutrition:
infant formula, milk products, chocolate and confectionery, instant coffee, ice-
cream, culinary products, frozen ready-made meals, mineral water etc. The
current product portfolio of Nestlé Bangladesh includes Brands like NESCAFÉ,
NESTEA, MAGGI (Noodles, Soup and Seasoning), NESTLÉ KOKO KRUNCH,
NESTLÉ MILO, NESTLÉ CORNFLAKES, NESTLÉ COFFEEMATE, NESTLÉ EVERYDAY,
NESTLÉ NIDO (FORTIGROW, 1+, 3+), CERELAC, LACTOGEN (1, 2, 3, 4 and
RECOVER) etc. Quality and Safety for of consumers is Nestlé’s top priority.
With a promise of Good Food, Good Life, Nestlé Bangladesh continues to
innovate across its product lines to enhance people’s quality of life and
contribute to a healthier future of Bangladesh.
 2
2

Vision, Mission, objective, Goals of the Company

Nestlé was founded by the Henri Nestlé (10 August 1814 – 7 July 1890), a
German confectioner in Vevey, Switzerland in 1866. Ever since then, in the
food industry Nestlé is the most trusted name, with its one and only target
putting a seal on it – “Good food Good Life”.

This is also the mission of Nestlé, driving the company to provide consumers
with the most nutritious choices in a wide range of food and beverage
categories. Nestlé Bangladesh’s vision is to build Nestlé as the respected and
trustworthy leading Food, Beverage, Nutrition, Health and Wellness Company
in Bangladesh ensuring long term sustainable and profitable growth. The
company is very much focused to ensure that the vision is implemented in
every aspect. To develop safe and wholesome packaged foods using the most
efficient and appropriate packaging materials available, while, at the same
time, satisfying consumer requirements and expectations is the Nestlé
Bangladesh’s leading objective.

Different Departments and Functions of the Company

Nestlé Bangladesh has 10 functions, among which the Managing director

controls 3 and the rest is controlled by their individual directors. The General
Management take cares of the overall operation of the company, while
maintaining their regular governmental affairs and taking key decisions. The
Manufacturing Function is where some products are made (like Munch, Maggi)
and some, like Nido are repacked. The Human Resources function focuses on
the management of employees and organizational culture, as well as retaining
the people, motivating them more with each passing day. Supply Chain
ensures the stable supply of the products according to the demand of the
customers. Marketing looks after the existing brands, market share and
product development of the products. Finance and control deals with the
financial transactions and most importantly they also apply the control
mechanism to remain the company complaint financially and procedurally. The
IS/IT department falls under the Finance function, hence they also maintain
 3
3

day to day technicality. Sales and Nestlé Professionals are the revenue
generating departments for the company.

The Nutrition function, however, is a separate entity somewhat, for their

orders are usually initiated in India, and they carry out their tasks just as
orders.

Existing Communication Process

Definition of Communication and Business Communication

Communication: communication is the process of giving, receiving or
exchanging of information, opinions or ideas either by written, oral or visual
media so that the material communicated is understood by the relevant
parties.

Business communication: Business communication is the process of sharing of

information between people within an enterprise that is performed for the
commercial benefit of the organization.

System of Communication (Internal/External)

External factors:

• Social: Nestlé makes an effort to integrate itself as much as possible into the
cultural and social values of the different countries. During operation in
Bangladesh Nestlé has launched products with integration of social & cultural
factors. This has been done to match the taste buds of Bangladeshi consumers.

• Ethical: Although Nestlé faces ethical dilemmas in commercialization of its

products, it does not consider its high price to be an ethical crisis. This is
because they are not ready to compromise their quality in order to make their
product widely available to all.
 4

Internal factors:

• Marketing structure: Nestlé is more people, product and brand oriented than
system oriented. Nestlé favours long-term successful business development
and even to greater extent, customer life-time value. At the same time Nestlé
does not lose sight of the necessity to improve in terms of quality, price and
distribution. However, Nestlé remain conscious of satisfying the wants needs
and demands of its consumers. It is also aware of the need to generate a sound
profit annually.

Nestlé seeks to earn consumer’s confidence, loyalty and preference and

anticipate their demands through innovation and renovations. Therefore
Nestlé is driven by an acute sense of performance adhering to quality and
customer satisfaction Nestlé is as decentralized as possible within its
marketing strategic definitions requiring increasing flexibility. Nestlé is always
committed to the concept of continuous improvement of its activities and
customer satisfaction through market segmentation, positioning and target
marketing.

Network of Communication (Formal/Informal-Grapevine)

The working environment in Nestlé is very informal, and this motivates people
to communicate easily with co-workers. Nestle Company promotes
communication between all managerial levels, and suggestions are even
encourages, as some bright ideas for improvements can come from the very
bottom where workers see the situations from inside. Employees are
encouraged to participate in different activities and decision-making processes,
which are offered by the company on a daily basis. Moreover, the
management of the company asks the opinion of workers, promotes the
practices of regular feedback both on peer-to-peer, subordinate to manager
and manager to subordinate levels.

Employees usually contact one another through emails or phone, which means
that this organization has many open channels for communication. If the
company needs to make a major decision, the members of the general
management board communicate with one another, and then the information
 5

is cascaded to the lower levels. The company has a network of

communicational links that helps it to achieve institutional goals and objectives
(“Organizational Behaviour of Nestlé”).

Formal type of communication is only used when needed, and it happens

when they need to announce certain official events, dates or policies. The
company has a lot of external communication, which refers to commercial
breaks, media advertisements, printed media, president’s messages, annual
reports and others. It is also important to mention that Nestle is one of those
companies that takes care of consumers’ needs and allocates numerous
resources in order to build and support the strength of the communication
channel between the company and its consumers.

Flow of Communication
(Downward/Upward/Horizontal)
The hierarchy of the Nestlé Company is built in a way, where both upward and
downward open channels of communication are managed, which creates a
very good working environment to employees and increases the effectiveness
of work.

Downward communication is the one that is running to a worker by means of

formal channels that include policy manuals, regulations, charts and other
rules (Sandilands). Nestlé has developed a huge amount of downward
communications, but upward communications is more welcomed. Upward
communication is perfectly combined with an open culture of Nestlé, and it is
particularly encouraged in the cases of redressal and grievance.

Horizontal communication is also encouraged in Nestlé. Within this hierarchy,

managers have proven their accountability, and open horizontal
communication engages everyone to work on one’s personal development and
achievement of the company’s results. Nestlé is the company that has certain
prerequisites and values, among which are trust, honesty, transparency and
respect, which are essential conditions that are present during effective
communication. Thereafter, the style of running business at Nestlé is the same
as its communications. Dealing with people is always full of integrity and
 6
6

transparency, which stimulates balanced open dialogues. This type of

communication is one of the most effective in Nestlé.

Conclusion
Nestlé has been running for around 140 years and within these years they
have made a benchmark as the leading nutrition, health and wellness
company. Throughout these years a lot has changed, many competitors
entered the market but nestle still holds the top spot in the market because of
the positive image it has gained throughout these years and for the
commitment they have made to the people and kept it. Nestlé was founded by
the Henri (10 August 1814 – 7 July 1890), a German confectioner in Vevey,
Switzerland in 1866. Ever since then, in the food industry Nestlé is the most
trusted name, with its one and only target putting a seal on it - Good food
Good Life. This is also the mission of Nestlé, driving the company to provide
consumers with the most nutritious choices in a wide range of food and
beverage categories. The vision of creating shared value and the very own
Corporate Business Principles shaped the company culture and made them a
reliable investor over 86 countries of the world. Today Nestlé employs around
280000 people and have factories or operations in almost every country of the
world with a total equity of CHF 62.60 billion.

Thus, in the survey we can see Nestlé Bangladesh communicate with different
ways with their employees and their consumers.

References(Sources of Information)
 https://www.nestle.com.bd/aboutus/nestle_in_bangladesh
 https://thesisleader.com/essays/nestle-and-communication
 https://core.ac.uk/download/pdf/61805779.pdf