EXECUTIVE SUMMARY

Vision

To be the best provider of pasalubong and affordable on-the-go snacks locally in Surigao
del Norte for the next 3 years.

Mission

To create an environment through a shared commitment, in which complete guest

satisfaction is the company's top priority.

Goals

To give the customer satisfaction to sustain the increase of purchases and to expand the
business and establish many branches around Surigao del Norte and other local districts.

Objectives

 To ensure better quality products for customers.

 To provide growth and development opportunities.
 To improve brand and reputation.
 To ensure that customers pay affordable prices.

Business Model

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Business and Product Position

The business is focused on providing a good quality and services towards the customers.
The position in the market is located at Surigao City Integrated Land Transport Terminal, AH26,
Surigao City, Surigao del Norte. The position's location was wisely chosen with the following
considerations: "terminal area" which is the ideal place for travelers to buy some souvenirs like
Muffle Nuts, "crowded place" where people are waiting for their trip and stay for almost an hour.
Business propagation, packaging and prospecting are valuable to attain the consistent customers
and maintain the quality of the business.

High Price

Low Quality High Quality

Low Price

Wealth Improvement Approaches

Maintain a competitive advantage

 The product contains mostly nutritious ingredients, which is beneficial to consumers and
those on a diet who wants to eat something sweet.
 The company also ensures that the product is made from healthy and nutritious
ingredients that could gain a great title in improving everyone's lifestyle, as well as a
good customer service.
 Muffle Nuts has a balanced sweetness and a delicate taste that everyone would love to
try. Unlike the other delicacies, it offers good quality of product for a cheaper price that
will satisfy the customers taste and budget.
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  The company is planning various effective strategies to make the product known and
trend in the market, such as advertising, participation in local events, and the use of email
marketing campaigns.

Parties Supporting the Business

Consumer support the business by purchasing the production of ‘BiteBudz’ company in

which it gives the business a driving force to do more and give complacent service to make the
consumer satisfied. The business product will be available from 5 years old onwards. This
business appropriate to those customers who have diabetes, because this product contains
balanced sweetness.

Suppliers support the business by providing the needs of the business such as the
ingredients needed for the product, kitchen utensils, and other important things that are needed
and also for ramping up production.

Jackelyn Bacalla Peanut

0975 938 3400 Cooking Oil
Surigao Public Market Brown Sugar
Chocolate Chips
Rubie Cellona
0938 767 7803 Plastic Pouch
Purok 5, Brgy. Silop, Surigao City
Jo-Ann Store
0962 746 2742 Lumpia Wrapper
Surigao Public Market

Owners support the business by providing a strategic role and are involved in the day-to-
day operations of the service. They concentrate on the big picture and establish the vision and
road map of the business.

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Description of the Business

People tend to travel a lot, it may be for their work, studies, important matters, or to just
travel to their desired destination. Part of being a Filipino, they are used to buying souvenirs and
other stuff; they used to buy some ‘pasalubong’ whenever they go to places that are new to them.
According to Spoon University going to another places and trying new flavors means you get to
come home with so many things to try. The word ‘BiteBudz’ is a short term for Bite Buddies,
friends that loves to take a bite on foods-on-the-go! Offers a peanut with chocolate chips treat
that is budget friendly. The management desires to help satisfy cravings, as a ‘pasalubong’ to the
customers love ones.

Location of the Business

The BiteBudz Company is established at Surigao City Integrated Land Transport

Terminal, AH26, Surigao City, Surigao Del Norte, where it is a perfect location for the company
to reach its product which is the “Muffle Nuts” to the target customers who are the travelers and
other prospective customers whether online or walk in.

 It is near the NBI Satellite Office and Bachelor Bus.

Funding Requirements and Source of Funds

The company’s source of fund would be the owners’ personal savings. The BiteBudz
Company proposed budget for the start-up would be P 253,000.00 in which the company decided
to divide the contribution equally into 11 since the business is owned by 11 persons. The budget
will be used in purchasing equipment, materials needed, ingredients for the product, employees
daily pay and other necessary things that are needed in the business operation.

Sources and Uses of Funding

Particulars Amount
Sources:
Principal’s Contribution P 253,000.00

Uses:
Purchase of Assets
P 125,120.00
Equipment’s (including the installation)
6,000.00
Leasehold Improvements
18,500.00
Furniture and Fixtures

P 149,620.00
TOTAL

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Cash Needs for the first 12 months of operation

1st 6 months of year (January – June) P 22,000.00

2nd 6 months of year (July – December) 24,000.00
Total Cash Needs for the first 12 months of operation P 46,000.00
Others
Reserve cash for contingencies P 57,380.00

TOTAL USES
P 253,000.00

BITEBUDZ COMPANY
Sources of Funds Required For Start-Up of the Business
Investors Amount % of Total

Mark Dave B. Peniones P 23, 000.00 9.1%

Sharon C. Bullo P 23, 000.00 9.1%

Madeza May J. Zamora P 23, 000.00 9.1%

Anneceli C. Dela Rosa P 23, 000.00 9.1%

Angielynne Pearl Cellona P 23, 000.00 9.1%

Joliza E. Ybanez P 23, 000.00 9.1%

Analisa E. Llano P 23, 000.00 9.1%

Anna Lou Molabola P 23, 000.00 9.1%

Marjorie Segarnada P 23, 000.00 9.1%

Loveza Yedzcyl Estolonio P 23, 000.00 9.1%

Yna Toraja P 23, 000.00 9.0%

Total Funds for Start-Up P 253, 000.00 100%

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 ENVIRONMENTAL ANALYSIS

Global Analysis

The peanut, while grown in tropical and subtropical regions throughout the world, is
native to the Western Hemisphere. It probably originated in South America and spread
throughout the New World as Spanish explorers discovered the peanut’s versatility. When the
Spaniards returned to Europe, peanuts went with them. Later, traders were responsible for
spreading peanuts to Asia and Africa. Peanuts became more well-known after the Civil War,
where both armies grew to enjoy and rely on the high-protein food for survival. As the supply of
peanuts increased thanks to labor-saving inventions, demand increased as well, and individuals
experimented with delicious new ways to prepare peanuts. Soon enough peanuts were enjoyed in
peanut butter, candies, with different flavors for roasting, and more.

The demand for peanuts skyrocketed following the Civil War. The development of
equipment for producing, harvesting, and shelling peanuts, as well as processing techniques,
contributed to the expansion of the peanut industry by the end of the nineteenth century. The
introduction of new labor-saving machinery in the twentieth century resulted in a surge in
demand for peanut oil, roasted and salted peanuts, peanut butter, and confections..

Societal Analysis

As Filipino who loved to buy pasalubong to their love ones, Muffle Nuts is included to
offers a sweet and delicious taste that satisfies your cravings. In the society where more people
love to eat sweet snacks. As a result and as a means of comfort and relief, despite having a large
number of whereabouts, this analysis continues to measure the different factors where the
business must follow and understand.

Political Factor • Must follow FDA and DOH protocols to serve customers safe,
healthy, and clean products.
• Taxation
• Trade policies
• Environmental regulation
Economic Factor • Growing labor cost
• Interest rates
• Exchange rates
• Revenue increase due to inflation rate
Social Factor • Changing consumer's preferences
• Population growth rate
• Trends in behavior

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 Technological • The business will grow foster by the help of social media platforms
Factor • Business will outdated technology
• The efficiency of technology works by promoting through the
advent of the internet.
Legal Factor • Consumers protection laws

• Employment laws• Sanitation

• Leases or Contracts required
• Validation and Permits required
• Food quality and hygiene criterion
• Follow the labor policy properly
Environmental • Homely environment
Factor • Proper waste disposal
• Geographical location
• Weather condition

Consumer Analysis

BiteBudz is a company that provides affordable and delicious on-the-go snacks and
pasalubong! The customer segment has chosen to serve travelers who are constantly on the move
and don't have time to shop, as well as consumers looking for something sweet to eat. The ages
that can use the product are listed in the sections below. The company is also concerned with
those who are allergic to peanuts. According to the survey, 0.06% of Surigao City residents have
a peanut allergy, and 1% is concerned about developing acne as a result of consuming peanuts.

Furthermore, the package has an ingredient label that indicates the key ingredients as well as the
product name, which clarifies that the snacks are composed of peanuts. On addition, the
company includes information in the package so that buyers are aware that they are acquiring the
good quality product.

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Segmentation Matrix

Segment 1
Segments 14, 694 2% Potential
Strong Weak Power
Substitute Strong Strong
of Power of High
Capability 3
Priority
Size Growth New Products the the of the of the
(AGE)
5 - 12 Intrants Buyer Supplier Business Segments

Segment 2 33, 262 6% Strong Weak Strong Strong High 2

13 – 25
Segment 3 41, 661 8% Strong Weak Strong Strong High 1
26 – 34
Segment 4 27, 028 4% Strong Weak Strong Strong Low 4
35 - 50
Segment 5 27, 698 4% Strong Weak Strong Strong Low 5
51 Above

The first column in the table is the age group of the target customers, where the company
separated the ages that will be product consumers, and the second column is the size of the
population in each age segment, with 26 to 34 being the highest in the population. The third
column in the table shows the population growth of the various customer sizes. The following
will be the business's new competitors, who will have their own strategy for selling their
products. If the company's production supply is depleted, the substitute products will come next.
It indicated weak spot because it is not powerful enough to obtain the exact customer as the

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Muffle nuts do. The power of buyers follows, with most people purchasing products because
they have a delicious taste while remaining affordable and of high quality. The next one is the
supplier's power, which is where the product came from. And it is indicated as strong because the
supplier produces high-quality materials. The capability of the three segments' businesses is high
because the majority of the population consumes more than the last two rows. It is based on ages,
where most young people loved to eat sweet and the elderly rarely eat sweet because they are
concerned about their health. The last one is the priority of the segments, with the third row
being the most important because the majority of that row will consume the most of the product,
followed by the second row, then the first row, then the fourth row, and finally the fifth row. It is
based on their capability and the growth of the population, which is expected to consume more
of the product.

Competitor Analysis

BiteBudz Company generates a product which is "Muffle Nuts". It's ineluctable to have a
competitor in the market. One of the said competitors is the otop.ph company which also sells
delicacies that is good for pasalubong as well. Bitebudz company also has well-built initiative as
the company is established at Surigao City Integrated Land Transport Terminal, AH26, Surigao
City, Surigao del Norte, where it is a perfect location for the company to reach the target
customers which are the travelers and other prospective customers whether online or walk-in
customers compared to otop.ph company which is located at Luneta Park, San Nicolas Street,
Surigao City, Surigao del Norte which intended only for intentional purposes.

Competitive Matrix

Three Competing Forces Barriers to the Effects of the barrier Effects of Threats of
Forces to the forces (High, the Business
Medium, Low) High Moderate Low
Bargaining power of Various product Medium /
buyers available
Bargaining power of Various suppliers High /
suppliers are available in the
industry
Rivalry among existing Number of Low /
firms competing firms

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Market Forecast

 Supply and Demand Forecast

NUMBER OF TARGET CONSUMER

5000

4500

4000

3500

3000
Supply
2500
Demand
2000

1500

1000

500

0
January February March

Figure 1. Supply and Demand for the First Quarter of 2023

January is the first month of production, the supply and demand will be balanced.
Because of the Valentine's Day occasion, more customers will be able to consume the product in
the month of February in which the product will enhance the appearance that is related to love
month. And in March, supply and demand will resume normal production and increase slightly
because product production will be at the same rate but not at the same level as in January.

NUMBER OF TARGET CONSUMER

5000

4500

4000

3500

3000
Supply
2500
Demand
2000

1500

1000

500

0
April May June
Figure 2. Supply and Demand for the Second Quarter of 2023

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 For the second quarter, the month of April will increase the supply and demand because it
is holy week, most people are not eating too much, and they prefer to eat snacks and avoid eating
raw meat for the entire week. In May, supply and demand are expected to rise because the
industry anticipates that more people will travel to have fun because it is the summer season, and
most people enjoy eating sweet and delicious snacks. It's also election season, which means that
many people will travel back to their hometown for political reasons, and businesses anticipate
that more people will visit their hometown. However, the business expects supply and demand to
return to normal levels in June, when people consume less frequently.

NUMBER OF TARGET CONSUMER

5000

4500

4000

3500

3000
Supply
2500
Demand
2000

1500

1000

500

0
July August September
Figure 3. Supply and Demand for the Third Quarter of 2023

The supply and demand will increase in the third quarter, which begins in July, compared
to the previous month, due to the strategies that the business will use to attract customers. In
August, the business expects supply and demand to continue to grow because public schools
begin the school year in this month, so a large number of consumers are expected to purchase. In
September, the business anticipates that supply and demand will continue to rise because Surigao
City's Fiesta Celebration is in this month, and there will be a large number of visitors. At the
same time, it's ‘BER’ season.

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 NUMBER OF TARGET CONSUMER
5000

4500

4000

3500

3000
Supply
2500
Demand
2000

1500

1000

500

0
October November December

Figure 4. Supply and Demand for the Fourth Quarter of 2023

In the month of October, supply and demand will be balanced, but in the last week of
October, supply and demand will rise because many people tend to go home early in order to
arrive home on the correct date of All Souls Day. The product could also be an offering from the
deceased person or their family and loved ones who are no longer alive in this world. In
November, supply and demand will rise because the product's quality and marketing strategy
will be improved. However, in December the supply and demand will go high because it's a
Christmas season and a thanksgiving month that most people tend to surprise their loved ones by
purchasing pasalubong or a presents to share and to show their sincere love to everyone.

Market Share

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 The Pie Graph shows our market share in Starting a Business as a percentage. The
company’s annual revenue is P 3,124,575. The product has a market share of 47.1%. The
business has its competitors in which 23.1% of otop.ph with P 1,534,155 revenue. The Lovely
Pasalubong also has P 1,972,485 revenues and has 29.7% market share.

Market Position

The Lovely Pasalubong has a high quality and a low price same as the position of the
Otop.ph. The BiteBudz position in the market is high quality and low price. Muffle Nuts serves a
high quality of product but a very inexpensive price. Muffle Nuts are a unique delicacy snack
with something special that you will not be able to stop eating once you try it. It has a delicious
and crunchy flavor. Also, it is new in the market nowadays. People seem to enjoy giving
"pasalubong" to their loved ones, and this is ideal for those who enjoy crunchy and tasty snacks.
Aside from its balanced sweetness, the Muffle Nuts have a triangle or a pyramid shape that is
new to the customers' eyes and attracts a large number of customers. It also brings them
satisfaction and happiness.

High Price

Low Quality High Quality

Low Price

Marketing Strategy

For the catering industry, marketing is the foundation of development. The

"BiteBudz" company will use Social Media Marketing, Referrals, Hand-out Flyers, Promo and
Discount.
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1. Social Media Marketing - This strategy is ideal for gaining more customers in the online
world. It contributes to maintaining the average of customers in various fields of social media.
The product will be posted on the company’s website as well as in the company’s email account.
So that customers can buy the products as soon as possible. This method of marketing aids in the
generation of target audiences and the expansion of the business in various fields of social media.
Customers can easily purchase and pay for products online. Furthermore, this is the quickest way
to expand and make the business product more well-known.

2. Referrals - This strategy will get the benefits of the customer's by having referrals. It will be a
big help to the business by providing information about the business, customer's recommends the
business to a new prospect. Referrals are a proven way to generate high-quality sales leads for
your business. If done right, they can become a powerful sales engine and help improve your
close rate. Asking for a sales referral is simply getting your brand or product referred to another
company or individual.

3. Hand-out Flyers - This strategy can help the business increase its awareness and generate
leads and sales too. This method of marketing is one of the most effective marketing methods for
local businesses, especially those with physical locations.

4. Promo and Discount - This strategy will keep the loyalty of the customer's and will create a
massive outcome to the business. The company gives promo and discount on special occasions
such as Valentine's Day and Holiday Seasons. Consumers are attracted by discounts and tend to
share them via word-of-mouth—an efficient way to reach new customers while keeping
customer acquisition costs in check. Discounts, promos, loyalty offers and bulk buy pricing are
common business practices that can help the business: move stock, attract new or inactive
customers, and persuade indecisive customers to buy.

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 BUSINESS DESCRIPTION

Product Description

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 ‘BiteBudz’ Company has developed the product named ‘Muffle Nuts’ in which the main
ingredients is peanut mixed with sugar, chocolate chips filling, wrapped with lumpia wrapper,

and deep fry with oil. These treats are usually small and triangle in size and have incredible
crispy and crumbly texture. The BiteBudz Company intend to the product in sealed and thick
plastic pouch to maintain the crispiness of the product. The company also intend to have the
products available in small and big size.

Equipment/Materials Needed

Kitchen Equipment and Supplies Number of Purchase

Gas Stove 1

Gas Cylinder 1

Deep Frying Pan 3

Peanut Grinder 1

Stainless Slotted Spoon 4

Tong 4

Skimmer 3

Plastic Sealer 1

Scissors 4

Apron 5

Pot Holder 12

Hair Net 5

Stainless Colander 2

Plastic Gloves 100

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 IT Equipment/Supplies Number of Purchase

Printer 1

Laptop 1

Ink(1 set) 1

Photo Sticker 9

Record Book 2

Quantity Unit of Measurement Name of Item/Raw

Materials

7 Kilo Peanut
3 Kilo Sugar
10 Pack Lumpia Wrapper
3 Kilo Chocolate Chips
4 Kilo Cooking Oil

8 Bundle Plastic Pouch

Size of the Business

‘BiteBudz’ Company operates a small business as it has 11 total employees. Upon the
startup of establishing, it needs a capital amounting to P 253,000.00 for the funding of all the
expenses needed for the operation. The number of consumer of the product is 144, 343 that will
be divided into the number of people targeted which is 41, 661 then multiply by 100 to get the
penetration rate. And to get the market size the target market multiply by the penetration rate
which is 346.47%. Therefore the market size of the business is total of P 14, 434, 300.00.

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Personnel Requirements
General Manager
Finance Manager
Marketing Manager
Operational Manager
Finance Supervisor
Accounts Assistant
Technical Supervisor
Sales Supervisor
Sales Representative
Production Assistant
Administrative Aide
The following duties and responsibilities listed above every role or position in the
company will serve as a guide on how they perform based on their position. These
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1 An executive who has overall responsibility
for managing both the revenue and cost
elements of a company's income statement,
known as profit & loss responsibility.
1 Refines and implement monthly, quarterly,
and annual report for designated groups.
1 Gathers and analyzes data to identify new
market and customers, demand for products
and services and efficacy of existing
marketing campaign and strategies.
1 Manages all activities involved in producing
the goods and services.
1 Oversees the organization accounting
systems, maintains accurate records and
financial documentation.
1 Performs clerical tasks such as filing,
handling mail, making phone calls, replying
to emails and basic bookkeeping.
1 Responsible for developing, coding,
installing, and maintaining software systems
for marketing strategy.
1 Supervises and coordinates the daily
activities of sales representative engaged in
promoting and selling a product by phone or
mail.
1 Sells production and meet with customers’
needs.
1 Assisting operational supervisor in managing
and manufacturing the product.
1 Assist the daily clerical and logistical needs
of an office.
responsibilities are crucial and must be followed by all the personnel to ensure a good
management of the business.

ORGANIZATIONAL PLAN

Form of Business Organization

The BiteBudz Company business organization is a corporation where it is consists of 11

personnel who invested equal share to form the said company and is liable for the actions and
finances of the business.

Liability of the Owner

The founder of the business Bitebudz, are personally responsible for company liabilities,
the debts and the responsible in all expenses in starting up of the company. The shareholders are
the funders to startup the Bitebudz Company until it grow funds that need to open the company
to new opportunities and let Bitebudz business goals materialize and make profits itself.

Organizational Structure

The company has a few levels of management, in which they all manage the business.
Owners are assigned to positions based on their specialization.

The chart above depicts the separate tasks of 11 employees in the organization, along with their
related positions. Each dependable individual has specific tasks to complete in order for the

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firmto operate properly and effectively. These entrepreneurs are given to positions based on their
own talents and experiences, which enable them to accomplish their duties and obligations
wholeheartedly.

Role of Owner

General Manager Mark Dave B. Peniones

Finance Manager Sharon C. Bullo
Marketing Manager Madeza May J. Zamora
Operational Manager Angielynne Pearl S. Cellona
Finance Supervisor Joliza E. Ybanez
Technical Supervisor Anneceli C. Dela Rosa
Sales Supervisor Loveza Yedzcyl B. Estolonio
Accounts Assistant Analisa E. Llano
Production Assistant Anna Lou C. Molabola
Administrative Aide Marjorie Segarnada
Sales Representative Yna Toraja

BiteBudz Company consists of 11 owners, with different duties and obligations. These
positions will serve as good and progressive to the business. In regards, this serves as guide to
focus on their responsibilities in order to have a balance and organize organization as part of the
company’s success.

Proposed Salary

The table below shows the possible amount of salary in a day, week, month, and in a
whole year. And the company will surely increase the salary rate in a long run, and when the
company succeed and grow.

Employees Daily Weekly Monthly Yearly

General Manager P 350.00 P 2,450.00 P 9,800.00 P 117,600.00

Finance Manager 315.00 2,205.00 8,820.00 105,840.00

Marketing Manager 315.00 2,205.00 8,820.00 105,840.00

Operational Manager 315.00 2,205.00 8,820.00 105,840.00

Finance Supervisor 300.00 2,100.00 8,400.00 100,800.00

Technical Supervisor 300.00 2,100.00 8,400.00 100,800.00

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Production Assistant 300.00 2,100.00 8,400.00 100,800.00

Accounts Assistant 300.00 2,100.00 8,400.00 100,800.00

Sales Supervisor 300.00 2,100.00 8,400.00 100,800.00

Administrative Aide 300.00 2,100.00 8,400.00 100,800.00

Sales Representative 300.00 2,100.00 8,400.00 100,800.00

TOTAL P 3,395.00 P 23,450.00 P 95,060.00 P 1,140,720.00

PRODUCTION PLAN

Production Schedule

The production schedule below is intended for a weekly production.

Time Sun Mon Tue Wed Thu Fri Sat

Buying of 7:00am – 8:00 /
Ingredients am
Production 7:00am – /
Process 11:30 am
Selling of 6:00 am – / / / / / /
Product 4:00 pm

Production Process

The production process below is intended for a weekly production.. Preservatives or any
other additives that contribute to unsafe goods and unhealthy things are never introduced to the
manufacturing method. The manufacturing process is stable and complies with customer
expectations.

INPUT THROUGPUT OUTPUT

7 kls. Peanut Step 1 700 packs
Grind the peanut together with brown sugar.
3 kls. Brown Sugar Step 2
Unwrapped the lumpia wrapper and divide
it into two.

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 10 packs Lumpia Wrapper
3 kls. Chocolate Chips
4 kls Cooking Oil
8 Bundles Plastic Pouch
Equipment Required
The list that indicated in the table below is the required equipment of the business. This
equipment is needed in making the product.
Kitchen Equipment and Supplies
Gas Stove
Gas Cylinder
Deep Frying Pan
Peanut Grinder
Stainless Slotted Spoon
Tong
Skimmer
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Step 3
After dividing the lumpia wrapper, prepare
for wrapping, get teaspoon of mixture of
sugar and peanut and add chocolate chips,
and then wrap it into triangle shape.
Step 4
Prepare the cooking oil, put it on a deep
frying pan ,wait until hot
Step 5
When the cooking oil is hot enough, put the
wrapped product, stir from time to time to
avoid burning, wait until golden brown.
Step 6
When the products are cooked, gets it using
the stainless skimmer.
Step 7
Prepare the plastic pouch, when the excess
oil in the product is drained, pack it to the
plastic pouch and seal it using the plastic
sealer to be more secured.
Number of Purchase
1
1
3
1
4
4
3
 Plastic Sealer 1

Scissors 4

Apron 5

Pot Holder 12

Hair Net 5

Stainless Colander 2

Plastic Gloves 100

Sources of Materials

Jackelyn Bacalla Peanut

0975 938 3400 Cooking Oil
Surigao Public Market Brown Sugar
Chocolate Chips
Rubie Cellona Plastic Pouch
09387 677803
Purok 5, Brgy. Silop, Surigao City
Jo-Ann Store Lumpia Wrapper
0962 7462 742
Surigao Public Market
.

Estimated Production Cost

The estimated production cost below is intended for a weekly production of BiteBudz Company.

Quantity Unit of Name of Unit Cost Total Cost

Measurement Item/Raw
Materials
7 Kilo Peanut P 180.00 P 1,260.00
3 Kilo Sugar 94.00 282.00
10 Pack Lumpia Wrapper 55.00 550.00

3 Kilo Chocolate Chips 375.00 1,125.00

4 Kilo Cooking Oil 75.00 300.00
8 Bundle Plastic Pouch 300.00 2,400.00
TOTAL P 5,917.00

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 OPERATIONAL PLAN

Evaluation of suppliers

In the selection of BiteBudz Company business suppliers, BiteBudz Company ensured

that these suppliers can provide the materials that will be used to produce and at the same time
ensure the best quality of the products that will meet the expectations and /or give satisfactions to
the customers. The company also ensures that the suppliers can provide supplies every time the
company purchase.

Purchase Procedures

The company will be paying by cash, considering that the company purchases the
ingredients in Surigao Public Market. For a safe transaction of the business, the company will
assign personnel of BiteBudz Company to meet the supplier’s personally and make a contract
with legal terms. The purchase of supplies will be scheduled upon the contract made which is
once a week. The supplies will be purchased good for the company production.

Storage and Inventory Control

The storage must be taken care of by hired employees to maintain the cleanliness and free
from harm. Before and after the delivery of supplies it must check the quality, the quantity and
the expiration date must be considered. In storing and inventory first in first out, Last in first out
and Economic order quantity of the product also must considered.

Sales Procedures

To promote and sell our products, we will use a variety of marketing and sales strategies.
These include:

1.1 Online marketing

BideBudz Company will use targeted online advertising and social media campaigns such as
Facebook, Instagram , and Tiktok to reach potential customers and promote the products. The
company will ensure to maintain a strong online presence in order to give customers the
information about the products and place orders.

1.2 In-store sales: The Company will operate a food stall where customers can purchase the
products in person.

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1.3 Direct mail marketing: the company will also spend time and effort to give flyers, letters,
and catalogs to reach potential customers that live in no signal places. The sales process will
involve the following steps:

 Identifying potential customers: The Company will use a combination of online

marketing and direct sales efforts to identify potential customers.
 Presenting products and services: Once potential customers are identified, the company
will present them the information about the products and services, including product
descriptions, and pricing.

Once an order has been placed, the company will fulfill it by preparing and delivering the
products with double check to avert damages of the product. The company will also track and
analyze sales data to continually improve sales efforts and ensure that the company is meeting
the needs and preferences of the customers.

MARKETING PLAN

Product

The business sells a product which is called a Muffle Nuts. Muffle Nuts are high in
protein, manganese, and other nutrients because the main ingredient is peanuts. Furthermore, the
product contains mostly nutritious ingredients, which is advantageous to consumers and dieters
who want to eat something sweet.

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Place

The BiteBudz Company is located at Surigao City Integrated Land Transport Terminal,
AH26, Surigao City, Surigao del Norte, 8400, which is an ideal location for the product to reach
the target customers, who are travellers and other prospective customers, whether online or in
person.

Price

The company provides an affordable and budget-friendly price. The Muffle Nuts cost
exactly seven-five pesos per pouch (P75/30grms). The company decided to lower the price so
that customers would buy more of the product.

Promotion

As an efficient advertising tool for the market, the company uses handout flyers and online
advertisements, ensuring that customers have all of the information they need about the product
and the company, including its features and price.

People

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Muffle Nuts are widely available for 5 years old onwards and it is suitable for those customers
who want to eat or purchase a good quality of snack. If customer desire grows, it has a
significant impact on the business.

Packaging

The company uses a sealed pouch that compresses the inside of the pouch to ensure that the
product lasts as long as possible while reducing waste and ensuring that the packaging is safe for
consumers to use. This choice is based on the fact that using a pouch as a packaging material
would not interfere with the product’s operation.

Positioning

Marketing will primarily aim to raise customer awareness in the surrounding community. All
tactics and programs will be directed toward the goal of explaining the product and where it
came from. The products are priced budget friendly, the standards are maintained, and the
concept is implemented so that "word-of-mouth" will be the primary marketing force. In
addition, the company will be known as a good on-the-go snack company in the surrounding
area.

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 FINANCIAL PLAN

BiteBudz Company

Proposed Income Statement

For the year ended December 31, 2023

Sales P 2,520,000.00
Less:
Production Expense 284,016.00
Gross Profit P 2,235,984.00

Less:
Operating Expense
Transportation Expense P 12,480.00
Salary Expense 1,140,720.00
Rent Expense 72,000.00
Total Expense P 1,225,200.00

Net Profit P 1,010,784.00

The table shows the proposed income statement of the BiteBudz Company in the first
year of operation. The company can produce 700 packs per week for P 75.00/ pack, gives a sales
of P 52,500.00 weekly multiplied by 4 to get the monthly sales of P 210,000.00. Monthly
Production expenses P 23,668.00 and operating expenses P 102,100.00 in a total of
P 125,768.00. Monthly Sales of P 210,000.00 less total monthly expenses of P 125,768.00
resulting to net monthly profit of P 84,232.00. To get the total net profit for the year ended
December 31, 2023, simply multiply the monthly profit by 12 which gives the product of P1,
010,784.00.

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 APPENDIX

Letter of Recommendation or Endorsement

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Brochures Describing the Products

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Leases or Contracts

Republic of the Philippines

Province of Surigao del Norte
City of Surigao

OFFICE OF THE CITY TREASURER

Know all Men by these presents:

This Lease Contract entered by and between the City of Surigao, Surigao del Norte represented by the City
Treasurer, of legal age, Filipino, married and with postal address at Barangay Washington, Surigao City, by virtue of
the authority vested in him pursuant to the provisions of existing laws and Local Ordinance s, herein after referred to
as LESSOR and Bitebudz, represented by Mark Dave B. Peniones, likewise of legal age, Filipino, single with postal
address at Navarro, Surigao City, herein after referred to as the LESSEE.

WITNESSETH

That the LESSOR shall grant and the LESSEE shall accept of LEASE of the Terminal Stall in the Surigao
City Integrated Land Transport Terminal in Surigao City, owned by the LESSOR, located at Bus Station AH26,
Surigao City, Surigao Del Norte, under the following terms and conditions and stipulations to wit;

1. That the LESSEE shall deposit to the LESSOR the amount of SIX THOUSAND PESOS ONLY (P
6,000.00);
2. That the LESSEE shall pay to the LESSOR the corresponding rental in the amount of SIX
THOUSAND PESOS ONLY (P 6,000.00) per stall, amount including Water and Electric
consumption. And this contract shall be renewable every year;
3. That the LESSEE agree to pay the LESSOR the monthly rental without any need or demand within the
period of Ten (10) days from the time it becomes due and payable correspondingly and Official receipt
be issued;
4. That the LESSEE shall keep the leased promise in good and sanitary condition furniture and fixtures
shall be borne by the LESSEE;
5. That the LESSEE shall not transfer, convey, assign and/or sublease the premises or any part thereof.
Any breach of this conditions shall be ground for the cancellations, revocation and/ or termination of
the agreement by the LESSEE;
6. That in case the premises or part thereof is destroyed by fire or fortuitous event as to be unfit for use
and occupancy, the rental shall be collected only up to the time it was damaged;
7. Provided that in case said LESSEE desires to renew his/her application He/ She shall payback rentals
with 25% surcharge;
8. That in case of the termination of this contract or its cancellation, revocation, as any case maybe the
LESSEE shall surrender to the LESSOR the premises left vacant. Provided that the term LESSEE shall
not be interpreted to include the latter’s executor’s administrator and or assign nor his/ her relatives
under control with regard to the right to use or occupancy as such;
9. That the Notarial expenses of this contract shall be done by the LESSEE;
10. That in case the LESSOR decides to stop its operation, not paying the monthly rental and close the said
premises within three months without notifying the LESSOR, the contract shall be automatically
terminated, and the said premises shall be taken over by the LESSOR without prior notice.

In witness hereof, we hereunto set our hands this 1st day of January, 2023 at Surigao City, Surigao del Norte.

By:
NELSON S. ALCALA MARK DAVE B. PENIONES
City Treasurer LESSEE Representative

Approved:

PABLO YVES L. DUMLAO II

City Mayor

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