Ohhh-

Kakanin

Group-6

Jay Lord E. Camarillo

Vaughn Adrian Shane L. Anta
Warren G. Suico
 Company
Overview

Our company offers native food is always a part and has never
been missed in the Filipino eating tradition, always in the list of
food in every occasion, a favorite merienda and also breakfast.
Its importance and demand is evident through the many vendors
or hawkers in the streets or public places selling this great food.
This authentic Filipino food is not only a favorite of its creators
(Filipinos) but also captured the taste of the foreigners, the
reason why it is always a part of the buffet of the leading food
establishments in the country, usually in the dessert section.
Ohhh-Kakanin
Company Name & Logo Ohhh-Kakanin is the chosen business name as it is
a straightforward name that is not complex for
people to pronounce. Ohh-Kakanin was
intentionally sound like the Filipino word
Kamangha-manghang meryenda which means
amazing snack in English. We choose this name so
that our potential customers can easily recognize
what product do we offer. We also advised a
method of inquisitive thinking and produced a
catchy name, knowing that such methods would
appeal to our target demographics
Ohhh-Kakanin
Company Slogan
The slogan for our company is “Authentic Filipino Taste in Every
Bite!”. We dedicated this tagline to the famous Filipino delicacy -
the Kakanin. As we all know Filipinos like to eat a variety of food,
especially native or traditional delicacies. Our Kakanin has a
unique taste that our customers will love and will always remember
the culture and the sweetness and closeness of every Filipino
Family just like our Kakanin.
Description of the proposed business

C. Vision

Our goal is to be Kakanin first choice as well as a recognized business, as

determined by our customers, employees, stockholders, and the society in
which we operate. Core values
D. Mission • Unity
In the present time, we make and serve the healthiest, most flavorful
Kakanin promptly and courteously. Suit the desires of clients seeking fresh • Innovation
product diversity and flavor Provides outstanding service and innovation to
make our goods more delicious and appealing to customers everyone. To
show them how much we love them and how patient we are. In addition,
• Positive thinking
preserve a welcoming, fair, and innovative work environment that values
inclusion.
Marketing objectives
• To promote innovative native
products to the local community.
• To ensure that quality service and
customer satisfaction is rendered to
every client.
• To practice and enhance one’s skills
in entrepreneurship and apply them
in the field.
• Provide Job opportunities to the
local community.
1. College Students

Target
2. Workers Market
 The best kakanin
Ohhh! Kakanin is the ultimate Filipino merienda, where anything rice turns
into this wonderful snack every Pinoy wants to eat. Filipinos grew up with
this and it is considered one of the oldest recipes the Philippines has to
offer. History states that kakanin was used to be made by Filipinos as a
special offering to gods, it also has some symbolic meaning and belief that
this is prepared to maintain close relationships between families and friends
due to its sticky nature.
Proposed
Product
Kakanin represents a lot of things, our culture, our tradition, our way of life
our cuisine, whether it’s your Lola (grandmother) preparing them, bought in
a palenke (market), or bought from a maglalako (hawker), every Filipino
will definitely have their experience with this humble rice cake.

Nature of product
Ohhh-Kakanin is a Filipino snack where anything rice
turns into a wonderful snack of every Pinoy wants to
eat. Kakanin from the word "kanin" is the Tagalog word
for rice, while most kakanin are made with them some
that are made with cassava or other root crops are also
considered one. This simple concoction of rice and/or
root crops mixed with sugar and coconut milk can be
cooked, shaped, and prepared in many different ways
resulting in a plethora of different varieties limited to
your imagination.
Product parts & features
The purse box features a Brown Paper bag, it is a high-
quality hand carry bag. Inside the bag, we also provide a
disposable kraft paper takeout box. It is also
• Consumer-friendly: easy to carry, use and store.
• Logistic optimization: Savings in terms of
transportation and storage due to cost-efficient format
• Environmental benefits: waste reduction, lightweight
and low carbon footprint
• Attractive: opportunity to communicate and promote
our product and brand. In the packaging, the customer
can see the label of the product, the brand, brand name,
and trade
Marketing Mix Strategies

• Product

Varities of Kakanin
Pricing Strategy
 Kakanin’s ingredients Cost
Cost Production
Glutinous Rice (5kg) P254
Glutinous Flour (5kg) P240
Coconut Milk or Gata ( P100
Calculate Fixed Costs Cheese (160G) 3pcs. P 165
Grated Coconut (500g) P190
Labor- 410/8= 41 Sugar (10kg) P520
Cassava(2kg) P104
Calculate Variable Costs
Sesame seeds(250g) P75

Kakanin’s ingredients Banana Leaves (2 bundles) P200

Total Variable Cost P1,848
and their cost Fixed Cost 396
Total Cost 2,244
Add:15% Marked up 336.6
(profit)
Selling Price P12 and120 pesos
Place
Location Map

Ohhh-Kakanin
Place Interior & Exterior
Design
Promotion Strategy
Facebook
Poste
r

Instagram Delivery
Menu:
 Strategic Pricing
Discount Pricing
 Strategic Pricing
Bundle Pricing
For Dine-in
 Strategic Pricing
Bundle Pricing
For Bulk
orders
Financial Objectives
It is estimated that it will be necessary to
have ₱1 million in start-up costs to be used
in paying for the first few months of
operation. The funds will be used to pay
business expenses such as rent, salary,
supplies, utilities, and advertising.

• Aim to increase 25% of profit margin in

one year.
• Higher returns on investment
• To be among the top gross profit kakanin
names in Davao City.
• Maintain positive cash flow
Competition
Competition
Protocol & Safety
Our product is approved by Food and Drug
Administration (FDA). The business also follows the
mandated policy from FDA to ensure that our product is at
the best condition before selling. We also have a sick-leave
policy which gave our employees a day of leave anytime
in the week. This policy is intended to avoid food
contamination from sick employees since they produce and
pack the kakanins before selling.
Protocol & Safety
The company always makes sure to conduct orientation
about food and safety protocols and let them practice
until they get used to it. The managers also provide
support in making this product by ensuring the quality
and the procedure of the operation. Moreover, Ohhh-
Kakanin is committed to utilizing excellence,
consistency, and efficiency in the operation to produce
delicious, healthy, and fresh kakanins in the market.

Since we are dealing with food processing, we always

clean and sterilize all the equipment after production. We
also coordinate with the city’s food safety experts to
ensure the quality and freshness of our products.
Throughout our food processing and store, we seriously
take full responsibility for the food and safety protocol.
We consistently follow the quality standards of our
product while ensuring the health of our customers.
SWOT Analysis
Action Plan
• Will be consistent with the taste and the texture of the
product by having the exact amount of ingredients and
cooking the average amount of kakanin that can be sold a
day. The excess kakanin that will not be sold in time will be
disposed properly for the safety of our customers.
• Open for innovation and new tactics in marketing to ensure a
productive and efficient production.
• Developing a new store and service in entire Davao City
where we can expand our reach in selling our products which
can help in publishing our brand and have a solid image to
the public.
• Adaptive of the modern type of selling even if our product is
not that new, but we will make sure to offer modernized
marketing through the help of technologies and social media
apps.
• The company will utilize technologies in manufacturing,
production, and marketing which will help to be efficient and
make our service faster.
• We will include professionals in handling our businesses to
have an order and better management. Professional marketers
and sales experts will bring a huge contribution in the sales
management and cash distributions for the company’s future
development.
T h a n k
y o u!