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0 EXECUTIVE SUMMARY

Infinittea milk tea shop is a strong milk tea shop which aims to provide customers with
quality at reasonable and just price. Our company targets the students and young professionals’.
As newcomer in the milk tea market, infintea seeks to come up with products that will distinct
our competitors, a product that provide satisfaction, quality taste and new variety of milk tea.
Thus we present sorbetea , a taste beyond milk tea flavor that’s craze among the younger
generation and the classic dessert ice cream .infinitea wants to create a product that will help
survive the downfall of the trend of milktea once it happens. Currently there is tough
competitors’ are entering the market. We at infinite, integrated and reviewed our past strategy in
able for us to exceed past performance and increase our efficiency: sorbetea as a product will
bring consumer the new taste of the revolutionizing milktea. As new product, infinitea aims to
shift costumer’s unawareness to awareness through advertising, to build up sales through our
new product and build and establish strong reputation in milktea industry.

OBJECTIVES

. To engage its customers so as to gain understanding on customers point of view and to

gather feedback

MISISION

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To provide customers with a diverse range of the highest qualityproduxts by providing
the tools necessary a create blend of tea that will suit them. All our products are guaranteed to be

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fresh and organic.

KEY TO SUCCESS o.
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You also need to think about prices and costs. Ask yourself:

 How much will the customers pay?

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 How many customers are there?

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 How many will actually do business with me?

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 How much will it cost me to deliver what each customer wants?

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You don't need to answer these questions thoroughly or provide back-up research and
documentation already — not yet, at least. That comes later as you develop the full business
plan. What you do want is to have a good general idea of the answers before you proceed with a
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plan.
Do worry about cost compared to price. You don't need a detailed study at this point, but you do
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need to have a good idea. If the frozen dessert costs you $10 to make and you plan to sell it
cheap in the summer at the beach, then maybe the business has a problem. You also have to
cover wages and salaries, rent, and other fixed costs. Make sure there is an underlying business
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proposition.
You don't have to be the first of a kind, or the first in your market, to have a good business.
Your community probably has lots of some kinds of businesses: restaurants, food stores,
clothing. Many different kinds of business are so common, and they don't all have to be first or
unique. What you do need is a customer.

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 COMPANY SUMMARY

Infinitea & Beyond is a “healthy tea, beverage & snack shop that provides customers
with premium products that are fair-trade, organic, gluten-free, vegan-friendly and all that good
stuff. Founded by 4th year Kwantlen marketing practicum students in Vancouver, our focus is
on healthy, organic, wholesome, “better-for-you” prepackaged teas, beverages and snacks for
quick-food solutions. Their products are sourced from Canadian suppliers, particularly from
Vancouver to support local businesses in the industry with the same values and vision as
Infinitea & Beyond” (infinitea&beyond).

SWOT ANALYSIS
Strengths

1. Has a minimum of 5 orders per delivery

2. It is a customer-oriented store. The staffs welcome its customers; knows its regular customers
by name; adds its customers on facebook; and interacts with them through facebook.
Unavailability of CCTV cameras.
Weaknesses

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Threats
1. Seasonal products are offered

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2. Since not all of combinations suites well to tea, it limits the company in its product innovation.
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Opportunities
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1. Employees working near the area are one of the store’s potential customers

2. Since coffee has become part of every Filipino’s activity, the company could expand its
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product line by offering coffee products. At the same time, it could also offer food that depends
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on the demand of the market.

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Weakness
1. Including unavailable offerings (i.e. foods)
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2. Cleanliness of the comfort room was not given much attention

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Weakness
1. Unavailability of promotional materials such as flyers.
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Opportunities
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1. Sundays and church occasions; gatherings, and activities offers an opportunity for the retailer
to increase its turnover since it is located near the church.
Retail Marketing Strategy
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Place
1404 Broadview Towers, Mayhaligue St., Sta. Cruz Manila
Product & Price
Milk tea (40-70php) Hot drinks (50php)
Frappuccino ( 65-85php) Fruit tea ( 45-55php)
Add ons (10php)
Buying and Handling of Merchandise
The store owners monitors its inventory and buys merchandise depending on the number of
stocks available in their stock room
Operation Management
Advertising and Promotion
Downside
• Foods like rice meals are included in its menu but are unavailable all the time.

People or Staff
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3 employees
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 Customer Service and Selling
• Drinks are served to the table
• Music is provided
• Provides wireless internet for the customer use

Facilities
• Comfort Room is located in the second floor
• The color scheme (combination of green and orange) and lighting (yellow light) of the branch
provides a relaxing atmosphere
• Seats are available outside the store
Operation Management
Advertising and Promotion
• The owner adds his regular customers, talk to them, and promote the store’s upcoming
promotions.
• Discounts are given to regular customers when he is at the store

Downside
• There are times that flyers are not available in the store.

Customer Service and Selling

• Promotes self service

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• Friendly crews
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• 5 employees
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Facilities
• Comfort Room is located in the first floor
• The cleanliness of the CR is highly satisfying
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• Provides more seats

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• There are seats are available for those who will take-out

STRATEGIES AND GOALS

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Our marketing strategy will be target the costumers of the markets leaders, such as
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teavana. By targeting these costumers, we will know that they are active tea drinkers and will
prove to be lucrative costumers. We feel confident by implementing the customizable tea that
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may costumers at a rapid rate.

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The Target Markets

There are three markets InfiniTea will target.

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Students of Oregon Institute of Technology and Klamath Falls Community College

Our shop is a comfortable place for students to get together and study and succeed in their
schooling. Students who are interested in learning and getting help with their school work can
access free Wi-Fi here in a quiet, relaxing environment.

Artists, Poets, and Musicians

InfiniTea is a great environment for all types of artists. We host live music entertainment on
weekends, monthly poetry nights, and opportunities for artists to exhibit their work in our shop.
We long to help people succeed.

Local Residents of Klamath Falls

We want to give back to the people of Klamath Falls. We are here to support community events
and activities, and in turn they will feel drawn to the environment we have created here at
InfiniTea.
This study source We will
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fliers for any need they may have, whether it’s a job posting or a lost pet, we are here to help.
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 Product/Service Offerings

InfiniTea has a diverse selection of product offerings:

 Our drink menu includes a variety of teas and a large assortment of coffee drinks. We also
offer juices, smoothies, and bottled water.
 Our food menu contains muffins, coffee cakes, and various desserts as snacks. We also
have bagels and sandwiches for lunches. We offer meal-deals which contain a food menu
item and a drink item at a discount price.

We provide a range of services for our customers as well:

 We offer live music entertainment on weekends. We have a small stage in our shop to
allow for local musicians to come and play Friday, Saturday, or Sunday evenings. We
invite anyone to sign up, but we ask for an acoustic style of performance. We request this
because the stage is not large enough for a full band, and also, the acoustic style of music
will be less likely to interfere with customers’ meal orders or students’ study time.
 Every 1st Monday of the month we host an open mic poetry night where people can share
their talents will others in the community.
 If local residents are looking for a place to show off their artwork, we are happy to oblige.
We have wall space around the shop specifically designed to display art pieces and slots
beside them to hold business cards if the artist is interested in selling.
 We at InfiniTea desire to help students achieve their goals. That is why we offer a quiet

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homework lounge, free Wi-Fi, and study materials for students to use. The study

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materials include tools such as dictionaries, calculators, encyclopedias, and more.

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THE COMPETITION
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The coffee business is very popular; however, we feel that we can stand up to our competitors
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through the nature of our company, our word-of-mouth advertisement, and our accessible
location.
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advertisement
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By hosting music and poetry nights, the performers will advertise to their friends about the
shows, this removes a majority of the need for us to advertise on our own. In the same way,
artists will invite their friends to come to our shop to see their posted work. Soon we will have
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enough funds to begin giving back to the community by sponsoring local events, activities, and
organizations which will help gain the support of the community.
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We will also have various promotions throughout the year. An example would be the use of
punch cards: buy 10 drinks get the 11th free.
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Costumer analysis
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Number
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There are hundreds of thousand a people in the tomas morato that fits the target of infinite
of 13-50 years old

Type

Consumer of infinite is mostly students and young professionals

Value drivers

Price and quality of the milk tea

Decision process

Size, taste and influence of friends.

COMPETITORS ANALYSIS

SERENITEA\
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 CHATTIME-less branches compared to other competitors

Lacks advertisements

Marketing position- it is one of the elite milk tea shops in Philippines.it also has the
most number of branches locally.

MARKET SEGMENTATION

GEOGRAPHIC
DENSITY URBAN
REGION NCR
CLIMATE TROPICAL
CITY OR METRO SIZE 12,000

PRODUCTS/PRICING

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DISTRIBUTION
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One of the most important and critical factors in one business is he location is the key fir the
business success fir its attract the costumers to purchase the products

1. Selling store
2. Franchising
3. Online
4. Delivery.

PROMOTION

1. free taste
2. advertising through internet
3. fliers
4. senior/disability discounts

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 SATISFACTION ON THE OPERATIONS OF INFINITEA AS PERCEIVED BY THE
EMPLOYEES

• Employee satisfaction
• Keep the employees satisfied
• Maintaining satisfied customers

LONG TERM GOALS

 To be largest milk tea shop in the Philippines

 To be the best well-known tea shop in the Philippines
 To branch out to other countries
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FINACIAL STATEMENT

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