PT 8.1.

Functional
Strategy
Cornejo, David
De Torres, Paula Marie
Flores, Bernadette
 VISION
Improve the lives of our guests.
Support the communities we serve.
Promote our common humanity and
our environment.

At our coffee shop, we’re all about

getting people together and enjoying
each other’s company. We believe that
what we do can weave a fabric of
positive relationships and experiences
that stretch from our coffee houses while
helping our environment.
MISSION
At our Coffee shop, our
mission is to consistently
provide quality food and
beverages using fresh
ingredients and produce
eco-friendly product to
have a better quality of
life.
 CORE
COMPETENCIES
High quality coffee and products
We picks high-quality coffee beans which are
ethically sourced, Then verified and certified by a
third party so that they meet customer
expectations. We make sure that all ingredients are
fresh.

Innovation
We constantly innovating, improving its menu, and
starting new businesses. We concentrated on
redesigning some of our product so we can meet
their expectation.
Competitive in its use of social
media
We use social media to promote our shop
instead of wasting our time pasting or hanging
it to the wall nearby our shop. We reaches out
to its customers with this popular platform,
allowing customers to provide suggestions for
improvement. This not only increase our
exposure to the public but also helps our
environment.
We own premium roasted coffee, along with freshly brewed espressostyle coffee
beverages and a variety of pastries, coffee accessories, teas, and other products, in a
coffeehouse setting. Our shop also paid a considerable amount of attention to the
designs of the stores, creating a relaxed, informal, and comfortable atmosphere that
was away from home and work. We developed a very sophisticated location
strategy by using detailed demographic analysis to find the best locations for their
stores.
MARKETING STRATEGY
We ensure that we create large social media
channels that not only repurpose content uniformly
across all channels but also interact with the
customers. We encourages customers to share
information about referrals, promos and other
related activities

Using an app we can makes it easy for everyone to

walk into a store and pick up their order. Because a
large part of the shop demographic is people that are
upwardly mobile and on the go, the mobile app is a
great way to purchase products on the go with a
mobile phone and pick them up in the store with little
delay.
Research and Development
Strategy

To develop innovative combination of beverage

and foods. Also develop further to ensure the
refreshment of coffee house menu and attract
new consumer. More than that, we will maintain
good relationship with the government workers
in order to have good relationship with
government.
Operations Strategy

Quality Accessibility and

Location
We sells the product with premium
Availability
We offers premium quality
quality that’s why the company The customers around the globe
products at a premium price, it
charges a premium price for it. residing in any country have the
normally opens our shop in the
Because of the Quality Customers access to visit their nearest location
urban areas where people
become ready to pay the price and and have an amazing experience of
could afford their products
get satisfied. our product and service.
 Logistic Strategy
The majority of the products
are sold in stores. However,
storage and distribution to
retail locations are important.
The shop does not outsource
its procurement, ensuring
high-quality standards right
from the point of selection of
coffee beans.
 Human Resource
Management (HRM)
Strategy
Ensure various objectives are realised in a
timely manner. The first one is promoting the
best workforce planning. We focuses on the
best measures to recruit, train, and empower
the employees in order to deliver the
targeted goals. Our shop goes further to
analyse gaps and offer proper training.