PT 6.

3
BUSINESS
STRATEGIES
Cornejo, David
De Torres, Paula Marie
Flores, Bernadette
Cup o' Joe
Company
What is the business strategy of
our company?
Cup o' Joe Company uses the co-opetition business strategy because we believe
that it strengthen our company to develop new market opportunities, formulate
strong business strategies which cover a larger world and produce products and
services that will lead the company to become the leading player in the coffee
industry. Also It allows the organizations to combine our expertise with that of
others to create a more complete solution for customers. Rather a game with one
winner and one loser, competitors become collaborators, who develop solutions
that allow everyone including the customer to win.
Three areas that our company
focused in making our business strategies

Customer Service

Marketing

Product development
Customer Service
We will always make sure that we are
providing products and services
that will satisfy the needs of customers
which makes our company to become
one of the leading company in this
industry. We ensure people can spend
time in a relaxed and comfortable
environment with their friends or alone.
Customers are even welcome to get their
work done in the store.
 Marketing
We will develop strategic partnerships
with global industry
leaders. To maximize revenues and
growth in these current markets, the
company applies market penetration
by opening more company-owned Product Development
stores or licensed/franchised café
We ensure to align Cup o' Joe's product
locations
mix to the distinct cultural preferences of

consumers in these regions. Also we aim

to enhance or innovate new products or
variants that add to business revenues.
Successful expansion in these markets
ensures the fulfillment of Cup o' Joes
corporate mission statement and
corporate vision statement, which adhere
to making the company the leading player
in the global coffeehouse market and
related markets for coffee products and
consumer goods.