A

SUMMER TRAINING REPORT

ON
Market Mapping of Welded Wire Mesh

BACHELOR OF BUSINESS ADMINSTRATION

2020 - 2024

SUBMITTED BY ADVISOR
PRIYANSHU TIWARI DR. RONALD V. MANI
BBA- 5th SEMESTER Sr. ASSISTANT PROFESSOR
ID: 20BBAH005 DEPT. OF BUSINESS STUDIES
JSBS&C, SHUATS

SUBMITTED TO:
DEPARTMENT OF BUSINESS STUDIES
JOSEPH SCHOOL OF BUSINESS STUDIES & COMMERCE
SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE ,
TECHNOLOGY AND SCIENCES ,
PRAYAGRAJ - 211007
 ACKNOWLEDGEMENT
All the prime outset, I owe sincere gratitude to the management and
allied discipline of TATA STEEL, for giving me an opportunity to
undergo the summer training.
The project report is inspired from the market survey and
information provided by the employees in required fields. Whom I
should certainly acknowledge, as without their contribution this
report would not have been appropriate.
I also sincerely acknowledge the full co-operation and owe my
enriching experience and the entire learning process to my project
guides Mr. Himanshu Singh and Mr. Kanishk Anand without their
guidance is would not have been possible to complete the project
successfully. There constant guidance and help made my project
easier.

I place on record, my sincere thank you to Prof(Dr.)cJ.N. Mishra,

Faculty Dean, Prof. (Dr.) Stephen Das, School Dean and Dr. Enid
Masih, Head of the Department, for the continuous encouragement.
I am also grateful on Ronald V Mani, my mentor in the Department.

Finally, I would like to thank my family for their lifelong support. I

especially owe my sincere gratitude much to my parents and the
other faculty members of our college for offering their invaluable
experience to help me. Without them, this work could have not been
completed.
JOINING CERTIFICATE FROM COMPANY
CERTIFICATE FROM COMPANY
CHAPTER – 1
INTRODUCTION
 CHAPTER 1:
INTRODUCTION
MARKETING
Marketing refers to activities a company undertakes to promote the buying or selling
of a product or service. Marketing includes advertising, selling, and delivering
products to consumers or other businesses. Some marketing is done by affiliates on
behalf of a company.
Professionals who work in a corporation's marketing and promotion departments
seek to get the attention of key potential audiences through advertising. Promotions
are targeted to certain audiences and may involve celebrity endorsements, catchy
phrases or slogans, memorable.

The 4 P's of Marketing:

Product, price, place, and promotion are the Four Ps of marketing. The Four Ps
collectively make up the essential mix a company needs to market a product or
service. Neil Borden popularized the idea of the marketing mix and the concept of
the Four Ps in the 1950s.
Product:-
Product refers to an item or items the business plans to offer to customers.
Sm@rtFAB, is India's first branded welded wire fabric (WWF). It is a cold-worked,
ribbed, electrically fused wire fabric, that can be used in concrete reinforcements,
leading to optimum steel usage close to actual design, thus reducing steel intensity
and leading to cost and time savings.

Price:-
Since Sm@rtFAB is first branded product targeting to reshape the construction
industry practice, it is priced based on cost model and designing model. The service
charges and raw material derives the pricing status in the marketing. Tata Steel is
following entry market pricing strategy to gain market share.

Place:-
Marketplace for Sm@rtFAB is targeting customers in Reinforcement construction
segment. Customers which have potential to de-gauge the reduce the steel
requirement on account of less load requirement, are the primary target. Another
target segment is Tunnel application for holding of rocks.
Promotion:-
The target promotional platform being a B2B product is to approach influencers like
architects, consultants, governing authorities e.g. NHAI, AAI, CPWD etc. Major efforts
to get Sm@rtFAB approved in such authorities. Online presence is on LinkedIn
platform.
 CHAPTER - 2
COMPANY PROFILE
 CHAPTER 2:
INDUSTRY PROFILE

Established in 1907, Tata Steel, the flagship company of the Tata group is the first integrated
steel plant in Asia and is now the world's second most geographically diversified Steel producer
and a Fortune 500 Company. Backed by 100 glorious years of experience in Steel making. Tata
Steel is the world's 6th largest steel company with an existing annual crude Steel production
capacity of 30 Milion Tons Per Annum (MTPA). Tata Steel has a balanced global presence in
over 50 developed.
The Tata Iron and Steel Company was India's first and the largest steel company in the private sector.
Today, Tata Steel ranks among the world's top steel companies and has emerged as one of the
lowest cost producers of steel in the world. Jamsedji Tata ranks among the greatest visionaries
of industrial enterprise of all time. He was gifted with an open mind to absorb new ideas and a strong
determination to make them happen. He was interested in everything he saw and was always looking for
ways to put his knowledge to use, not just for himself but for India. He laid the foundations of Indian
industry, contributed to its consolidation, and became a key figure in India's industrial. There is a difference
between making money for oneself and creating wealth for others. TATA STEEL is a story of a business house
that has created wealth for nation. This is a story of struggle, anxiety, adventure and achievement. This is the
story of pioneers of TATA STEEL

THE FOUNDER Jamsetji Nusserwanji Tata Sir Dorabji Tata (1859-1933)

(1839-1904)

Sir Dorabji Tata (1859-1933) RATAN TATA (1993-Till now)

 Important Milestones:

1953 - Formation of erstwhile Indian Tubes Company Limited by Tata Steel, Stewarts and Lloyds.
1955 -Commissioning of F.M.(Frentz Moon)-1. For large size tube
1957 - C.R.(Cold Rolling) & E.R.W. (Electrical Resistance Welding) plant started.
1959-Seamless plant goes out in stream.
1966-FM-11 added.
1975-E.R. W. Modemization.
1981 - British Steel decision to dis-invest outside UK. share offered to TISCO. 1983- TISCO.ITC arrangement
For conversion of strips into tubes.
1985-Amalgamation of Tata Steel and Indian Tubes. It becomes Tubes Division TISCO.
1990-High frequency Induction Weld Mill(HFIW)added
1993-F.M.Iobseleted in April.
1994-2 PTM(PRESICION TUBE MILL) added.
1998- Seamless plant obsoleted in January

ABOUT THE PRODUCT IN WHICH I WORKED

Sm@rtFAB
Sm@rtFAB, is India's first branded welded wire fabric (WWF). It is a cold- worked, ribbed, electrically fused
wire fabric, that can be used in concrete reinforcements, leading to optimum steel usage close to actual
design, thus reducing steel intensity and leading to cost and time savings.

Tata Steel the flagship company of the Tata Group, recently launched Sm@rtFAB, a new
construction reinforcement solution. This is India’s first branded welded wire fabric, commonly
known as wire mesh. The prefabricated reinforcement solution, which was unveiled at a
function held in Dubai on March 22, 2018, aims to bring speed, value and convenience to
construction projects.

Sm@rtFAB was formally unveiled by Mr T V Narendran, CEO and MD, Tata Steel, and Mr Anand
Sen, President TQM & Steel Business, Tata Steel, at the inaugural Construction Conclave that
was organised by the Industrial Products, Projects and Exports (IPPE)) department of Tata Steel in
Dubai, in the presence of valued customers, eminent construction experts, speakers and
representatives from Tata Steel Europe and Natsteel.
 Why Sm@rtFAB ?
High Quality Steel
Tata Steel produces some of the world's best steel that ensures good chemistry of wire rods
with low impurities, increasing its longevity. It also has a better welding ability and consistent
properties
Better Concrete Bonding
The mechanical anchorage at each welded wire intersection, and the ribbing pattern provide
better bonding and stress transfer from concrete to steel
Better Crack Resistance
The thinner wires with closer spacing ensure homogeneity in the section and eliminate the
chance of displacement or omission of steel bars during concreting, thereby enhancing the
structural integrity
Quality Check
Each batch of Welded Wire Mesh goes through thorough scrutiny and tests and is certified
with a Test Certificate
Controlled Manufacturing
Our wide range of wire diameters and spacing between wires makes it possible to match the
exact cross sectional steel area required, thereby allowing customisation and flexibility to suit
different structures Customer-First Approach
TATA Steel ensures the best purchasing experience for its customers. Just place the order
Welded Wire Mesh and everything else will be taken care of by us.

Features
 Usage of electric fusion welding
 Spacing accuracy is guaranteed
 Produced as per IS 1566 (Hard drawn steel wire fabric for concrete reinforcement) with
steel complying to IS 432-2

Unique Product and Service Differentiation by Tata Steel

 Design consultancy through dedicated structural consultants contracted by Tata Steel.
 Mesh detailing services through Tata Steel IT infrastructure.
 Complete Supply chain solution from wire rod to mesh at site.
 Test certificate along with each consignment.
 After sales support e.g. Placement drawing.
 CHAPTER – 3
OBSERVATIONAL STUDY
 CHAPTER 3:
MY ROLES AND RESPONSIBILITY

It was 5th june 2022, as I clearly remember, it was announced that I had been shortlisted for the interview
process of TATA Steel. My happiness knew no bounds. Working with the TATA group has always been a
dream, as the very ethical and value emphasizing work culture of the company has always inspired me. And
so, here is an account of my internship experience with TATA Steel.
I personally, am a huge admirer of Mr. Ratan Tata. Thus, I did not want to lose this opportunity of working
with TATA Steel and was preparing to give it my best shot.

I was doing my training under Mr. Himanshu Singh and Mr. Kanishk Singh. Task was to
map the market with help of below 4 distributors:
Those distributors are:
1. Daga Trading Co.
2. KPJ Distributors
3. Vikrant Ispat Udyog
4. Krishna Business Associate
In demand mapping, details were to capture in prescribed format suggested by project
guide. I coordinated and captured details of projects and mapped Sm@rtFAB market as per
the objective.

Certain objective in formats were:

A. Number of customers per distributor/territory

B. Stock requirement at customer

C. Customer details like Name, project, segment etc.

After getting all the details I used to mail sir every other day.
 OBSERVED DATA

Supportive management is the key to wholesome learning.

We were then allotted mentors and given our projects. I being a fresher was really concerned about how I
would cope up with my first project virtually. My mentor was very supportive since day 1 from being in regular
contact with me about the progress of my project and giving me timely feedback, despite his busy schedule.
The entire HR department also, amidst the crisis, have been working hard to make it a smooth internship for
all of us. Thus making the internship journey with TATA Steel a very smooth experience for me.

I saw this while working in the company.

Managing the marketing & sales operations for promoting products and accountable for achieving business
goals & increasing sales growth.
Handling customer queries for better turnaround time and customer satisfaction & identifying
prospective clients, generating business from the existing clientele to achieve business target.
Some details are mentioned below:
Packag Region Contractor Project Scope Potential
e Managem
ent (ton per
Consult month)
ant
(PMC)
1 Rishikesh to Max Infra Lombardi 1 Tunnel 60t
Shivpuri Engg (10.8km), 1
station
2 Shivpuri to Byasi L&T Yuksel Proje 2 Tunnels 140t
(13.1km), 1
station
3 Byasi to Ganga nala Navayuga Geodata 1 Tunnel (9.7km) 40t
– Louis
Berger
4 Ganga nala to L&T TUMAS India 3 Tunnels 30t
Janasu (15.1km), 2
stations
5 Janasu to Dhaari Navayuga Yuksel Proje 1 Tunnel (9km), 1 40t
Station
6 Dhaari to Srinagar Rithwik AECOM 1 Tunnel (9km) 40t
Infra
7A Srinagar to Narkota Max Infra AECOM 1 Tunnel (7.1km) 50t
7B Narkota to Tilani Megha AECOM 1 Tunnel 30t
Engg (9.4km), 1
Station
8 Tilani to Gaucher Megha Lombardi 2 Tunnels 70t
Engg Engg (15km), 2
Station
9 Gaucher HCC- TUMAS India 1 Tunnel (7km), 1 40t
to Dilip Station
Karnapra Buildco
yag n
Project
distributor Company Customer Project Approximate
name name name Contact Project name location area Segment

Railway
Platform,Commercial
KPJ Utkarsh Mr.Atyendra 7752846237 Building,RCC Siddharthnagar 80'75
Consultant Singh Road,Parking Area
,Factory
Raghvendra Raghvendra
KPJ 9451270406 Comercial Building Varanasi 80'60
Singh Singh
Mccmahadeo Mr.Yogesh
KPJ 7260891901 Ringh Road NHAI Varanasi
Construction Katyal
Mr.Anurag Mr.Anurag
KPJ 0542-2350793 Varanasi 80'30
Kuswah Kuswah
Sukhmani Housing and
Daga traders Sukhmani Noida 8000 sq.ft
Enterprise Commercial
Larsen &
Daga traders Toubro Vikram Rana 9871625415 Chardham Pkg 2 Uttrakhand Tunnel
Limited
Larsen &
Krishn
Daga traders Toubro 7895441548 Chardham Pkg 4 472 sq.ft tunnel
Mohan Singh
Limited
Larsen & Gurugram
Daga traders Toubro Ranjit Sen 9949243134 Underground Rajasthan 54 sq.ft tunnel
Limited Cabling project
Bharat
Mandi-Manali Housing and
Daga traders Constructions Rajiv Jain 7360050992 Dehradun 16 sq.ft
Highway Commercial
(India) Pvt Ltd
Rithwik
Housing and
Daga traders Projects Pvt Sudindra 9997222859 Chardham Pkg 6 West bengal 125 sq.ft
Commercial
Ltd
Sukhmani
Housing and
Daga traders Infotech Pvt. Zahoor 9940513905 Noida SEZ IT park Delhi 8 sq.ft
Commercial
Ltd.
Chinar
Daga Promoters Vivek Omaxe Mall, Chandani
traders Pvt. Ltd. Rampal 7290889911 Chowk 60 sq.ft

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 CHAPTER – 4
FINDINGS, SUGGESTIONS AND CONCLUSION

21
 CHAPTER 4:
FINDINGS

Supportive management is the key to wholesome learning.

We were then allotted mentors and given our projects. I being a fresher was really concerned about how I
would cope up with my first project virtually. My mentor was very supportive since day 1 from being in regular
contact with me about the progress of my project and giving me timely feedback, despite his busy schedule.
The entire HR department also, amidst the crisis, have been working hard to make it a smooth internship for
all of us. Thus making the internship journey with TATA Steel a very smooth experience for me.

I saw this while working in the company.

Managing the marketing & sales operations for promoting products and accountable for achieving business
goals & increasing sales growth.
Handling customer queries for better turnaround time and customer satisfaction & identifying
prospective clients, generating business from the existing clientele to achieve business target.

SUGGESTIONS
TATA STEEL sells their Sm@rtFAB product to private companies they can also sell their product to government
to increase their sale of product and maximize the profit.

CONCLUSION
The project was completed in success and data is to be used to approach the customers for Sm@rtFAB. My
mentor was very helpful in guiding me throughout the project. He also guided me to take complete ownership
of the project. He also asked me to take ownership of the project as it will help me to mold my managerial
skills also. I was also introduced to a few other stakeholders of this project. From time to time I was provided
with the required data to work upon. I had weekly reviews which ensured I was going on the right path.
Though my mentor and other stakeholders were too busy with their official work, they always ensured that I
was also given the necessary attention whenever required.

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 BIBLIOGRAPHY
 www.wikipedia.com
 www.tatasteel.com
 www.investopedia.com
 G.C. Beri, (2014),Marketing Research, 5th Edition, Tata McGraw Hill Education Private Limited, New
Delhi.
 Philip Kotler, Kevin Lane Keller, (2016),Marketing Management, 15th Edition, Pearson Education India,
Noida.
 Rustom S. Davar, (1993), Modern Marketing Management, UBS Publishers’ Distributors Pvt.Ltd, New
Delhi .

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