JAIPUR NATIONAL UNIVERSITY

INDUSTRIAL VISIT REPORT ON

BHUSHAN POWER & STEEL LIMITED

Submitted To- Submitted By-

MR. AKSHAY PATIDAR MANTHAN MEHTA
(SUPERVISOR) (MBA DUAL 2NDSEM.)
SCHOOL OF BUSINESS SCHOOL OF BUSINES
& MANAGEMENT & MANAGEMENT
(MAIN CAMPUS) (MAIN CAMPUS)

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 PREFACE

In today’s demanding world for the business management students, only

classroom studies cannot teach us real time happenings. So visiting the
industries can help us to learn that how an organization functions in real
world. By interacting directly with the managers we gain a vast amount of
knowledge. These visits can gives us an idea of how the different
departments work cohesively for the development of the organization.

I have undergone the visiting of BHUSHAN POWER & STEEL LIMITED

at Plot Number 3, Industrial Area, Phase- 1, Chandigarh.
Sincere effort has been done by me to mention the knowledge acquired
during the training period. The information mentioned here is provided by
the industry.

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 ACKNWOLEDGEMENT

We Are Using This Opportunity To Express My Gratitude To Everyone

Who Supported Us Throughout The Course Of This MBA Industrial
Project. We Are Thankful For Their Aspiring Guidance, And Friendly
Advice During The Project Work. We Are Sincerely Grateful To Them For
Sharing Their Truthful And Illuminating Views On A Number Of Issues
Related To The Project.
We Express Their Warm And Special Thanks To Prof. Rajesh Mehrotra
(Director Of SBM) And Mr. Akshay Patidar (Supervisor) And Mr. Ashish
Sir (Industrial Visit Instructor) For Their Support And Guidance At
BHUSHAN POWER & STEEL PVT.LTD.

We would also like to thank my project external guide Mr. Rajan Pathania
(Assistant Manager) Of The BHUSHAN POWER & STEEL PVT. LTD.
And All The People Who Provided Us With The Facilities Being Required
And Conductive Conditions For My MBA Project.

Thank You,

MANTHAN MEHTA

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 INDEX

S. no. Content Page no.

1 Introduction 05

2 Company profile 06

3 BPSL’S Products 09

4. Mission & Values 11

5. Organizational structure 13

6. Function of various department 14

7. Swot analysis 33

8. Findings & suggestion 36

9. Bibliography 38

10. Case study 39

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 INTRODUCTION

BHUSHAN POWER & STEEL LIMITED Is A Private Company. Its

Address Is Plot Number 3, Industrial Area, Phase- 1, Chandigarh. It Was
Established In 1970. So, It Has 49 Years Of Experience.

BPSL Is A Leading Manufacturer Of Flat And Long Products And Have

State-Of The-Art Plants At Chandigarh, Derabassi, Kolkata And Orissa In
India.

They Have Always Been Ahead In The Competitive Market Due To Their
Expanding Product Portfolio, Strategic Marketing Initiatives, Considerable
Brand Investment, Cost Reductions And Investment In Infrastructure.
Their Manufacturing Units Are Equipped With The Machinery That
Provides Great Precision In Manufacturing And Processing Of The
Products. A Stringent Quality Control Is Maintained Throughout The
Production To Ensure That All The Products Comply With The
Specification Of Various National And International Regulatory
Authorities.

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 COMPANY PROFILE

Bhushan Power & Steel Limited (BPSL), Is A Fully Integrated 3.5 Million
TPA Steel Making Company Having Turnover Of INR 11,288 Crores
(USD 1,858 Million) FY14.

The Company Is Certified To ISO 9001:2008 & TS-16949 Quality

Standards And ISO 14001:2004 Environment Management Standards.

BPSL Is A Leading Manufacturer Of Flat And Long Products And Have

State-Of The-Art Plants At Chandigarh, Derabassi, Kolkata And Orissa In
India.

These Plants Manufacture Value Added Products Covering Entire Steel

Value Chain Right From Coal Mining To Manufacturing Pig Iron, DRI,
Billets, HR Coils, CR Coils, GP/GC Sheets, Precision Tubes, Black Pipe/GI
Pipe, Cable Tapes, Tor Steel, Carbon And Special Alloy Steel Wire Rods
And Rounds Conforming To IS And International Standards.

The Company Have Successfully Commissioned A 3.5 Million TPA

Greenfield Steel And Power Plant In Orissa With HR Coil Making Facility
- First In Private Sector In The State Of Orissa. For This Plant,
Technology And Equipments Were Sourced From Leading World-
Renowned Companies Viz., Lurgi, ABB Ltd., SMS Siemag, SMS Meer
Danieli, LOI Tenova, Kocks Etc. BPSL Has A Wide Marketing Network In
Both India (Comprising 35 Sales Offices) And Abroad For Selling Its Value
Added Product Range.

The Rock-Solid Foundation Combined With Continuous Upgradation And

Innovation Has Enabled The Company To Surpass Its Goals Constantly.
BPSL's End-To-End Portfolio Has Enabled It To Offer A Wide Spectrum
Of Products At Superior Quality Consistently Surpassing Customers'
Specifications. In Addition To Export Thrust, BPSL Cater To The
Domestic Steel Requirements Of Fast-Growing Sectors Like Automotive,
White Goods, Construction / Infrastructure, Furniture, Fasteners,
Telecommunication, Power Etc.

With A View To Make Its Presence In A Big Way In Special Alloy Steel
Long Product Business, BPSL Has Commissioned A Most Modern State Of

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The Art Wire Rod-Cum-Bar Mill And Is Commissioning A Host Of Down
Stream Finishing Facilities Viz., Heat Treatment Facilities, Bright Bar
Manufacture Etc.

Industry front view

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8
 BPSL’S PRODUCTS

1. Cable Tapes -: These Tubes are widely used for Power and
Industrial boilers, Transformers, Super heaters, Automobiles and Bicycles,
Railway Electrification, Furniture and General Engineering industrial uses
etc.
 Thickness: 0.20 mm to 0.90 mm
 Width : 20 mm to 90 mm

2. GALVANISED COIL -:
Thickness (mm): 0.10 to 1.6 mm
Width (mm): 760 to 1320 mm

3. Color Coated -:
Thickness: 0.03 to -0.03 mm
Width: 0.05 to 0.00 mm
Length: 15mm or 0.50%
of total length

4. Cold Rolled Products -:

Thickness: 0.20 to - 3.5 mm
Width: 20 to 1320 mm
Call Weight: 7 to 18 kg

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5. Sponge Iron -:
Sponge iron is a basic raw material for making primary steel products.

Production is at Their Orissa Project.

6. Pig Iron -:
A Product In Solid (Lumpy) Form Obtained Upon
Solidification of Hot Metal In Pig Casting Machine.

Pig Iron is used for production of cast iron casting and steel.

Pig Iron is manufactured at their Orissa Plant.

7.Pipes -:
Size -: ½” To 8”

Length -: 3000 mm to 9000 mm

Thickness -: 0.30 mm to 8.00 mm

Pipe Ends-: Plain/ Bevelled/ Pre –grooved

Capacity (MT per annum) -: 8,00,000 (0.8 million)

8. Galvanized Plain & Corrugated Sheet

Thickness: 0.10 to – 0.80 mm
Width: 720, 740, 760, 780, 800,
840, 910, 1220
Call Weight: 6 to 16 ft

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 MISSION AND VALUES

Mission -:

Their Mission Is To Achieve Clear Identity And Leadership Globally In

Steel Production And Distribution By Integration Of Complete Chain Of
Production Starting From Captive Iron Ore To End User Steel Products.

Their Revolution In Steel Production Has Helped Us To Carve A Niche

Unique Only To A Market Leader. Every Year Passes By With New Value
Additions And More Accolades From Their Customers - Locally And
Globally. Their Rising Chart In Respect Of All-Important Parameters Of
Production And Finance Is A Testimony To Their Claim.

In pursuing Their Mission, Bhushan Power & Steel Ltd. are guided by the
following  Values

Values -:

Quality - To Be the Best In Quality. They Aim and Achieve Excellence.

Technology - State of The Art Technology And Product Enrichment By

Continuous Research And Development.

Customer Friendly - Their Products Are World Class And More And
More Clients Are Appreciating And Using Their Products. They Also
Undertake Customized Products With Values Addition And Enhancement.

Corporate Governance - They Comply With All Applicable Laws and

Regulations. They Believe In Maintaining Clean Environment And
Conservation Of Natural Resources. They Contribute Towards Betterment
of Their Staff and Provide Them with Best of Facilities.

Environment Protection And Practice - They Are Adopting And

Implementing Pollution Control Measures As A Matter Of Policy.

Their Commitments

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 To Improve The Quality Of Their Products And Complete
Integration Of Various Stages Of Production.
 To Be Conscious Towards Quality And Pricing Of Their Products.
They Strive By Continuous Research And Development To Make Their
Products World Class, Having Distinct Identity And Uniqueness. Their
Customers Get Best Value For Their Money.
 To Run The Company Profitably Year After Year.
 A Workforce Motivated, Skilled And Theyll Looked After.
 A Workplace Safe, Secure And Hygienic.
 To Make Their Environment Clean, Healthy And Hospitable

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ORGANIZATIONAL STRUCTURE

13
 Board of Director

Departments

Production Finance Marketing HR

Upper Class
Labour

Lower Class
Labour

Supervisors

FUNCTIONS OF VARIOUS DEPARTMENTS

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The company has 150 Upper Class Employees and 300 Lower Class
Employees in their Manufacturing unit of Chandigarh. The Company
has their major departments which are as follows:

 Production
 Finance
 Marketing
 Human Resources

PRODUCTION:
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MANUFACTURING PROCESS -:

 Raw Material
 High Frequency Resistance Welding -:
 Galvanizing Process

 Raw Material -: ROLLED COIL / ROLL OUT TABLE

Hot Rolled Coils are made by continuous rolling of steel at high

temperature, generally over 1,000 degrees Fahrenheit. They are used for
multitude of applications like precision tubes making, containers, bicycles,
furniture, household appliances, electrical panels, construction,
galvanizing, general engineering etc. Automobile industry used to produce
car body panels. Rolled products are also used for further processing like
color coating.

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  HIGH FREQUENCY RESISTANCE WELDING -:
The High Frequency Resistance Welding Process Can Be Used To Weld
Many Types Of Steels, Copper And Its Alloys, Aluminium, Nickel And Its
Alloys, Titanium And Zirconium. However, The Typical Application Of
The Process Is High Rate Production Of Tubes And Pipes. Structural
Sections Like Channel, I-, T- And Box-Sections Can Also Be Welded At
High Rates. Welding Of Carbon Steels And Many Other Alloys Can Be
Accomplished Even When Water Or Oils Are Flowing Over Them.

In Electric Resistance Welding (ERW) process, pipe is manufactured by

cold-forming a flat sheet of steel into a cylindrical shape. Then current is
passed between the two edges of the steel cylinder to heat the steel to a
point at which the edges are forced together to form a bond without the use
of welding filler material.

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ROLLED COIL ENTERING IN THE PROCESSING
MACHINE.

USING WATER TO REDUCE THE HEAT SO THAT

FORM OF HE PIPE WILL BECOME PERMANENT.

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THE PARTICULAR MACHINE WHICH USED FOR
CUTTING THE PIPE IS CALLED LEASER BEAM.

THIS PARTICULAR MACHINE HELPS IN COLLECTING

FINAL PRODUCTS (PIPES) IN ONE PLACE (ONE BY ONE).

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  Galvanizing Process

Hot-dip galvanizing is the process of immersing iron or steel in a bath of

molten zinc to produce a corrosion resistant, multi-layered coating of zinc-
iron alloy and zinc metal. 

While the steel is immersed in the zinc, a metallurgical reaction occurs

between the iron in the steel and
the molten zinc.  This reaction is a diffusion process, so the coating forms
perpendicular to all surfaces creating a uniform thickness throughout the
part. 

Hot-dip galvanizing has been utilized to protect steel for generations, the
galvanizing process continues to evolve with new technologies and creative
chemistries.  The three main steps in the hot-dip galvanizing process are
surface preparation, galvanizing, and post-treatment

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  PACKAGING PROCESS
Keeping the contents clean and safe is their primary function. Their
packages have features, which add convenience in distribution, handling,
display, sale, opening, reclosing, use and reuse.
BPSL has always believed that customers should be given prime
importance and all products should meet their requirements. This ideology
is also practiced in the packaging process of the finished product. All
products are packaged as per customer's requirements

TYPES OF PACKAGING :
• Seaworthy Wooden Box
• Seaworthy Crate Box
• Hessain Cloth

CUSTOMIZED PACKAGING
BHUSHAN POWER & STEELS is specialized for Customized packaging
as per the demand and specification of the clients. 

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  QUALITY ASSURANCE -:

-: BPSL Have no Separate quality ASSURANCE Department.

-: BPSL Supervisors check the quality on every stage of Production.
Checking Point -:

(1) Raw Material

(2) After High Frequency Resistance Welding

(3) After Galvanizing Process

(4) After Packaging

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Summary of Whole Process -:

RAW MATERIAL

MANUFACTURING

QUALITY ASSURANCE AT EACH POINT

PACKAGING

SEND TO WAREHOUSE

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 MARKETING
Marketing Means -:
 Identifying and Understanding Needs and wants of the
customer.
 Making Products
 Gain Profit with Customer Satisfaction

Marketing Strategy of BPSL

1. BPSL Maintain a Strong Quality of The Product And Customer

Satisfaction:
This Company Believe In Producing Good Quality Product For The Customers.
Customer Satisfaction Is Very Important Part Of The Organization That At Any
Cost They Have To Fulfill.

2. BPSL Maintain a Growing Relationship with Customer and Customer

Retention:

 Nowadays A Good Relation With Customer Is Very Important For

Organization. Sale Is Totally Depending On The Relation With The Customers.
Customer's Retention Is Also A Major Aspect For Growing Business.

3. BPSL Focus on Competitor’s Activity:

Every Organization Should  Be Careful About It's Competitors Step, Because
They Can Hamper The Growing Sales Process Of The Organization.

4. BPSL Make Promotional Activities:

Company Uses Different Mediums To Promote Its Products Like Print Media,
Electronic Media, And Social Media As Well.

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 DISTRIBUTION CHANNEL OF BPSL

WAREHOUSES

DISTRIBUTOR

WHOLESALER

RETAILER

CUSTOMER
B2B B2C

 In BPSL Business Worked as a B2B and B2C.

 In the B2B Situation the stock will be directly Sale by the BPSL to
the organizations.
 BPSL mostly deals in B2B sales. It provides the steel products to the
different organizations, and other steel based industries.

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  SOCIAL MARKETING -:

Social Marketing campaign like organizing health camps, tree plantation

camps helps BPSL in creating awareness about the organization and also
fulfilling their corporate social responsibility. It also helps in creating a
good image of the organization in society.

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 PRODUCT
PRICE
PROMOTION
PLACE

 PRODUCT - : BPSL manufactures steel products of good quality

which automatically attracts the customers.

 PRICE -: BPSL sell its products on satisfactory price according to

market standards which helps organization in maintaining a
consistent growth in market.

 PLACE -: BPSL mostly sell its products in the areas where we can
find steel industries in good numbers. Selling the right product in the
right place helps organization in taking a edge on their competitors.

 PROMOTION -: BPSL uses different ways of promotional activities

to promotes its products like organizing business seminars, direct
marketing, social marketing,

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 FINANCE

Finance Department Is The Part Of An Organization That Is Responsible

For Acquiring Funds For The Firm, Managing Funds Within The
Organization And Planning For The Expenditure Of Funds On Various
Assets. It Is The Part Of An Organization That Ensures Efficient Financial
Management And Financial Control Necessary Is To Support All Business
Activities.
Finance Department Is Responsible For The Allocation Of Funds To The
Various Departments Of The Company, Managing Investments And
Expenses Of The Organization, Managing Salaries Of The Employees,
Arranging Funds For Company’s Future Projects And Profit Distribution
As Well.

 Company’s Financial Position -:

Bhushan Power & Steels Is A Market Oriented Company. Company
Arranges Funds From The Selling Of Its Vast Range Of Product To The
Customer. Some Part Of The Profit Is Distributed Among The Employees.
Company Keeps Some Part Of Profit For The Future Investments As Well.
Company Is Planning To Expand Its Manufacturing Capacity.

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  Some Of The Major Functions Of The Finance Department Are:
Management Of Cash Flow –:
The Finance Department Is Responsible For
Management Of The Organization’s Cash Flow And Ensuring There Are
Enough Funds Available To Meet The Day-To-Day Requirements.

Financial Planning –:
Where There Are Cash Needs Beyond The Day To
Day Working Capital, The Finance Department Is Responsible For
Advising And Sourcing Longer Term Financing.

Budget & Forecasting -:

Finance Department Will Work With Managers
To Prepare The Organization’s Budgets And Forecasts, And To Report
Back On The Progress Against These Throughout The Year.  This
Information Can Be Used To Plan Staffing Levels, Asset Purchases And
Expansions And Cash Needs, Before They Become Necessary.
Financial Reporting And Analysis -:
The Finance Department Contributes
To Organizational Growth By Measuring And Reporting On Regular
Bases. It Includes Summary Of All Funding Sources, Expenditures And
Reserves Available For Future Use.

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BALANCE SHEET OF BPSL -:

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PROFIT & LOSS A/C of BPSL -:

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HUMAN RESOURCE MANAGEMENT

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Most Important Factor of the Bhushan Power & Steel HR Policy -:
Open Door Policy -: Managers maintain an open door policy, and
encourage staff to approach them to ask questions, share ideas, and voice
concerns.

Functions of HR Department -:
Recruitment -:
 Recruitment is one of the major responsibilities of the HR
team. It is the job of HR department to plan and devise strategic campaigns
and guidelines for recruiting suitable candidates for a required job
description.

Training -:
Training is important for new employees to help get acquainted
with the organization’s work pattern. HR department has to incorporate a
training program for every new employee based on the skill set required
for their job.

Employees Relations –:
The HR Department major responsibility is
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dealing with the human part of the organization and this involves having
great interpersonal skills. Employees should feel comfortable coming up to
the HR with their problems and for that, it is important that the HR team
builds a good public relation within the organization.

Resolving Conflicts -:
Where different people have different views,
conflicts are almost inevitable. Whether the dispute is amongst two or more
employees or between the employee and the management, the HR Team
has the right to intervene and help map out a solution.

Appraisals -:
Performance Appraisal is the systematic evaluation of the
performance of employees and to understand the abilities of a person for
further growth and development. This helps employees to have a clear view
of what is expected of them and what they are delivering. They can thus,
work better towards improving their performance and achieving targets.
 

RECRUITMENT APPOINTMENT

INTERVIEW SELECTION

SWOT ANALYSIS

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 STRENGTH

1. Production Unit of The Company Is Well Equipped.

2. Strong Network For Collecting Raw Material For Production Process.
3. Company’s Work Culture Is Great and It Helps In Employee’s
Development.
4. Larger Customer Base of The Finished Product Because Of The Nearby
Industrial Areas Like Ludhiana, Nabha, Mandi GOBINDGARH Etc.
5. Locality of The Manufacturing Unit Where Raw Material Is Easily
Available.
6. BPSL Has Good Availability Of Skilled Labour Because It Already
Having Manufacturing Plants In Several Different Places Like Orrissa,
Sambalpur And Kolkata Apart From Chandigarh.

WEAKNESS
1. Lacking Of Scientific Research On Plant Equipments And Production
Technology.
2. Most Of The Equipments Need To Be Imported Which Increases Cost
Of The Finished Products.
3. Steel Industry Requires Large Amount Of Investments.

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4. Steel Industry Faces High Rate of Taxes In Comparison Of Other
Countries.

OPPORTUNITY

1. BPSL Has Its Multiple Manufacturing Units, So BPSL Can Utilize Its
Local Resources And It Gives BPSL Following Advantages:
 It Can Reduce The Costs And Increase The Profits.

 They Can Also Reduce Selling Price Which Gives Them An

Additional Advantage In Front Of Their Competitors.
2. Fast Growth In Infrastructure Development And Increasing Demand Of
The Steel Can Provide BPSL A Great Opportunity In Upcoming Decade.
3. Unexplored Rural Markets Of The Country.

THREATS

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1. BPSL Needs To Invest On Local Development Of Steel Manufacturing
Equipments; Otherwise It May Not Compete With The Major Steel
Companies Of The International Market.
2. China’s Overproduction Of Steel Is Also A Threat To Indian Steel
Industry Because China Can Sell Its Steel On A Low Price.
3. Increasing Cost of The Raw Material.

FINDINGS AND SUGGESTIONS

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FINDINGS
 They Are Doing Manufacturing, Packaging Under A Single Roof.

 BPSL Is Having Good Infrastructure Facilities For Production But It

Is Lacking Of A Good R&D Unit.

 Production Unit Is Well Equipped, And It Is An Imported One.

 Quality Of The Products Is Being Checked At Every Level Of
Production.
 Sufficient Level Of Raw Material Is Available Because Of Its
Locality.
 BPSL Is Having A Separate Warehouse For The Finished Goods In
Chandigarh.
 Work Culture And Internal Environment Of The BPSL Is Good And
Employees Seem Helpful Towards Each Other.

SUGGESTIONS

 They Can Introduce An Integrated Training System And

Development System To Increase Their Production.
 BPSL Needs To Explore Rural Markets As Well.
 More Research And Development Requires For Improving The
Quality of The Product.
 They Should Heir New Talents So That They Can Get New Ideas.

QUESTIONNARE

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Q. Whether the BPSL market affected by the Chinese steel products? If yes
then what is their planning to compete with them?

Q. What the organizations thinks that whether there is enough research &
development is going in the steel industry in our country? What the BPSL is
doing in R&D sector?

Q. What is the organization strategy to explore the rural market of our country
with respect to the steel industry?

BIBLIOGRAPHY AND REFERENCES

Primary Data -:
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We can collect primary data through many sources like newspaper reports,
speeches, letters, diaries, autobiographies, interviews and official reports.
In this case for collecting the primary data we directly interact with the
employees and Assistant Manager Mr. RAJAN PATHANIA.
 We interviewed them and asked about the organizational structure,
and functions of their manufacturing unit.
 What is the production process.
 From where they get the raw material.
 What is their future planning for expanding their business.
 How they maintain quality of the products.

Secondary data:
1. https://www.bhushanpowersteel.com/

2. https://www.bhushanpowersteel.com/annual-reports.html

CASE STUDY

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The study conducted at Bhushan Steel Pvt. Ltd. chandigarh, which
does manufacturing of steel in chandigarh, helped in getting a wider
overview about the business environment and managing an
organization.

It was a general study regarding the employees and manager

relations. The company has four functional departments through
which it operates. It is found that company has a good working
environment and healthy relationship is maintained between all
departments for the smooth functioning and achievement of the
organizational goal to maintain the company’s goodwill among the
salesman, distributors and customers.

In 2012 there was an incident happen in BPSL which leads the

policymakers of the company to rethink of their employee policy.
Crisis occurs when H.R manager of the company of that time wants
employee to work overtime to fulfill the market demands. But
employees were not satisfied with the overtime wages. Employee
wants increment in overtime wages but H.R manager were not eager
to do that. Employees refuse to work even in the working hours. H.R
manager discuss problem with the plant manager and plant manager
ask H.R manager to start negotiation with the employees, so that
production will not hamper. Plant manager sends all demands of the
employees to the Board of Directors, and Board of Directors approves
their demands. Crisis lasts for Five days, and finally employees get
back to work with all their demands fulfilled.

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Q: What do you think about H.R manager refusing employees demands of
increasing overtime wages before discussing with the plant manager?

Q: What would you have done if you were the H.R Manager?

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THANK YOU

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