Professional Documents
Culture Documents
Department of Education
National Capital Region
Division of City Schools - Valenzuela
Valenzuela City School of Mathematics and Science
A. Pablo St., Malinta, Valenzuela City
Submitted by:
Cabuga, Heart Gail Lyra P. Redoble, Ram Morpheus Ng.
Matildo, Jhemsyjane Marifane C. Rosales, Jeremiah Christian
Mendoza, Adrian M. Tangkengco, Ernestina S.
Mier, Faith Anne Valdres, Ralph Daniel M.
Padilla, Kimberly A. Velasco, Lorin Angela
Submitted to:
Catimbang, Robert DC.
January 2022
(02) 8291-5591
vcsms.valenzuela@gmail.com
www.valscience.webs.com
Table of Contents
I. Introduction ...................................................................................................................... 2
A. The Business Concept and Model ............................................................................. 2
B. Business Description ................................................................................................. 2
C. The Business Goals .................................................................................................... 3
D. The Business Offerings and Justification ................................................................. 4
II. Executive Summary ........................................................................................................ 5
III. The Business Proponents: Organizers with their Capabilities and Contributions .... 6
IV. The Target Customers ................................................................................................... 9
V. The Market (Market Justification, Macroenvironmental Factors, Market Justifications
based on Industry Dynamics, Threats in the Market, Size, Potential and Realistic Share of
the Market).......................................................................................................................... 10
Market Justification ....................................................................................................... 12
Macro Environmental Factors ...................................................................................... 13
Market Justification based on Industry Dynamics ...................................................... 14
Threats in the Market .................................................................................................... 14
Size, Potential and Realistic Share of the Market........................................................ 15
VI. Product and Service Offerings ................................................................................... 15
VII. Enterprise Strategy and Enterprise Delivery System ............................................... 16
Operating Plan ............................................................................................................... 16
Enterprise Delivery System .......................................................................................... 17
Gantt Chart..................................................................................................................... 18
VIII. Financial Forecasts and Expected Returns, Risks and Contingencies ................. 18
IX. Environmental and Regulatory Compliance .............................................................. 23
Environmental Compliance .......................................................................................... 23
Regulatory Compliance................................................................................................. 23
X. The Capital Structure and Financial Offering ............................................................. 23
I. Introduction
Business Concept
try Filipino cuisine: the Lumpiang Sariwa! Ubod Express brings to the table a truly
exquisite experience that will surely make people want to come back for more. This
product aims to provide the customers a wonderful time as they dine without having
to worry about emptying their wallets just to have a fantastic meal to fill their bellies.
Business Model
Ubod Express model is easy and simple. The capital will come from the
savings of the proponents. Lumpiang Sariwa with high quality and affordable price
combined with effective marketing strategies, huge sales, hardworking and skilled
staff, and good service will give us an edge from our competitors, which will help in
making the revenue reach its peak and making it efficient for the consumers.
B. Business Description
essential nutrients and minerals for its consumers. The ingredients are mainly
composed of carrots, sayote, ground pork, and of course, the heart of palm or
commonly known as ubod. One serving consists of three pieces of spring rolls
wherein its estimated cost is Php 125 per serving. A market research will be
on the actual product production. Thereupon, the merchandise and retail will be done
online using mobile wallet applications or contact payments during meet-ups or paid
inquiries.
Vision: To serve a high quality merienda and services that will respond to the needs
Mission: Aims to provide affordable and delicious food to the people that they will
Business Objectives
pandemic
To create jobs and income for people 3.1 Number of regular workers
3.2 Amount of bonuses
Table 1. Objectives and Key Result Areas
Number of 10 15 25
regular workers
Amount of Regular Pay + Regular Pay + 13th Regular Pay + 13th Month
bonuses 13th Month Month Pay + Pay + 14th Month Pay +
pay Christmas Bonus Christmas Bonus
Table 2. Key Result Areas and Performance Indicators
Ubod Express will offer Lumpiang Ubod, which is a well-known Filipino dish
among households. This project will sell Lumpiang Ubod as online food businesses
are a trend nowadays since people cannot go outside their house due to the
pandemic but that couldn’t stop us from craving the foods that we eat in our daily
lives. The owners are also willing to give their best not just to satisfy the customers’
cravings but also to give them an enjoyable experience through service and food.
Ubod Express showcases a fresh lumpia that will help the proponents to gain profit,
experiences, and have knowledge in the field of business. The capital that will be
used will also be provided by the proponents. The owners of Ubod Express will also
Business Partners
business arrangement where individuals agree to share in all assets, profits, and
financial and legal liabilities of a jointly-owned business. In this case, the proponents
are willing to invest to meet the working capital requirement and they agree to benefit
from any profits and sustain part of any losses. Currently, Ubod Express is looking
for business partners who want to have an agreement with the proponents. We
Capabilities
Ubod Express will sell Lumpiang Ubod in containers. There will be three (3)
Lumpiang Ubod in every one (1) container that will be presented to the customers. In
accordance with the rules and health protocols, transactions will be conducted online
Since the main purpose of this project is to let entrepreneurs explore the
business field, gain profit and new experiences, while satisfying the customers’
cravings, competition outside the school is not prioritized. This will be an advantage
for proponents to maximize their capacities in showcasing their product. On the other
hand, there will be a pre-order system to avoid the overproduction of the products.
This can assure the company of knowing the exact number of orders to be
produced.
The target market are people of any age, gender, and occupation that are
willing to buy the product. Anyhow, residents around and nearby Valenzuela City are
the priority customers to maximize the capability and ensure a safe and fast
Since the business’s focal point is food consumption, the proponents are
safe storage and prepared under strict protocols to avoid potential health hazards
running a business easily and quickly. The entrepreneurs of this business will source
raw materials in markets to see it personally in order to get a chance to choose fresh
ingredients. The proponents under the Ubod Express will get the ingredients and
supply from vendors in Valenzuela Market. Only the Intended amounts of ingredients
are to be bought in order to minimize the expenses. The supplies will be delivered
into the manufacturing location which will be held at the proponent’s residence. The
proponents will ensure to get high-quality ingredients that are budget-friendly at the
same time. The proponents will employ kitchen utensils that can be found at home in
relationships with our supplier in order for the business to ensure service efficiency.
Contributions
In order to better organize the distribution of work within the group, the
The members of this team are Faith Anne Mier and Ralph Daniel Valdres.
They are in charge of governing over the different processes within the group and
ensuring that each task is being executed well. They are also responsible for making
executive decisions and developing various strategies for the benefit of the business.
The members of this team are Jeremiah Christian Rosales and Ernestina
Tangkengco. They are responsible for securing necessary resources for the
business and regulating the flow of money within the group. All expenses necessary
The members of this team are Jhemsy Jane Marifane Matildo, Kimberly
Padilla and Ram Morpheus Redoble. They are responsible for the proper utilization
The members of this team are Heart Gail Lyra Cabuga, Adrian Mendoza and
Lorin Angela Velasco. They are in charge of helping carry out various integral tasks
Ubod Express will bring a healthy, tasty, and budget-friendly merienda for all
ages. The target customers of Ubod Express are food consumers from social media
within Valenzuela City. The Lumpiang Ubod that we will be serving three (3) pieces
per container will provide a variety of nutrients for our consumers at an affordable
price. This is a popular dish not just amongst the older members of your family, but
kids will also love the crunchy vegetables and sweet sauce this meal has to offer;
their cravings for nutritional food will be fulfilled by simply messaging our people, and
we will ensure to follow health protocols for safe delivery to your doorsteps.
What makes our business unique is that it offers a savory taste and nutrition
that our customers can enjoy. Aside from that, we will ensure the cleanliness and the
Justifications based on Industry Dynamics, Threats in the Market, Size, Potential and
STRENGTHS OPPORTUNITIES
OPPORTUNITIES THREATS
As shown in the figure 1, the business’ strengths include less competition, the
product being a possible alternative to other similar products, and the products’ high
aesthetic appeal. There will be less competition for the product since the location
where we will launch our business will be relatively new to the coverage of our
product’s appeal. This will ensure that the business will encounter less competition
from other similar businesses. The product can also serve as a possible alternative
to other similar products as this will bring new, yet similar experiences to customers.
The product also brings an aesthetic appeal that will attract customers, ensuring a
wider market coverage of our product. The weaknesses of the market include it
being an uncommon product, the products’ shelf life, and the resource requirement
that the production needs. If the product is being launched in our desired location,
there is a possibility that its popularity will be affected due to it being an uncommon
product being sold. Next, the nature of our product can affect production and sales
as this was not meant to be stored for long periods of time due to the ingredients’
quite high since each batch will require multiple ingredients and will no doubtedly
As for the market opportunities that we can take advantage of, we have an
untested market brimming with potential, a high demand for something new in our
current times, and the possibility of social media marketing which is widely used
nowadays. The untested market can potentially respond well to our product which
will effectively boost our business’ coverage. Combine that with a high demand for
new and more food choices in our current state, there is a high potential for our
product to fit our customers’ needs and wants. Finally, the effective use of social
media to advertise our business can also provide the same effects as this has
economic inflation has been a threat to a large number of businesses as the prices
needed to sustain production has gone up, which in turn, lowers demand due to high
prices. Our business faces the same threat as resources are a must for production.
Younger age groups have potentially different tastes to older age groups which are
more used to the type of product that we sell. This can somehow affect the demand
for our product in the market as well. Finally, customer preference is a highly valued
factor in any consumable products business as this will become a large factor in the
Market Justification
Since Ubod Express offers its Lumpiang Ubod to people living in Valenzuela
City, it is important to consider the demand for Lumpiang Ubod in the region.
The target population for this product is all ages, meaning that anyone could
enjoy it whether they are old or young. The product is also very affordable compared
to most other products in the area with 3 whole lumpias being offered for merely
₱125.
One of the major critical factors that could affect the demand for this product
is other similar products that the consumers could see as an alternative for lumpiang
ubod. However, due to the fact that Lumpiang Ubod is uncommon in Valenzuela,
there would not be much problem in its field as it offers a brand-new taste to people
who have most-likely never tasted it before in their lives. Thus, the demand can stay
Another major critical factor is the willingness of the consumers to try out
lumpiang ubod for themselves. Sparking interest into potential customers relies on
showcasing the uniqueness of the product with its affordable price, which is a quality
that Ubod Express has. It is also photogenic when served, which may lead to its
* Packaging
and waste
disposal
Table 5. Macro Environmental Factors
business from the present day up to the future. People have different and distinct
tastes and preferences which can affect the social environment of the entrepreneurs’
product. Due to TRAIN Law, sudden changes in tax for the ingredients of the product
may be observed that could affect the production of the Lumpiang Ubod. For the
economic factor, market price of ingredients increases over time and considering
that we are in a pandemic, it could possibly inflate or change anytime which can
affect the production and the quality of the products. Ingredients are one of the main
decrease in food supplies in the market over time. On the other hand, since we are
using vegetables, just in case sellers aren’t able to reach their expected number of
productions per day, and considering that lumpiang ubod only lasts for a shorter
period of time than the other usual food products, ingredients and Lumpiang Ubod
could be put to waste. Packaging and waste disposal can also contribute to
ecological factors since consumers would just throw it after eating the lumpiang ubod
as well as the ingredients for the proponents. Businesses with wider reach in social
media and wider knowledge in technology may be a disadvantage for the business
food, or visually-appealing food that can be posted on social media, like milk tea and
shawarma to be popular with the younger generation. Seeing that the demand for
these kinds of food has increased, many businesses have tried their hands on these
products, resulting in the supply for them to increase in urban areas. This then
results in traditional foods like lumpiang ubod becoming more unknown to the
Therefore, the Lumpiang Ubod that Ubod Express offers can be treated as
“unique” for the customers, resulting in a possible sharp increase in demand as more
minimal competition for lumpiang sariwa in urban areas due to the increasing
There are many critical factors that could affect the prosperity of the business,
and those include the possible “threats” to the business, such as the following:
similar concept may pull away potential customers from Ubod Express. However,
due to the limited number of businesses offering Lumpiang Ubod in Valenzuela, this
threat is minimal.
ensuring that the customers are willing to buy it in the first place; without this sparked
interest, it is possible that the product may fail to sell out. However, due to its
photogenic nature when it is served, the product is expected to attract buyers without
much trouble.
try out a new product, and another thing for them to keep buying it after trying out the
new taste for the first time. If the customers deem the product unworthy of their
money, the business cannot flourish; in order to prevent this threat from occurring,
The estimated demand of the product relies on the strategic marketing, awareness of
the target population, the availability of the product and its affordability. Taking into
account the fact the product is suited for all ages, quite affordable and visually
appealing, Ubod Express expects to be able to sell out all of its supply to people
shares of this business. Reaching out to at least one karinderya in the area in order
to help the product reach out to more people may help to increase the market share.
Maximizing the use of technology to attract new customers that may have otherwise
Ubod Express features a natural and healthy dish that is considered as one of
the Filipino delicacies. It offers a mouthwatering fresh lumpiang ubod that is stuffed
with scrumptious and nutritious vegetables such as carrot, sayote, and ubod. The
garnishing touch that completes a fresh lumpia is the flavorful sauce drizzled on top
of it. Seemingly, potential customers have the option to purchase extra lumpia sauce
for a cheap additional payment alongside their orders for a more enjoyable snack
time. For future purposes, the business proponents anticipate adding side dishes
and drinks for more variation on product offerings. Customer accommodation and
affordability are one of the highly considered services in this commerce. It ensures
safe and hassle-free transactions that will surely bring satisfaction to our buyers.
maintain safety to the customers. Not only will the product be safe, but it will also be
also delicious and tasty, especially it’s sauce for the children to like it. The most
important part of the offer is the supply of nutrients contained in the vegetable
ingredients of the Lumpiang Ubod making it available for everyone. Aside from the
product’s condition, the Ubod Express also offers its products that can be afforded
by many. Furthermore, the customer service will guarantee a good relationship with
its customers to make them welcome, secure and supervised. On the other hand,
Ubod Express is only limited to one type of product which is the Lumpiang Ubod, but
it’s tastiness will make the customers come back for more. The products offered
Operating Plan
Ubod Express will entice customers by posting creative shots of our Lumpiang
Ubod plating on various social media platforms. Making our product visually
appealing to the consumer will gain their interest in trying our Lumpiang Ubod, which
will undoubtedly provide them with a high-quality taste. The three pieces serving of
our Lumpiang Ubod will satisfy the customers craving for a merienda that will provide
them nutrition. It may have a greater number of pieces but for an affordable price.
Our product will be looking for a carinderia which we can ask to include our
Lumpiang Ubod in their menu. To maintain and establish a good connection with the
about our product. Our customers can expect that the preparation of all our cooking
equipment and ingredients are 100% sterilized, clean, and properly stored.
● Cost of Start-Up
● Projected Sales
● Projected Returns
The approximated cost of start-up is only projected for the first working day.
RAW MATERIALS
EQUIPMENTS
The total start-up costs are estimated to be Php 3, 000.00. Most of the costs
are coming from the raw materials going to be used in making the product that costs
Php 2,570.00. Equipment that is going to be utilized in selling the product totaled
Php 300.00. The fare costs Php 130.00. Each shareholder will contribute Php 300.00
that will account for Php 3, 000.00. The estimated total start-up cost per day is Php
890.00 and the remaining amount will still be used for the production.
Projections
- ₱95/ 2 pieces
- ₱125/3 pieces
Number of Customers-10
Total ₱1140
From the approximated daily sales of ₱1140, the proponents’ expected
annual revenue is ₱296,400. The proponents also look forward to a stable sales
Figure 8.1 shows the financial forecast of Ubod Express. The expected return varies
every day with the 3rd day as the anticipated day to gain the highest amounts of
sales. The first and second day are expected to sell less due to the product launch.
b. Returns
1. Return on Sales
RoS = 21.93%
2. Return on Assets
RoA = 83.33%
3. Return on Equity
RoE = 83.33%
As the proponents go through the business, they have identified some potential
risks which may have an impact on the success of the business. The potential risks
for them to be able to operate the business. The problem emerges when they
are unable to raise the necessary funds to carry out the operation.
business. In the present time, the proponents will find it difficult to look for a
Once the potential risks are identified, the proponents formulate a plan to mitigate
these risks. For the potential risks listed above, the corresponding responses are:
● In case they lack funds for future projects, they intend to seek financial
● For the location, the proponents might look for cafeterias or carinderias to sell
As of now, these are the only risks that the proponents have identified. However, as
In order to ensure that the production of Lumpiang Ubod is healthy and eco-
friendly, Ubod Express plans to legally adhere to the following necessary rules and
regulations:
Environmental Compliance
R.A. 8749, otherwise known as the Clean Air Act, states that all stationary
sources must comply with the National Emission Standards for Source Specific Air
Pollutants (NESSAP) and National Ambient Air Quality Standards (NAAQS). Ubod
Express will ensure that there will be no production of waste that can impact the
surrounding air or the atmosphere during the Food Processing phase. R.A. 9275,
otherwise known as the Clean Water Act, states that operating facilities that
discharge regulated water pollutants without the valid required permits or after the
permit was revoked is prohibited. Ubod Express will ensure that there will be no
production of waste that can impact any body of water and the water supply during
Regulatory Compliance
In order to protect the honesty, integrity, and reputation of the business, Ubod
Express ensures that all necessary regional, national and international laws and
The proponents of Ubod Express are willing to share to have a total capital of
₱3000. The money will be used to buy the ingredients and packaging needed. Ubod
Express will make sure that the investment is adequate to evade too much risk. We
appealing, high quality yet budget friendly. The crunchy vegetables and sweet sauce
this meal has to offer will be liked especially by the children. Considering the fact that
of meal which will surely make the demand high due to its low supply in the said city.
Reaching out to at least one karinderya in the area in order to help the product reach
out to more people. Maximizing the use of technology to attract many customers that
are not that aware about the new product. Nurturing customer loyalty to retain the
existing customer and attract new customers. The business will gain more profit
Service Revenue
Expenses:
Operating Expenses:
Paper Container
Fare