BUSINESS PLAN

MORINGA MUNCHIES

I. EXECUTIVE SUMMARY

- Moringa is indeed packed with nutrients, including vitamins, minerals, and antioxidants.
Leveraging its health benefits for snacks aligns well with the increasing consumer interest in
nutritious and sustainable food options. Consider highlighting Moringa's unique nutritional profile,
eco-friendly aspects, and potential partnerships with local farmers for sourcing. Additionally, a
creative marketing strategy emphasizing the snack's health benefits could help establish moringa
munchies in the growing market for wholesome snacks.
Initial capitalization for the business is Php 2,551 good for one-month expense. Expected
revenue for 1 year is Php 136,800 while total cost for goods sold amounted to Php 30,612.

II. MANAGEMENT AND ORGANIZATION

A. Company Name: SteMART Moringa Munchies
B. Logo:
C. Address: Panilao, Pilar, Bataan
D. Rationale: Moringa Munchies, crafted with the nutritious essence of malunggay (moringa),
stands as a health-conscious snack with a compelling rationale. Malunggay, renowned for its
rich vitamins and antioxidants, lends Moringa Munchies a unique nutritional profile,
promoting overall well-being. The incorporation of malunggay aligns with the growing
consumer demand for wholesome and functional foods, offering a tasty alternative that not
only satisfies cravings but also supports a healthy lifestyle. Moringa Munchies, with its focus
on the goodness of malunggay, emerges as a mindful choice, catering to health-conscious
consumers seeking both flavor and nutritional benefits in their snack options.
E. Key Personnel: Financial Manager
F. Work force and support personnel:
G. Organizational Chart:

H. Duties and Responsibilities:

1. Financial Manager:
- Budgeting: Plan and manage the organization's financial budget.
- Risk Assessment: Identify and handle financial risks.
- Reporting: Generate and analyze financial reports.
- Investment Decisions: Make decisions regarding investments and financial
strategies.
2. Head Cook:
- Menu Planning: Create menus based on customer preferences and seasonal
ingredients.
- Supervision: Oversee kitchen staff, ensuring tasks are carried out efficiently.
- Quality Control: Ensure the quality and consistency of food.
- Inventory Management: Manage kitchen inventory and order supplies as needed.
3. Cook:
- Food Preparation: Prepare and cook dishes according to recipes.
- Cleaning: Maintain cleanliness in the kitchen.
- Teamwork: Collaborate with other kitchen staff for smooth operations.
- Adherence to Standards: Follow health and safety regulations in food preparation.
4. Salesman:
- Customer Interaction: Engage with customers to understand their needs and provide
assistance.
 - Product Knowledge: Have a good understanding of the products or services being
sold.
- Sales Techniques: Use effective sales techniques to persuade customers.
- Relationship Building: Build and maintain positive relationships with customers for
repeat business.
I. Ownership: Sole Proprietorship
J. Capitalization: Php 6,180.00
K. Compensation and Incentives:
I. Employees’ Salaries:
1. Head Cook – Php 15,000 (yearly)
2. Cook and Salesman – Php 13,000 (yearly)
II. Incentives:
1. 13th month pay
2. Cash bonus
L. External Management Support: Parents and Friends

III. PRODUCT PLAN

A. Objective
- The objective of Moringa Munchies is to provide a delicious and nutritious snack
option by harnessing the health benefits of malunggay (moringa). Our aim is to offer a
convenient and tasty snack that contributes to overall well-being, catering to individuals
looking for a wholesome and satisfying treat. Through Moringa Munchies, we strive to
make nutritious snacking accessible, promoting a healthier lifestyle without compromising
on flavor.
B. Project description
-Moringa Munchies Delight is a project that's all about bringing a burst of nutrition
and joy into your snacks. We're crafting a range of munchies using the incredible benefits of
malunggay (moringa) to create a snack that's not just tasty but also good for you. Our project
involves experimenting with different recipes, ensuring each bite is a delight for your taste
buds. From choosing the finest malunggay to designing cheerful packaging, we're on a
mission to make snacking a wholesome and delightful experience. Moringa Munchies Delight
is more than just snacks; it's a journey towards making your snacking moments healthier and
happier.
The total project cost requires Php 206 per week. The project and process of 1
kilogram of malunggay leaves producing 1 1/2 kilograms of malunggay chips.
Below are the samples of malunggay chips:

C. Materials and Equipment

The material requirements are as follows:
MATERIALS
Malunggay leaves
Blender
Bowls
Pan
Ladle
Paper towels
Aluminum foil pouch
Knife
Rolling pin
Strainer
Table 1 (Material requirements)

D. Production process
Below is the process on how to make malunggay chips:
1. Get a container and put all-purpose flour.
2. Blend the malunggay until it becomes liquid.
3. Put the malunggay liquid into the container of all-purpose flour.
4. Add garlic powder, Magic Sarap, Baking Powder and a bit of oil here.
5. Mix it and knead it repeatedly until it becomes dough.
6. Get some dough and roll it with a rolling pin.
7. When the dough is thin enough, slice it in triangle shape.
8. Prepare the stove and heat the cooking oil.
9. When the oil is hot, place the slice dough in it.
10.Wait for it to cook and place it on a plate with tissue.

IV. MARKET PLAN

A. Marketing and Sales Projection
Marketing Strategy
To boost awareness for Moringa Munchies, an energetic and competitive campaign is set to
highlight the diverse product variants, catering to customers' preferences. The campaign will leverage
various communication channels to convey the message effectively, tapping into the appeal of the
different Moringa Munchies options.
1. Digital Promotion: Utilize social media platforms and a user-friendly website to showcase
Moringa Munchies. Create visually appealing content, share nutritional benefits, and
engage with the audience to build a strong online presence.

2. Influencer Collaborations: Partner with influencers in the health and wellness niche to
endorse Moringa Munchies. Leverage their credibility and reach to enhance product
visibility and credibility among the target audience.

3. In-Store Displays and Promotions: Collaborate with retail partners to implement

attractive in-store displays and promotions. Utilize point-of-sale materials, discounts, and
bundled offers to capture the attention of customers and encourage purchases.

C. Sales Strategy
Customers consistently seek convenience, and Moringa Munchies' sales strategy is designed
to ensure that ordering and purchasing malunggay chips is both simple and enjoyable. The company
plans to establish a Facebook page, providing customers with a user-friendly platform for placing
orders. Additionally, customers have the option to directly purchase malunggay chips from the
personnel located in STEM 12-B at Pablo Roman National High School. For added convenience,
customers can reach out through phone calls or text messages to the provided contact number.
Through these versatile sales techniques, the business aims to enhance customer enthusiasm,
offering them the pleasure and convenience to order and pay at their preferred pace.
D. Product Characteristics or Feature
Moringa Munchies possesses numerous competitive attributes that will be strategically
leveraged to successfully penetrate the market.
 Variety of flavors – Customers will be offered 4 different flavors: Plain flavor, Cheese flavor,
Spicy flavor and Sour & Cream flavor.
 Affordability – Because the target market are students, the price will be low to make the
product cheap and affordable enough to be bought by students’ allowance.

E. Pricing Policy
Moringa Munchies will adopt the same pricing of product. As such below is the pricing
scheme that will be adopted.

Retail Price:
Flavor of Moringa Munchies Price (Peso)
Plain 35
Cheese 35
Spicy 35
Sour & Cream 35
Table 2 (Pricing Scheme-Retail Price)

Reseller Price:
Flavor of Moringa Munchies Price (Peso)
Plain 20
Cheese 20
Spicy 20
Sour & Cream 20
Table 2.1 (Pricing Scheme-Reseller Price)
F. Sales Projection
Flavor Reseller Qty./ Year 1 Year 2 Year 3 Year 4 Year 5
Price Mo.
Qty. Sales in Qty. Sales in Qty. Sales in Qty. Sales in Qty. Sales in
Peso Peso Peso Peso Peso

Plain 20 150 1,800 36,000 1,910 38,200 2,170 43,400 2,480 49,600 2,550 51,000

Cheese 20 140 1,680 33,600 1,790 35,800 2,060 41,200 2,510 50,200 2,600 52,000

Spicy 20 140 1,680 33,600 1,790 35,800 2,060 41,200 2,350 47,000 2,420 48,400

Sour & 20 140 1,680 33,600 1,790 35,800 2,060 41,200 2,400 48,000 2,510 50,200
 Cream

Total 570 6,840 136,800 7,280 145,600 8,350 167,000 9,740 194,800 10,080 201,600

Table 2.2 (Sales Projections)

G. Market Analysis Summary

The interest in Moringa Munchies has been consistently rising in Pilar, particularly at the
Pablo Roman National High School bazaar over the last two days. Students and teachers at the school
have become regular buyers of this product. The snack is accessible to anyone aged three and above,
as children younger than three typically lack the capability to consume crunchy snacks. To expand
market reach, Moringa Munchies has introduced four different variants. Simultaneously, a
competitive strategy and an effective marketing campaign will be implemented to enhance the
product's visibility across various social media platforms. The company is also actively seeking
potential individual sellers to broaden its market presence. Moringa Munchies is available at a
uniform price for all variants, offering each pack at Php 20 or a bundle of three packs for Php 50.

MORINGA MUNCHIES
V. FINANCIAL PLAN

A. Start-up Summary

Expenses Cost/pc. 480pcs - Total Year 1

Qty./Month
All-purpose flour (½ kilo) 24 96 288
Magic sarap (8 grams) 5 50 60
Flour 20 80 240
Garlic powder 7 35 84
Malunggay leaves 0 0 0
Water 0 0 0
Baking powder (50 grams) 10 50 120
Cheese powder (150 30 120 360
grams)
Sour & Cream powder 30 100 360
(150 grams)
Packaging (40 pcs) 80 800 960
Labor 1,000 1,000 12,000
Miscellaneous 200 200 2,400
Total Php 2,551 Php 16,872
Table 3.1 (Start-up Summary)

MORINGA MUNCHIES

B. Financial Projections
PROJECTED INCOME STATEMENT FROM YEARS 1-5
Year 1 Year 2 Year 3 Year 4 Year 5
Revenues 136,800 145,500 167,000 194,800 201,600
Cost of Goods Sold 30,612 39,312 41,312 49,112 55,912
Materials 16,872 25,572 29,430 34,591 37,503
Labor 12,000 13,200 14,400 15,600 16,800
Gross Profit 70,320 78,349 85,129 89,430 93,237
Expenses 2,400 2,640 2,800 3,000 3,210
Miscellaneous Expenses 2,400 2,640 2,800 3,000 3,210
Income before Interest and 67,920 75,709 82,329 86,430 90,027
 Taxes
Tax 8,321 9,023 9,692 10,354 11,003
Net Income 59,599 66,686 72,637 76,076 79,024
Table 3.2 (Financial Projections – Income Statement)
Note:
*Tax = 12% (tax rate) of Income before Interest and Taxes

MORINGA MUNCHIES

PROJECTED CASH FLOW FROM YEARS 1-5

Year 1 Year 2 Year 3 Year 4 Year 5
Beginning Balance 2,551 3,129 3,812 4,215 4,593
Cash Inflows
(Income) 0 0 0 0 0
Cash Sales 136,800 145,500 167,000 194,800 201,600
Total Cash
Inflows 139,351 148,629 170,812 199,015 206,193
Cash Outflows 0 0 0 0 0
Materials 30,612 39,312 41,312 49,112 55,912
Labor 12,000 13,200 14,400 15,600 16,800
Miscellaneous 2,400 2,640 2,800 3,000 3,210
 Expenses
Owner's
Withdrawal 10,062 11,068 12,175 13,393 14,732
Total Cash
Outflows 55,074 56,220 70,687 81,105 90,654
Ending Cash
Balance 84,277 92,409 100,125 117,910 115,539
Table 3.3 (Financial Projections – Cash Flow)

MORINGA MUNCHIES

Projected Balance Sheet

Year 1 Year 2 Year 3 Year 4 Year 5
ASSETS - - - - -
Current Asset 600 - - - -
Cash at Hand 84,277 92,409 100,125 117,910 115,539
Total Current Asset 84,877 92,409 100,125 117,910 115,539
Fixed Assets - - - - -
Total Fixed Assets - - - - -
Total Assets 84,877 92,409 100,125 117,910 115,539
LIABILITIES AND
EQUITY - - - - -
Current Liabilities - - - - -
Income Tax Payable 8,321 9,023 9,692 10,354 11,003
Short-Term Payable - - - - -
 Total Current
Liabilities 8,321 9,023 9,692 10,354 11,003
Total Liabilities 8,321 9,023 9,692 10,354 11,003
Capital 2,551 - - - -
Add: Net Profit 59,599 66,686 72,637 76,076 79,024
Less: Drawings 8,321 9,023 9,692 10,354 11,003
Net Capital 51,278 57,663 62,945 65,722 68,021
Total Liabilities and
Equity 86,828 93,213 98,495 101,272 103,571
Table 3.4 (Sales Projections – Balanced Sheet)
Note:
*Income tax payable= 12% (tax rate) of Income before interest and taxes.

MORINGA MUNCHIES