Professional Documents
Culture Documents
Imperial
Milk Tea
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- the milk tea industry in the Philippines
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Threat of
New Entrants
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“
- The threat of new entrants for the milk tea industry in the Philippines is relatively
high.
- As reported by FNB report, in the Philippines alone, orders for milk tea beverages
increased by 3,500 percent from June to December 2018. This data makes the
Philippines.
Economies
- Generally, milk tea production of scale
doesn't require much costs.
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- They have different kinds of products
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- Cabaero stated to SunStar
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- Macao Imperial Milk tea reaches their
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- Based on a newspaper report of
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“
- The profitability of an industry can become a factor of availability of a substitute.
( Wilkinson, 2015)
- Because of the popularity of milk tea in the Philippines, Macao Imperial Tea
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“
List of Beverage Industry in SM Dasmariñas
(credits by www.smsupermalls.com )
Black Scoop Cafe Dakasi Happy Leaf Ochado
Buko Juan Fruitas Juice Avenue The Coffee Bean and Tea Leaf
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Bargaining power of suppliers
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“
-Refers to the pressure on a company by changing higher prices, adjusting the
-In accordance to Macao Imperial Tea, the bargaining power of the supplier can
be considered very high tea shop. When looking at the major inputs that Macao
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Bargaining power
of buyers
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“
- It indicates to the power that consumers can gain towards businesses to get them
to provide higher quality products, better customer service, and lower prices.
- Aligning to the perspective on the side of Macao Imperial Tea, the bargaining
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- According to the FNB report,
Southeast Asia.
High competition in
- Hence, the competition between
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- The taste and preference of the
differentiation stores.
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- The accessibility of the
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Rivalry among
existing firms
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“
- Rivalry among existing firms in the milk tea industry is a bit intense
-Rivalry may even become more intense in the said industry because of the freedom of
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SWOT Analysis
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Strength Weaknesses Opportunities Threats
- The location of the store was
strategically chosen, which is -Macao Imperial tea has - The high competition in
-They can use
the mall. the milk tea industry can
received complaints from the
- The availability of WIFI and FoodPanda, which is be its reason to be
customers about the prices
the “instagrammable” vibes. substituted to other
another famous food
- The authenticity of the tea and of its milk tea while brands.
the premium-class pearls that app in the Philippines.
according to the review of - The entry of a new
distinct from other brands.
the customer. -Young entrepreneurs company offering
- Travel-friendly packaging to
something different from
ensure the best experience and can opt for putting up a
their current product.
convenient way of bringing it milk tea business for its
- The advantages of other
anywhere.
ease of establishing. brands that Macao
Imperial Tea does not
possess. 23
Conclusion
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“
-Its plays a vital role in Macao Imperial Tea. By applying the Porter’s five forces, it
-They can find out their weakness and try to implement by taking the best decision
-Macao Imperial tea is one of the successful tea shops. Its provide the best and quality
milk tea to the customers. Day by day the Macao imperial te business is growing high
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