PRODUCT PROPOSAL

PRESENTATION
BUSINESS NAME:
LUMPIA SPECIAL
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PROPOSE A PRODUCT NAME:

VIEIRA'S LUMPIA
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TAG LINE: WRAP YOUR

SADNESS
INTRODUCTION

Vieira's Lumpia is a new Dipolognon delicacy which is mostly

made from scallops and assorted vegetables and cheesy wrapped a freshly- made
lumpia. It is deliciously cooked for customers who would pass by the busy street
of tabiliran st. Estaka Dipolog City.

This line of business promotes healthy eating habits and shows

support to the abundant harvest of scallops in Dipolog.
BACKGROUND OF THE PRODUCT

- "Vieira's"- Spanish word for "Scallops"

- Scallops are one of the cleanest shellfesh
available. Scallops are a type of shellfesh eaten all over the
world.
- Scallops are highly nutrious and may have
impressive haelth benefits.
- Lumpia is a traditional filipino dish, similar to and
eggroll, but instead filled with meat and heavier vegetables.
- Vieira's lumpia provides consumers with lumpia
filled with scallops and assorted vegetables such as carrots,
potatos onions and garlic, wrapped and then deep fried into
the frying pan , delicious delicacy.
 IDEA.

Lumpia has many specification. Although its already common

in our country nowadays, it's always been serve especially in
every special occasion. Vieiras lumpia is one of its
specification, a not known flavor since it has a unique name
and unfamiliar to everyone for its name was originated in
spanish word vieiras means scallop.
 BENEFITS

Vieiras lumpia has many benefits since its ingredients are mostly
vegetables and one of its main ingredients is the scallop. Scallops
are a wonderful source of protein that's very low in fat. With just
94 calories per three serving, these won't make you pack on the
pounds either! Eating scallops also means getting your fill of
healthy omega 3 fatty acids and a variety of minerals that your
body needs. Scallops are an easy way to stick to a high protein,
low carb diet that will aid in maintaining or losing weight.
EXPLAINATION OF THE PRODUCT

.
- Vieira's lumpia provides consumers with lumpia filled
with scallops and assorted vegetables such as carrots, potatos
onions and garlic, wrapped and then deep fried into the frying
pan , delicious delicacy.
DESCRIPTION OF PRODUCT

Vieiras Lumpia is a type of lumpia that its flavor is a scallop, a sea

shell seafood delicacy. There were many ingredients in our product
such as potatoes, carrots , ect. but scallops is our main ingredients.

-
MISSION OF THE BUSINESS

Mission:

* To develop a healthier lumpia dish different from the

typical one
* To meet the desired taste of the customers
* To support local product and contribute to the growth
of income of the local market

Vission:

* Vieira's lumpia will change the way you taste and think
about a lumpia
TARGET MARKET CUSTOMERS

- Our ideal customer is between the ages of 13 and older who enjoys
eating healthy snacks and explore new taste of food that is served
cheesy.

MARKET ISSUE AND TRENDS

A. Situation Analysis

- Current state of the market in relation to proposed a product

* Not totally common in the market
- Is there a competition?
* In terms with flavor of our product, there's no competition for
now
since it's not yet well know . However, common flavored of
Popular not just in the market but in the people also.

- Does the competition satisfied the customers needs

* Since Lumpia product is common nowadays, proposing new
product would be successfully implemented as it also satisfy
customers need as one of the main reason that it's affordable
and easy to serve.

-Is there customers demand for this type of product?

* Since it is not yet well known, it's best for us to propose this product
as we will go with the flow which mostly people do nowadays such as
discovering and experiencing something new.
In terms of health and benefits, mostly of our ingredients are
vegetables that has a lot of
vitamins and good for our health. Furthermore, one of our main
engredients, is scallop and it has variety of
benefits such as burn in calories and feel of an healthy omega 3 fatty
acids and a variety of minerals that
your body needs. Scallops are an easy way to stick to a high protein,
low carb diet that will aid in
maintaining or losing weight. To generalized the classification of our
product, it is eco-friendly
and helps one's body to be healthy.
SWOT ANALYSIS

* STRENGTHS

- Promotes a healthy immune system and proper thyroid function

- Maintain normal heartbeat
- Help prevent diabetes
- Keeping normal metabolism and help your body burn calories
- Keeping brain function and healthy growth
- Affordable
-Unique taste
WEAKNESSES

- High in calories
- Taste Impression
- Low quality of scallop meat

OPPORTUNITIES

- New flavors and new cecipes especially

focused on health friendly ingredients can be
introduced
- Introducing the quality and fresh delicacy
naturally made in Dipolog
TREATS

- Place issues
- Red tide
- Threat from other fast food satnds
- People Allergic to seafood
FINANCIAL & BUDGET

Expenses:
Scallop 50
Eden cheese 34
Potatoes 30
Carrots 20
Magic Sarap 10
Garlic 5
Onion 10
Lumpia Wrapper 19
Transportatio 60
Firewood 40
Vegetable oil 179
Mafran 19
Total Capital. 475
INVESTMENT= 500

Unit Produced

70pcs/ Day
2,100pcs/Month

SALES BUDGET FOR A MONT

Unit to be sold Unit Cost
Revenue
ESTIMATED SALES REVENUE 2,100pcs 7.50 15,750