BABULAL BASHEER

Phone : 00971-50 6199 247

E-mail : babulalbasheer@gmail.com

Career Vision; In quest of growth oriented challenging global & domestic assignments in Sales/Marketing/BD/Branding

PROFESSIONAL SYNOPSIS

 A competent professional with 13 years of quality experience across diverse facets of Sales and Client Management.
 A proactive learner with a flair for adopting emerging trends and addressing industry requirements to achieve
organizational objectives and profitability norms.
 Possess excellent interpersonal, analytical, communication, leadership and organizational skills with seamless team
management and customer relationship management.
 Has extensive experience in sales & development of Ice cream, Cheeses, Frozen Meat, Flour, Oils, Frozen
Vegetables, Dry Foods, Confectionary, Snacks, Bakery Ingredients, Biscuits, Fats, Beverage Solutions and
Condiments.

ORGANISATIONAL EXPERIENCE

Mar’20 Till Date Food Emporium L.L.C Key Accounts Manager

Main Achievements

 Reporting to the Sales & Marketing Head , handling Key Clients in HoReCa and Distributions.
 Handling top brands like Empolive, Bake Good, President, Agrar Frost etc..
 Liaising with F&B Managers, Purchasing Dept and Executive chefs to promote and introduce FE’s beverage and
food portfolio.
 The link between a customer and a company, anticipating and understanding the customer’s specific needs and
offering solutions.
 Responsible for preserving the business within the account and generating new business. 
 To liaise with corporate contacts , build and develop relationships
 Responsible to Identify & Implement strategic and tactical marketing & communication plans for the Customer
which are designed to capitalize on market opportunities and generate demand.
 To assist with the preparation of contractual agreements and ensure that these are fully adhered to
 To devise a detailed tailored plan that maximizes income in the short and long term.
 Prepare presentations, proposals, plans, contact reports as necessary and evaluate and document partnership,
ensuring all activity is recorded accurately on database
 To promote FE events, campaigns, sponsorship, payroll giving and volunteering, maximizing income potential
from all opportunities
 Provide reports and analysis as required, give input creative solutions to maximize opportunity
 Product Testing to ensure it fits the values of FE.

Dec’12 – Feb’20 IFFCO Distribution FZC (IFFCO GROUP) Channel Sales Manager
Main Achievements
 113% of the Annual channel budget
 6-10% AGR in most of the categories
 Added skilled team for olive oil & frozen bakery division and envisioned to new growth
 More than 5 successful NPDs throughout the IFFCO career (culinary/ beverage/Condiments)
 Distribution Tie-Up with LT foods (Rice) and Doehler India (Taste Craft Syrup). Led the team to
achieve new targets and product portfolio.

 Ensure product-wise Annual/Monthly Sales, Volumes & Value Growth in Food Service Channel through direct
sales and distributors - UAE market.
 Representation of each Principle business unit to the FS market implementing the strategy and vision to ensure
year on year growth in accordance with negotiated budget value and volume.
 Budget Setting, Forecasting and negotiations with Principles/Categories and distributors.
 To ensure targeted outlet coverage and product availability.
 To ensure Sales System Productivity in terms of range selling, total Volumes, Outlets covered.
 To ensure Customer relationships and service levels to outlets, in terms of order
 Fulfillment, frequency of service and complaints handling.
 To ensure that accounts receivables are collected on time and does not contribute to
the build-up of overdue outstanding. Also ensure a strategy to recover overdue outstanding.
  Review performance of Sales Executives with the objective of improving performance, analyzing opportunities
and building greater result orientation.
 Train and develop Sales Executives for improved performance and adherence to agreed objectives/Performance
Management plan for the financial year.
 Provide leadership to the sales force and inspire them to superior performance
 and result delivery.
 Responsible for implementing Vision and Values of the business and brands.

Nov ’09- Nov,12 JAIS GROUP (GEN.TRADING DIV.) Business Development Manager

 Design, create, execute and measure integrated sales and business development plans that include customer
contact strategy.
 Responsible for Business development through constant prospecting and opportunity development in NE.
 Responsible for managing client relationships through effective follow up and servicing.
 Working closely with the clients, understanding their needs and ensuring that their requirements are met.
 Maintain good contacts and relationships with top executives at various clients like Al Hamra Group, RAK
Ceramics, Cove Rotana, Hilton, Lebanon Spring Bakery, Aswaq etc.
 Coordination with dealers and warehouse in ensuring smooth supply and delivery.
 Responsible for invoicing the client and ensuring that payment are settled on time.
 Increased the number of clients to 50 from scratch thereby increasing market share.

Dec 07 – Oct 09 Shamil Al Hammadi Commercial Brokers, Dubai Business Development Executive

ACADEMIC CREDENTIALS

2007 MBA (Marketing & Finance) from School of Management(DCMS), Calicut Univeristy Campus.
2004 Graduated in Commerce from Calicut University.
2001 Diploma in Arabic and Cultural Studies

PERSONAL DETAILS

Date of Birth : 19th Jan 1983.

Languages Known : English , Hindi, Arabic to Read & Write and Malayalam (Native)
Present Address : Al Qisais, Dubai.