RIYAZ AHMAD MUBARAZ, Al AHSA, 31952, Saudi Arabia

KAR
966 0501280674

ahmadriyaz07@gmail.com
BRANCH SALES MANAGER - FMCG

ABOUT ME
# Focused professional with over 15
years of experience in Sales &
Marketing, Business Development
and Key Account Management.
# Gained expertise in managing
Customer Base Expansion, Market
Share Expansion, Sales Closing &
Techniques, Product Training /
Placement, Promotions / Proposals,
Direct Sales & Marketing
Management
# Expertise in B2B Distribution
Network, Key Account Management,
Direct Sales and Marketing, Product
Training.
# Possess excellent communication,
leadership, analytical and
coordination skills with capability to
multi-task, work amidst tight
deadlines and contribute to the
achievement of departmental goals.
LANGUAGES
ENGLISH
URDU
ARABIC
PERSONAL DETAILS
WORK EXPERIENCE
AL OTHMAN BRANCH SALES MANAGER
AGRICULTURE
Orchestrate cross functional efforts of a team of 35 Members
PRODUCTION &
PROCESSING
consisting of Three Sales Supervisors, One merchandising
COMPANY (NADA)
Supervisor, Fi een Salesmen, Twelve Sales Helpers and Four
Merchandisers in daily sales operations.
AL HASSA
Oct 2018 - Present Define and implement robust sales strategies & associated KPI
metrics to optimize ROI and year-over-year growth.
Conduct through forecasting and market intelligence to steer
effective strategy development efforts.
Manage full cycle training so as to train high caliber sales personnel.
Play an integral leadership role in defining and executing go-to-
market strategies for launching new products
Function as primary point of contact with respect to MORDERN &
TRADITIONAL TRADE such as Pharmacy Channel, Key Accounts and
Traditional Trade Accounts.
Grow base sales by maximizing distribution, growing shelf share
additionally pursuing creative secondary positioning of all products.
Responsible for coaching, developing managing work force to
maximize service, productivity, merchandising, and display building.
Manage variable labor by accurately forecasting weekly
merchandising needs.
Partnering with team and other functions to improve delivery
efficiencies optimize customer service levels while minimizing cost
of damaged product.
ACHIEVEMENTS
♦ Successfully launched a Product Line of Canned Beans in January
2022 which will enable growth of total revenue by 20% with an
additional 4.5 M SAR from my respective area.
♦Successfully launched a New Protein Milk & Juices category which
enabled growth of total revenues by 12% in 2020 with an additional
4.2 M SAR above in my respective area.
♦ Successfully launched a new Greek Yogurt category which enabled
growth of total revenues by 24% in 2017 and an additional 3.7 M SAR
above 2017 – 2018 in my respective area. The Category will reach 5.5
M SAR in 2019 aided by Category Management planning agreements
with Key customers.

Date of birth ♦ Led the creation and implementation of a daily & weekly tracking
07.10.1980 tool for my Sales Team that directly resulted in a 12% increase in
productivity.
Nationality
INDIAN ♦ Leveraged sales expertise and negotiation capabilities to secure
multiple catering contracts in 2018-2019 that delivered net revenue
Visa status sales of 4.2 M SAR annually.
FAMILY
♦ Leveraged our NPD range in 2020 - 2021 to negotiate and create a
Marital status new Sales channel with new Restaurant and Coffee Shop range in
MARRIED my area that secured 45 new outlets for Nada to sell our Fresh Milk
especially for Coffee to Sales revenue in 2021 which generate 2.7
Million SAR.

DRIVING LICENSE ♦ Leveraged our NPD range in 2019 to negotiate and create a new
Sales channel with Al Dawaa - Pharmacy that secured 75 new outlets
for Nada to sell our Protein and Greek Yogurt drinks to Sales revenue
Driving license category in 2020 which generate 3.1 M SAR.
PRIVATE

AL OTHMAN SALES SUPERVISOR

AGRICULTURE
Sales Supervisor Fresh & Long Life handling Sales and Business
PRODUCTION
Development in 5 routes
&PROCESSING
COMPANY - NADA
# Supervise sales operations of sales team.
AL HASSA
# Follow-up leads and complaints provided by sales team.
Aug 2012 - Oct 2018 # Implement strategies to sell products in market to make 100%
distribution.
# Keen eye upon expiry and bad returns to company.
# Build new customer base to maximize sales.
# Retain existing customers by providing prompt customer services.
# Supervise accounts receivables team in collecting balances.
# Supervise field marketing and sales force.
# Analyze field reports and prepare sales documents.
# Analyze competitor pricing proposals and sales strategies.

NATIONAL DAIRY BRANCH MANAGER

DEVELOPMENT BOARD
(NDDB) - MOTHER
Provides managerial – Level Leadership across high volume sales of
DAIRY
unique items in Dairy as Milk, Cheese, Ghee & Ice Creams.
NEW DELHI - INDIA
Dec 2008 - Jul 2012 Branch Manager - 01st February 2010 to 31st July 2012
↑
Sales Supervisor – 27th December 2008 to 31st January 2010

# Oversaw and managed cross-functional sales personnel in daily

efforts.
# Defined and established aggressive, but attainable KPI metrics to
drive individual sales.
# Developed and administered budgets annually, continuously
sought out, identified, and acted on opportunities to control costs.
# Researched and identified new sales and business development
opportunities to deliver year over-year growth.
# Cultivated cross-departmental collaboration to optimize logistics,
human resources, and financial functions.
ACHIVEMENTS
♦ Successfully added 126 new distributors to the distribution
network valued at 4.6M in year-over year growth.
♦ Proactively opened new distributors and routes in Northern India
in 2011.
♦ Trained and mentored personnel in sales and organizational best
practices & conducted associated performance evaluations on
overall
♦ Continuously identified, and acted upon opportunities to drive
process improvement, increase sales, control costs, and ensure
client satisfaction and productivity.

JAI BEVERAGES SALES SUPERVISOR

PRIVATE LIMITED
(PEPSICO)
Joined as Sales Supervisor at JAI BEVERAGES PRIVATE LIMITED
SRINAGAR
based at SIDCO INDUSTRIAL COMPLEX - ISMAIELPUR ROAD, BARI
Jan 2005 - Jun 2008 BRAHMANA, JAMMU -181133 from 01st January 2005 TO 30th June
2008
# Handling a team of 10 salesmen in Srinagar Area for Sales and
Distribution of Pepsico products both on Distributor level and
Customer Level.
# Closed moinitering of daily sales activity of sales team so as to
generate more business and to achieve targets on time.
# Taking Primary Orders on Distributor Level and liquidating
assigned Secondary orders on customer level so as to generate more
revenue.
# Daily Sales Morning Meeting with team in field and follow up meet
up in the evening regarding day sale processes.
# Daily close eye follow up upon competitors activities.

EDUCATION

PUNJAB TECHNICAL MBA

UNIVERSITY
NEW DELHI
MBA in Marketing Management from Punjab
2010 Technical University

UNIVERSITY OF Bachelor of Science

KASHMIR
SRINAGAR, JAMMU &
Bachelor of Science from Kashmir University, Srinagar, Jammu &
KASHMIR, INDIA Kashmir
2008

STATE MEDICAL Higher National Diploma

FACULTY
JAMMU, JAMMU &
National Diploma in Science (Medicine) from State Medical
KASHMIR, INDIA Faculty – Jammu, Jammu & Kashmir
2004

SKILLS

OPRERATING SKILLS - WINDOWS PACKAGE: MS OFFICE – WORD, EXCEL, OUTLOOK

SALES OPERATING SYSTEM (SAS) ORACLE

HOBBIES

COOKING & MOUNTAINERING

EXTRA-CURRICULAR ACTIVITIES

GAME PLANNER - SALES TRANING - MANAGERIAL BUSINESS DEVELOPMENT &

DARSHAN SINGH SALES MANAGEMENT
KHOBAR
Jun 2018 - Dec 2018 INVOLVED IN DELIVERING SALES TRANING TO SALES SUPERVISORS
AND AREA SALES MANAGERS.
SWOT ANALYSIS SALES TREND SETTING
DELIVER TRANING TO NEWLY RECRUITED SALES FORCE BY GIVING
THEM COMPLETE TRAINING ON PRODUCTS, SELLING PROCESS,
MERCHANDISING ROLE & AFTER SALE STRATEGIES.