Case Study for Food Delivery and Service Company

[Name of the student]

[Name of the University]
Introduction

The option for expansion across different cities and colleges in America is the right choice for

food service because the demand for pickup and delivery service would increase owing to the

present case of pandemics and changing trends in consumer selection.

Decision for Prioritizing

The decision for target market and expansion would base on many factors. Regarding colleges

and towns in America, the primary element would be demand. The food delivery service should

be increased in colleges that are far from a city or require appropriate access for transportation.

In this element, students would require food at their disposal and the service would be widely

accepted by people[ CITATION Kee20 \l 1033 ]. There college town in Iowa, Florida, Texas,

and Indiana would be the best entries for business expansion as less competition is present in the

food supply chain. Moreover, most of the students have access to technology.

The prioritizing can also base on company physical representation and factors related to

development and infrastructure. The mode of transportation would also remain a deciding

element for expansion as the delivery service cannot be expanded in low lying areas.

Another element that can help in prioritizing business expansion would be the locality and

suburbs of colleges and towns. For example, consider the case of colleges in New Jersey and

Connecticut. Some of the education centers are far from supermarkets and fast-food chains. Here

the food delivery service would receive the highest attention as a student can easily order food

through a mobile application[ CITATION Pér17 \l 1033 ]. However, the colleges present near to

city would be the last category for selection as a lower number of students would use the mobile

application for food delivery service.

The availability of mobile service and rules of colleges would also be a big variable in

prioritizing expansion in American cities. Some of the high schools and colleges restrict students

to mobile phones on school premises. The business would not target these schools and the

colleges would be excluded from the business directory.

Strategies for Maximizing Initial Signup

Many strategies can be employed to maximize initial signups in a new locality.

 The first strategy would be direct marketing and promotion. The food delivery and

service application can offer cash discounts and free service for students which can easily

increase the number of subscribers to a mobile platform. Moreover, fringe benefits would

attract people towards food delivery services[ CITATION Kum183 \l 1033 ]. It would be

a wise decision for schools and colleges as most of the students tend to look towards

economical services. A good promotion would certainly populate the application form to

present competitors.

 Another strategy to maximize the initial signup is a user-friendly platform. The

smartphone application can be redesigned to reduce friction and include an interactive

system for students in school and colleges. Moreover, the option of student identification

can help to gather many participants because it helps to provide a secure platform for

identification. The food delivery service can easily track students and provide a high

quality of service in schools and colleges.

 The strategy of a free trial can also help to maximize initial signups. The major reason for

this approach is to engage the audience with innovative and non-conventional business.

Trials would not only reduce the economic issue but involve students from local suburbs.

It would also help to position the food service to a target market.

 Social media can be used for improving online signups. One of the most basic reason is

user engagement on platforms like Facebook and Twitter. The food delivery service can

easily run a campaign that includes a complete package for features and service. The

application can also include an option for feedback and recommendation. It would gather

new areas in America and help to reach people who require delivery service in their

locality[ CITATION Lin181 \l 1033 ]. Many colleges in America face the issue of food

supply and it would a main advantage for the food delivery service.

 It is clear that company offer discounts to order made through its applications. The key

value proposition can be used as a strategy in locales where the supply chain of food is

limited. There are many towns in America where the Black community resides and the

food chain is affected base on long distances. The company can easily target colleges and

provide the service. It would help to expand the customer base and connect more towns

in the same suburb.

 Initial signups can be maximized if the company uses direct channels for business.

Colleges can be approached for short term contract and permanent business relationship.

It would help to showcase the organization's expertise[ CITATION AlS201 \l 1033 ].

Moreover, demographics like population and education centers can easily improve the

subscribed for a web application. The main requirement for the company is to expand its

public opinion for colleges and small towns in America.

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