Review of Literature

1. Mrs I.Karthika, Miss. A.Manojanaranjani (2018), in their article about “A Study on the various
food ordering apps based on consumer preference” stated that the advent of the Internet,
accompanied by the growth of related technologies, has created a significant impact on the
lives of people around the globe. For marketers, one of the most significant impacts has been
the emergence of virtual stores that sell products and services online. Consumer can now
purchase goods and services virtually anywhere, 24 hours a day, 7days a week, without
geographical and temporal boundaries. The goal is to save time of customers by providing
facilities like vacancy list at reception, digital food ordering, instant e-billing and fast parking
service which will result in consumer satisfaction and ultimately profit the restaurant. This
automated system saves time, reduce human errors, and reduce manpower and gives
consumer satisfaction, thus beneficial for both restaurant and customer.

2. Ms. Harshleen Kaur Sethi (2017), in his article about “Product and Brand Strategy of Zomato”
stated that With the advent of e-commerce boom in India, the in almost every vertical from
online shopping to ticket bookings, healthcare, etc. One of such verticals is e-food industry,
which has very efficiently utilized the e-commerce platform in the online food review and food
ordering business. This is a vertical, which has brought almost every restaurant in India under a
single roof in the hands of the consumer. Now, finding a great place to eat, ordering food,
reserving tables, and giving positive or negative feedback for a restaurant has become very easy
and accessible for the consumer. This vertical has shown tremendous growth over the last 5
years signifying the untapped potential. The pioneer and leader of this segment in India has
been Zomato. Zomato is a brand, which every consumer would associate to when he thinks of
an e-food platform.

3. H.S. Sethu & Bhavya Saini (2016), “Customer Perception and Satisfaction on Ordering Food
via Internet, a Case on Foodzoned.Com, in Manipal” stated that theiraim was to investigate the
student‟s perception, behavior and satisfaction of online food ordering and delivery services.
Their study reveals that online food purchasing services help the students in managing their
time better. It is also found that ease of availability of their desired food at any time and at the
same time easy access to internet are the prime reasons for using the services.

4. Leong Wai Hong (2016), “Food Ordering System Using Mobile Phone” stated thatthe
technological advancement in many industries have changed the business model to grow.
Efficient systems can help improve the productivity and profitability of a restaurant. The use of
online food delivery system is believed that it can lead the restaurant‟s business grow from
time to time and will help the restaurants to facilitate major business online.
5. Hong Lan, et al, (2016), “Improvement of Online Food Delivery Service Based on Consumers‟
Negative Comments” stated that online food delivery market is immature yet; there are some
obvious problems that can be seen from consumers‟ negative comments. In order to solve
these problems, we can neither rely merely on the selfdiscipline of online food delivery
restaurants nor the supervision and management of online food delivery platforms. Only by
taking laws as the criterion, with the joined efforts of the online food delivery platforms and
restaurants, the government departments concerned, consumers and all parties in the society,
can these problems be solved and a good online take away environment can be created.

6. Varsha Chavan, et al, (2015), in their study about “Implementing Customizable Online Food
Ordering System Using Web Based Application” the use of smart device based interface for
customers to view, order and navigate has helped the restaurants in managing orders from
customers immediately. The capabilities of wireless communication and smart phone
technology in fulfilling and improving business management and service delivery. Their analysis
states that this system is convenient, effective and easy to use, which is expected to improve
the overall restaurant business in coming times.

7. Serhat Murat Alagoz & Haluk Hekimoglu (2012), “Customer Perceptions of Electronic Food
Ordering” in their stated that e-commerce is rapidly growingworldwide, the food industry is
also showing a steady growth. In this research paper they have used the Technology
Acceptance Model (TAM) as a ground to study the acceptance of online food ordering system.
Their data analysis revealed that the attitude towards online food ordering vary according to
the ease and usefulness of online food ordering process and also vary according to their
innovativeness against information technology, their trust in eretailers and various external
influences.

8. Sheryl E. Kimes (2011), “Customer Perceptions of Electronic Food Ordering” his study found
that perceived control and perceived convenience associated with the online food ordering
services were important for both users and non-users. Non-users need more personal
interaction and also had higher technology anxiety to use the services.

9. Parashar and Ghadiyali (2002), said that online food ordering business were given life with
the advent of digital technology. Zomato had become very popular brand in food delivery
business in the recent times.

10. Dang and Tran (2018), stated that mobile internet plays an important role to create and
increase the awareness of online applications for food ordering and delivery. It also helped the
customers to search restaurants, menu items, and comparing their prizes with the competitors.