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Learning Task 6: Using the approaches, guidelines, and types of data collection instruments, create a draft

of an appropriate data gathering tool for your initial research topic. You may ask assistance from your
family members. Also, contact your subject teacher if you need clarifications and other assistance. Do this
on a clean sheet of paper.
QUESTIONNAIRE/SURVEY

Part I: Socio-demographic profile


Name: __________________________________________________________ Sex: [ ] Male [ ] Female
Address: _______________________________________________________________________________
Civil Status: [ ] Single [ ] Married [ ] Widowed [ ] Separated
Occupation: ____________________________________________

Part II. Specific Questions (Delivery of Services)

(FOR ONLINE SELLERS)

1. In which market(s) does your store operate?


o Online Market
o Physical Market
o Both Physical and Online Market
2. How much revenue does your business bring in annually?
o Php 1 to Php 5,000
o Php 5,001 to Php 15,000
o Php 15,001 to Php 50,000
o Php 50,001 to Php 100,000
o Php 100,001 to Php 500,000
o Php 500,001+
3. Which vertical does your store fall within?
o Animal and Pet Supplies
o Arts & Crafts
o Automotive
o B2B
o Books and Magazines
o DIY & Tools
o Pharmaceutical
o Electronics and Computing
o Fashion and Apparel
o Food and Drink
o Gifts, Hobbies, Collectables
o Health and Beauty
o Home Furniture & Housewares
o Jewelry, Watches, Accessories
o Kitchen and Bath
o Luxury Goods
o Office Supplies and Furniture
o Shoes
o Sports Equipment
o Toys
o Other
4. In which of the following markets are your goods produced?
o China
o India
o Asia (outside of China/India)
o North America
o Middle East
o Europe
o Central or South America
o Australia or New Zealand
5. Are you seeing issues with production due to the COVID-19 virus in these markets?
o Yes
o No
6. Are you seeing issues with your supply chain due to COVID-19?
o Yes
o No
7. Please describe the issues you're seeing with your supply chain. (Skip if not applicable)

8. Do you think you will have enough merchandise to maintain sales in your online store in the next few
months?
o Yes
o No
9. How concerned are you about consumer demand slowing down due to the COVID-19 virus
outbreak? (1 = not concerned at all; 5 = extremely concerned)
1 2 3 4 5
10. What do you predict will be the main challenge in the coming quarter:
o Maintaining traffic and sales due to dropping demand due to COVID-19
o Managing inventory and out of stock items in my online store
o Getting inventory produced and shipped to my warehouse
o Keeping my discount levels as low as last year
11. Do you have physical stores?
o Yes
o No
12. If you do have physical stores, what % of total sales is typically generated online?
o 0-20%
o 21-40%
o 41-60%
o 61-80%
o 81-100%
13. If you do have physical stores, have you closed some or all of them?
o Some
o All
o None
14. If you have physical stores that you closed, when did you first close some or all of them?
o 4th week of March or more recently
o 2nd or 3rd week of March
o 1st week of March or earlier
15. If you have or had physical stores, as of the most recent week, what % of total sales are generated
online?
o 0-20%
o 21-40%
o 41-60%
o 61-80%
o 81-100%
16. When inventory is low, how difficult is it for you to change how you rank your products on category
pages on your online store?
o Very quick and easy
o Moderately quick and easy
o Neither easy nor difficult
o Somewhat difficult and time consuming
o Very difficult and time consuming
17. Are you satisfied with the time spent and difficulty of changing how you rank your products on
category pages on your online store?
o Very satisfied
o Satisfied
o Neither satisfied nor dissatisfied
o Dissatisfied
o Very dissatisfied
18. How has your web traffic been affected by COVID-19?
o Lower
o No change
o Higher
19. How have your online sales been affected by COVID-19?
o Lower
o No change
o Higher
20. What is the biggest factor from COVID19 that is affecting your online sales? (for those who
answered Lower in Q19)
o We have proactively lowered our ad spend
o We have less items in stock and lower level of supply
o We have increased discounts levels or lowered prices
o Other
21. Have you increased discounting (whether in the form of direct discounts, free shipping or any other
format), due to COVID-19?
o Yes
o No
22. When do you believe your business will get back to normal?
o 2022
o 2023
o 2024
o 2025
o Never

(FOR ONLINE CONSUMERS/CUSTOMERS)

1. Considering your complete experience buying online during this pandemic, how likely would you be
to recommend buying online to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
2. How valuable do you find buying during this pandemic
o Very valuable
o Valuable
o Neutral
o Not valuable
o Not valuable at all
3. Are you facing a shortage of our products in your locality that why you are buying online?
o Yes, always
o Yes, but only sometimes
o I have not faced any shortage
4. How satisfied are you with the following during the pandemic?
a) Availability of items in online stores
o Very Satisfied
o Satisfied
o Neutral
o Not Satisfied
o Not satisfied at all
b) Customer care service
o Very Satisfied
o Satisfied
o Neutral
o Not Satisfied
o Not satisfied at all
c) Safety measures taken at the point of sale
o Very Satisfied
o Satisfied
o Neutral
o Not Satisfied
o Not satisfied at all
d) After-sales support
o Very Satisfied
o Satisfied
o Neutral
o Not Satisfied
o Not satisfied at all
e) The quality of service and product
o Very Satisfied
o Satisfied
o Neutral
o Not Satisfied
o Not satisfied at all
5. How do you view online products?
o Essential
o Normal
o Luxury
6. Do you sense any risk of infection by using online products?
o No, I’m sure that they’re taking the right safety measures.
o Yes, but there may be low chances of infection
o Yes, I find it quite risky using online products
o I have stopped using online products
7. Comments/suggestions to help us serve you better:

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