REVIEW OF LITERATURE

A Raina , VS Rana & Dr. AS Thakur (2019) the research was conducted in Ludhiana city the
objective was to study the customer satisfaction amongst the people ordering food from Zomato ,
Swiggy and uber eats. The study further compares various aspects of the three available food
delivery services in the area. The study included 161 responses were collected from the
respondents from the research area. The research is focused on the people who already use above
mentioned food delivery apps, A survey was conducted for purposeful analysis to study various
attributes of all three applications to conclude that which amongst the three applications is
having the best overall satisfaction with customers of online food ordering customers .

A Pathan (2017) states that with online food ordering system, a restaurant and mess menu online
can be set up and the customers can easily place order. Also with a food menu online, orders can
be easily tracked, it uphold customers’ database and develop the food delivery service. The
restaurants and mess can even modify online restaurant menu and upload images easily. Having
a restaurant menu on internet, potential customers can easily access it and place order at their
convenience. Thus, an automated food ordering system is presented with features of feedback
and wireless communication.

S Saini & B Saini (2016) the objective of this study was to know and analyse about consumer
perception and satisfaction on ordering food. The study revealed that the online food ordering
services was used by 100 percent of the respondents, and the buying decisions were largely
influenced by opinions of friend’s family and discussions on online forums. The study reveals
that good word of mouth and experiences by existing customers and online forums decides the
success of web based food shopping.

Dr. SH Mohite (2021) aim of this study is to determine the branding strategy differences
between Swiggy and Zomato in terms of business growth. The effective branding strategies are
personal strategy of branding, corporate strategy, service-oriented branding, online social media-
based branding and product-based branding. Survey is done with 20 people each who generally
use the online food delivery services from Zomato and Swiggy. However, secondary data are not
collected for further data analyses that have created issues in terms of in-depth analysis and
gathering knowledge. Comparison shows that media branding. Future scope indicates the
possibility to use this study as the secondary source due to its authenticity in result.
MB Vithlani (2019) this study examines the satisfaction level of consumers from the Rajkot city
with reference to Zomato and swiggy. Being availed with the facility for placing online order for
food, using various mobile application’s in one’s life has become easier andsimpler. A
continuous increase in the users of these two applications is observed in todays’s world. With
reference to which an indeed research and study here is conducted to find the effectiveness of the
application which creates the most positive image in the mind of the consumers. Indepth research
based on survey lead to the output that the clients of Zomato are more satisfied compared to the
competitor application swiggy.

A Gera (2018) the industry is highly competitive and the growth of online food ordering through
digital platforms has awakened and noticed entrepreneurs and entrepreneurs. Some popular food
aggregators, like Zomato, Swiggy, Food Panda and Uber eats are powering India's cities online
and generating decent profits. Various food delivery web portals and mobile apps provide
reasonable Indian customers with direct comparison between prices and ratings of different
shops and restaurants serving the same dishes and to choose from different options.

V Chavan (2015) Restaurants can now instantly manage customer orders by using smart device-
based interfaces for customers to view, order, and navigate. The potential of wireless
communication and smartphone technology to enable and improve business management and
service delivery. According to their analysis, this system is convenient, effective, and easy to use,
and is expected to improve the restaurant business in the future. It also stated online services as
more convenient, user friendly and most effectively tools for food businesses.

B Singh (2021) this studies examine consumers are preferring between the two leaders of the
industry that is Swiggy and Zomato. The study focuses on what the consumers prefer in terms of
food quality and delivery satisfaction on a wider perspective it can be concluded that both the
brands are no longer associated or limited to just food delivery as a service. Investors are
currently rooting for Swiggy as it competes to the survey floated. It can be concluded that
zomato’s core remains all things food, be it from delivery to discovery or recommendation.

M Kinsey (2016) Globally, the food delivery market accounts for 4% of food products sold in
restaurant chains and fast food outlets. This market has reached maturity in many countries with
an estimated growth rate of 3.5% within 5 years. The situation is not so different in our country.
The conventional method of food delivery where customers order food online through restaurant
or fast food chain websites has now been replaced by the concept of an "aggregated business
model". Here, the commercial actor offers a "one-stop shop" for customers to order food online
from multiple caterers registered on the portal. The "aggregator" will charge a fixed markup of
the order to the food supplier and in turn will arrange for the delivery of the food product to the
consumer's door. The focus has now shifted from technology to logistics, which now serve as a
major cost driver for the food industry. Despite escalating vehicle maintenance and travel costs,
these food delivery businesses are making profits of up to 30%.

N Pramila & A Patel (2021) the purpose of this studies is to know customer preference towards
Zomato and Swiggy in Chennai. To figure out what factors influence their decision between
Swiggy and Zomato. This study will follow a descriptive study design. The sampling strategy
used was called the ‘convenience sample’. The non-probability sampling technique of
convenience sampling grab sampling involves taking a sample from a part of the population that
is close at hand. This method of sampling is appropriate for use in pilot testing, 165 respondents
from Chennai were expected to complete the survey, but only 124 did, with 41 of those
comments being considered valuable. To determine the various parameters of quality, service &
delivery and to investigate customer preferences when it comes to ordering food through the
internet.

CHORNEUKAR (2014) people residing in Bangalore use these online services most of the
times. People between the ages 31-35 are more likely to order food online during the weekends
because they did not want to cook food. This study also highlighted that how the people who are
not so friendly with the technology resist from using these online services because they may be
afraid of getting jumbled up in the technology. The factor that gives higher satisfaction to the
customers using the online services are the convenience and the perceived control. The study
concluded that the customers would like to order food online than to wait in a queue or wait for
the service at a restaurant.

Kimes (2011) in her study conducted a survey of about 470 people who use internet, for any
purpose. The survey consisted of question regarding the online purchase behaviour, and a series
of questions regarding perceived control and perceived convenience, technology anxiety and
many more. Out of these almost half of the respondent knew about the online shopping and also
use it and he also said that since the technology is growing at a faster rate it is very much sure
that these number of user is going to see a significant increase. In this study he concluded that
the most common reason people do not use online service is because they preferred to talk live
so the companies should try to make their application and services more and more engaging and
user friendly.

Thamaraiselvan, Chandrasekar & Jayadevan (2019) it is estimated that by 2022 India would
become the nation with youngest population in the world, with average age of 29 years. Youth
population below 40 years are more driven towards the fast food rather than the home made
food, because they either work away from home or study in other cities and they have no option
but to order food online and also there is no time available at their disposal to cook food so they
depend on fast food at reasonable prices and these online food delivery application makes their
work easy.

Mohanavel & Rohini (2018) Indian food market size is expected to reach 42 trillion by 2020
from 23 trillion in 2014. Online services have helped consumers to save time and efforts by
ordering and eating food and also saves time and efforts of consumers going to the restaurants. It
provides variety of foods to consumers without them moving out of their houses and giving
effective customer services to the consumers. The study concluded that the companies are getting
innovative to meet the expectations of the consumers.

Z Ansar & S Jain (2016) specified the growth in the ecommerce industry as prime factor for the
success of online food ordering and delivery services. Research has mentioned that more than
400 food delivery apps are nurturing in India with a funding of about $120 million from venture
capital firms and other such investors. Considering the fact that a minimum 3 meals are
consumed by each individual in a day the food industry is called as a repetitive business industry
which attracts the interest of investors and entrepreneurs towards this growing business segment.

C Hirschberg (2016) indicates that online’s penetration of the total food-delivery market broke
30 percent in 2016. We believe penetration rates will grow further as the market matures,
eventually reaching 65 percent per year. According to gloria food the advantage of online
ordering and the reasons for the growth of food delivery app industry are Convenience, Simpler
menu to manage, significant savings, no Hassels etc. Food Panda is an introduction to the newest
food sensation that’s here to stay (Shiyin Chan, 2015) Food panda is a global online food
delivery marketplace headquartered in Berlin, Germany. Fun fact - they’re also known as
hellofood in other places in the world.

S Goyal (2014) has conducted a study on Comparative study on consumer behaviour of working
women and homemakers for the ready to cat food products in Salem city. It is found out from the
study that consumer preferring for a particular food product is obviously influenced by the
product and the surrounding in which it is being manufactured and also the lifestyle of the
consumers. When the consumer prefer for ready to cat food products they are expecting the best
quality and this is also the main consideration for the manufacturers and marketers The marketer
has to fulfil all the needs and wants of the consumers so in order to achieve this he would be
conducting a detailed market research in order to bring some innovation in the product such that
it catches the eyes of the consumer and thereby they can increase the demand for the product.
A Goyal & NP Singh (2007) has done a study on "Consumer perception about fast food in India:
an exploratory study." And the findings are: The study shows that Indian youth are attracted
towards fast food for fun and for a change in the daily routine of having homely food. The
youngsters prefer for nutritious food followed by ambience and hygiene at the fast food outlets.
They personally feel that nutritional value and hygiene conditions inside cooking area should be
disclosed to them.

F Shafie & D Rennie (2009) has done a study on "Consumer perception towards organic food
and the findings are: - Organic consumers can be defined with determinants such as age, income
and education. High price of organic food is one reason why the consumers hesitate to buy it
Domestic supply of organic food should be promoted so that the farmers would be able to
produce it at a lower rate and would be available to the consumers at a much lower rate there by
reducing the price and increasing the demand for organic foods.

M Reddy & M Sree (2010) has done study on Consumer perception towards online shopping
and the findings are: E-Commerce is a growing industry and has a bright future where online
shopping has become the life blood of the consumers in order to meet their daily needs E-
Commerce is creating a new trend in conducting business for vendors and a new place for sellers
and buyers to meet called online shopping. By just clicking with their hands the item is available
to the person at their doorstep. Online shopping is playing a major part in the life of today's
youngsters, thereby reducing the time that they have to spent at shops. The main reason for
adopting online shopping is affordable price and time saving.

S Kamakshi (2016) Conducted a Study on the topic "Consumer Perception and behaviour
towards fast food a study with reference to Chennai city. The major findings were that consumer
of fast food are health conscious and they do not have emotional attachment for fast food
products. And the consumers consume fast food not only because of the taste, price, offers, and
discounts rather they consider the Quality health and hygiene factors of the fast food.

R Kashyap (2017) has Conducted a study on the top "Consumer Perception towards online
shopping for apparel through various websites. Their findings were the shopping behaviour
varies with respect to the age, gender, occupation, income, marital status. It also indicates that
lack of information such as description of Product, return policy are major drawback for online
shopping websites.

T Kalaiselvi (2014) has conducted a study on the topic "Buying behaviour of consumer towards
selected white goods. The major findings of her are the manufacturing to be successful, they
have to concentrate more on Product, its attributes quality, their design, and the technology. They
have to make sure that they are providing a good showroom ambience with courteous of
employees and varieties of brands. And they also have to make sure that manufacturers and
dealers work in a team for a successful brand in market.

H Lan (2016) the online food distribution industry is still young; there are some apparent issues
that can be seen from the adverse remarks of customers. To solve these problems, we cannot
depend solely on the self discipline of online food service establishments or the oversight and
governance of online food service systems Only by adopting legislation as the benchmarks,
together with the efforts of the online food distribution systems and hotels, the public agencies
involved, customers and all stakeholders in culture, can these issues be fixed and a strong
internet take-off climate can be generated.