A STUDY

ON
A Comparative Analysis of Food Delivery
Systems “With special reference to Swiggy
and Zomato”

NAME : BILAL MANSURI

ROLL NO. : 80
 OBJECTIVES
 Primary Objective:
 To compare different food delivery systems with particular focus
on Swiggy and Zomato
 To study particular preference of consumers towards either
service
 Secondary Objective:
 To find out if food ordering frequency has increased post the rise
in popularity of such services
 To find the factor that would entice the average consumer to order
more food from such services
 Research Methodology
 RESEARCH DESIGN
The research is primarily both exploratory as well as
descriptive in nature. The sources of information are both
primary & secondary.

A well-structured questionnaire was prepared and personal

interviews were conducted to collect the customer’s perception
and buying behavior, through this questionnaire.
 Findings:

 From the responses that have been collected from circulation of the
questionnaire it is being found out that Swiggy is leading the pack in
most of the features it offers to the customers from restaurant coverage to
the offers that it provides to the consumers.
 The few places that Swiggy has to improve is the delivery times and
better refund policies.
 It has also been found that people’s eating out behaviours have indeed
changed a lot as they used to order very rarely from restaurants when
there were not a lot of food delivery systems.
 Now however people order food from restaurants via different food
delivery systems at least few times a month.
 They are mostly influenced by the various offers provided and by the
restaurant that each service covers.
 . Respondents have also said they’ll order more food in the future if these
services offered higher restaurant coverages as well as by better offers.
 Conclusion:

 The food delivery market is still in its infancy, however with the swiftly
increasing popularity of Swiggy, Zomato and other such online food
delivery systems such as UberEats, Foodpanda etc., it is a highly lucrative
market.
 Through primary data that has been collected, it can be concluded that
the number of food deliveries have increased due to the rising popularity
of food delivery systems. Most people order food from restaurants at
least a few times a month on a fairly regular basis.
 Even though Zomato covers more restaurants, Swiggy has emerged as the
most preferred and most popular food delivery system. In terms of
features and offers, Swiggy far outperforms Zomato in almost all fields
except for better delivery times and refund policies. People have started
ordering more and more food from Food Delivery Systems rather than
visiting restaurants.
 Through secondary data that has been collected it can be concluded that
while a majority of respondents think that Swiggy covers more
restaurants, secondary data is in contrast; It is Zomato that has better
restaurant coverage. Swiggy however has become the better known
household name both for the consumers and for the Venture Capitalists
as a safe investment and it has raised a huge sum of money in a short
amount of time. This has enabled Swiggy to become the fastest company
to reach Unicorn Status.
THANK YOU