Resume

PERSONAL DETAILS
Name : Satyajit Mohanty
Contact Address : Flat – 305 , Classique Signature , Plot – 1433 , Patia ,

Bhubaneswar , Pin - 751024

DOB : 3rd Nov 1972

Mobile : +91-9178379751
E-Mail : mohanty_satyajit@ymail.com,

WORK EXPERIENCE: Present onwards

S.No Organization Position Duration

1 S&B Retail & Distribution Head April 2019 – Till
Date
2 Mother Dairy Fruits & Vegetables Regional Manager Oct 17 – April 2019
Pvt Ltd ( Milk Division )
3 Milk Mantra Dairy Pvt Ltd. General Manager Feb 17 – Oct 2017
4 Kalinga Hospital Ltd. Group Manager Dec 14 – Jan 17
5 Milk Mantra Dairy Pvt Ltd. General Manager Feb 12 – Dec14
6 Reliance Communications Zonal Sales Manager Sept 05 - Jan 12
7 Frito Lay India Area Head Feb 02 - Sept 05
8 Jelly Belly Marketing ( P ) Ltd. Area Business Manager & Nov 94 - May 2000
Sales Officer

Achievements

1) Mother Dairy which was only 7 months with its launch at West Bengal & doing about 9k litres a

day took it to 34k litres within 6 months .

2) Took pouch curd Business from 58 kgs a day to almost 440 kgs level with Mother Dairy .

3) First to reach the market in the morning , tapping untouched locations & regions in the

town ,that too in a market dominated by not only National & old time Regional Players , it

took the Fresh milk & Pouch curd to the next stage in an unexpected time frame .
4) Tied up with Spencer’s for 2 major variants cow milk & curd .

5) Set up the first distributor network for Milk Mantra.

6) Introduced the concept of emerging & alternate channels , small township exclusive

distributor management .
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7) Introduced Milk Mantra in Reliance & Big Bazar Stores which had Pan Odisha Network of stores , aided with

aggressive promotions , made the biggest ever dent for the Dairy Category across all stores .

8) Along with product line extension and growing sales from scratch to approx 65k litres per

day within 2.5 years into its operation .

9) Appointing non-milk outlets , non-conventional stores , multi- distributor appointment within

smaller areas , rapid outlet expansion , penetration into new mark

10) Reliance Communications successfully launched the bundled handset talk time

offers ,STVs & Flexi recharge penetration.

11) Responsible for growth of Reliance Communications prepaid business by 23% in Punjab

circle by new BTL marketing initiatives.

12) Effective trade promotions for retail to sustain & maintain the growth in Reliance

Communication.

13) Grew the Flagship brand Lays from 9% to 28% relative market shares as a result of

creating and executing innovative marketing programs and merchandising strategies.

14) Launch of brand Kurkure which went on to contribute to 47% of the gross revenue.

15) Reduced the channel promotion costs of Lays by 19% by initiating national design and

implementation of trade promotion offers.

16) Increased product line net realization by 21% through price revisions of the entire Lays

brand portfolio .

17) Set up the first ever C & F in Delhi NCR in Jelly Belly.

18) The sales volume grew by 17% in Jelly segment, which was much above its competitor.

Further Initiatives

Mother Dairy

1) In shop activation to improve the offtake of outlets

2) Cluster awareness to popularize the brand to customers
3) Replicated the Milk Mantra working model of home delivery in select areas

Milk Mantra

1) Setting up of home delivery system.

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2) Retail sales cash management.

Reliance Communications

1) Part of Operations team to introduce an on-line tracking system for activations & recharge

coupons.

2) Conceptualizing of ‘Sales Management Manual’ containing day-wise sales reports.

Frito Lays

1) Worked on a project for stacking norms to reduce damages & air leaks at distributor points.

2) Assisted the packaging & printing team in introducing the Institutional packs for Lays brand

across alll flavors.

Job Profile

1. S & B as Retail & Distribution Head

a) Consulting for various sectors

b) Primary focus was on Agriculture & Farming related produce .
c) Assist in the formation of FPO (Farmers Producer Organization).
d) Handholding the FPO at various stages of farming , methodology etc .
e) Marketing linkage for FPO’s produce .
f) Meet different Government Bodies , Agencies for arranging Buyers - Sellers meet .
g) Arrange with Traders & Whole sellers to reach the products to different Dealers all across .
h) Branding & Promotion at various Dealer points , outlets .
i) Awareness drive to educate consumers about the product benefits , nutrition aspects .

2. Mother Dairy Fruits & Vegetables Pvt Ltd as Regional Manager , Kolkata

a) Managing team right from its appointment till deployment

b) Expansion of new geography & towns
c) Launch of all variants & its availability in different areas/regions.
d) Appointment of new distributors, new retail penetration.
e) Expansion of existing territories in order to increase the reach.
f) Trade marketing activation
g) Coordinating with production for indent & stocks
h) Working with logistics for timely delivery solutions
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3.Milk Mantra Dairy Pvt Ltd ( Brand – Milky Moo ) as General Manager ,Odisha

a) Instrumental in setting up distribution, supply chain & retail base network for major towns.
b) Penetration of sales in Company operated routes & controlling the collection / outstanding.

c) Logistics, on time delivery , route planning to optimize transportation cost & production
planning

d) Stock and indent management along with production.

e) Recruitment & managing sales force, MIS & logistics team.

f) Opening up B2B, Key Accounts & modern trade.

g) Plan regular trade promotion, consumer offers to boost sales.

h) Devising promo at schools, prominent locations to build brand popularity.

i) Increase the retail spread by adding routes & outlets.

j) Structuring the phase-wise growth on monthly basis.

4. Kalinga Hospital Ltd (First Super-specialty Hospital of the state) as Group Manager
,Odisha

a) Tie-up with new Corporates (PSU,Central & Pvt sectors) & TPAs.
b) Enhancement of revenue by regular interaction & visits with referral authorities of
Corporates & Branch Heads of TPAs.
c) Managing a team which is responsible for cash business which is generated from Trade
doctors , clinics , nursing homes, other hospitals etc.
d) Promoting the hospital & its doctors by conducting CMEs, Medical Presentation , Health
Camps & other events.
e) Management – outdoor, newspapers & radio.
f) Follow-up for bill payments of credit patients from Corporates & TPAs to maintain the cash
flow.
g) Initiated the process for tie up with various Govt depts for health check-ups.

5. Milk Mantra Dairy Pvt Ltd ( Brand – Milky Moo ) as General Manager ,Odisha &
Chattisgarh

a) Instrumental in setting up distribution, supply chain & retail base network for major towns.
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b) Penetration of sales in Company operated routes & controlling the collection /
outstanding.

c) Logistics, on time delivery , route planning to optimize transportation cost & production
planning
a) Tie-up with new Corporates (PSU,Central & Pvt sectors) & TPAs.
b) Enhancement of revenue by regular interaction & visits with referral authorities of
Corporates & Branch Heads of TPAs.
c) Managing a team which is responsible for cash business which is generated from Trade
doctors , clinics , nursing homes, other hospitals etc.
d) Promoting the hospital & its doctors by conducting CMEs, Medical Presentation , Health
Camps & other events.
e) Management – outdoor, newspapers & radio.
f) Follow-up for bill payments of credit patients from Corporates & TPAs to maintain the cash
flow.
g) Initiated the process for tie up with various Govt depts for health check-ups.
dent management along with production.

e) Recruitment & managing sales force, MIS & logistics team.

f) Opening up B2B, Key Accounts & modern trade.

g) Plan regular trade promotion, consumer offers to boost sales.

h) Devising promo at schools, prominent locations to build brand popularity.

I) Increase the retail spread by adding routes & outlets.

j) Structuring the phase-wise growth on monthly basis.

6. Reliance Communications as Zonal Sales Manager, Delhi & Punjab

a) New area development , increase distribution , revenue growth for the cluster.

b) Responsible for prepaid handset sales , bundled talk time offers , prepaid vouchers & flexi-
recharge.
c) Supporting Prepaid Business in developing and executing a segment wise market plan for
prepaid customers.
d) Retail product designing for increasing the activations.
e) ARPU monitoring & improvement through sustained consumer programs.

f) Instrumental in formulation of Standard Tariff plans for subscriber acquisition.

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g) Involved in pricing, promotion and profiling of recharge vouchers & handsets.

h) Planning and implementing of retail promotion offers.

7. Frito Lay India as Area Head , Madhya Pradesh

a) C&F finalization,new town launch , distributor appointment , product placement & sales
growth.
b) Sales team appointment & streamlining sales to increase & develop the retail reach
c) Retail & trade schemes implementation for product penetration.

d) Identifying the growth potential of a particular sku.

8. Jelly Belly Marketing ( P ) Ltd. as Area Business Manager & Sales Offica), Delhi
a) Selection assigning of C & F agents, stock- points (distributors/stockiest etc).

b) MIS reports- inventory control and management for keeping track of balance stocks,
damaged stocks and stock flow during a particular period.

c) Driving volumes , designing promotions, displays, schemes for retail market which assists
in fast stock clearance.
EDUCATIONAL BACKGROUND
Examination Passed Institution / University Year of
Passing
PGDM Institute of Management 2002
B.Com Sambalpur University 1994
A.I.S.S.C.E Deepika (E.M) School 1991
I.C.S.E Ispat (E.M) School 1989