Beauty

Industry
Sree Lakshmi Deevi(2127437)
Chandana Sai S(2127044)
 01 02
TABLE OF
SWOT ANALYSIS COMPANIES IN
CONTENTS THE INDUSTRY

03 04 05
MARKET LEADERS GROWTH USE OF DATA FOR
BY MAJOR STRATEGIES & PRESCRIPTIVE
PLAYERS ANALYTICS USE ANALYTICS
INTRODUCTION
 The beauty industry encompasses sales of
cosmetics,perfumes, and products for skin and hair care.

 Beauty salons and spas are considered the service sector

of the beauty industry.

 In addition, some economists include health clubs and

cosmetic surgery into their domain.

 World-wide sales of beauty related products and services

are estimated to be in excess of $159 billion US dollars
each year.
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SWOT ANALYSIS
SWOT ANALYSIS
STRENGTH WEAKNESS
• Diverse product portfolio & • Destocking of the premium products as
strong brand equity the consumer prefrences shifts to value
products
• Global Distribution Network

OPPORTUNITY THREAT
• Cosmetic market in emerging nations Positive • Counterfeit goods
outlook for the men’s grooming market
• Growing popularity of
• Growing natural and organic beauty care market cosmetic surgery

• Intense Competition
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Companies In This
Industry
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Market Leaders by
Major Players
 Market Leaders by Major Players
30% 20%
UNILEVER Ltd.
LOTUS HERBAL Pvt. Ltd.
Well-known Indian brand producing over HUL believes in beauty that cares for people with
250 skin care, hair care & make-up products. more than 50+ brands that caters to different target
segments’ needs.

10% 40%
OTHERS(L’Oreal,Revlon, COLORBAR COSMETICS
Inc,etc) India’s first ever customizable palette with 12
Many other players that contribute majorly custom design cases.
as a collective.
04
GROWTH
STRATEGIES &
ANALYTICS USE
 Male Grooming

Growth in Emerging Markets

KEY
Natural and Organic Products and Services
DRIVERS
Digital Engagement

Ageless Beauty
USE OF DATA FOR
PRESCRIPTIVE
ANALYTICS

05
KEY DATA
LEVERAGE Reviews & Ratings Ecommerce
Tracking

Store-Level Retail Beauty Cross-Channel

Tracking Monitor

Beauty Trends
APPLICATION OF AI IN BEAUTY INDUSTRY
Prescriptive Analytics
CUSTOMER PRICING
SEGMENTATION ANALYTICS

FUTURE TRENDS ANALYTIC REPORTING

FOR POS LEVEL STORES
THANK YOU