DHIRAJ BERI Mobile:9810108982

J-30 Sector-12
Noida
Dhiraj_beri72@yahoo.com
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Career Graph

Regional Head – 2018

Sr. Branch Manager-2016
Head Certification & Vocational-2014
Channel Head-2011
National Manager-2006
Sales Manager-2003
Business Manager -2001
Assistant Manager- Marketing –1999
Sr. Executive Marketing- 1998
Marketing Executive –1997
Marketing Trainee –1996

Professional Experience

Specialization: Rich and vast experience in Sales & Marketing for 24 years in Channel Sales
& Enterprise Sales in IT, ITES , BFSI & Telecom Industries.

Strengths: Building and Developing Channel Sales Structures & Network Strategies, Building
Internal Teams.

Nov 2018 till Date working with Techdata as Regional Manager- North.

Responsible for leading all product lines in the region,.

Maintaining healthy Vendor and Partner relationships.
Handling a team size of 35 Sales staff, 6 Pre Sales and credit functions.
Maintaining the overall profitability of the region, with revenue size of $20 Million/qtr
Opened up 3 upcountry branches.

Jan 2016 till Oct 2018 working with Ingram Micro India (P) Ltd as Sr. Branch Manager-
North Region

• Managing Revenue size of $30 Million/qtr

• Handling Advance Solution Portfolio comprising of :
➢ Networking,
➢ Security,
➢ Software,
➢ Storage,
➢ Physical Security
 • Responsible for handling channel customers including Large & Mid Sized System
Integrators and strong Vendor OEM relationships.
• Responsible for profitability for the region with a team size of 20 sales, 7 Pres Sales
team members.
•
June’14 till Dec2015 working with Merittrac (a group co. of Manipal Global Education), as
the Head- Certification & Vocational reporting to EVP-Sales.
• Responsible for Vocational Skill Assessment Business-PAN INDIA.
• Successfully empaneled Merittrac as an Assessing Body with DGET (offline and Online),
Textile Sector Skill Council (Under NSDC), MEPMA-A.P &Telangana and few State led
projects.
• Responsible for Assessor identification and Empanelment’s for various Vocational
Projects –PAN India
• Setting up of Channel Network Pan India for Skill Assessment & Certification products.

April’11 till Dec’13 working with Intellisys Technologies and Research Ltd, as the Channel
Head reporting to President (Sales & Marketing).

Intellisys is a Video Conferencing OEM, in the Software technology with R&D center at Kolkata
and IIT-Kharagpur,

Job Responsibility
• Responsible for Enterprise sales in Large Enterprise accounts, Govt and SME’s
segments.
• Responsible for Channel Strategies & Expansion in India and SAARC.
• Handling of National Distributor, INGRAM MICRO & Regional Distributors.
• Responsible for Key Alliances with Large S.I’s like TCS, Wipro, IBM, HCL Info
system.
• Lead a sales team of 05 channel managers with Targets of over Rs 75 cr,

June’06 till March’11 working with Sify Technologies Ltd as National Manager- Sales
reporting to the Sr. Vice President.

Job Responsibility
• Responsible for entire sales activity for the SBU, handling Large Enterprise Accounts,
Govt and SME as well.
• Handled Alliances, setting up the Channel structure and formulation of Channel policy
• Appointment of Regional Distributors.
• Also looking after the Channel sales in SAARC region for Verisign products, Alliances
with S.I’s in this region.
• Maintaining key alliances with MNC OEM’s like Verisign, McAfee.

Key Achievements:
• Growth in the revenues YOY to 3.5 times (07-08).
• Grew the channel 3 fold in the 1st 12months with a total strength in 08 of 320 direct partners
and more than 7500 resellers, holding to 53% market share.
• Successfully clinched the MPKI order of the biggest PSU ( DGS&D) as well as NSE,
Karnataka e-governance and M.P e- governance.
Highlight:
Covered by 2 leading IT magazines ( Express computers and Benef IT) for their cover story
on MPKI and Digital certification in India , as a leading player and opinion leader.

June’03 till May’05 working with Max New York Life Insurance as Sales Manager reporting
to the Branch Head

Job Responsibility
• Recruiting of team of Agent & Advisor.
• Training and developing the team.
• Maintaining of standards of team and increasing the business with the team.
• Business Insurance and Corporate Insurance Programmes (Key man Insurance etc)
• Also handled TTT programs.

Won Several Quarterly Awards in Agent Recruitment and Premium Sales.

Feb’01 till May’03 working with APTECH Ltd, as Business Manager –Delhi for Brand Arena
Multimedia, reporting to the Zonal Manager- North.

Job Responsibility
• Creation of Channel Partners for the Brand in Delhi.
• Responsible for Alliances with Adobe and Macromedia, P&L of the region with
revenues of Rs. 12-15Cr.
• Development of Channel members through training on technology and usage.
• Coordination of events with the Channel.

Key Achievement: Made Delhi the most profitable city pan India and across all brands of
Aptech& having 3 centers in the TOP 5 in the country for the entire tenure.

April’99 to Jan’01 with ZEE Interactive Learning Systems Ltd (A Subsidiary of ZEE
TELEFILMS) as Assistant Manager, handling Business activity in Punjab Haryana &
Rajasthan, reporting to the Zonal Manager.

Job Responsibility
• Responsible for setting up of new Franchisee network.
• Responsible for the profitability of the region.
• Responsible for Key Alliance with Kurukshetra University.
• Handled revenues of 8-10 Cr.
• Marketing support for the territory that includes Strategic Planning, Positioning,
Promotions, Pricing and Brand Development.
• Coordination with Advertising Agency, Press Ads.

Lead a team of 04 team members in Franchisee Development.

Key Achievements: Grew the channel from 7 franchisee to 56 in 2 years, made the region of
Punjab & Haryana the most profitable with Chandigarh as the No.1 city in the country and
opened the Regional Office to handle operations from Chandigarh.
May’96 till March ’99 with DSS Mobile Communications LTD (MOBILINK PAGING
SERVICES) reporting to Vice –President and Sr. Manger Sales

Job Responsibility
• Responsible for all the Marketing activities in Delhi like Press Advertising and outdoor
Publicity.
• Sales Promotion activities with Channel Members.
• Responsible for Designing and Implementations of Schemes to create alternate channel
of Point of Purchases.
• Handled Channel Sales through Distributors, Dealers & Retailers.

Educational Qualifications

Post Graduation MBA with specialization in Marketing from IILM, Delhi, 1996
Graduation Graduated in Political Science (H) from D.U in 1994
Schooling Passed 10+2 from New Green Fields School, Saket in Science stream
with 1stDiv, 1990

Date of Birth: 17th Aug 1972