Rohit Gondhalekar

Senior Manager - Category & Brand Management

Dynamic and Results-driven Marketing Professional with 7+ years of expertise in Category and Brand
management, as well as Business Development. Proven ability to drive revenue growth, enhance brand
equity, and execute successful marketing strategies. Adept at collaborating with cross-functional teams,
cultivating relationships with key stakeholders.

rohit.kgon@gmail.com 9923845518 Mumbai, India linkedin.com/in/rohit-gondhalekar-05b86aa2

SKILLS
Category Management Brand Development Data Analysis Product Lifecycle Management

Cross-functional Collaboration Pricing & Promotion Strategy Vendor Management Presentation Market Research

WORK EXPERIENCE
Senior Manager - Category & Brand Management
Godrej Interio
06/2019 - Present, Mumbai, India
Responsible for the Top & Bottom Line for Godrej Interio's Home Storage, Beds, Modular Kitchen & Small Appliance Category thus
managing the portfolio pricing and P&L ( Revenue ~700 Crs & Target Profitability of 20% Achieved).
Manage the entire PLC including Market Research, Product Development, GTM planning, Launch, Post-launch demand generation
(100+ NPIs Launched, 25% Annual revenue from NPIs).
Collaborate with key stakeholders to execute tactical campaigns for consumer offers and drive successful product launches.
Define a consistent visual language for the brand and create engaging visual content by collaborating with internal & external
stakeholders.
Responsible for the End to End Ideation and Execution of the Kitchen Brand Campaign (5X Growth in Website Traffic, 15% Increase
in Qualified Leads) & GI Product Short Film Series (3X Growth in Website Traffic, 10% ER - Organic on Social Media).
Plan the annual brand calendar and drive monthly content calendar along with the review process.
Oversee development of POP/POS, catalogs, in-store branding, and signage to ensure consistent branding across all touchpoints.
Manage public relations efforts and develop yearly PR calendars to enhance brand reputation and visibility. (Improved SOV by 30%
Y.O.Y.)
Plan and control budgets for various marketing activities to maximize ROI and ensure efficient resource allocation.

Manager - Category Management & New Business Development

Godrej Interio
06/2016 - 05/2019, Mumbai, India
Responsible for the Top Line & Bottom Line for Godrej Interio's Modular Kitchen & Small Appliance Category thus managing the
portfolio pricing and P&L (Revenue ~ 200 Crs. & 15% Target Profitability for the Category Achieved).
Lead the development of Product Strategy & Roadmap for Modular Kitchen & Small Appliances category through omnichannel
retail (Category Growth Achieved - 25% , Category ATV Increase - 30% Y.O.Y.)
Work closely with Cross Functional Teams to develop & deliver superior products (30+ NPIs Launched, 30% Annual revenue from
NPIs).
Lead the New Business Development Initiative through Government Institutions, Builders and A&IDs (120% Sales Target
Achievement with 20% Y.O.Y. Growth ).
Own the End to End Automation of Customer Life Cycle through Digital, Automation & Interactive Technologies like AR & VR.
Lead the All India Product and Sales Training for the Business. (10000+ Manhours Training Delivered).
Facilitate inventory turnover & product availability by reviewing and adjusting inventory levels. Evaluate the supplier performance ,
conduct supplier audits to ensure supply chain efficiency.

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WORK EXPERIENCE
Programmer Analyst
Tata Consultancy Services Ltd.
03/2013 - 08/2014, Mumbai India
Collaborate with clients, analysts, and other stakeholders to gather software requirements & develop the Banking Product (BANCS).

EDUCATION
Masters in Management Studies (Marketing & Strategy)
K.J. Somaiya Institute of Management Studies & Research
2014 - 2016, First Class with Distinction

Bachelors in Engineering (Mechanical)

Pune University
2008 - 2012, First Class with Distinction

INTERNSHIP
Puma India Retail Pvt. Ltd.
Ideation and Execution of Targeted Promotional Strategy for End of Season Sale. Automation of Inventory Replenishment Module using Macros.

CERTIFICATES
Post Graduate Certification in Product Management Fundamentals of Digital Marketing
Duke University (Batch Topper) Google

IMC : Advertising, PR & Digital Marketing Brand & Product Management

IE Business School, Spain IE Business School,Spain

HONOR AWARDS
Excellence in Category Management National Winner - Prashn Quiz Competition
Godrej Interio Godrej & Boyce Mfg. Co. Ltd.

National Winner - Retail Summit Case Study Competition National Winner - Consulting Case Study Competition
K.J.Somaiya Institute of Management Studies & Research K.J.Somaiya Institute of Management Studies & Research

TECHNICAL SKILLS
Marketing Google Adwords, Google Analytics Data Analysis Excel, Tableau

Programming Java, JavaScript Project Asana

Languages Management

SOFT SKILLS
Communication Storytelling Teamwork Leadership Adaptability Customer Focus Market Awareness

LANGUAGES
English Hindi Marathi Deutsch
Full Professional Proficiency Full Professional Proficiency Full Professional Proficiency Professional Working Proficiency

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