Republic of the Philippines

Department of Education
REGION- V BICOL
Schools Division Office of Iriga City
SAN AGUSTIN (STAND ALONE) SENIOR HIGH SCHOOL
SAN AGUSTIN, IRIGA CITY

ENTREPRENEURSHIP
1st Quarterly Examination

NAME_______________________________________________ DATE_____________________
SECTION___________________________________ SCORE____________________

D. The 22 companies could be identified with

I. Multiple Choice. Write the letter of your answer. 11 families and individuals, mostly Filipinos of
Chinese ethnic background.
1. Who acts as a coordinating agent in a capitalist
5. Which is referred to as a marketing offering? A.
economy?
Product/Service C. Company B. Sales D. Goals
A. Manager C. Entrepreneur
6. A business wishes to meet the needs and
B. Finance Officer D. Broker
wants of customers better by delivering a
2. Which of the following is not a definition of
higher quality service. Which element of the
Entrepreneurship?
marketing mix will the business focus on to
A. It creates opportunities, ensures social
achieve this?
justice, instills confidence and stimulates the
a. Product
economy.
b. Price
B. It is an important part of the economic growth
c. Place
strategies of many local and national
d. Promotion
governments around the world.
e. Positioning
C. It refers to a person who sets up a business
7. What is a „service encounter‟?
with the aim of making a profit.
a. a bad service experience
D. The act of creating a business or businesses
b. the actual handing over of payment for the
while building and scaling it to generate a profit.
service
3. Which of the following has relevance of
c. an argument between customer and service
Entrepreneurship to SHS Grade 12 students?
provider
A. It generates new wealth in an economy. B. It
d. the time during which a customer receives a
aids students from all socioeconomic
service
backgrounds to think outside the box.
e. the customer‟s reaction to the service
C. It creates opportunities and ensures social
8. It refers to the processes involved in delivering
justice.
your products and services to the customer. It
D. It creates job.
is also about being 'easy to do business with.
4. Which statement is not correct about the status
a. Process
of entrepreneurship in the Philippines?
b. Management
A. The number of business establishments
c. Marketing
formed every year would generally show an
d. Movement
increasing trend.
e. Positioning
B. Entrepreneurs are people who can secure
9. A concert ticket is primarily an example of which
resources such as technology and information
element of the marketing mix?
to gain distinct, sustainable, competitive
a. process b. physical evidence
advantages.
c. packaging d. price e. place
C. In 2005, the top 50 Philippine corporations in
10. A concert ticket is primarily an example of
terms of sales could be broken down into 25
private domestic firms, 20 foreign firms, and 5 which element of the marketing mix? a.
government-owned and/or controlled process b. physical evidence c. packaging
corporations. d. price e. place
 Republic of the Philippines

Department of Education
REGION- V BICOL
Schools Division Office of Iriga City
SAN AGUSTIN (STAND ALONE) SENIOR HIGH SCHOOL
SAN AGUSTIN, IRIGA CITY

II. Write True if the statement is correct. Otherwise

write False on the space provided.
11. Entrepreneur and inventor mean essentially the
same thing.
12. A market is any place where two or more IV. DIRECTIONS: Match column A with column B.
parties can meet to engage in an economic
transaction and should only involve legal
tender.
13. Products do not carry an element of service.
14. Service is the result of the application of skills
and expertise towards an identified need.
15. A service isn't something you can try out before
you pay for it.
16. All products are countable, touchable, and
visible, a consumer can assess its durability by
examining it.
17. Broadband provision/ internet provision is an
example of a service industry.
18. Car insurance and IT consultancy are products.
19. Services do not contribute to a country‟s
economy as they do not result in any net
increase in wealth.
20. Increase in leisure time is one of the reasons
behind the growth of service industries.

III. DIRECTIONS Fill in the blank

Write your answer your answer before the number.
_________21. Refers to what you are selling, including
all of the features, advantages and benefits that your V. DIRECTIONS: Using the 7ps of the Marketing
customers can enjoy from buying your goods or mix, give at least 2 features of each Ps, that can be
services added to the marketing strategy of a certain
________ 22. Is the place where your product or product or service. (14 points).
service is actually sold.
_________23. These are the promotional activities you
use to make your customers aware of your products 1. Product
and services, including advertising, sales tactics, 2. Price
promotions and direct marketing. 3. Place
_________24. This refers to your pricing strategy for 4. Promotion
your products and services and how it will affect your 5. People
customers. 6. Process
_________25. The wrapping material around a 7. Physical Evidence
consumer item that serves to contain, identify,
describe, protect, display, promote and otherwise
make the product marketable and keep it clean

The ability to listen is as important as the ability to speak.”

-Sheryl Sandberg
 Republic of the Philippines

Department of Education
REGION- V BICOL
Schools Division Office of Iriga City
SAN AGUSTIN (STAND ALONE) SENIOR HIGH SCHOOL
SAN AGUSTIN, IRIGA CITY

ENTREPRENEURSHIP • Do you have availability or stock?

• Could you take on more customers or
KEY ANSWERS orders?
2. Price
I • How does your product compare when it
1. C comes to the market price?
2. C
• When was the last time you reviewed your
3. B
4. C pricing?
5. A • When was the last time you altered your
6. A price in-line with inflation, or market
7. C supply and demand?
8. A • Is your pricing model clear and easy to
9. B communicate?
10. A • Do you know your profit margin on each
product you offer?
II • Do you provide any added-value to your
1. Product offering?
• Do you offer the most appropriate
III
payment methods for the customer?
1. Target Market
2. Place • Do you offer credit facilities?
3. Promotion 3. Promotion
4. price • What marketing communications do you
5. Packaging have?
• Do they need updating?
IV. • Do they give the right messages?
1. Market strategy • How could you refine your sales process?
2. Demographic group • What PR activity are you doing?
3. Market • Do you have a marketing budget? Should
4. Potential Market it stay the same, or change this year?
5. Market Share
• Do you network to promote your
6. Target market
business?
7. Consumer
8. Need 4. Place
9. Consumer growth and development • Is your product available in the place
10. Market size where your customers shop?
V. • Is your product visible to your target
1. Product market?
• Is your product branded effectively? • Are you visible on social media?
• How do your customers rate the quality of 5. People
your product? • Do you have the right people to sell your
• Is there recurrent negative feedback about product / service?
the same thing? • Do you have the right amount of
• Are there improvements that could be marketing support?
made? • Are the right people in your team, in the
• Is your product brand strong? right roles?
• Do you offer a guarantee? • Do you need more, or less resources?
 Republic of the Philippines

Department of Education
REGION- V BICOL
Schools Division Office of Iriga City
SAN AGUSTIN (STAND ALONE) SENIOR HIGH SCHOOL
SAN AGUSTIN, IRIGA CITY

• Could you outsource some of your work to

reduce commitment on costs?
• Do you have the right culture within the
team?
• Do you have a good recruitment, training
and appraisal system for staff?
6. Process
• Is your sales process efficient?
• Are your processes customer focused?
• Do you have a good process for dealing
with technology issues?
• Have you established systems for as many
things as possible within your marketing
and sales process?
7. Physical Evidence
• Is your product packaging reflective of the
quality of the product? This could apply to
the way a service is delivered, including
any physical documentation
• What is the online experience if the
product is delivered digitally?