DUMAGUETE CITY NATIONAL HIGH SCHOOL – SENIOR HIGH

FIRST QUARTER - FIRST SEMESTER

APPLIED ENTREPRENEURSHIP

Name of Student ______________________ Date _______ Sec_____________ Score______

MULTIPLE CHOICE. Read and analyze each statement carefully. Choose the letter that best corresponds
to your answer. Encircle the letter of your choice.

1. This refers to a written document describing all D. Intrapersonal competencies

relevant internal and external elements, and
strategies for starting a new venture: 8. This refers to the foundation for sharpening a
A. Business Plan company's competitive edge and it guides brand
B. Entrepreneurship Plan reputation, business growth, and marketing
C. Commercial Plan strategy:
D. Trade Plan A. Competence
B. Common
2. This refers to the activity of setting up a business C. Core
or businesses, taking on financial risks in the D. Entrepreneurial
hope of profit:
A. Businesses 9. This refers to an underlying personal
B. Entrepreneurship characteristic which leads to superior
C. Industries performance:
D. Financing A. Competence
B. Common
C. Core
3. This refers to the entrepreneurs must be D. Entrepreneurial
motivated, persistent, and persevere even in the
face of situational challenges: 10. This refers to the part the part of the total
A. Self-Efficacy population that has shown some level of interest
B. Ambition in buying a particular product or service:
C. Willingness to learn A. Potential market
D. Willingness to take risks B. Penetrated market
C. Exiting market
4. This refers to the entrepreneurs must have a D. Target market
strong interpersonal skill of working well with
people from different backgrounds. 11. This refers to a set of customers or clients who
A. Leadership Skills are already using a particular product or service:
B. Interpersonal Skills A. Potential market
C. Intrapersonal Skills B. Penetrated market
D. Human Skills C. Exiting market
D. Target market
5. This refers to entrepreneurs considers the
business opportunity as chance to find new ways 12. This refers to a group of potential customers to
to solve the problem rather solving immediately whom a company wants to sell its products and
the problem services:
A. Entrepreneurship A. Target Market
B. Approach B. Potential Market
C. Manager C. Penetrated Market
D. Entrepreneurs D. Exiting Market

6. This refers to are your abilities to ground 13. This refers to a place where two parties can
yourself so that you are secure and self-assured gather to facilitate the exchange of goods and
in whatever situation you may find yourself: services:
A. Personal competencies A. Shopping center
B. Interpersonal competencies B. Market
C. Business competencies C. Convenience Store
D. Intrapersonal competencies D. Grocery Store

7. This refers to a set of abilities and knowledge
that sets a company apart from its competitors:
A. Personal competencies
B. Interpersonal competencies
C. Business competencies
14. Which of the following does not cover a high-
performing enterprise?
A. Build and develop the enterprise to be more
competitive within a changing
business environment.
 B. Creating gaps among employees. C. It identifies all the characteristics about the
C. Responding to consumers’ demand. product or service so customers can fully
D. Maintaining product quality and evaluate it.
accessibility. D. It shows passion, which means that it must
be a good product or service.
15. This refers to the people who have not yet
purchased your product but are considering it. 22. The following refers to a service except one:
A. Exiting A. It involves expenditure without any tangible
B. Target return benefit
C. Available B. Labeling has no relevance
D. Prospect C. Skill of the seller alone cannot determine
sale
D. It is difficult to attain quality standards
16. This refers to anything we can offer to a market
for attention, acquisition, use or consumption 23. The following refers to a product except one:
that could satisfy a need or want: A. Packing plays a crucial role in the marketing
A. Services of the product
B. Goods B. Physical possession is not possible
C. Assets C. Production and distribution need not take
D. Products place simultaneously
D. Quality standards cab be attained
17. This refers to a special form of product which
consists of activities, benefits or satisfactions 24. How does an entrepreneur create value for
offered for sale: his/her products or services?
A. Services A. By increasing the price of the product or
B. Goods service
C. Assets B. By satisfying the needs and wants of the
D. Products customers
C. By giving products and service for free to
18. This refers to a person or organization that used those who are in need
a commodity or service D. By focusing on product packaging
A. Customer
B. Consumer 25. What must and entrepreneur undertake before
C. Buyer creating a business plan?
D. Seller A. Market Research
B. Interview
19. Which of the following is the BEST definition of C. Feasibility Study
knowing your products and services? D. Survey
A. When an employee knows which product is
better than the others 26. This refers to a future-oriented declaration of
B. When an employee can explain the basic the organization’s purpose and aspirations.
aspects of the services the company offers A. Goals
C. When an employee can explain specific B. Objectives
details of their products and express the C. Vision
value it has over others D. Mission
D. When an employee can discuss what type of
product or services they sell and to whom 27. This communicates the organization’s reason for
being, and how it aims to serve its key
20. When an employee doesn't know the products stakeholders:
or services that he is selling, he provides _________ A. Mission
and the products and services ___________. B. Vision
A. Poor customer service; lose their value C. Goals
B. Wrong information; are worthless D. Objectives
C. Good service; meet the customer’s interest
D. Value; are sold 28. What are the indicators of how well the strategy
is succeeding?
21. Which of the following is the BEST explanation A. Vision and Mission
for why knowing your products and services B. Goals and Objectives
creates value? C. Strategy
A. It helps the customer to see why the product D. Values
or service stands out and how it is beneficial
to them. 29. This refers to how the firm aims to realize its
B. It helps manipulate the customer into mission and vision
thinking the product or service is of good A. Vision and Mission
value. B. Goals and Objectives
C. Strategy
D. Values
 D. Sale
30. This refers to the individuals for companies that
are interested in a particular product or service 39. This refers to the opportunity that can
and are willing and able to pay for it: potentially lead to a wide range of possible
A. Target market product or service offerings, thus tapping many
B. Market needs
market segments of the industry:
C. Customer needs
D. Marketing Concept A. Return
B. Revenues
31. This uses the needs of customers as the primary C. Reach
focus during the planning, production, D. Range
distribution, and promotion of a product or
service: 40. This refers to the opportunities that have good
A. Customer needs chance of expanding through branches,
B. Target market distributorships, dealerships, or franchise
C. Marketing concept outlets:
D. Market needs A. Return
B. Revenues
32. This refers to the people who buy the products C. Reach
and services companies offer: D. Range
A. Lenders
B. Debtors 41. Products with low production and operations
C. Trades
costs that are sold at a higher price will yield
D. Customers
higher ________________ on investments.
33. This refers to an unfilled desire of a customer: A. Risk
A. Economic want B. Reach
B. Economic need C. Return
C. Customers satisfaction D. Range
D. Customers happiness
42. In analyzing the location to establish a business,
34. This refers to a direct one-on-one interaction which of the following you need to consider?
between a consumer making a purchase and a A. Availability of resources
representative of the company that is selling it: B. Target customer
A. Customers feedback C. Budget
B. Customers service D. All of the above
C. Customers’ needs
D. Customers happiness 43. Product planning tells you what?
A. Cost to produce your product
35. This refers to a measure of a customer's B. Where you will produce your product
likeliness to do repeat business with a company C. Your net profit
or brand: D. All of the above
A. Customers likeness 44. This refers to the opportunities that have a good
B. Customers satisfaction chance of expanding through branches,
C. Customers loyalty distributorships, dealerships, or franchise
D. Customers feedback outlets
A. Reach
B. Returns
36. This refers to anything that is required to live: C. Range
A. Economic want D. Risk
B. Economic need
C. Customers satisfaction 45. These are data that describe a group of people in
D. Customers happiness terms of their age, marital status, family size,
ethnicity etc..:
A. Demographics
37. This refers to a person who has the capacity to B. Psychographic
acquire your product/ service: C. Customers
A. Consumer D. Market
B. Customer
C. Seller 46. These are data that describe a group of people in
D. Buyer terms of their tastes, opinions, personality traits,
and lifestyle habits:
38. This refers to estimated capital is use for starting A. Demographics
up and during the operation of the business: B. Psychographic
A. Finance C. Customers
B. Money D. Market
C. Income
47. This refers to the description of the 56. Which of the following shows intrapreneurship?
characteristics of the person or company that is A. Leaving the management of the business to
likely to purchase a product or service: other people for the benefit of the owner
A. People B. Creating product value
B. Market research C. Managing one’s own business
C. Customer profile D. Production or modification of new products
D. Marketing analysis and services

48. These are known as group of customers within a 57. Which is NOT an advantage of learning
large market who share common characteristics: intrapreneurship?
A. Market segments A. It increases the risk in starting a business
B. Market needs B. It helps acquire core business
C. Market research C. It boosts young entrepreneurs in starting
D. Market analysis their own business venture
D. It cultivates creativity
49. This is known as a system for collecting,
recording, and analyzing information about 58. Which of the following best describe a
customers, competitors, goods, and services: hardworking entrepreneur?
A. Market segments A. Working diligently
B. Market needs B. Wise judgement
C. Market research C. Belief in oneself
D. Market analysis D. Strategic thinking

50. This refers to data found in already published 59. Which of the following does not describe a socio-
resources: cultural environment source of opportunity?
A. Primary data A. Beliefs
B. Secondary data B. Taste
C. Magazines C. Licenses
D. Journals D. Customs

51. This refers to the information collected for the 60. Which of the following is characterized by the
very first time to fit a specific purpose: income level of a region or area?
A. Primary data A. Ecological
B. Secondary data B. Political
C. Magazines C. Technological
D. Journals D. Economic
52. Which of the following benefit from
entrepreneurship?
A. Filipino entrepreneurs
B. Secondary data
C.
D.

53. Which of the following is not true about the

benefit of entrepreneurship to the
local community?
A. It creates new demand in the market
B. It provides employment
C. It hastens economic failure
D. It promotes peaceful community

54. What is the result of paying taxes?

A. It causes the increase on prices of raw
“Prove yourself to yourself not others”
materials
B. It returns to the citizens through different
public services
C. It burdens small scale entrepreneurs
D. It promotes competition among business
ventures.
Prepared by:
55. Which of the following will be an entrepreneur's
reaction to risk? Mrs. Charlene E. Cadenas
A. Invest on other products or services
B. Face the risk
C. Pause and wait for the problem to solve
itself before continuing operations
D. Avoid the risk