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HARJAS - CGPA: 3.

9/4
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EDUCATION
Indian School of Business | Intended Majors: Strategy & Finance | YLP Admit (5% of 4k+) |GMAT: 740/800 (top 3%) May ‘21 - Present
• Asia Semi-finalist (top 1%/7k) Optum (UnitedHealth Group): Created health-tech solutions using Social Determinants of Health
• National 2nd runner-up (3/480+) IIM-A strategy case: Addressed sub-optimal demand planning and last mile immunization coverage
o Identified 7% improvement in immunization reach (47k lives saved/year) through integrated inventory forecasting & delivery tracking
• National Quarter Finalist (30/700+) HUL FinAce: Achieved 283% QoQ profitability growth (simulation) for a product line of styled watches
• Strategy Consulting ELP, Abbott (ongoing): Assessing feasibility & devising a GTM strategy for digital launch into $4Bn nutraceutical market
• Events coordinator, Finance Club: Engaged 600+ students by hosting 8 CXO/speaker sessions on wealth management & IB/PE segments
CFA Institute, USA | Cleared CFA level 1 in the first attempt, scoring in the top 10 percentile of 28k+ candidates globally Apr ‘21
Cardiff Metropolitan University | BA in Business Management | Campus: UBS | Score: 83.33% (Rank 1/60) Jun ‘16 - May ‘19
• Ranked 1 for all 3 years, awarded Gold Medal, and Tejinder Anand Scholarship (1/300) worth ₹3.5L for academic excellence
• Awarded Student of the Year (1/300) and selected as Brand Ambassador (10/300) of UBS for excellence in leadership and academics
• CEO, ExCoLearn Pvt Ltd: Led a student solutions and event management firm; managed a team of 90+ students across 6 departments
o Generated profits of ₹2L+ (80% increase YoY) for FY 18-19 by ideating and launching 3 services across tours & entertainment sectors
o Achieved YoY growth of 2x in sponsorship (₹3L) & 3x in footfall (1.2k); partnering with 12 colleges for an event endorsed by CM Maharashtra
Julius Baer | Swiss Private Bank | Financial Advisory Intern | Selected (1/60+) Jun ‘18 – Jul ‘18
• Advised on ₹15Cr+ investments and aided in acquiring two HNI clients by building prospective portfolios & sector specific strategies
DSP BlackRock | Asset Management Company | Sales intern, NISM V(A) certified | Selected (1/80+) May ‘17 - Jul ‘17
• Singlehandedly secured investments (₹20L+) by advising 10+ retail clients on investment decisions & building distributor relationships
WORK EXPERIENCE
HDFC Asset Management Company | Corporate Head office (Mumbai) | Executive, Corporate Services Oct ‘19 - May ‘21
Led a 4-member team to present data driven strategic insights to business heads and developed function wide automation efficiencies
Partnered with key stakeholders to revamp sales mapping processes nationally - critical for effective incentive distribution & resource planning
Key Achievements
• Rated 5-star (top 10%) across all performance reviews, and recognized by EVP & HOD for leading successful process transformation initiatives
• Youngest in the firm’s history (22 vs avg. age 35) to be designated an Access profile (sensitive data), earlier handled by senior managers
• Selected (1 out of 10 Sr. managers & executives) to present business insights developed by the team and act as SPOC for the new CEO
• Handpicked by the HOD as direct liaison across three board meetings to enable data driven decisions on investor & product trends
Growth Strategy
• Uncovered ₹4.4Cr+ opportunity by identifying 80 distributors with clients having suboptimal investment horizon in our equity products
o Designed persistency KPI to quantify 300+ distributor relationships; report used by the CEO to apprise the board on quality of sales
• Identified key investor trends & forecasted distributor performance for two ‘New Fund Offering’ of ₹1700Cr+ AUM for MD’s office
• Achieved 20% decrease in avg. time to set sales targets for new funds by benchmarking prior fund launches with similar investment styles
Project & Stakeholder Management
• Reduced sales misallocation by 35% (₹105Cr+ p.a.) and realized ₹60L+ in FTE savings by revamping national sales attribution processes
o Partnered with 3 cross functional teams, remodelling the business rules of sales attribution - allocating ₹150 Cr+/day sales to branches
o Addressed data-process gaps by designing SOPs for 10 regional managers & CAMS (transaction partner), rectifying invalid attribution rules
• Achieved 90% reduction in unmapped sales (₹52Cr+) – led firmwide efforts to solve national Covid-led distortion in branch sales allocation
o Conducted root-cause analysis to devise sales allocational frameworks, addressing online mapping gaps by liaising with 7 Zonal Heads
o Accelerated transaction mapping by 2.5 wk. (vs 4 wk.) by initiating tagging process & streamlining resolution of branch sales conflict
Digital Process Transformation & Optimization
• Lowered TAT by 97%, saving 520+ workhours annually by spearheading digital transformation of reports towards dynamic BI dashboards
o Selected by the CEO to transform the Sales and AUM trends reports, creating data pipelines channelled toward key personnel
• Achieved 10% reduction in daily investment decision process time for fund managers by automating three reports using VBA scripts
• Saved 240+ workhours annually by forming business rules to identify fraud triggers and set up a system to flag fraudulent transactions
• Enhanced transaction mapping by 11% and reduced rectifications by optimizing process to auto-capture and integrate mapping logic
Firm Building Initiatives
• Designed curriculum and conducted 15+ hours of training for 5 senior managers on business use cases of Power BI, VBA & MS Access
• Reduced employee induction time by 10% for branch service hires by building master book detailing nuances of Mutual Fund transactions
EXTRACURRICULAR INITIATIVES & ACHIEVEMENTS
Social Initiatives
• Cofounder, H.O.T (Mentorship): Led 8 interns to tackle disparity in student growth opportunities, with proceeds donated to YUVA (NGO)
o Raised ₹80k+ for YUVA’s “Together We Can” initiative by designing a 30-day structured mentorship program & inducting 80+ mentees
o Onboarded 30+ mentors across 18 firms and built a 2-member board consisting of Ex MD, EY & Ex MD, Thomson Reuters South Asia
• Volunteer, Flood Relief Camp in Thrissur, Kerala (2018): Selected by UBS college to lead a team of 5 for a 10-day volunteering program
o Served 500+ families in Kottayam district, by working in a multicultural environment to prepare survival food kits at a distribution center
o Raised ₹1L+ in donations to support Kerala flood relief efforts by leading a team of 7 to run a disaster relief campaign in college
Sports
• Zonal level Football: Won CBSE Sahodaya - State level (1st time in school’s 15-year history) & Semi Finalist of CBSE Clusters - Zonal Level
• State level tennis: Won the U-14 Bhubaneswar doubles, and played at state level tournaments in the U-12 & U-14 category
• Chess enthusiast, ranked in the top 10% of 1Cr+ users on chess.com, with a peak rating of 1397 in the rapid format (10 minutes)

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